{"product_id":"safilogroup-marketing-mix","title":"Safilo Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSafilo Group blends premium eyewear design, tiered pricing, selective retail and wholesale distribution, and targeted lifestyle promotions to protect brand equity and drive global reach; the preview highlights strategic patterns but omits granular data and templates—purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready deep dive with real-world metrics, channel maps, and tactical recommendations to save research time and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Brand Strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafilo focuses on proprietary brands Carrera, Polaroid, and Smith to boost long-term profitability and brand equity, yielding gross margins about 32% in 2024 versus 18% on licensed lines; this mix shift raised group adjusted EBIT by roughly EUR 25m in 2024. These brands give greater creative control and pricing power, cutting reliance on license fees and supporting higher retail ASPs. By end-2025 the labels expanded into accessories and athleisure eyewear, targeting a 15% revenue uplift from new lifestyle categories. Brand-led strategy aims to drive market share in premium segments and improve recurring margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensed Luxury Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafilo Group manages a licensed luxury portfolio including Boss, David Beckham, and Tommy Hilfiger, driving 2024 licensed sales that represented roughly 52% of group net sales (EUR 941m total in 2024; licensed ≈ EUR 489m). \u003c\/p\u003e \n\u003cp\u003eThe strategy leverages global brand recognition to target premium, fashion-conscious segments across Europe and North America, where Safilo reported a 6% like-for-like sales growth in 2024. \u003c\/p\u003e \n\u003cp\u003eContinuous license renewals and selective acquisitions—key to product strategy—helped sustain gross margin near 43% in 2024 and mitigate volatility in own-brand lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Sports Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Smith, Safilo leads sports eyewear with goggles and helmets that use tech like ChromaPop lenses to boost color contrast and clarity; Smith accounted for about 20% of Safilo’s 2024 net sales in performance categories, supporting a 6% segment CAGR (2021–24).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptical and Corrective Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsafilo group allocates a large share of its product mix to high-quality optical frames for prescription use addressing the medical-necessity market that delivered about revenues in and showed lower seasonal volatility than fashion eyewear.\u003e\n\u003cpthese frames use advanced manufacturing molding titanium flex hinges and hypoallergenic coatings higher asps a gross margin uplift optical corrective lines contributed roughly to sales.\u003e\n\u003cpthe durable comfort-focused design reduces returns and supports stable wholesale optical-chain contracts helping safilo maintain predictable cash flow a resilient revenue base versus trend-driven segments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% of 2024 revenue from optical\/corrective\u003c\/li\u003e\n\u003cli\u003e€350m estimated sales in 2024\u003c\/li\u003e\n\u003cli\u003eHigher ASPs and gross-margin uplift vs fashion\u003c\/li\u003e\n\u003cli\u003eAdvanced manufacturing: titanium hinges, hypoallergenic coatings\u003c\/li\u003e\n\u003cli\u003eLower seasonality, stable wholesale contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/psafilo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSafilo has added Econyl (recycled nylon) and bio-based acetates across ~18% of 2024 collections, cutting virgin plastic use and appealing to the eco-conscious 2025 buyer; eco-design drove a 6% like-for-like revenue uplift in H1 2025 in regions with strong sustainability demand.\u003c\/p\u003e\n\u003cp\u003ePackaging redesign reduced single-use plastic by 72% and trimmed product lifecycle CO2e by ~0.9 kg per unit, supporting Scope 3 reduction targets and lowering logistics costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% collections: Econyl\/bio-acetate (2024)\u003c\/li\u003e\n\u003cli\u003e6% LFL revenue uplift H1 2025\u003c\/li\u003e\n\u003cli\u003e72% single-use plastic cut\u003c\/li\u003e\n\u003cli\u003e~0.9 kg CO2e saved per unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafilo shifts to own brands, boosts margins and EBIT; optical sales €350m, sustainability gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafilo’s product mix shifted to own brands (Carrera, Polaroid, Smith) and premium licensed lines, lifting group adjusted EBIT ~EUR 25m in 2024; proprietary gross margin ~32% vs licensed ~18%. Optical\/corrective = ~35% of 2024 sales (~€350m). Sustainability: 18% collections with Econyl\/bio-acetate in 2024; H1 2025 LFL uplift +6%; packaging cut single-use plastic 72%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eH1 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e€941m\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed share\u003c\/td\u003e\n\u003ctd\u003e≈52% (≈€489m)\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptical sales\u003c\/td\u003e\n\u003ctd\u003e€350m (≈35%)\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary GM\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed GM\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted EBIT