{"product_id":"sagicor-marketing-mix","title":"Sagicor Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sagicor’s product mix, pricing architecture, distribution channels, and promotional tactics combine to build market strength—this concise preview highlights key themes, but the full 4P’s Marketing Mix Analysis offers an editable, presentation-ready deep dive with data, strategic insights, and ready-to-use recommendations to accelerate your planning and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Life and Health Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSagicor offers a robust suite of life and health insurance products that target financial security for individuals and families across Jamaica, Trinidad \u0026amp; Tobago, and Barbados; as of Dec 31, 2025, in-force premiums for these lines reached US$420m, up 8% year-over-year.\u003c\/p\u003e \n\u003cp\u003eBy end-2025 the portfolio includes advanced critical-illness cover and flexible term-life options permitting age-based adjustments; critical-illness claims paid totaled US$24m in 2025.\u003c\/p\u003e \n\u003cp\u003eThe company integrates wellness programs—telehealth, fitness rebates, biometric screening—driving a 12% reduction in hospitalization rates among participating policyholders and a 4.5% lower claims ratio in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Pension Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSagicor’s Wealth Management and Pension Services deliver sophisticated investment solutions and pension administration to individuals and corporates, managing over USD 6.2 billion in assets under management as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eServices focus on diversified portfolios and active asset management, targeting risk-adjusted returns through multi-asset strategies and liability-aware pension solutions.\u003c\/p\u003e\n\u003cp\u003eIn late 2025 Sagicor upgraded its digital wealth platform to offer real-time tracking and automated rebalancing, improving trade execution speed and reporting for pension participants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Retail Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its banking subsidiaries sagicor offers retail and commercial services personal loans mortgages business financing supporting a loan book of approx. us as fy2024. the group has pushed digital-first strategy rolling out upgraded mobile apps real-time payments driving year-on-year rise in digital transactions many products are bundled with insurance boosting cross-sell rates to raising customer lifetime value. these bundles create holistic financial ecosystem lower acquisition costs per customer.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Insurance and Property Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSagicor offers comprehensive general insurance for property, motor, and casualty across residential and commercial lines, covering hurricane, flood, and theft risks key in the Caribbean market where insured catastrophe losses reached about US$3.6 billion in 2023.\u003c\/p\u003e\n\u003cp\u003eThe firm uses advanced data analytics and catastrophe models to adjust premiums and limits for rising climate risk; in 2024 Sagicor reported a 12% reduction in claims leakage after analytics upgrades.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCovers property, motor, casualty for homes and businesses\u003c\/li\u003e\n\u003cli\u003eCritical for hurricane-prone Caribbean—US$3.6B insured losses in 2023\u003c\/li\u003e\n\u003cli\u003eUses catastrophe models and data analytics to set premiums and limits\u003c\/li\u003e\n\u003cli\u003e12% cut in claims leakage reported in 2024 after analytics improvements\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Annuity Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSagicor in the US sells fixed and indexed annuities for retirees, offering competitive credited rates—around 4.0–5.5% fixed equivalents in 2024—and tax-deferred growth to fund lifetime income.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Sagicor added flexible withdrawal riders and partial-surrender options, improving liquidity while preserving income guarantees for clients aged 60+.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: retirees\/near-retirees (60+)\u003c\/li\u003e\n\u003cli\u003eRates: ~4.0–5.5% fixed-equivalent (2024)\u003c\/li\u003e\n\u003cli\u003eFeature: tax-deferred growth\u003c\/li\u003e\n\u003cli\u003e2025: flexible withdrawals \u0026amp; partial surrenders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSagicor: Diversified growth — US$6.2bn AUM, US$420m premiums, 12% claims cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSagicor’s product mix spans life \u0026amp; health (in-force premiums US$420m, +8% YoY 2025), AUM US$6.2bn (Q4 2025), loan book US$3.1bn (FY2024), and US annuities yielding ~4.0–5.5% (2024); analytics cut claims leakage 12% (2024) and wellness programs reduced hospitalizations 12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife \u0026amp; Health\u003c\/td\u003e\n\u003ctd\u003ePremiums US$420m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003eAUM US$6.2bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanking\u003c\/td\u003e\n\u003ctd\u003eLoans US$3.1bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaims\u003c\/td\u003e\n\u003ctd\u003e-12% leakage (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sagicor’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sagicor’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams