{"product_id":"solobrands-bcg-matrix","title":"Solo Brands Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSolo Brands' BCG Matrix reveals a dynamic portfolio, with some brands potentially shining as Stars and others requiring careful consideration as Question Marks. Understanding these placements is crucial for optimizing resource allocation and future growth. \u003c\/p\u003e\n\u003cp\u003eUnlock the full potential of this analysis by purchasing the complete BCG Matrix report. Gain a comprehensive understanding of each brand's position, enabling you to make informed strategic decisions and drive Solo Brands toward sustained success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChubbies' Strong Sales Momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChubbies is showing impressive sales momentum, with net sales climbing 12.2% in Q4 2024 and a remarkable 43.9% in Q1 2025. This growth is fueled by strong performance across both direct-to-consumer and retail channels, highlighting its expanding market presence. \u003c\/p\u003e\n\u003cp\u003eSolo Brands is strategically investing in Chubbies, recognizing its status as a significant growth engine. This focus is likely to further accelerate the brand's trajectory within the competitive outdoor apparel sector. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowing Outdoor Apparel Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe outdoor apparel and accessories market is booming, reaching an estimated USD 37.1 billion in 2024. This sector is expected to continue its strong trajectory, with a projected Compound Annual Growth Rate (CAGR) of 6.9% between 2025 and 2034. This presents a significant opportunity for brands like Chubbies to capture a larger piece of the market.\u003c\/p\u003e\n\u003cp\u003eChubbies' growth is intrinsically linked to this expanding market. As more people engage in outdoor and recreational activities, the demand for comfortable, stylish, and functional apparel increases. The brand's offerings are well-positioned to benefit from this trend, tapping into the consumer desire for versatile gear that suits active lifestyles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOru Kayak's Innovation Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOru Kayak stands out for its innovative approach to kayak design, making the sport more accessible. Their foldable kayaks are a testament to this, solving the common problems of transport and storage that often deter potential paddlers.\u003c\/p\u003e\n\u003cp\u003eThe brand's commitment to design excellence was underscored when its Oru Lake model secured the iF DESIGN AWARD 2024. This recognition speaks to the kayak's minimalist aesthetic and its user-friendly nature, particularly for those new to kayaking.\u003c\/p\u003e\n\u003cp\u003eThis ongoing drive for innovation is crucial for Oru Kayak's market position. It allows them to capture a wider audience and stay ahead of competitors by offering unique solutions that resonate with modern consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanding Portable Kayak Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe portable kayak market, where Oru Kayak competes, is expected to expand by USD 10.24 million between 2024 and 2028. This growth is largely fueled by the increasing demand for kayaks that offer convenience and the inherent advantages of foldable designs.\u003c\/p\u003e\n\u003cp\u003eThis robust market expansion acts as a significant tailwind for Oru Kayak. It presents a prime opportunity for the company to attract and onboard new customers who are actively looking for more accessible ways to engage in water sports.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Growth Projection:\u003c\/strong\u003e The portable kayak market is forecasted to grow by USD 10.24 million from 2024 to 2028.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Growth Driver:\u003c\/strong\u003e The primary driver for this expansion is the inherent convenience and benefits associated with foldable kayak designs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOru Kayak's Position:\u003c\/strong\u003e Oru Kayak's commitment to innovative and user-friendly products places it advantageously within this expanding market segment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Acquisition:\u003c\/strong\u003e The growing market allows Oru Kayak to capture new customers seeking easier entry into water-based recreational activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment and Brand Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWhile Solo Brands navigates a strategic review, Oru Kayak, acquired in 2021, is positioned as a significant component of its brand portfolio. The company's overarching strategy centers on fostering a multi-year pipeline of consumer-driven product innovation and reinforcing brand identity across all its holdings. \u003c\/p\u003e\n\u003cp\u003eOru Kayak, with its unique, foldable design, represents an area of potential growth and continued investment. Although not explicitly highlighted for aggressive expansion like Solo Stove and Chubbies, its innovative product and market appeal suggest a strategic importance for future development. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOru Kayak Acquisition:\u003c\/strong\u003e Acquired in 2021, Oru Kayak is a key strategic asset for Solo Brands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Strengthening:\u003c\/strong\u003e Solo Brands is focused on building a robust product innovation pipeline and enhancing brand positioning across its portfolio.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Potential:\u003c\/strong\u003e Oru Kayak's innovative nature and market appeal indicate ongoing investment for growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortfolio Integration:\u003c\/strong\u003e While not a primary 'double down' focus, Oru Kayak's strategic role supports the company's multi-brand approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChubbies: A Star in the Outdoor Apparel Galaxy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars in the BCG matrix represent brands with high market share in a high-growth industry. These are the growth engines, demanding significant investment to maintain their upward trajectory. Solo Brands' Chubbies brand exemplifies this category, demonstrating robust sales growth and benefiting from a booming outdoor apparel market.\u003c\/p\u003e\n\u003cp\u003eChubbies achieved a 12.2% net sales increase in Q4 2024 and an impressive 43.9% in Q1 2025, signaling strong market penetration. The broader outdoor apparel sector, valued at USD 37.1 billion in 2024, is projected to grow at a 6.9% CAGR from 2025 to 2034, providing a fertile ground for Chubbies' expansion.\u003c\/p\u003e\n\u003cp\u003eSolo Brands recognizes Chubbies as a key growth driver, justifying continued strategic investment. This focus aligns with the brand's ability to capture increasing consumer demand for versatile, stylish outdoor wear within a rapidly expanding market.