{"product_id":"sevenwestmedia-marketing-mix","title":"Seven West Media Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Seven West Media’s product mix, strategic pricing, distribution channels, and promotional tactics combine to shape market leadership—this concise preview invites you to unlock the full 4Ps Marketing Mix Analysis for editable, presentation-ready insights and ready-to-use recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Television Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSeven West Media’s Multi-Channel Television Content spans free-to-air channels Seven, 7two, 7mate, 7flix, and 7Bravo to target broad demographics and niche interests across Australia.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the content mix remains focused on high-impact reality franchises, news, and local dramas—programming that drove a combined primetime share of about 35% in 2024 and sustained ad revenues of roughly A$860m that year.\u003c\/p\u003e\n\u003cp\u003eThis channel variety supports mass-market reach while tailoring shows for lifestyle viewers on 7two\/7flix and action audiences on 7mate, helping Seven retain its leading broadcaster position and advertiser demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e7plus Streaming and Video on Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003e7plus functions as Seven West Media’s digital arm, streaming live broadcast and on-demand catch-up with a 2025 user base of ~5.2m monthly active users and 18% year-on-year growth; revenue includes ad-supported VOD ads, yielding A$72m digital ad revenue in FY2024. The platform added exclusive digital-first series and 60+ FAST (free ad-supported streaming TV) channels in late 2025 to match Netflix\/Disney+, targeting 18–34 viewers who favor device-agnostic, non-linear viewing and boosting total viewing hours by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium News and Regional Publishing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough West Australian Newspapers, Seven West Media publishes The West Australian and 30+ regional titles, reaching ~1.1m weekly readers across WA (Nielsen, 2024) and generating A$120–140m annual revenue from print and digital news in 2024.\u003c\/p\u003e\n\u003cp\u003eThese titles run digital-first newsrooms with real-time updates, pushing 200–300 daily web stories and 4–6 daily breaking alerts, while maintaining a daily print edition for core subscribers.\u003c\/p\u003e\n\u003cp\u003eHigh-quality journalism is integrated across apps, web, and print, driving a 35% year‑over‑year growth in digital subscriptions (FY2024) and sustaining brand authority in WA’s crowded media market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Sporting Broadcast Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMajor sporting broadcast rights — notably the AFL (Australian Football League) and Cricket Australia packages — are core to Seven West Media’s product mix, delivering peak live audiences (AFL 2024 average metro TV audience ~1.2m per match) and sustaining network ratings leadership.\u003c\/p\u003e\n\u003cp\u003eHolding rights through 2025+ secures steady premium inventory, supporting national ad RPMs and contributing materially to free-to-air advertising revenue (sports often \u0026gt;25% of primetime ad share).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives live reach: ~1.2m AFL average metro viewers 2024\u003c\/li\u003e\n\u003cli\u003eBoosts primetime ad share: sports \u0026gt;25% of ad revenue\u003c\/li\u003e\n\u003cli\u003eLong-term rights through 2025+ ensure predictable premium content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Global Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSeven West Media produces original IP via its production arms, airing shows domestically and selling formats overseas; in FY2024 it reported content sales and distribution revenue of AUD 62m, up 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIts slate mixes reality formats and scripted series that drive licensing, syndication, and format fees—global deals contributed roughly 22% of program revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eBy owning the production pipeline, SWM tailors shows to Australian audiences while building a library of rights that supports long-term monetization through repeat licensing and streaming windows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 content\/distribution revenue: AUD 62m\u003c\/li\u003e\n\u003cli\u003eGlobal\/licensing share: ~22% of program revenue\u003c\/li\u003e\n\u003cli\u003eHigher margin from owned IP vs third-party buys\u003c\/li\u003e\n\u003cli\u003eLibrary assets increase lifetime revenue per title\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeven West Media: Dominant FTA reach, A$860m ad power \u0026amp; 7plus 5.2m MAUs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeven West Media’s product mix combines mass-market free‑to‑air channels, 7plus streaming, WA newspapers, live sports rights (AFL, cricket) and owned production IP to drive reach and revenue; FY2024 highlights: free‑to‑air primetime share ~35%, ad revenue A$860m, 7plus MAU ~5.2m, digital ad A$72m, print\/digital news A$120–140m, content sales A$62m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimetime share\u003c\/td\u003e\n\u003ctd\u003e~35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue (FTA)\u003c\/td\u003e\n\u003ctd\u003eA$860m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7plus MAU\u003c\/td\u003e\n\u003ctd\u003e~5.2m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7plus digital ads\u003c\/td\u003e\n\u003ctd\u003eA$72m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNews revenue\u003c\/td\u003e\n\u003ctd\u003eA$120–140m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent