{"product_id":"snap-five-forces-analysis","title":"Snap Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSnap faces intense rivalry from major social platforms, shifting user engagement trends, and rising substitute communication apps that pressure growth and monetization.\u003c\/p\u003e\n\u003cp\u003eSupplier and buyer bargaining power is moderate—ad tech partners and advertisers matter, but Snap's unique AR and youth audience offer differentiation.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Snap’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Dependence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSnap depends on Google Cloud and AWS for core hosting; in 2024 Snap spent about $825m on data center and hosting (17% of cost of revenue), tying margins to provider pricing.\u003c\/p\u003e\n\u003cp\u003eSwitching costs are high: multi-year integrations, proprietary optimizations, and data egress make migration slow and costly.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, any 10% price rise from cloud vendors would cut Snap’s operating margin by roughly 1.7 percentage points, directly squeezing profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Operating System Gatekeepers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApple and Google control Snapchat distribution via the App Store and Play Store, capturing ~98% of iOS\/Android app installs; in 2024 Apple’s iOS held 53% global smartphone OS share and Google Android 46% (IDC). Their privacy rules (App Tracking Transparency, Android privacy updates) cut Snap’s addressable ad IDs and lowered ad revenue — Snap reported a 2024 ad RPM drop of ~12% tied to platform changes. Their unilateral rule changes give them high bargaining power over Snap’s ad and data model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creator and Influencer Leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe creator ecosystem supplies the content that drives Snap’s 293 million daily active users (Q4 2025 est.), so top creators wield clear supplier power; leading influencers command higher pay as TikTok and Instagram offer creator funds exceeding $1B combined (2024–25), pushing Snap to boost its Spotlight and ad-revenue shares. Snap must iterate monetization—its 2024 creator payouts rose ~40% year-over-year—to retain talent and limit migration risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Hardware Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFor Spectacles and AR hardware, Snap relies on a small set of suppliers for optics and sensors; industry reports in 2024 show top AR component vendors control ~60–70% of high-precision optical modules, limiting alternatives.\u003c\/p\u003e\n\u003cp\u003eThe technical specs and low volumes raise switching costs, giving suppliers pricing power and leverage over delivery schedules; Snap disclosed R\u0026amp;D and hardware capex of $1.2B in 2024, so delays materially hit timelines.\u003c\/p\u003e\n\u003cp\u003eWhat this hides: a single supplier disruption can delay product launches by months and raise unit costs by an estimated 5–15% based on 2023 component price shocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupplier concentration ~60–70% market share\u003c\/li\u003e\n\u003cli\u003eSnap hardware\/R\u0026amp;D spend $1.2B (2024)\u003c\/li\u003e\n\u003cli\u003ePotential unit cost increase 5–15%\u003c\/li\u003e\n\u003cli\u003eDelay risk: months per major disruption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Talent Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe supply of senior engineers in ai and ar is very tight an estimated top talent concentrated at big tech median engineer pay rose yoy forcing snap to match higher cash equity packages compete.\u003e\n\u003cpthis competition with trillion-dollar firms increases snap r compensation line and makes equity dilution creative work environments space ar hardware access essential to retain engineers for its roadmap.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60–70% top talent at Big Tech (2024)\u003c\/li\u003e\n\u003cli\u003eAI engineer pay +25% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHigher equity offers → dilution risk\u003c\/li\u003e\n\u003cli\u003eWorkplace perks and AR hardware access crucial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier squeeze: cloud, app stores, hardware and AI talent threaten Snap’s margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold strong leverage over Snap: cloud vendors (AWS\/Google) drove $825m hosting spend in 2024 (17% of cost of revenue), so a 10% price hike cuts operating margin ~1.7pp; Apple\/Google app stores control ~98% installs and privacy rules cut ad IDs, contributing a ~12% ad RPM drop in 2024. Hardware optics suppliers control ~60–70% of modules, risking 5–15% unit cost rises and months-long delays; AI\/AR talent is concentrated at Big Tech (60–70%) with AI pay +25% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud hosting spend\u003c\/td\u003e\n\u003ctd\u003e$825m (17% of CoR)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp store install share\u003c\/td\u003e\n\u003ctd\u003e~98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd RPM impact\u003c\/td\u003e\n\u003ctd\u003e-12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAR component market share\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cost shock\u003c\/td\u003e\n\u003ctd\u003e+5–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI engineer pay change\u003c\/td\u003e\n\u003ctd\u003e+25% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Snap that uncovers competitive drivers, buyer and supplier power, entry barriers, substitutes, and disruptive threats, with strategic commentary and editable Word formatting for investor decks and reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eClear, one-sheet Porter’s Five Forces for Snap—quickly spot competitive pain points and prioritize strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital advertisers can shift budgets rapidly between Snap, Meta, TikTok, and Google using real-time metrics; eMarketer estimated programmatic ad reallocation rose 18% in 2024, increasing buyer mobility.