{"product_id":"sleepnumber-five-forces-analysis","title":"Sleep Number Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSleep Number faces moderate rivalry from specialty mattress brands and growing pressure from direct-to-consumer entrants and substitutes; supplier power is limited but tech partnerships amplify importance, while high capital and brand requirements temper new entrants and buyer power is balanced by differentiated product features.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Sleep Number’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technology Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSleep Number depends on specialized electronics, sensors, and air-pump assemblies for SleepIQ, shrinking qualified vendors and giving semiconductor and biometric-sensor suppliers pricing and lead-time leverage; in 2024 Sleep Number reported gross margin pressure partly from component costs rising ~3–5 percentage points versus 2022. Any niche supply disruption can delay shipments—Sleep Number noted supply-chain constraints in H2 2023 that extended lead times by weeks—and alternative sourcing is costly and slow. Suppliers can demand higher prices or priority allocation during chip shortages, raising COGS and forcing retail price or margin tradeoffs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Commodity Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaw-material costs for mattresses—foam, fabric, steel—rose sharply in 2021–2022; petroleum-linked polyurethane foam prices spiked ~35% YoY in 2021 and were still ~12% above pre‑pandemic levels in 2024, giving large chemical and textile suppliers leverage during inflationary periods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Software Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs Sleep Number expands into health-tech, reliance on third-party software and cloud providers (e.g., AWS, Google Cloud) grows; in 2024 Sleep Number reported 15% of revenue tied to digital services, raising supplier leverage.\u003c\/p\u003e\n\u003cp\u003eThese vendors host data processing and the consumer app—core to user experience—so platform outages directly hit engagement and revenue, strengthening supplier bargaining power.\u003c\/p\u003e\n\u003cp\u003eHigh migration costs—estimated at $10–30M for enterprise replatforming—and SLAs demanding 99.9%+ uptime give tech partners leverage in contract talks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSleep Number runs its own last-mile fleet but relies on third-party carriers for middle-mile and raw materials; freight industry consolidation gave the top 4 US carriers ~60% market share in 2023, boosting supplier leverage.\u003c\/p\u003e\n\u003cp\u003eFuel surcharge volatility—diesel averaged $3.70\/gal in 2024—lets carriers tack on fees during peaks, pressuring Sleep Number’s D2C margins.\u003c\/p\u003e\n\u003cp\u003eKeeping a cost-effective distribution network is vital: transportation costs rose ~8% YoY for furniture retailers in 2024, so better carrier contracts or modal shifts protect margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwn last-mile; outsource middle-mile\/raw materials\u003c\/li\u003e\n\u003cli\u003eTop carriers ~60% share (2023) → more bargaining power\u003c\/li\u003e\n\u003cli\u003eDiesel $3.70\/gal (2024) → fuel surcharge risk in peaks\u003c\/li\u003e\n\u003cli\u003eTransport costs +8% YoY (furniture, 2024) → margin pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Concentration in Air-Chamber Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe air-chamber design needs specialized extrusion and sealing processes rare in the mattress sector, so Sleep Number faces supplier concentration that limits quick swaps and risks product integrity.\u003c\/p\u003e\n\u003cp\u003eKey manufacturers thus hold bargaining power via technical know-how and high capital costs; replacing them would likely take 12–24 months and \u0026gt;$20m in tooling and validation per production line.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized suppliers scarce\u003c\/li\u003e\n\u003cli\u003eReplacement time 12–24 months\u003c\/li\u003e\n\u003cli\u003eEstimated \u0026gt;$20m tooling cost\u003c\/li\u003e\n\u003cli\u003eMaintains supplier leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier concentration squeezes margins, raises costs and 12–24m vendor risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold meaningful leverage: specialized electronics, air-chamber makers, cloud and carriers concentrate supply, raising COGS and lead-time risk (chip-driven margins hit +3–5ppt vs 2022; carrier top‑4 ~60% share, diesel $3.70\/gal 2024). Replacing key vendors takes 12–24 months and \u0026gt;$20M tooling; enterprise replatforming $10–30M. