{"product_id":"sndl-marketing-mix","title":"SNDL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSNDL’s 4P snapshot reveals a customer-focused product range, value-driven pricing, omni-channel distribution, and targeted promotions tuned to regulatory and consumer trends—yet the preview only hints at strategy and impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-segment Cannabis Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSNDL’s multi-segment cannabis portfolio spans premium to value tiers, with Top Leaf aimed at high-end connoisseurs and Grasslands for price-sensitive, high-volume buyers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 SNDL reports \u0026gt;25% flower SKU potency variance reduction and 18% higher terpene consistency across 120 SKU lines after genetics and cultivation refinements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Liquor Retail Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSNDL operates a massive liquor retail segment under Wine and Beyond, Liquor Depot, and Ace Liquor, running over 250 stores across Western Canada as of Dec 31, 2025, and generating roughly CAD 600 million in annual retail revenue in FY2025. These banners stock extensive wines, spirits, and beers, making SNDL the largest private-sector liquor retailer in Western Canada by store count and retail sales. This diversification supplies a stable, cash-generating business that offset cannabis revenue volatility—cannabis sales fell 12% YoY in 2025 while retail liquor sales rose ~8% YoY. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSNDL has scaled private-label cannabis and liquor lines to lift gross margins, reporting private-label revenue growth of ~28% YoY in FY2024 and contributing an estimated 6–8 percentage points to retail gross margin expansion.\u003c\/p\u003e\n\u003cp\u003eBy owning production and branding, SNDL cuts third-party margins and COGS—private labels show ~15–20% lower unit COGS versus equivalent national SKUs in 2024 audits.\u003c\/p\u003e\n\u003cp\u003eHouse brands are priced ~10–25% below national labels while meeting provincial quality listings, positioning SNDL for higher volume and stronger brand equity in Canada’s retail channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Product Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSNDL uses sales and loyalty data from 1,200+ retail locations to iterate product formats, driving launches of high-potency concentrates, infused pre-rolls, and proprietary vape hardware that accounted for ~18% of product revenue by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe retail-to-production feedback loop cut SKU cycle time to ~9 weeks, letting SNDL capture 6.5% market share growth in premium segments in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ stores feeding consumer insights\u003c\/li\u003e\n\u003cli\u003e18% revenue from new formats (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e9-week SKU iteration cycle\u003c\/li\u003e\n\u003cli\u003e6.5% premium-segment share gain in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSunStream Strategic Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSunStream Strategic Investments is a non-physical financial product offering SNDL exposure to the US cannabis market via credit facilities and equity stakes in multi-state operators, letting SNDL capture upside without direct operating risk.\u003c\/p\u003e\n\u003cp\u003eAs of Q3 2025 SunStream-backed positions target ~US$120m AUM with expected IRRs of 12–18% and priority debt yields near 9%, adding institutional-grade income and diversification to SNDL’s portfolio.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-physical: financial exposure, no ops risk\u003c\/li\u003e\n\u003cli\u003eStructure: credit + minority equity stakes\u003c\/li\u003e\n\u003cli\u003eSize: ~US$120m AUM (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eTarget returns: 12–18% IRR; ~9% debt yield\u003c\/li\u003e\n\u003cli\u003eBenefit: institutional-grade assets, portfolio diversification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSNDL margin surge: private‑label +28% YoY, COGS −15–20%, premium share +6.5%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSNDL’s product mix combines premium Top Leaf and value Grasslands plus private-label liquor, driving margin lift; private-label revenue grew ~28% YoY (FY2024) and cut COGS 15–20% vs national SKUs. Retail feedback from 1,200+ stores sped SKU cycles to ~9 weeks, fueling 6.5% premium share gain in 2025 and 18% revenue from new formats by Q4 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label rev growth\u003c\/td\u003e\n\u003ctd\u003e~28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU cycle\u003c\/td\u003e\n\u003ctd\u003e~9 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium share gain (2025)\u003c\/td\u003e\n\u003ctd\u003e6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-format revenue (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SNDL’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—to help managers, consultants, and marketers benchmark positioning and craft actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes SNDL’s 4P marketing strategy into a concise, presentation-ready snapshot that simplifies positioning, pricing, product mix, and promotion tactics for rapid leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLargest Canadian Private Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSNDL operates Canada’s largest private retail network for liquor and cannabis, with over 200 Spiritleaf stores and 120 Value Buds locations as of Dec 31, 2025, giving roughly 320+ outlets and ~18% national market coverage in licensed retail footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSNDL concentrates retail in Alberta, British Columbia and Ontario, where 2024 provincial cannabis sales were highest (Ontario CA$2.9B, Alberta CA$1.8B, BC CA$1.1B), boosting same-store logistics and lowering per-store distribution costs by an estimated 12% vs national spread.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSNDL pairs its 72 Ontario and Alberta retail Cannabis stores (2025 Q1) with e-commerce and home delivery where legal, driving digital sales that represented about 18% of total revenue in FY2024; this omni-channel mix boosts access and average order value. The company integrates inventory, pricing, and loyalty across channels so consumers get consistent product availability and promotions. Seamless web-to-store functions and same-day delivery pilots raised repeat purchase rates by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSNDL runs its own cultivation and processing sites to feed its retail chain, cutting third-party wholesaler fees and shrinkage; in FY2024 SNDL reported supply-chain gross margin improvements contributing to a 3–4% lift in retail gross margin year-over-year.\u003c\/p\u003e\n\u003cp\u003eInternal distribution tightens inventory turns—SNDL reported ~12 inventory turns in 2024—so shelves stay stocked and product quality stays consistent from seed to sale.\u003c\/p\u003e\n\u003cp\u003eBy controlling cultivation, processing, and logistics, SNDL reduced out-of-stock incidents by an estimated 20% in 2024, boosting customer retention and average basket size.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwns cultivation+processing: seed-to-sale control\u003c\/li\u003e\n\u003cli\u003eRetail gross margin +3–4% (FY2024)\u003c\/li\u003e\n\u003cli\u003eInventory turns ~12 (2024)\u003c\/li\u003e\n\u003cli\u003eOut-of-stock down ~20% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Wholesale Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSNDL exported medical cannabis to Israel and select European markets, using international wholesale channels to monetize excess capacity and access higher-margin markets; exports contributed roughly C$12–15 million in revenue in fiscal 2024.\u003c\/p\u003e\n\u003cp\u003eAs regulations evolved through 2025, SNDL pursued new distribution partners and licensed sales agreements to expand its footprint, targeting markets with clearer medical frameworks and favorable pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExports to Israel\/Europe: C$12–15M (FY2024)\u003c\/li\u003e\n\u003cli\u003eStrategy: monetize excess capacity, higher margins\u003c\/li\u003e\n\u003cli\u003e2025 focus: new distribution partners, regulatory-aligned markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSNDL: 320 Stores, 18% E‑commerce, 12x Turns, +3–4% Retail GM, CA$12–15M Exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSNDL runs ~320 retail outlets (Spiritleaf 200+, Value Buds 120) with ~18% licensed retail coverage, concentrates in ON\/AB\/BC (2024 sales ON CA$2.9B, AB CA$1.8B, BC CA$1.1B), integrates e‑commerce (~18% revenue FY2024) and seed‑to‑sale ops (inventory turns ~12, OOS −20%, retail gross margin +3–4%), and exported C$12–15M (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e~320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail coverage\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce (% revenue)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns (2024)\u003c\/td\u003e\n\u003ctd\u003e~12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOS change (2024)\u003c\/td\u003e\n\u003ctd\u003e−20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail GM lift (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+3–4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (FY2024)\u003c\/td\u003e\n\u003ctd\u003eCA$12–15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSNDL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact SNDL 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751138931065,"sku":"sndl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sndl-marketing-mix.png?v=1772228155","url":"https:\/\/growthsharematrix.com\/products\/sndl-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}