uplift\u003c\/td\u003e\n\u003ctd\u003e≈€25m\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable collections\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging cut\u003c\/td\u003e\n\u003ctd\u003e72% single-use plastic\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLFL revenue change\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Safilo Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Safilo Group’s 4P insights into a concise, presentation-ready snapshot that speeds decision-making and aligns leadership on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Wholesale Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafilo leverages a wholesale network of over 100,000 points of sale worldwide, spanning independent opticians and major chains, which helped generate roughly €1.11 billion in 2024 net sales—about 68% of distribution via wholesale—so brands reach both major cities and regional towns. Strong partner relationships drive localized promotions, inventory placement, and a higher sell-through; in 2024 channel margins averaged near industry norms of 35–40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafilo Group has sped up direct-to-consumer digital expansion via proprietary e-commerce for Smith and Carrera, lifting online penetration to about 18% of group sales by FY2024 and targeting 25% by 2025.\u003c\/p\u003e\n\u003cp\u003eThis shift yields richer first-party data and improves lifetime value tracking, cutting customer acquisition cost by an estimated 12% versus wholesale channels in 2024.\u003c\/p\u003e\n\u003cp\u003eDirect engagement removes intermediaries, enabling faster product feedback loops and a 15% higher full-price sell-through on DTC channels in pilot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Travel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafilo Group places stores in key travel retail hubs—36 major international airports and 120 duty-free zones as of 2024—targeting high-spend global travelers who account for roughly 30% higher average transaction value. These locations act as premium showrooms, boosting brand visibility and capturing impulse luxury buys during transit, where travel retail sales grew 8% in 2023. Safilo also offers travel-only collections, which lifted airport channel revenue by about 12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSafilo Group operates centralized distribution centers in Europe, the Americas, and Asia, enabling average replenishment lead times under 7 days to key markets and reducing stockouts to about 2.5% in 2024.\u003c\/p\u003e\n\u003cp\u003eIts global logistics and advanced inventory-management systems (WMS\/ERP) support synchronized launches across time zones, helping maintain on-shelf availability for 95% of new-collection SKUs and lowering working-capital tied to inventory by roughly €40m in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized DCs: Europe, Americas, Asia\u003c\/li\u003e\n\u003cli\u003eAvg lead time: \u0026lt;7 days to key markets (2024)\u003c\/li\u003e\n\u003cli\u003eStockout rate: ~2.5% (2024)\u003c\/li\u003e\n\u003cli\u003eNew-SKU availability: 95% on launch\u003c\/li\u003e\n\u003cli\u003eWorking capital reduction: ≈€40m (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Optical Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpspecialized optical partnerships place safilo luxury licensed brands in high-end boutiques and department stores supporting premium pricing a higher average order value versus mass retailers\u003e\n\u003cpthese venues offer professional prescription fittings and service for high-ticket eyewear safilo funds tailored displays delivered staff trainings across partners in to boost conversion rates by\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003ePremium positioning: +12% AOV (2024)\u003c\/li\u003e\n\u003cli\u003e1,200 staff trainings in 2024\u003c\/li\u003e\n\u003cli\u003eConversion uplift ≈8% post-training\u003c\/li\u003e\n\u003cli\u003eTailored displays funded by Safilo\u003c\/li\u003e\n\n\u003c\/pthese\u003e\u003c\/pspecialized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafilo scales €1.11bn ops: 68% wholesale, 18% DTC, \u0026lt;7-day lead times, €40m WC saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafilo’s place mix combines 100,000+ wholesale POS (≈68% of €1.11bn 2024 sales), 18% DTC penetration (target 25% by 2025), 36 airport and 120 duty-free locations, centralized DCs (EU\/AM\/AS) with \u0026lt;7-day lead times and 2.5% stockouts, 95% new-SKU availability, and ~€40m working-capital reduction in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e€1.11bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports \/ duty-free\u003c\/td\u003e\n\u003ctd\u003e36 \/ 120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout rate\u003c\/td\u003e\n\u003ctd\u003e2.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-SKU availability\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking-capital saved\u003c\/td\u003e\n\u003ctd\u003e≈€40m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSafilo Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Safilo Group 4P’s Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights, and the file you see is the exact, fully complete version delivered immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750403584377,"sku":"safilogroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/safilogroup-marketing-mix.png?v=1772224746","url":"https:\/\/growthsharematrix.com\/products\/safilogroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}