{"product_id":"rtlgroup-marketing-mix","title":"RTL Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how RTL Group’s content portfolio, strategic pricing, multi-platform distribution, and targeted promotions combine to sustain its market leadership—get the full 4P’s Marketing Mix Analysis for actionable insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLinear Broadcast Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRTL Group operates a portfolio of leading linear broadcast channels across Germany, France and other European markets, including RTL Deutschland and M6 Group assets, reaching roughly 120 million weekly viewers in 2024–25. These channels deliver high-quality news, sports and entertainment programming that secured a combined advertising revenue of about €3.4 billion in 2024, keeping them central for national TV ad buys. By end-2025, linear TV remains RTL’s primary mass-market advertising vehicle, accounting for roughly 60% of its ad sales despite rising streaming trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Content Production via Fremantle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFremantle, RTL Group’s content arm, produced over 8,000 hours of original programming in 2024 and generated roughly €1.2bn revenue for its parent that year, licensing global formats such as Got Talent and American Idol to broadcasters in 70+ territories.\u003c\/p\u003e\n\u003cp\u003eSince 2021 Fremantle has doubled investment in high-end scripted drama and factual documentaries, selling series to Netflix, Amazon and Disney+ and capturing ~30% of its 2024 commission value from streamers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreaming Platforms RTL Plus and M6 Plus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Group has expanded its digital footprint with localized services RTL Plus (Germany) and M6 Plus (France), combining live TV and exclusive VOD to shift viewers from linear to digital; RTL+ reported 8.7 million monthly active users in 2024 and Group streaming revenues rose 14% to €476m in FY2024. Early-access episodes and a 100,000+ title archive boost retention, supporting subscription ARPU gains and lowering churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRadio Broadcasting and Audio Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRTL Group holds a leading European radio position with flagship RTL Radio France and multiple German regional stations, reaching ~120 million weekly listeners across markets (2024 Group report) and driving stable advertising revenues (~€650m in audio\/video advertising, 2024 pro forma).\u003c\/p\u003e\n\u003cp\u003eStations mix music, talk and news to target young adults to seniors across dayparts, while RTL is scaling digital audio and podcasts—investing in platforms and original series—after podcast listens grew ~35% YoY in 2023–24.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120M weekly listeners (2024)\u003c\/li\u003e\n\u003cli\u003e€650M audio\/video ad revenue (2024 pro forma)\u003c\/li\u003e\n\u003cli\u003ePodcast listening +35% YoY (2023–24)\u003c\/li\u003e\n\u003cli\u003eTargets full-day demographics via music, talk, news\u003c\/li\u003e\n\u003cli\u003eInvesting in mobile\/digital audio and original podcasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough subsidiaries like Smartclip, RTL Group offers ad-tech enabling addressable TV and programmatic buys, reaching targeted audience segments across linear and digital screens.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Smartclip processed over 30 billion impressions and helped RTL capture ~€220m in ad-tech related revenue, key to defending local ad spend against Google and Meta.\u003c\/p\u003e\n\u003cp\u003eThese tools boost CPM efficiency and audience match rates—often improving ROI by 15–30% in campaign case studies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAddressable TV + programmatic\u003c\/li\u003e\n\u003cli\u003e30bn+ impressions (2024)\u003c\/li\u003e\n\u003cli\u003e€220m ad-tech revenue (RTL, 2024)\u003c\/li\u003e\n\u003cli\u003e15–30% ROI lift in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL Group: €5.9bn revenue mix — TV, Fremantle, RTL+, Audio \u0026amp; Smartclip scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Group’s product mix: leading linear channels (120M weekly viewers, €3.4bn ad rev 2024), Fremantle originals (8,000+ hours, €1.2bn 2024), streaming RTL+ (8.7M MAU, €476m streaming rev 2024), audio\/podcasts (~120M reach, €650m audio\/video rev 2024), Smartclip ad-tech (30bn impressions, €220m 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinear TV\u003c\/td\u003e\n\u003ctd\u003e120M weekly; €3.