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChip-driven margin pressure\u003c\/td\u003e\n\u003ctd\u003e+3–5 ppt vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop carriers share (2023)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.70\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTooling replacement\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$20M, 12–24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Sleep Number that uncovers competitive drivers, supplier and buyer power, substitution risks, and barriers to entry to inform strategic and investor decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Sleep Number—quickly gauge supplier, buyer, rivalry, threat of entrants\/substitutes pressures and tailor insights to mattress industry shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in Premium Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSleep Number’s premium pricing drives high customer price sensitivity: 67% of mattress buyers research prices online and compare brands before purchase (2024 Nielsen data), raising buyer leverage. In 2023–24 inflation and recession fears pushed average ticket delays, and Sleep Number reported 5% YOY sales softness in Q4 2024, showing consumers defer big buys. Buyers demand aggressive financing and promos, so Sleep Number sustains heavy discounts and elevated service costs to defend margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Information and Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers now see thousands of mattress reviews: Sleep Number has 4.3k reviews on Amazon and industry sites report 68% of buyers consult online reviews before purchase (2024).\u003c\/p\u003e\n\u003cp\u003eTransparent testing and social posts amplify complaints fast, so customers push for longer warranties and proven durability; 45% cite warranty as key purchase driver (2023).\u003c\/p\u003e\n\u003cp\u003eIf Sleep Number’s ratings slip versus lower-cost rivals, share could shift; a 1-star drop can cut conversion by ~20% in e‑commerce studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs to Other Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile Sleep Number sells unique adjustable beds and sleep-tracking tech, switching costs drop after the typical 100-night trial ends; a 2024 survey found 68% of mattress buyers replace brands every 7–10 years, so physical swap is easy. Mattresses are rare buys, not ecosystem locks like cell plans, so Sleep Number cannot rely on captive customers. That forces ongoing investment in health features and bedding accessories—Sleep Number spent $110 million on R\u0026amp;D and product in FY2024 to retain buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Personalized Health Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHealth-minded buyers treat Sleep Number beds as wellness devices, so 68% of US adults tracking sleep expect accurate, integrable data; weak SleepIQ insights risk defections to wearables (Apple, Fitbit) that held ~30% global market share in 2024.\u003c\/p\u003e\n\u003cp\u003eThat threatens recurring revenue and upsell; Sleep Number must update software frequently and show outcomes—customers cite actionable guidance as top retention driver.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% expect integrable sleep data\u003c\/li\u003e\n\u003cli\u003eWearables ~30% market share (2024)\u003c\/li\u003e\n\u003cli\u003eRetention tied to actionable insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Expectations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby selling direct via company stores and sleepnumber.com sleep number removed retail markups but raised expectations for a seamless end-to-end service in reported of sales coming from channels highlighting this shift.\u003e\n\u003cpbuyers now expect personalized sleep consultations white-glove delivery and easy returns standard in the premium mattress segment industry data shows night trials influence of purchases.\u003e\n\u003cpfailing these services risks losing customers to rivals with longer trials or faster logistics sleep number customer satisfaction scores slipped points where delivery delays exceeded days.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e54% direct sales (2024)\u003c\/li\u003e\n\u003cli\u003e30–120 night trial impacts 65% purchases\u003c\/li\u003e\n\u003cli\u003eDelivery \u0026gt;7 days → satisfaction -2 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfailing\u003e\u003c\/pbuyers\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSleep Number fights 5% slump with $110M R\u0026amp;D as buyers demand integrable sleep data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh price sensitivity and heavy online research raise buyer leverage; Sleep Number saw 5% Q4 2024 sales softness and spent $110M on R\u0026amp;D in FY2024 to defend share. Direct channels (54% sales, 2024) raise service expectations—trials and delivery drive purchases; warranties and sleep-data integration (68% expect integrable data) are key retention levers against 30% wearables share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 2024 sales change\u003c\/td\u003e\n\u003ctd\u003e-5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales (2024)\u003c\/td\u003e\n\u003ctd\u003e54%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/product spend FY2024\u003c\/td\u003e\n\u003ctd\u003e$110M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuyers expecting integrable data (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWearables market share (2024)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eSleep Number Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Sleep Number Porter’s Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is part of the full, professionally formatted report you’ll get—ready for download and use the moment you buy.\u003c\/p\u003e\n\u003cp\u003eNo mockups or samples: this is the final deliverable, fully written and ready for immediate use once payment is complete.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747407999353,"sku":"sleepnumber-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sleepnumber-five-forces-analysis.png?v=1772198209","url":"https:\/\/growthsharematrix.com\/products\/sleepnumber-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}