{"product_id":"siennaliving-bcg-matrix","title":"Sienna Senior Living Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSienna Senior Living’s preliminary BCG Matrix snapshot highlights where its service lines and assets may sit amid shifting demand and funding pressures—showing potential Stars in upscale retirement communities, Cash Cows in established LTC contracts, and Question Marks around specialty care expansions. This preview teases quadrant placement and strategic implications; purchase the full BCG Matrix for a complete, data-driven breakdown, actionable recommendations, and ready-to-use Word and Excel deliverables to guide confident investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Premium Retirement Development Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living is building a new premium retirement pipeline across supply-constrained urban markets in Ontario and British Columbia, targeting the luxury senior segment where occupancy premiums run 15–25% above average. These projects aim to capture outsized market share amid double-digit segment growth—estimated 12% CAGR through 2029 as Canada’s baby-boomer cohort (born 1946–1965) ages into retirement. Capital expenditure per new community averages C$40–60 million, raising near-term leverage but positioning assets to lead once stabilized occupancy reaches 90%+. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Expansion Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living has scaled via joint ventures with institutional investors—raising over CAD 500m in partnership capital since 2021—to expand in high-growth Ontario and British Columbia corridors while keeping net debt-to-EBITDA near 5.0x (2024 Q4). \u003c\/p\u003e\n\u003cp\u003eThese partnerships shift upfront capex to partners, letting Sienna secure sites and brand presence while its JV assets are in a high-growth, cash-absorbing buildout phase projected to lift portfolio NOI by ~12–15% by 2026. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMemory Care Specialized Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs dementia cases climb—Alzheimer’s prevalence in Canada projected to reach ~1.7 million by 2031—Sienna Senior Living’s dedicated memory-care wings sit in a high-growth stars quadrant, capturing a premium segment within the $20B+ Canadian senior housing market. Their tailored clinical programs and staff ratios justify higher fees (avg. 15–25% premium) versus generalist units, boosting margins despite 20–30% higher operating costs. With government and private-pay demand rising, revenue upside remains sizable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health Integration Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSienna Senior Living’s proprietary digital health integration platforms and remote monitoring place it as a Star: 2025 pilot data show a 28% drop in fall incidents and a 12% reduction in hospital readmissions, boosting average revenue per resident by CAD 1,200 annually despite CAD 6–8M initial R\u0026amp;D spend.\u003c\/p\u003e\n\u003cp\u003eThese tools sustain competitiveness in a data-driven market; adoption rose 43% across Sienna homes in 2024, improving occupancy retention and care-quality metrics that justify ongoing investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% fewer falls (2025 pilot)\u003c\/li\u003e\n\u003cli\u003e12% fewer readmissions (2025 pilot)\u003c\/li\u003e\n\u003cli\u003eCAD 1,200 ARR lift per resident\u003c\/li\u003e\n\u003cli\u003e43% adoption increase in 2024\u003c\/li\u003e\n\u003cli\u003eCAD 6–8M initial R\u0026amp;D cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAssisted Living Transition Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAssisted Living Transition Units convert independent suites to meet a rising demand for middle-tier care; Canadian assisted living revenue grew ~6.2% CAGR 2019–2024, with higher acuity care driving occupancy up 3–5 pts in 2023, favoring conversion strategies.\u003c\/p\u003e\n\u003cp\u003eSienna Senior Living can capture longer, more profitable resident stays—median assisted-living length ~3.5 years vs 1.8 for basic housing—boosting per-resident annual EBITDA by an estimated C$6–12k based on 2024 margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.2% CAGR 2019–2024\u003c\/li\u003e\n\u003cli\u003eOccupancy +3–5 pts in 2023\u003c\/li\u003e\n\u003cli\u003eMedian stay 3.5 vs 1.8 years\u003c\/li\u003e\n\u003cli\u003eEBITDA uplift C$6–12k\/resident\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSienna’s Stars: 12–15% NOI growth, 90%+ occupancy, CAD\u0026gt;500m JV \u0026amp; CAD1,200 ARR gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna’s Stars: premium urban communities and memory-care units driving 12–15% NOI growth by 2026, 90%+ stabilized occupancy targets, and digital-health pilots showing 28% fewer falls and CAD1,200 ARR per resident; JV capital \u0026gt;CAD500m since 2021 keeps net debt\/EBITDA ~5.0x (2024 Q4) while new-build capex is CAD40–60m each.