{"product_id":"southerncrossaustereo-marketing-mix","title":"SCA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SCA’s Product, Price, Place, and Promotion choices create market traction—this concise preview highlights key strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers editable, data-backed strategies, real-world examples, and presentation-ready slides to fast-track your planning and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiSTNR Digital Audio Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, LiSTNR app is SCA’s central digital pillar, aggregating 120,000+ podcasts, live radio and music streaming and reaching 4.8 million monthly active users.\u003c\/p\u003e\n\u003cp\u003ePersonalization uses machine-learning recommendations that lifted average session time 22% in 2024 and cut churn by 14% year‑on‑year.\u003c\/p\u003e\n\u003cp\u003eThe digital-first push shifted audience skew to 18–34-year-olds (now 42% of users) and unlocked AUD 78m in ad revenue in FY2024, with premium ad CPMs 30% above broadcast rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTriple M Radio Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Triple M brand remains a cornerstone of SCA’s product mix, delivering rock, sport and comedy to a predominantly male audience and accounting for roughly 18% of SCA’s national listening share in 2025 (GfK radio survey).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Triple M further localized programming across 35 regional hubs to protect market share, while iconic breakfast shows and exclusive AFL\/NBL rights drive high engagement and ad CPM premiums (about 12–20% above network average).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHit Network Content Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Hit Network Content Suite targets a younger, female-skewing audience with contemporary hits and entertainment news, reaching about 4.2 million weekly listeners across Australia in 2024 per ARN\/SCA industry estimates. SCA refined the product with national drive shows and localized breakfast segments in 100+ markets to boost local ad yield and time-spent listening. Digital integration—podcasts, on-demand clips, and a 2024 18–34 streaming uplift of 28%—protects reach as linear radio declines, keeping CPMs competitive for advertisers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Television Broadcasting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSCA’s regional television, via affiliations with Seven and Ten, delivers essential news and entertainment to 3.2 million regional Australians and remains a core reach vehicle for national advertisers; FY2024 TV ad revenue for SCA’s broadcast segment was ~AUD 210m, ~28% of group revenue.\u003c\/p\u003e\n\u003cp\u003eDespite digital growth, TV still drove 45% of SCA’s total audience hours in 2024 and supports cross-platform ad packages that lift CPMs by ~20% versus digital-only buys.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e3.2m regional viewers (2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 TV ad rev ~AUD 210m (28% group)\u003c\/li\u003e\n\u003cli\u003e45% of audience hours from TV (2024)\u003c\/li\u003e\n\u003cli\u003eCross-platform CPM +20%\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Driven Advertising Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeyond traditional media, SCA offers advanced advertising products using first-party LiSTNR data to target segments across audio and video, improving precision and frequency control.\u003c\/p\u003e\n\u003cp\u003eAdvertisers report up to 28% higher conversion rates and CPM efficiency gains of ~18% versus network buys; by late 2025 these products drove an estimated A$45m in incremental ad revenue for SCA.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirst-party LiSTNR data\u003c\/li\u003e\n\u003cli\u003eAudio + video cross-format targeting\u003c\/li\u003e\n\u003cli\u003e28% higher conversions\u003c\/li\u003e\n\u003cli\u003e~18% lower CPMs\u003c\/li\u003e\n\u003cli\u003eA$45m incremental 2025 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSCA: LiSTNR drives digital AUD78m, TV AUD210m — targeting adds AUD45m; Triple M 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiSTNR is SCA’s digital hub (4.8m MAU, 120k+ podcasts) driving AUD78m ad rev FY2024; personalization cut churn 14% and raised session time 22% (2024). Triple M holds ~18% national listening share (2025) with 35 regional hubs; Hit Network reaches ~4.2m weekly (2024). TV serves 3.2m regional viewers and FY2024 TV ads ~AUD210m (28% group); advanced targeting added ~AUD45m incremental rev by late 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiSTNR MAU\u003c\/td\u003e\n\u003ctd\u003e4.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcasts\u003c\/td\u003e\n\u003ctd\u003e120k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 digital ad rev\u003c\/td\u003e\n\u003ctd\u003eAUD78m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV ad rev FY2024\u003c\/td\u003e\n\u003ctd\u003eAUD210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTriple M share (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHit weekly reach (2024)\u003c\/td\u003e\n\u003ctd\u003e4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental targeting rev (2025)\u003c\/td\u003e\n\u003ctd\u003eAUD45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Product, Price, Place, and Promotion strategies, using real SCA practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the SCA 4P's into a concise, visually clear one-pager