{"product_id":"rtlgroup-bcg-matrix","title":"RTL Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRTL Group’s BCG Matrix preview highlights how its TV networks, streaming platforms, and production units map across Stars, Cash Cows, Question Marks, and Dogs amid shifting viewer habits and ad markets. This snapshot teases strategic priorities—where to invest, harvest, or divest—but the full BCG Matrix delivers quadrant-by-quadrant placements, data-driven recommendations, and actionable scenarios. Purchase the complete report for a ready-to-use Word analysis plus an Excel summary to guide capital allocation and competitive moves with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL+ Streaming Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, RTL+ is the leading local streaming challenger in Germany with ~6.2 million subscribers and a 18% year‑on‑year subscriber growth rate, outpacing many local rivals.\u003c\/p\u003e\n\u003cp\u003eThe service needs continued heavy investment—RTL Group allocated ~€500m for content and tech in 2024–25—to compete with Netflix and Amazon Prime on originals and UX.\u003c\/p\u003e\n\u003cp\u003eHigh SVOD market share growth (estimated 14% German SVOD revenue share 2025) and strong ARPU trends position RTL+ as a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eRTL Group is reassigning capex and marketing spend to RTL+ to drive scale so it can convert to a cash cow as the German streaming market matures by 2028–2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFremantle Scripted Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFremantle Scripted Content has rapidly scaled high-end drama and film production, contributing to RTL Group’s growth as a Star in the BCG matrix due to strong demand from streamers; Fremantle produced over 200 scripted hours for global platforms in 2024, helping capture an estimated 4–6% share of streaming originals market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddressable TV Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddressable TV Advertising is a Star for RTL Group: programmatic targeted ads on linear TVs grew ~35% YoY in 2024 vs flat spot ad market, and RTL’s broadcast reach of ~150 million weekly viewers in Europe gives scale for premium CPMs.\u003c\/p\u003e\n\u003cp\u003eRTL’s tech edge—SmartClip and Yospace—drove programmatic revenues to an estimated €230m in 2024, up from €170m in 2023, keeping RTL ahead in ad yield and audience targeting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFremantle International Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFremantle International Distribution is a star in RTL Group’s BCG matrix, driven by a library of formats like Idols and Got Talent that generated €1.1bn in format and licensing revenue for RTL Group in 2024, with Fremantle accounting for roughly 35% of global format licensing deals.\u003c\/p\u003e\n\u003cp\u003eDemand climbs as 2024 saw format sales up 8% year-on-year and streaming platforms signed 42 new regional format deals, keeping Fremantle’s market share high and margins above group average.\u003c\/p\u003e\n\u003cp\u003eHigh format licensing share, recurring royalties, and expansion into Asia-Pacific and Africa give Fremantle the momentum to remain a growth leader within RTL Group.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.1bn format\/licensing revenue (RTL Group, 2024)\u003c\/li\u003e\n\u003cli\u003eFremantle ~35% of global format deals (2024)\u003c\/li\u003e\n\u003cli\u003eFormat sales +8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e42 new streaming\/regional deals in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Advertising Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRTL Group’s Data-Driven Advertising Tech sits in the BCG Matrix as a Star: its ad-tech stack—powered by programmatic, ID-solution and analytics—boosted ad yield by ~18% year-over-year in 2024 and captured roughly €350–420m of digital ad spend previously funneled to social platforms.\u003c\/p\u003e\n\u003cp\u003eHigh European market share (estimated 20–25% of premium publisher ad-tech) needs ongoing capex (~€50–80m annually) but points to a path toward long-term dominance through scale and data moats.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eYOY yield +18% (2024)\u003c\/li\u003e\n\u003cli\u003e€350–420m redirected digital ad spend\u003c\/li\u003e\n\u003cli\u003e20–25% share in premium EU ad-tech\u003c\/li\u003e\n\u003cli\u003eAnnual capex ≈ €50–80m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL Group Powerhouse: Streaming, Fremantle, Addressable Ads \u0026amp; Ad‑tech Surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Group’s Stars: RTL+ (6.2M subs, 18% YoY growth 2025; €500m content capex 2024–25), Fremantle (200+ scripted hours 2024; €1.1bn format\/licensing 2024; ~35% global deals), Addressable Ads (programmatic +35% YoY 2024; reach ~150M weekly), Ad‑tech (yield +18% 2024; redirected €350–420m).