{"product_id":"siriuspt-marketing-mix","title":"SiriusPoint Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SiriusPoint’s product offerings, pricing framework, distribution channels, and promotion tactics combine to support its competitive insurance positioning—this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers data-driven insights, editable slides, and actionable recommendations to save you hours and power strategic decisions; get the complete, presentation-ready report now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Reinsurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSiriusPoint offers global reinsurance across property, casualty and specialty, underwriting ~$3.7bn gross written premiums in 2024 to help cedents transfer peak risks.\u003c\/p\u003e\n\u003cp\u003eThe firm leverages a strong capital base—$5.2bn shareholders equity at YE 2024—to absorb large-scale catastrophes and reduce earnings volatility for clients.\u003c\/p\u003e\n\u003cp\u003eThese solutions enable capital optimization: cedents can lower regulatory capital charges and free economic capital, improving ROE and solvency ratios across portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Insurance Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSiriusPoint offers tailored specialty lines for aviation, marine, energy and workers compensation, targeting complex risks that need technical underwriting and bespoke policy wording.\u003c\/p\u003e\n\u003cp\u003eIn 2024 specialty lines contributed about 28% of net premiums written ($1.1bn of $3.9bn total), helping lift combined ratio to 92.5% by lowering loss volatility versus commodity lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccident and Health (A\u0026amp;H) Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSiriusPoint holds a material accident and health (A\u0026amp;H) presence, underwriting medical travel, disability, and supplemental health lines that generated about $210m in gross written premium in 2024, roughly 9% of group GWP. The business serves individuals and employer groups, with distribution largely via Managing General Agents (MGAs) that accounted for ~60% of A\u0026amp;H new business in 2024. Product focus is stability and broad benefits—short-term disability, repatriation, inpatient\/outpatient coverage—to mitigate volatility in global health claims. Capital allocation targets a combined ratio below 95% for A\u0026amp;H and risk-adjusted return on equity near 10% in enterprise planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty and Casualty (P\u0026amp;C) Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProperty and Casualty (P\u0026amp;C) Coverage at SiriusPoint covers commercial property and general liability for SMEs to large corporates, using data-driven risk models to price exposures and limit loss creep.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the segment contributed roughly 42% of net written premiums, supporting predictable cashflow and multi-year client retention through tailored policy terms and risk engineering services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: commercial property + general liability\u003c\/li\u003e\n\u003cli\u003ePricing: data-driven risk models\u003c\/li\u003e\n\u003cli\u003e2025: ~42% of net written premiums\u003c\/li\u003e\n\u003cli\u003eBenefit: steady premiums, long-term client relationships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology-Enabled Risk Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy 2025, SiriusPoint has embedded advanced insurtech in product development, cutting average claims cycle time by about 35% and increasing straight-through processing to roughly 60% for smaller commercial lines.\u003c\/p\u003e\n\u003cp\u003eDigital-first policies add real-time risk tools—telemetry, AI scoring—reducing modeled loss volatility and lowering combined ratio pressure by an estimated 2–3 points.\u003c\/p\u003e\n\u003cp\u003eThis modernization keeps SiriusPoint competitive as automation rises; 45% of new business now sold via digital channels, up from 18% in 2022.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% faster claims cycles\u003c\/li\u003e\n\u003cli\u003e~60% straight-through processing (small commercial)\u003c\/li\u003e\n\u003cli\u003e2–3 point combined-ratio improvement\u003c\/li\u003e\n\u003cli\u003e45% new business via digital channels (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSiriusPoint: $3.9B GWP, $5.2B equity, 35% faster claims \u0026amp; 45% digital sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSiriusPoint offers diversified reinsurance (property, casualty, specialty) with ~$3.9bn GWP in 2024, $5.2bn shareholders equity YE2024, specialty ~28% of NWP, A\u0026amp;H ~$210m GWP (9%), P\u0026amp;C ~42% NWP in 2025, insurtech cut claims cycles 35% and digital sales 45% in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGWP 2024\u003c\/td\u003e\n\u003ctd\u003e$3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShareholders equity YE2024\u003c\/td\u003e\n\u003ctd\u003e$5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty % NWP\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA\u0026amp;H GWP 2024\u003c\/td\u003e\n\u003ctd\u003e$210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eP\u0026amp;C % NWP 2025\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaims cycle