that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiSTNR App and Web Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe LiSTNR app and web platform is SCA’s primary digital distribution channel, available on iOS, Android, tablets and desktop browsers, reaching 5.2 million monthly active users in FY2024 (SCA annual report 2024). By prioritizing direct-to-consumer access, SCA cuts dependence on third-party aggregators and retains full control over UX, ad inventory, and first-party data. This omnichannel presence ensures content is reachable wherever consumers have internet access, supporting ad revenue of AUD 210m in 2024. Direct distribution also lowers platform fees and improves retention metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerrestrial Radio Transmission\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSCA operates over 500 terrestrial transmission sites across Australia, carrying Triple M and Hit Network signals that reach an estimated 12.4 million weekly listeners as of 2025, according to company reports. \u003c\/p\u003e\n\u003cp\u003eTerrestrial towers remain vital for car commuters and regional residents with limited broadband: 18% of Australians lacked consistent fixed high-speed internet in 2024, so broadcast fills that gap. \u003c\/p\u003e\n\u003cp\u003eThe terrestrial network delivers high reach and low incremental cost versus digital, supporting ad revenue stability while SCA grows streaming and podcasting. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Television Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSCA’s regional TV stations dominate non-metro markets, reaching ~3.5 million weekly viewers across 50+ regional licence areas as of 2025, making them often the primary source of local news and ads.\u003c\/p\u003e\n\u003cp\u003eThat placement lets SCA capture both local SMB ad spend and national campaign dollars targeting rural consumers; regional TV ad revenue grew 6% in FY2024 to AUD 180m.\u003c\/p\u003e\n\u003cp\u003eLocal focus creates a moat versus metro-only players: higher local market share, lower CPMs for advertisers, and stronger community ties that boost ad retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Device Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSCA has embedded its audio services across smart-home devices—Amazon Alexa and Google Home—so household access mirrors the kitchen-radio habit; 2025 internal metrics show a 28% uptick in daily active listeners via smart speakers year-over-year.\u003c\/p\u003e\n\u003cp\u003eIntegration with Apple CarPlay and Android Auto captures in-car reach, representing 34% of streaming hours and supporting ad RPMs 12% above app-only streams in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in smart-speaker daily users (2025)\u003c\/li\u003e\n\u003cli\u003e34% of streaming hours via CarPlay\/Android Auto\u003c\/li\u003e\n\u003cli\u003e12% higher ad RPMs in-car vs app-only (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Sales Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePhysical B2B sales offices in major capitals and regional centers distribute SCA’s ad inventory directly to agencies and local businesses, handling roughly 65% of spot-sales revenue and 40% of total ad bookings in FY2024 (SCA annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThese offices are the primary revenue contact points, enabling face-to-face relationship management that lifts close rates by an estimated 18% versus remote channels.\u003c\/p\u003e\n\u003cp\u003eThe decentralized network keeps SCA embedded in local economies: 28 regional offices supported 52% year-on-year local campaign growth in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of spot-sales revenue via offices\u003c\/li\u003e\n\u003cli\u003e40% of total ad bookings in FY2024\u003c\/li\u003e\n\u003cli\u003e18% higher close rate from face-to-face\u003c\/li\u003e\n\u003cli\u003e28 regional offices; 52% local campaign growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSCA’s omnichannel reach: 5.2M LiSTNR + 12.4M terrestrial weekly to capture local ad spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSCA uses LiSTNR (5.2M MAU FY2024) plus 500+ terrestrial sites (12.4M weekly reach 2025), 50+ regional TV licences (~3.5M weekly viewers 2025), smart speakers (+28% DAU 2025) and CarPlay\/Android Auto (34% streaming hours) plus 28 regional sales offices (65% spot-sales, 40% ad bookings FY2024) to maximise reach, lower incremental costs and lock local ad spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiSTNR\u003c\/td\u003e\n\u003ctd\u003e5.2M MAU FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerrestrial\u003c\/td\u003e\n\u003ctd\u003e12.4M weekly (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional TV\u003c\/td\u003e\n\u003ctd\u003e3.5M weekly (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart speakers\u003c\/td\u003e\n\u003ctd\u003e+28% DAU (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-car\u003c\/td\u003e\n\u003ctd\u003e34% streaming hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales offices\u003c\/td\u003e\n\u003ctd\u003e65% spot-sales FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSCA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SCA 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750264549753,"sku":"southerncrossaustereo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/southerncrossaustereo-marketing-mix.png?v=1772223742","url":"https:\/\/growthsharematrix.com\/products\/southerncrossaustereo-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}