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eStrategic evaluation of Solo Brands' product portfolio, identifying Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA clear Solo Brands BCG Matrix visualizes business unit performance, alleviating the pain of strategic uncertainty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSolo Stove's Established Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSolo Stove has cemented its position as a dominant force in the fire pit market, largely due to its pioneering smokeless technology. Products like the Bonfire have become synonymous with quality and innovation, fostering strong brand loyalty and a substantial customer base. This established market presence translates into a significant share within the outdoor living sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowing Fire Pits Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe fire pits market is booming, valued at USD 3.29 billion in 2024. This growth is expected to continue at a compound annual growth rate of 6.5% from 2025 to 2032, driven by a strong consumer desire for enhanced outdoor living spaces. This robust market expansion presents a favorable backdrop for Solo Brands' fire pit products.\u003c\/p\u003e\n\u003cp\u003eDespite Solo Stove experiencing a recent sales dip, the overall market strength suggests resilient demand for its core fire pit offerings. The industry's upward trajectory provides a solid foundation for Solo Brands to leverage its established position and work towards recapturing its previous growth momentum within this expanding sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompany's Reinvestment and Strategic Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSolo Brands is prioritizing its Solo Stove brand, aiming to stabilize and grow it. This focus suggests management sees Solo Stove as a key cash generator, especially as operational efficiencies and new products are introduced.\u003c\/p\u003e\n\u003cp\u003eThe company is actively working to strengthen its direct-to-consumer (DTC) sales channel and enhance its marketing strategies. For example, in the first quarter of 2024, Solo Brands reported that its DTC segment saw a year-over-year increase in net sales, signaling early progress in this area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecent Performance Challenges and Turnaround Efforts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSolo Stove, a key brand within Solo Brands, faced a notable downturn, with net sales experiencing a significant decrease in late 2024 and continuing into early 2025. This performance dip necessitates a strategic pivot to restore growth and market standing.\u003c\/p\u003e\n\u003cp\u003eIn response, Solo Brands has initiated a comprehensive turnaround plan, encompassing over 30 distinct initiatives. A critical component involves a thorough re-evaluation of marketing expenditures to ensure greater efficacy and return on investment.\u003c\/p\u003e\n\u003cp\u003eThe company is also prioritizing new product introductions slated for 2025. These launches are designed to invigorate the product portfolio and attract renewed consumer interest, aiming to reverse the recent negative sales trajectory.\u003c\/p\u003e\n\u003cp\u003eThe overarching goal of these efforts is to achieve operational stabilization and enhance overall efficiencies. For a brand like Solo Stove, which historically held a strong market position, these measures are vital for sustaining its competitive edge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeclining Sales:\u003c\/strong\u003e Solo Stove experienced a significant drop in net sales in late 2024 and early 2025.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurnaround Plan:\u003c\/strong\u003e Over 30 initiatives are being implemented to address the performance challenges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing Re-evaluation:\u003c\/strong\u003e A key focus is on optimizing marketing spend for better results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Product Launches:\u003c\/strong\u003e 2025 will see the introduction of new products to stimulate demand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversification into Adjacent Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSolo Brands is strategically diversifying its product line by entering adjacent categories. This move is designed to leverage the strong brand recognition established with its core fire pit products and capture new market segments. For instance, the introduction of the Pi Pizza oven and the Cinder indoor fire pit demonstrates a clear effort to expand beyond outdoor heating solutions.\u003c\/p\u003e\n\u003cp\u003eThis diversification into areas like outdoor cooking and indoor ambiance aims to create new revenue streams and solidify Solo Brands' market presence. By offering complementary products, the company can appeal to a broader customer base and increase customer loyalty. This strategy is crucial for sustained growth and maintaining a competitive edge in the lifestyle and outdoor goods market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Expansion:\u003c\/strong\u003e Solo Stove has introduced products like the Pi Pizza oven and Cinder indoor fire pit, expanding beyond its core fire pit offerings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Appeal:\u003c\/strong\u003e This diversification seeks to broaden the brand's appeal and capitalize on its existing equity in new, related markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue Growth:\u003c\/strong\u003e Tapping into these adjacent categories is a strategic move to unlock new revenue streams and enhance overall company performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash Cow Status: Leveraging a Dominant Market Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSolo Stove, historically a star performer for Solo Brands, is currently positioned as a Cash Cow. Despite recent sales declines, its dominant market share in the robust fire pit industry, valued at USD 3.29 billion in 2024, indicates strong underlying demand and brand loyalty. The company's focus on operational efficiencies and new product introductions for 2025, alongside a re-evaluation of marketing spend, aims to stabilize and leverage this established revenue stream.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eSolo Brands BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Solo Brands BCG Matrix preview you're seeing is the identical, fully formatted document you will receive immediately after purchase. This means no watermarks, no demo content, and no hidden surprises – just a professionally analyzed and ready-to-use strategic tool for your business planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610813972857,"sku":"solobrands-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/solobrands-bcg-matrix.png?v=1754746652","url":"https:\/\/growthsharematrix.com\/products\/solobrands-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}