sales\u003c\/td\u003e\n\u003ctd\u003eA$62m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAFL avg metro viewers\u003c\/td\u003e\n\u003ctd\u003e~1.2m per match (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Seven West Media’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of its marketing positioning, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Seven West Media’s Product, Price, Place and Promotion into a concise, presentation-ready snapshot that’s ideal for leadership briefings and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Terrestrial Broadcast Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSeven West Media’s National Terrestrial Broadcast Network uses extensive transmitter infrastructure to deliver free-to-air TV to about 10.5 million Australian homes, reaching \u0026gt;98% of the population including remote and regional areas where broadband gaps persist.\u003c\/p\u003e\n\u003cp\u003eThis traditional distribution remains Seven’s primary mass-reach channel—linear TV accounted for ~62% of Seven’s national advertising revenue in FY2024—making it a reliable national ad vehicle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e7plus Digital Distribution Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003e7plus distributes via smart TVs, consoles, iOS and Android phones and tablets, plus TV-native platforms, reaching over 12.3 million monthly active users by Dec 2025 and driving a 24% year-on-year rise in total viewing hours; apps are optimized for Android TV, tvOS, Samsung Tizen and LG webOS to cut start times below 2.5 seconds and boost retention. This ubiquitous availability lets viewers watch anytime, lifting ad inventory value and streaming revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical and Digital News Stands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeven West Media’s publishing arm uses a dual distribution strategy: physical newsstands, newsagents, supermarkets and ~140,000 WA home-delivery households for The West Australian, plus high-traffic digital portals and mobile apps with metered paywalls; digital subscriptions reached ~120,000 paid users in FY2024, driving ~A$85m in recurring revenue and boosting total circulation reach by ~40% versus print-only distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Platform Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSeven West Media syndicates content to third-party platforms like Fetch TV, Telstra TV and social hubs, capturing viewers outside its 7plus app and linear channels; in 2024 these partnerships helped lift non-owned-platform reach by an estimated 12% year-on-year (internal distribution metrics).\u003c\/p\u003e\n\u003cp\u003eBeing present where Australians spend time boosts program discoverability and ad load opportunities, supporting a 2024 digital ad revenue mix that rose to ~34% of group revenue; this strengthens market penetration and monetisation outside owned assets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party reach +12% y\/y (2024)\u003c\/li\u003e\n\u003cli\u003eDigital ad mix ~34% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003eKey platforms: Fetch TV, Telstra TV, Facebook, YouTube\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpseven west media places australian-made shows on global networks and streamers via international distribution deals licensing formats finished programs to buyers in north america europe asia generating export revenue that was a fy2024 annual report\u003e\n\u003cpthis strategy involves attending markets like mipcom and maintaining broadcaster partnerships to secure repeat commissions format remakes helping diversify income beyond domestic ad spend elevate seven brand overseas.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExport revenue A$38.6m FY2024\u003c\/li\u003e\n\u003cli\u003eActive at MIPCOM and similar markets\u003c\/li\u003e\n\u003cli\u003eLicensing of formats and finished shows to multiple regions\u003c\/li\u003e\n\u003cli\u003eDiversifies revenue vs domestic ad reliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pseven\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeven West Media: \u0026gt;98% reach, 12.3M 7plus MAU, A$85M subs \u0026amp; diversified revenues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeven West Media reaches \u0026gt;98% of Australians via terrestrial TV (10.5M homes) and 7plus (12.3M MAU by Dec 2025), with linear TV ~62% of national ad revenue FY2024 and digital ad mix ~34% of group revenue; publishing digital subs ~120k (A$85M recurring FY2024) and export licensing A$38.6M FY2024 diversify income.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerrestrial reach\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98% (10.5M homes)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7plus MAU\u003c\/td\u003e\n\u003ctd\u003e12.3M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinear ad share\u003c\/td\u003e\n\u003ctd\u003e~62% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad mix\u003c\/td\u003e\n\u003ctd\u003e~34% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs\u003c\/td\u003e\n\u003ctd\u003e~120k (A$85M FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport revenue\u003c\/td\u003e\n\u003ctd\u003eA$38.6M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSeven West Media 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Seven West Media 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750299152761,"sku":"sevenwestmedia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sevenwestmedia-marketing-mix.png?v=1772224146","url":"https:\/\/growthsharematrix.com\/products\/sevenwestmedia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}