{"product_id":"rumolog-marketing-mix","title":"Rumo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Rumo’s product range, pricing architecture, distribution network, and promotional tactics combine to create competitive advantage—this snapshot teases insights, but the full 4P’s Marketing Mix Analysis delivers a ready-made, editable report with data-driven recommendations, slide-ready visuals, and practical templates to save hours and inform strategy; purchase the complete analysis to apply Rumo’s proven marketing playbook to your work or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRail Freight for Agribusiness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRumo’s rail freight for agribusiness moves soy, corn and sugar from Brazil’s interior to ports, handling about 60% of railborne grain flows and serving global trading houses and local producers. By end-2025 Rumo increased capacity with 18,000 high-efficiency grain wagons and optimized train lengths to 2.2 km, lifting annual grain throughput to ~48 million tonnes. Average tariff revenue from agribusiness rose to BRL 3.9 billion in 2025, improving on-time export reliability to 94%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Containerized Cargo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond grains, Rumo transports fuels, fertilizers and pulp, with industrial volumes rising to 8.3 million tons in 2024, boosting higher-margin freight mix.\u003c\/p\u003e\n\u003cp\u003eContainerized cargo surged by 27% from 2021–2025, reaching 1.1 million TEU in 2025 through expanded rail-to-port corridors linking São Paulo and Santos.\u003c\/p\u003e\n\u003cp\u003eThese segments reduced seasonality: non-agricultural revenue rose to 42% of freight income in 2025, smoothing cash flow across harvest cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Port Terminal Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRumo operates sophisticated port terminals in Santos and Paranaguá, enabling seamless rail-to-vessel transshipment with high-speed unloading systems that handled 23.7 million tonnes in 2024, cutting berth idle time by ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eSpecialized berths and faster cargo flows reduced ship turnaround times for exporters by an estimated 20% in 2024, supporting Rumo’s integrated logistics revenue, which grew 12% to BRL 3.4 billion that year.\u003c\/p\u003e\n\u003cp\u003eBy linking port operations directly to its rail network, Rumo delivers a cohesive end-to-end chain that lowered export bottlenecks and contributed to a 6-point improvement in on-time departures for international shipments in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStorage and Warehousing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprumo storage and warehousing solutions cover m2 across inland hubs ports enabling clients to hold stock during low demand deploy rapidly when prices rise this reduced stockout costs by for top in automation wms upgrades throughput improves inventory visibility with near-real-time tracking.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M m2 capacity across hubs\/ports\u003c\/li\u003e\n\u003cli\u003e~18% reduction in client stockout costs (2024)\u003c\/li\u003e\n\u003cli\u003e~25% throughput gain from 2025 automation\u003c\/li\u003e\n\u003cli\u003eNear-real-time inventory visibility via upgraded WMS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/prumo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Logistics and Real-Time Tracking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprumo digital logistics suite delivers real-time cargo location eta and wagon-condition data letting customers cut safety stock improve supply-chain timing.\u003e\u003cpby late the platforms use predictive analytics pilot clients report up to fewer delay days and lower inventory carrying costs versus baselines.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eReal-time GPS + wagon sensors\u003c\/li\u003e\u003cli\u003eETA + condition alerts\u003c\/li\u003e\u003cli\u003ePredictive delays: −18% days\u003c\/li\u003e\u003cli\u003eInventory carry cost: −12%\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/prumo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRumo: Integrated rail-to-port logistics — 48Mt grain, 1.1M TEU, +25% automation throughput\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRumo offers integrated rail-to-port freight, storage and digital logistics, moving ~48Mt grain\/year (60% of railborne grain), 1.1M TEU containers (2025) and 8.3Mt industrial cargo; 1.2M m2 warehousing; BRL 3.9B agribusiness tariff revenue (2025); integrated terminals handled 23.7Mt (2024); automation lifted throughput ~25% (2025); digital suite cut delays 18% and inventory costs 12% vs 2022.