improvement\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital new biz 2025\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SiriusPoint’s Product, Price, Place, and Promotion strategies—grounded in real practices, competitive context, and strategic implications for insurers and reinsurers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses SiriusPoint’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels and promotional focus—ideal for quick alignment, pitch decks, or cross-functional briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Hub Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSiriusPoint maintains hubs in Bermuda, London, New York, and Zurich, anchoring operations in the four largest global insurance centers and supporting over $6.5bn of 2025 gross written premium (company guidance). \u003c\/p\u003e\n\u003cp\u003eThese offices place underwriters and compliance teams near top brokers and clients, speeding decision cycles and handling regional regulatory filings across BMA, PRA, DFS, and FINMA jurisdictions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaging General Agent (MGA) Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant portion of SiriusPoint’s distribution is via a curated network of Managing General Agents (MGAs) that supply local expertise and niche-market access; MGAs accounted for roughly 35% of gross written premium in 2024, per the company’s FY2024 report. These partners act as an extended sales force, enabling market penetration without large direct-sales overhead, supporting faster scaling and reducing fixed costs. The model aided geographic diversification: SiriusPoint reported operations across 25+ countries by year-end 2024, lowering portfolio concentration risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSiriusPoint uses digital distribution channels—policy portals and API-driven broker platforms—to place business and exchange data, reducing submission-to-bind time by about 30% since 2022 and processing roughly $1.4bn of premiums online in 2024. These digital storefronts streamline applications and renewals, cutting underwriting turnaround by 25% and improving broker access to underwriting teams via integrated chat and document workflows. The channels boost accessibility for tech-savvy partners and raised straight-through processing rates to 62% in 2024, improving operational efficiency and lowering distribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrokerage Relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSiriusPoint keeps deep ties with global brokers such as Marsh, Aon, and Guy Carpenter to access large commercial risks and place complex reinsurance treaties; in 2024 brokers accounted for roughly 68% of its ceded premium flows (company filings).\u003c\/p\u003e\n\u003cp\u003eThese intermediaries enable placement of large specialty programs and catastrophe covers, connecting SiriusPoint to high-value clients and helping secure treaty deals averaging $50m–$200m in capacity per transaction in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey brokers: Marsh, Aon, Guy Carpenter\u003c\/li\u003e\n\u003cli\u003e2024 broker-sourced share: ~68% of ceded premiums\u003c\/li\u003e\n\u003cli\u003eTypical treaty capacity: $50m–$200m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSyndicate 1945 at Lloyd’s\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSyndicate 1945 at Lloyd’s lets SiriusPoint sell under the Lloyd’s brand, giving access to 200+ countries via one license and enhancing credibility for specialty lines.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Syndicate 1945 contributed about 18% of SiriusPoint’s gross written premium, underwriting large specialty risks that need Lloyd’s collective security and A+ ratings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 200+ countries\u003c\/li\u003e\n\u003cli\u003e2024 GWP share: ~18%\u003c\/li\u003e\n\u003cli\u003eBenefit: Lloyd’s brand, collective security\u003c\/li\u003e\n\u003cli\u003eFocus: specialty, large-limit risks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSiriusPoint: Global hub distribution, MGAs\/brokers scale, $1.4bn digital \u0026amp; faster binds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSiriusPoint distributes via hubs in Bermuda, London, New York, Zurich; MGAs (~35% GWP 2024) and brokers (Marsh, Aon, Guy Carpenter; ~68% ceded 2024) drive reach; Syndicate 1945 (Lloyd’s) delivered ~18% GWP 2024; digital channels processed ~$1.4bn online (2024), cutting submission-to-bind ~30% since 2022. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMGAs\u003c\/td\u003e\n\u003ctd\u003e~35% GWP 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e~68% ceded 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndicate 1945\u003c\/td\u003e\n\u003ctd\u003e~18% GWP 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e$1.4bn online 2024; STP 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSiriusPoint 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SiriusPoint 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis available for immediate download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749984940409,"sku":"siriuspt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/siriuspt-marketing-mix.png?v=1772221167","url":"https:\/\/growthsharematrix.com\/products\/siriuspt-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}