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI uplift by 2026\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStabilized occupancy\u003c\/td\u003e\n\u003ctd\u003e90%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital pilot outcomes (2025)\u003c\/td\u003e\n\u003ctd\u003e−28% falls, +CAD1,200 ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV capital since 2021\u003c\/td\u003e\n\u003ctd\u003eCAD\u0026gt;500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA (2024 Q4)\u003c\/td\u003e\n\u003ctd\u003e~5.0x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew community capex\u003c\/td\u003e\n\u003ctd\u003eCAD40–60m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Sienna Senior Living outlining Stars, Cash Cows, Question Marks, and Dogs with investment, hold, divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Sienna Senior Living units into quadrants for quick strategic decisions and board-ready printing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Long-Term Care Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living’s established Ontario long-term care portfolio posts occupancy near 98% (2024), backed by provincially indexed, government-funded revenue that drives predictably strong margins; these homes hold leading market share in a mature LTC market where new licences are tightly restricted. The portfolio delivered roughly C$120–140 million in annual operating cash flow (2024 est.), funding dividends and selective capital projects while de-risking growth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Independent Living Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living’s mature independent living communities in stable suburban markets function as cash cows: they need minimal marketing spend thanks to strong local brand recognition and repeat referrals, and typically show occupancy rates above 92% as of Q3 2025. With initial construction debt largely amortized, these assets deliver high operating margins—often 20%+ EBITDA margins in 2024—and generate steady free cash flow that funds acquisitions, renovations, and debt servicing for the wider portfolio. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living’s Ancillary Management Services earn steady fees by operating third-party senior communities, requiring minimal capital versus ownership and driving higher margins; management fees contributed roughly C$45–50 million in 2024 (about 12–14% of consolidated revenue).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Contracted Home Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGovernment-contracted home care anchors Sienna Senior Living with multi-provincial deals—Ontario and British Columbia account for a large share—tying Sienna into Canada’s public healthcare grid and securing predictable revenue streams.\u003c\/p\u003e\n\u003cp\u003eThese mature, highly regulated markets create high entry barriers that protect Sienna’s sizable market share; public-pay contracts represented about C$200–250M in annual home-care revenue for Sienna in 2024.\u003c\/p\u003e\n\u003cp\u003eContract stability yields low cash volatility and steady operating cash flow, supporting dividends and reinvestment; renewal rates and funding indexed to provincial budgets keep downside limited.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStrong public ties: multi-province contracts\u003c\/li\u003e\n\u003cli\u003eMarket: mature, regulated—high barriers\u003c\/li\u003e\n\u003cli\u003e2024 home-care revenue: ~C$200–250M\u003c\/li\u003e\n\u003cli\u003eCashflow: steady, low volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Staffing and Training Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy internalizing recruitment and training through proprietary platforms, Sienna Senior Living cut agency staffing spend by about 45% in 2024, lowering labour costs across its 110 residences and raising operating margins.\u003c\/p\u003e\n\u003cp\u003eThe mature internal infrastructure services the entire portfolio, generating scalable cost efficiencies that improved adjusted EBITDA margin by ~180 basis points in 2024 versus 2021.\u003c\/p\u003e\n\u003cp\u003eThese well-refined programs now need maintenance-level investment—estimated at under 1% of payroll—to continue delivering high returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% reduction in agency spend (2024)\u003c\/li\u003e\n\u003cli\u003e110 residences served\u003c\/li\u003e\n\u003cli\u003e+180 bps adjusted EBITDA margin (2024 vs 2021)\u003c\/li\u003e\n\u003cli\u003eMaintenance spend \u0026lt;1% of payroll\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSienna’s Ontario care portfolios deliver predictable cash flow: C$365–440M+ and margin gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna’s Ontario LTC and mature IL portfolios, plus outsourced management and government-contracted home care, generated highly predictable cash flow in 2024–25: operating cash flow C$120–140M (LTC), home-care revenue ~C$200–250M, management fees C$45–50M, EBITDA margins 20%+ for IL, and +180 bps margin improvement since 2021.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOntario LTC OCF\u003c\/td\u003e\n\u003ctd\u003eC$120–140M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome-care revenue\u003c\/td\u003e\n\u003ctd\u003eC$200–250M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManagement fees\u003c\/td\u003e\n\u003ctd\u003eC$45–50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIL EBITDA margin\u003c\/td\u003e\n\u003ctd\u003e20%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA change (2021→2024)\u003c\/td\u003e\n\u003ctd\u003e+180 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eSienna Senior Living BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Sienna Senior Living BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, analysis-ready document tailored for strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748272976249,"sku":"siennaliving-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/siennaliving-bcg-matrix.png?v=1772206863","url":"https:\/\/growthsharematrix.com\/products\/siennaliving-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}