\u003c\/p\u003e\n\u003cp\u003eSnap rarely uses long-term exclusive contracts, so advertisers expect continuous proof of return on ad spend (ROAS); Snap reported Q4 2024 ad ARPU of $3.45, pressuring performance claims.\u003c\/p\u003e\n\u003cp\u003eThis fluidity gives advertisers leverage to demand better targeting and lower CPMs; industry CPMs fell ~7% YoY in 2024, strengthening buyer bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Large Brand Advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Snap’s ad revenue—about 58% in 2024—came from roughly the top 20% of advertisers, giving large global brands and agencies outsized leverage to demand lower CPMs and bespoke formats.\u003c\/p\u003e\n\u003cp\u003eThese high-volume spenders can negotiate custom ad products and exclusive audience insights; in 2024 Snap reported that top advertisers accounted for over 40% of total revenue concentration, shaping product roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser Attention and Engagement Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUsers are the product: Snap sells 2025 ad impressions tied to attention, and daily active users (DAU) movement shifts advertiser spend fast.\u003c\/p\u003e\n\u003cp\u003eGen Z drives 63% of Snap’s 2024–2025 usage in North America and switches platforms rapidly, so churn of even 5–10% quarterly cuts ad revenue growth materially.\u003c\/p\u003e\n\u003cp\u003eIf engagement dips—Snap’s ARPU fell 7% in Q4 2024 during a trial—advertisers pull budgets, giving users indirect but absolute leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Sophisticated Measurement Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby the end of advertisers demand transparent highly accurate third-party verification for ad performance pushing snap to adopt privacy-safe standards like mata and attribution cohort-based methods failure comply risks immediate budget shifts.\u003e\n\u003cpcustomers can force snap to implement industry specs ads data transparency standards because of large advertisers in said they reallocate spend if verification lacked lost ad revenue q3 competitors with clearer measurement.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% large advertisers would reallocate spend\u003c\/li\u003e\n\u003cli\u003e8% ad revenue loss Q3 2024 vs transparent rivals\u003c\/li\u003e\n\u003cli\u003eAdoption of cohort-based, privacy-safe measurement required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcustomers\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription Sensitivity for Snapchat Plus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSnapchat Plus, launched in July 2022, created a direct-to-consumer revenue stream that had reached an estimated 1.1 million subscribers by Q4 2025, driving recurring monthly income but concentrating bargaining power in users who can cancel instantly.\u003c\/p\u003e\n\u003cp\u003eBecause churn risk rises if perceived value falls, Snap must release features frequently—Snap reported 15+ Plus feature updates in 2024—to justify the $3.99–$7.99 monthly price and protect ARPU (average revenue per user).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect payments: 1.1M subscribers (Q4 2025)\u003c\/li\u003e\n\u003cli\u003ePrice range: $3.99–$7.99\/month\u003c\/li\u003e\n\u003cli\u003eFeature cadence: 15+ Plus updates in 2024\u003c\/li\u003e\n\u003cli\u003eKey risk: instant cancellation raises churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSnap under advertiser pressure: 58% revenue from top buyers, CPMs down 7%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvertisers exert strong bargaining power: 58% of Snap’s 2024 ad revenue came from the top 20% of advertisers, 62% of large buyers said they'd reallocate spend without transparent measurement, and industry CPMs fell ~7% YoY in 2024—so Snap faces constant pressure to prove ROAS and offer custom deals or risk rapid budget shifts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-20% revenue share\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge buyers who'd reallocate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPM change YoY\u003c\/td\u003e\n\u003ctd\u003e-7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSnap Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Snap Porter Five Forces analysis document you'll receive after purchase—no placeholders, no mockups, fully formatted and ready for immediate download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746793337209,"sku":"snap-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/snap-five-forces-analysis.png?v=1772191931","url":"https:\/\/growthsharematrix.com\/products\/snap-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}