for swift execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Caribbean Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSagicor maintains a dominant physical presence across the Caribbean with over 120 branches and service centres in markets including Barbados, Jamaica and Trinidad and Tobago, supporting roughly 1.2 million customers as of 2025. This footprint preserves personal client relationships and enables localized financial advice—51% of high-value policy sales in 2024 originated from branch consultations. Branches act as hubs for complex consultations and escalated service: 68% of complaints resolved faster face-to-face in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in the United States Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSagicor Life USA operates a sizable U.S. annuity business, reporting roughly USD 3.2 billion in annuity deposits in 2024, which anchors its U.S. footprint and product mix.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification into the U.S. gives Sagicor access to a mature market of ~128 million retirement-age and near-retirees, smoothing Caribbean revenue cyclicality on a roughly 60:40 premium-to-premium exposure split in 2024.\u003c\/p\u003e\n\u003cp\u003eDistribution relies on ~2,500 independent agents and brokers, enabling broad reach across demographics and driving a 2024 net written premium growth of about 7% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Sagicor fully optimized online portals and mobile apps, enabling 24\/7 global account access for 1.8 million digital customers, driving 62% of policy renewals and 74% of claims submissions through self-service channels.\u003c\/p\u003e\n\u003cp\u003eCustomers can complete renewals, submit claims, and do banking without visiting branches, cutting average processing time from 10 to 2 days and reducing branch footfall by 48%.\u003c\/p\u003e\n\u003cp\u003eThis digital-first push improved operational efficiency, lowering digital service cost per transaction by 55% and boosting Net Promoter Score by 8 points among tech-savvy users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Agent and Broker Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSagicor uses a broad network of ~8,500 independent financial advisors and insurance brokers across the Caribbean, Latin America, and North America to distribute life, health, and wealth products, reaching niche segments and high-net-worth clients.\u003c\/p\u003e\n\u003cp\u003eThese intermediaries deliver complex financial advice; Sagicor reported 2024 channel-sourced premiums of US$420m, showing the channel’s material role in revenue.\u003c\/p\u003e\n\u003cp\u003eSagicor provides certified training, CRM integrations, and a mobile sales portal to boost agent productivity and ensure consistent brand representation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8,500 advisors and brokers\u003c\/li\u003e\n\u003cli\u003eUS$420m 2024 channel premiums\u003c\/li\u003e\n\u003cli\u003eCertified training + CRM + mobile portal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsagicor forms strategic alliances with banks employers and pension administrators to offer group insurance schemes tapping employer networks that represented about of new premiums in filings\u003e\n\u003cpintegrating policies into corporate benefits of major caribbean and central american employers secures recurring premiums lifetime client value group channel accounted for an estimated us in premium inflows\u003e\n\u003cpthese partnerships reduce acquisition cost per policy increase retention and provide predictable cashflows tied to multi-year corporate contracts signed through\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% of new group premiums (2024)\u003c\/li\u003e\n\u003cli\u003eUS$110m group premium inflows (2024)\u003c\/li\u003e\n\u003cli\u003eMulti-year contracts boost retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pintegrating\u003e\u003c\/psagicor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSagicor scales: 1.2M customers, USD3.2bn annuities, 7% growth, digital renewals 62%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSagicor blends 120+ Caribbean branches, a USD 3.2bn U.S. annuity hub, ~2,500 brokers, ~8,500 advisors, and digital channels (1.8m users) to serve 1.2m customers; 2024: 7% net premium growth, US$420m channel premiums, US$110m group inflows, 62% renewals via digital, processing cut from 10 to 2 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. annuity deposits\u003c\/td\u003e\n\u003ctd\u003eUSD 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet premium growth\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel premiums\u003c\/td\u003e\n\u003ctd\u003eUS$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup inflows\u003c\/td\u003e\n\u003ctd\u003eUS$110m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e1.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital renewals\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg processing time\u003c\/td\u003e\n\u003ctd\u003e10→2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSagicor 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sagicor 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, final document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749950861689,"sku":"sagicor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sagicor-marketing-mix.png?v=1772220809","url":"https:\/\/growthsharematrix.com\/products\/sagicor-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}