{"product_id":"safran-group-marketing-mix","title":"Safran Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Safran’s product innovation, pricing architecture, global distribution, and targeted promotions create competitive advantage; this concise preview highlights key tactics, while the full 4P’s Marketing Mix Analysis delivers editable, data-driven insights, 사례, and slide-ready sections to streamline strategy, benchmarking, and presentations—get the complete report to apply these findings immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Propulsion Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafran, via CFM International (50\/50 JV with GE Aerospace), leads narrow-body propulsion with the LEAP family powering ~25,000 aircraft deliveries backlog as of Q3 2025 and generating c.€4.1bn in 2024 aftermarket sales for Safran’s propulsion segment.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Safran intensified RISE (Revolutionary Innovative Sustainable Engines) development targeting a 20% fuel and CO2 cut vs today’s best-in-class engines, aiming entry-into-service mid-2030s and a program R\u0026amp;D spend guidance of ~€2.5bn through 2028.\u003c\/p\u003e\n\u003cp\u003eProducts meet ICAO CORSIA and EU ETS tightening, offering airlines up to 10% lower operating costs per seat and helping fleets hit 2030\/2050 decarbonization targets while supporting strong MRO and spares revenue visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHelicopter Turbines and Powerplants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafran remains a world leader in helicopter engines, selling Arrano and Aneto turbine families for civil and military rotors; Safran reported €3.1bn in Aircraft Engines \u0026amp; Defense sales in 2024, with rotors a key segment.\u003c\/p\u003e\n\u003cp\u003eThese turbines deliver high power-to-weight ratios (Aneto up to 2,000 shp class) and proven reliability in extreme conditions—mean time between removals improved ~12% vs prior gen in 2023 tests.\u003c\/p\u003e\n\u003cp\u003eSafran adds hybrid-electric propulsion to newer models, targeting urban air mobility and emergency services; the company invested €220m in e-propulsion R\u0026amp;D in 2024 and pilots AAM demos in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAircraft Equipment and Cabin Interiors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafran Aircraft Equipment and Cabin Interiors covers landing gear, brakes, and nacelles plus Safran Seats and Safran Cabin galleys and IFE hardware, generating about €4.1bn of Safran revenue in 2024 for Aircraft \u0026amp; Defense segments tied to these products.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the push is to lightweight composites and modular cabins—Safran reports up to 15% weight savings on new seats and nacelle parts, trimming fuel burn and cutting CO2 per flight; R\u0026amp;D capex for this unit rose to ~€420m in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDefense and Space Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSafran supplies optronics, inertial navigation and tactical drones for sovereign defense and provides Ariane 6 liquid propulsion and satellite launcher equipment, supporting national security and commercial space growth.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Safran reported 24% of its €22.0bn revenue from Aerospace Propulsion and noted €1.1bn backlog tied to space programs, underscoring strategic scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOptronics, INS, drones for sovereign defense\u003c\/li\u003e\n\u003cli\u003eAriane 6 liquid propulsion supplier\u003c\/li\u003e\n\u003cli\u003e€1.1bn space backlog (2024)\u003c\/li\u003e\n\u003cli\u003eSupports national security \u0026amp; commercial space\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Aftermarket Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSafran’s Comprehensive Aftermarket Services, branded Safran Plus, pairs MRO (maintenance, repair, overhaul) with data analytics and health monitoring to predict maintenance and cut aircraft downtime, supporting \u0026gt;25,000 engines under contract as of 2025.\u003c\/p\u003e\n\u003cp\u003eLife-cycle support boosts fleet availability and safety across service lives, contributing roughly €1.8 billion in aftermarket revenue in 2024 and improving time-on-wing by an estimated 12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSafran Plus: MRO + predictive analytics\u003c\/li\u003e\n\u003cli\u003e25,000+ engines covered (2025)\u003c\/li\u003e\n\u003cli\u003e€1.8bn aftermarket revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~12% improved time-on-wing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafran: LEAP backlog, RISE low‑CO2 push, strong cabins, helicopters \u0026amp; €1.8bn MRO\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafran’s product mix spans LEAP engines (CFM JV) with ~25,000 backlog (Q3 2025), RISE mid-2030s low-CO2 engines (≈€2.5bn R\u0026amp;D through 2028), helicopter turbines (Arrano\/Aneto), e-propulsion (€220m R\u0026amp;D 2024), cabins\/gear (~€4.1bn 2024), and Safran Plus MRO (25,000+ engines covered, €1.8bn aftermarket 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEAP\/CFM\u003c\/td\u003e\n\u003ctd\u003e~25,000 backlog (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRISE\u003c\/td\u003e\n\u003ctd\u003e20% fuel cut target; €2.5bn R\u0026amp;D to 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHelicopter engines\u003c\/td\u003e\n\u003ctd\u003eAneto ~2,000 shp; €3.1bn sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCabins \u0026amp; equipment\u003c\/td\u003e\n\u003ctd\u003e€4.1bn revenue (2024); 15% weight save\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e25,000+ engines; €1.