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFremantle\u003c\/td\u003e\n\u003ctd\u003e8k hrs; €1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTL+\u003c\/td\u003e\n\u003ctd\u003e8.7M MAU; €476m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio\u003c\/td\u003e\n\u003ctd\u003e120M reach; €650m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartclip\u003c\/td\u003e\n\u003ctd\u003e30bn impressions; €220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific exploration of RTL Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RTL Group's 4P marketing analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore European National Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRTL Group concentrates physical and broadcast infrastructure in core European markets—Germany, France, Hungary, and Luxembourg—supporting 45+ TV channels and 30+ streaming services across these territories as of 2025.\u003c\/p\u003e\n\u003cp\u003eLocalized headquarters in each market manage production and distribution, producing region-specific content: RTL Germany alone invested ~€600m in programming in 2024 to match cultural tastes.\u003c\/p\u003e\n\u003cp\u003eThis regional focus drives deep penetration and advertiser ties; local ad revenues accounted for roughly 65% of RTL Group’s €6.5bn 2024 revenue, strengthening market share and client relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Content Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFremantle, part of RTL Group, sells content rights in over 180 territories, generating roughly EUR 1.2bn in distribution-related revenues in 2024 and ensuring RTL IP appears on global platforms and local channels beyond core markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Group delivers streaming via proprietary apps on smartphones, tablets, smart TVs and consoles, reaching 45+ million monthly active users across Europe as of Q4 2025 (RTL Group report).\u003c\/p\u003e\n\u003cp\u003eControlling the platform gives RTL first-party data on viewing habits and preferences, improving content recommendations and ad yield—ad CPMs rose ~12% year-over-year in 2024 after data-driven targeting was scaled.\u003c\/p\u003e\n\u003cp\u003eApp availability and push engagement keep RTL relevant with mobile-first Gen Z and millennials, who accounted for 52% of new sign-ups in 2024, offsetting linear TV declines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party Cable and Satellite Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLinear RTL channels reach households via long-term deals with major European telcos and cable operators, carried in basic or premium bundles to sustain high penetration—RTL Group reported circa 75% household reach in core markets in 2024.\u003c\/p\u003e\n\u003cp\u003eThese carriage agreements include retransmission fees and lump-sum payments, which delivered roughly EUR 320 million in distribution and retransmission revenue for RTL Group in 2024, creating a steady secondary income stream.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~75% household reach in core markets (2024)\u003c\/li\u003e\n\u003cli\u003eEUR 320m distribution\/retransmission revenue (2024)\u003c\/li\u003e\n\u003cli\u003eIncluded in basic and premium channel packages\u003c\/li\u003e\n\u003cli\u003eLong-term telco\/cable contracts across Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Audio Broadcasting and Web Radio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRTL distributes radio via FM, DAB+ and online streams, reaching cars, homes and workplaces across Europe; in 2024 RTL Audio reported digital platforms accounted for ~48% of listening hours, up 6 pp year-on-year.\u003c\/p\u003e\n\u003cp\u003eDAB+ expansion improved coverage in Germany and France, raising signal-quality reach by ~12% in key metro areas and supporting higher ad CPMs for digital audio inventory.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-platform: FM, DAB+, online streaming\u003c\/li\u003e\n\u003cli\u003e2024: ~48% listening hours on digital platforms\u003c\/li\u003e\n\u003cli\u003eDAB+ coverage +12% signal reach in metros\u003c\/li\u003e\n\u003cli\u003eBoosts ad CPMs and in-car listenership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRTL Group: €6.5bn, 45M MAUs, 75% reach—Ad CPMs +12%, Gen Z drives 52% sign-ups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTL Group centralizes broadcast and streaming in core European markets, reaching ~75% household penetration and 45m MAUs (Q4 2025), with €6.5bn revenue in 2024 and ~65% from local ad sales; Fremantle added ~€1.2bn distribution revenue (2024). First-party app data lifted ad CPMs ~12% YoY (2024) and drove 52% of new sign-ups from Gen Z\/millennials.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach (core markets, 2024)\u003c\/td\u003e\n\u003ctd\u003e~75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly active users (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal ad share (2024)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFremantle distribution rev (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd CPM increase (2024 YoY)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eRTL Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual RTL Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750055162233,"sku":"rtlgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rtlgroup-marketing-mix.png?v=1772221664","url":"https:\/\/growthsharematrix.com\/products\/rtlgroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}