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrain throughput\u003c\/td\u003e\n\u003ctd\u003e~48 million tonnes (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContainers\u003c\/td\u003e\n\u003ctd\u003e1.1M TEU (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial cargo\u003c\/td\u003e\n\u003ctd\u003e8.3M tonnes (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehousing\u003c\/td\u003e\n\u003ctd\u003e1.2M m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgribusiness revenue\u003c\/td\u003e\n\u003ctd\u003eBRL 3.9B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminal throughput\u003c\/td\u003e\n\u003ctd\u003e23.7M tonnes (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation impact\u003c\/td\u003e\n\u003ctd\u003e+25% throughput (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital impact\u003c\/td\u003e\n\u003ctd\u003e−18% delay days; −12% inventory cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Rumo’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Rumo's 4Ps in a concise, structured snapshot to streamline leadership briefings and cross-functional alignment, making it easy to present, customize, and compare strategies across brands or projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Strategic Northern Corridor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Northern Network links Mato Grosso—Brazil's top grain producer with 33% of national soy output in 2024—to the Port of Santos, moving ~60% of Mato Grosso exports via Rumo's corridors. As of 2025 Rumo is advancing the Mato Grosso state-wide rail project, adding ~1,200 km of track and targeting a 25% volume uplift by 2027. This placement secures Rumo the majority share of export flows from the region’s ~85 million tonnes annual grain production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern and Central Network Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRumo operates an extensive rail network across Brazil’s south and central regions, notably Paraná, Santa Catarina and Rio Grande do Sul, handling roughly 30% of the country’s rail freight volume and transporting over 100 million tonnes in 2024. This footprint serves industrial clusters—steel, paper, chemicals—and large agribusiness producers, moving ~45% of soy and corn exports from the region. Connectivity to the Port of Paranaguá creates a vital secondary export corridor, reducing logistics costs by an estimated 8–12% versus road-only routes. In 2024 Rumo’s southern operations accounted for about 55% of its R$14.8 billion revenue, underlining the region’s strategic value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntermodal Loading Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRumo’s inland intermodal terminals consolidate truck cargo for rail transfer, cutting long-haul cost per ton-km by about 18% and CO2 emissions by roughly 24% versus road-only moves (2025 internal report).\u003c\/p\u003e\n\u003cp\u003eTerminals sit near major highways and production clusters—50 hubs by end-2025—expanding rail catchment to ~70% of Brazil’s industrial GDP zones. \u003c\/p\u003e\n\u003cp\u003eThese nodes helped Rumo lift intermodal volumes 14% year-over-year in 2025, improving asset utilization and lowering unit logistics costs for key customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort of Santos Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprumo operates the largest rail terminal in port of santos handling about cargo and giving direct access to asia europe north america via brazil top maritime gateway.\u003e\n\u003cptheir fy2024 capex of brl billion included targeted investments in berths and rail-yard upgrades keeping rail-to-deep-water transfer times under hours on average.\u003e\n\u003cpthis port integration reduces cargo dwell time lowers export logistics cost per ton by versus truck and supports rumo premium rail pricing.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~28% of Santos rail cargo (2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 capex: BRL 3.1 billion\u003c\/li\u003e\n\u003cli\u003eAvg rail-to-berth transfer: \u0026lt;8 hours\u003c\/li\u003e\n\u003cli\u003eLogistics cost saving vs truck: ~12% per ton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/ptheir\u003e\u003c\/prumo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrans-State Expansion Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprumo has pushed greenfield rail and new concession projects to extend km of track since linking mato grosso interior goi ports lifting transported grain volumes by mt in these lines aim open agricultural frontiers feed industrial zones into the national logistics grid.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e4,000+ km added since 2018\u003c\/li\u003e\n\u003cli\u003eGrain volumes up ~18% to 120 Mt (2024)\u003c\/li\u003e\n\u003cli\u003ePrimary exporter infrastructure by 2025\u003c\/li\u003e\n\u003cli\u003eKey corridors: Mato Grosso → ports\u003c\/li\u003e\n\n\u003c\/prumo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRumo powers Brazil grain exports—120Mt moved, 4,000+km added, +25% Mato Grosso boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRumo’s rail and terminal network captures major grain export flows: ~60% of Mato Grosso exports, ~28% of Santos rail cargo, and ~30% of national rail freight, moving 120 Mt grain (2024). FY2024 capex BRL 3.1b; 4,000+ km added since 2018; 50 terminals by 2025; Mato Grosso project (+1,200 km) targets +25% volume by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrain moved (2024)\u003c\/td\u003e\n\u003ctd\u003e120 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 capex\u003c\/td\u003e\n\u003ctd\u003eBRL 3.1b\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork added since 2018\u003c\/td\u003e\n\u003ctd\u003e4,000+ km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals (2025)\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRumo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Rumo 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750272545145,"sku":"rumolog-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rumolog-marketing-mix.png?v=1772223784","url":"https:\/\/growthsharematrix.com\/products\/rumolog-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}