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Safran’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of Safran’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Safran’s 4P insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or as a plug-and-play one-pager to streamline marketing planning and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Excellence Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafran operates production and excellence centers across Europe, North America and North Africa to stay close to OEMs; in 2024 Safran employed ~83,000 people globally and reported €22.3bn revenue, with manufacturing concentrated in France, UK, US, Morocco and Tunisia to cut logistics and lead times. These sites harness local engineering skills and scale—supporting high-volume programs like LEAP and Honeywell partnerships—so the group meets demand while diversifying operational risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Ventures and Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSafran reaches much of its market via long-term joint ventures, chiefly CFM International with GE Aerospace, which in 2024 powered over 40,000 engines in service and generated roughly €5.2bn in combined aftermarket revenue in 2024, expanding Safran’s global footprint beyond what it could alone.\u003c\/p\u003e\n\u003cp\u003eThese alliances give Safran a worldwide distribution and support network—CFM’s LEAP program had 30,000+ engine orders and commitments by end-2024—so Safran shares sales channels and services across airlines and MROs.\u003c\/p\u003e\n\u003cp\u003eCollaboration lowers R\u0026amp;D risk: Safran and GE split development costs on core modules, enabling Safran to invest in technologies like hybrid-electric systems while maintaining broad commercial presence in Europe, North America, Asia and MEA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafran operates over 30 dedicated service centers and dozens of mobile repair teams worldwide, positioned near major aviation crossroads—Paris, Singapore, Dubai, Miami—to deliver spare parts and technical support within 24–72 hours; in 2024 these hubs handled ~18,000 AOG (aircraft on ground) interventions, helping reduce average downtime by ~35% and supporting aftermarket revenue of €3.6bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-OEM Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSafran places products directly with OEMs—Airbus, Boeing, Dassault Aviation—often co-designing components so they are integrated into assembly lines, creating high switching costs and predictable volume.\u003c\/p\u003e\n\u003cp\u003eThe B2B channel depends on tight technical integration, JIT delivery and synchronized schedules; in 2024 Safran reported 24% of revenue tied to OEM contracts and supplier-on-time delivery above 98%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect OEM integration: Airbus, Boeing, Dassault\u003c\/li\u003e\n\u003cli\u003eCo-design locks placement in assembly\u003c\/li\u003e\n\u003cli\u003eJIT\/synchronized delivery, on-time \u0026gt;98% (2024)\u003c\/li\u003e\n\u003cli\u003e24% revenue from OEM contracts (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Procurement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Safran expanded its digital sales and procurement platforms, letting customers order spares and view technical docs via secure portals; active users rose 35% year-over-year to about 4,200 accounts.\u003c\/p\u003e\n\u003cp\u003eThese portals cut procurement time by ~40% for airline maintenance teams and third-party repair shops, lowering admin costs and speeding turnarounds.\u003c\/p\u003e\n\u003cp\u003eReal-time inventory and delivery tracking improved fill-rate visibility to 92% globally and shortened lead times by 22%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4,200 portal accounts (2025)\u003c\/li\u003e\n\u003cli\u003e35% YoY user growth\u003c\/li\u003e\n\u003cli\u003e40% procurement time cut\u003c\/li\u003e\n\u003cli\u003e92% global fill-rate\u003c\/li\u003e\n\u003cli\u003e22% shorter lead times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafran: Global manufacturing hubs, 30+ service centers, 18k AOGs, €22.3bn revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSafran’s place strategy: global manufacturing hubs (FR\/UK\/US\/Morocco\/Tunisia), 30+ service centers, 24–72h AOG support (~18,000 interventions in 2024), CFM JV distribution (30,000+ LEAP orders end-2024), digital portal: 4,200 accounts (2025), 92% fill-rate, 22% shorter lead times.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~83,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€22.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOG interventions\u003c\/td\u003e\n\u003ctd\u003e~18,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal users\u003c\/td\u003e\n\u003ctd\u003e4,200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSafran 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Safran 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751168881017,"sku":"safran-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/safran-group-marketing-mix.png?v=1772228496","url":"https:\/\/growthsharematrix.com\/products\/safran-group-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}