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTL+\u003c\/td\u003e\n\u003ctd\u003e6.2M subs; €500m capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFremantle\u003c\/td\u003e\n\u003ctd\u003e€1.1bn revenue; 200+ hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddressable Ads\u003c\/td\u003e\n\u003ctd\u003e+35% YoY; 150M reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd‑tech\u003c\/td\u003e\n\u003ctd\u003e+18% yield; €350–420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of RTL Group’s units with quadrant strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page RTL Group BCG Matrix placing each business unit in a quadrant for rapid strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL Television Germany\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRTL Television Germany remains the flagship linear channel and the group's top profit engine, delivering ~€1.1bn EBITDA for RTL Group in 2024 via dominant prime-time audience shares (2024 market share ~21% in adults 14–49). \u003c\/p\u003e\n\u003cp\u003eIn a mature, low-growth German TV market, RTL still generates massive free cash flow from traditional advertising (TV ad revenue ~€2.3bn Germany 2024) and high margins, funding digital and streaming investments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroupe M6 France\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRTL Group’s 48.66% stake in Groupe M6 (June 2024) delivers steady dividends—M6 paid €150m in dividends in FY2023—driving cash returns and high EBITDA margins (~25% in 2023) within a stable French TV ad market (€5.6bn ad spend 2023). \u003c\/p\u003e\n\u003cp\u003eM6’s lean cost base (OPEX down 4% YoY 2023) and top-3 share of French TV advertising (≈20% primetime) need minimal capex to sustain reach, so it functions as a classic cash cow for RTL’s portfolio. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL Radio France\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Radio France, including flagship RTL, holds ~25% audience share in France's national radio market (2024 Médiamétrie) and a loyal daily reach of ~6.5 million listeners, securing market leadership.\u003c\/p\u003e\n\u003cp\u003eThe French radio market is mature with ~1% annual ad spend growth (2023–24), but radio's lower operating costs versus TV yield EBITDA margins around 30% for RTL Radio France (2024), producing strong free cash flow.\u003c\/p\u003e\n\u003cp\u003eThat high-margin cash generation helped RTL Group reduce net corporate debt by ~€200m in 2023 and funds ongoing R\u0026amp;D and digital audio investments (podcasts, DAB+) across the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDutch Broadcasting Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRTL Nederland commands roughly 35% TV audience share and around 30% national TV advertising revenue as of 2025, securing market leadership in the Dutch media landscape.\u003c\/p\u003e\n\u003cp\u003eOperating in a mature market, RTL Nederland delivers stable EBITDA margins near 18% in 2024 and predictable cash flow, classifying it as a cash cow that funds growth in riskier territories.\u003c\/p\u003e\n\u003cp\u003eIts free cash flow helped RTL Group cover dividend and investment needs, contributing an estimated EUR 120–150m annually to group liquidity in 2023–2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% TV audience share (2025)\u003c\/li\u003e\n\u003cli\u003e~30% national TV ad revenue share (2025)\u003c\/li\u003e\n\u003cli\u003e18% EBITDA margin (2024)\u003c\/li\u003e\n\u003cli\u003eEUR 120–150m annual cash contribution (2023–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFremantle Unscripted Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFremantle Unscripted Formats—including legacy game shows and long-running reality series—deliver steady, high-margin cash flow with low upkeep; in 2024 Fremantle’s unscripted catalogue generated an estimated €220m in global licensing and distribution revenue, covering fixed costs and funding riskier scripted projects.\u003c\/p\u003e\n\u003cp\u003eThese formats occupy global schedules with minimal promotion needs—average viewer retention for legacy shows is ~65% across key markets—so they provide predictable earnings that balance RTL Group’s investment in high-budget dramas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: low production upkeep, strong syndication royalties\u003c\/li\u003e\n\u003cli\u003eStable revenue: ~€220m 2024 Fremantle unscripted licensing\u003c\/li\u003e\n\u003cli\u003eHigh retention: ~65% average viewer hold in major markets\u003c\/li\u003e\n\u003cli\u003eStrategic role: funds scripted risk, smooths cash flow cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL’s €1.1bn TV engine and cash pillars fund digital growth, cut net debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL’s cash cows—RTL Television Germany, Groupe M6 stake, RTL Radio France, RTL Nederland, and Fremantle unscripted—generated predictable high-margin cash (approx. €1.1bn EBITDA from RTL TV Germany 2024; M6 dividends €150m FY2023; RTL Radio EBITDA ~30% 2024; RTL NL EBITDA ~18% 2024; Fremantle unscripted licensing €220m 2024), funding digital and scripted investments and reducing net debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey 2023–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTL TV Germany\u003c\/td\u003e\n\u003ctd\u003e€1.1bn EBITDA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroupe M6\u003c\/td\u003e\n\u003ctd\u003e€150m dividends (FY2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTL Radio France\u003c\/td\u003e\n\u003ctd\u003e~30% EBITDA margin (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTL Nederland\u003c\/td\u003e\n\u003ctd\u003e€120–150m cash contrib. (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFremantle Unscripted\u003c\/td\u003e\n\u003ctd\u003e€220m licensing (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eRTL Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact RTL Group BCG Matrix report you'll receive after purchase — no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747878351225,"sku":"rtlgroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rtlgroup-bcg-matrix.png?v=1772202527","url":"https:\/\/growthsharematrix.com\/products\/rtlgroup-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}