{"product_id":"spandanasphoorty-marketing-mix","title":"Spandana Sphoorty Financial Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Spandana Sphoorty Financial’s product mix, pricing architecture, distribution channels, and promotion tactics synergize to drive growth—download the full 4P’s Marketing Mix Analysis for a ready-made, editable report with data-driven insights and strategic recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncome Generation Group Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpincome generation group loans spandana sphoorty financial flagship joint liability lending for rural women provides capital tailoring livestock and small shops accounted of loan book outstanding crore by dec driving income repayment discipline.\u003e\n\u003c\/pincome\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan Suraksha Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpandana Sphoorty Financial’s Loan Suraksha credit-linked insurance covers borrower and spouse, settling outstanding loans on death\/disability to protect families and reduce NPA risk for the lender.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024, policies covered ~1.2 million borrowers, cutting borrower-default losses by an estimated 18% and helping maintain GNPA at 4.6% versus peers at ~6.2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicro-Enterprise Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTargeting graduated borrowers from group loans, Micro-Enterprise Loans at Spandana Sphoorty Financial offer individual higher-ticket credit to scale businesses, averaging ₹75,000 per loan in 2025 and growing 18% year-over-year; these loans serve entrepreneurs who left group models for sole liability and require larger working capital or capex. By 2025 this segment accounts for ~22% of new disbursements and helps diversify the loan book while reducing portfolio-at-risk among experienced clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan Against Property and Secured Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpandana Sphoorty Financial expanded into Loan Against Property and secured credit to diversify from unsecured microfinance, targeting mid-to-high ticket borrowers with collateral-backed loans that offer lower rates and tenors up to 15 years.\u003c\/p\u003e\n\u003cp\u003eBy FY2024 the secured book rose to ~18% of AUM (₹1,120 crore of total AUM ~₹6,200 crore), improving GNPA from 6.1% in FY2022 to 3.8% in FY2024 and lowering portfolio volatility.\u003c\/p\u003e\n\u003cp\u003eThese offerings support larger business capex and asset creation, reduce expected loss through collateral recovery, and improve weighted average yield-risk balance for the firm.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSecured book ~18% of AUM (FY2024, ₹1,120 crore)\u003c\/li\u003e\n\u003cli\u003eTenors up to 15 years; lower rates vs MFI\u003c\/li\u003e\n\u003cli\u003eGNPA improved to 3.8% (FY2024)\u003c\/li\u003e\n\u003cli\u003eTargets mid\/high-ticket business capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterim and Emergency Credit Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpandana Sphoorty Financial offers short-term top-up and emergency credit lines to existing customers with strong repayment histories, addressing volatile rural incomes and urgent needs like medical bills or seasonal inputs.\u003c\/p\u003e\n\u003cp\u003eThese flexible loans reduce reliance on informal lenders, boost retention, and, as of FY2024, contributed to a 6.2% rise in repeat-borrower retention and a 3.8% drop in delinquency among eligible customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: existing borrowers with good track records\u003c\/li\u003e\n\u003cli\u003eUse cases: medical emergencies, seasonal inputs\u003c\/li\u003e\n\u003cli\u003eImpact FY2024: +6.2% retention, −3.8% delinquency\u003c\/li\u003e\n\u003cli\u003ePrevents informal lending during crises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpandana focuses on JLG-led micro loans, secured lines and top-ups; GNPA down to 3.8%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSpandana’s product mix centers on Joint Liability Group loans (62% of book, Rs 28,900 crore Dec 2025), Micro-Enterprise loans (avg Rs 75,000, 22% of new disbursals 2025), secured loans (18% AUM, ₹1,120 crore FY2024) and top-up emergency lines, boosting retention and lowering GNPA to 3.8% FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup loans\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003ctd\u003eRs 28,900 cr (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro-Enterprise\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eAvg Rs 75,000; 22% new (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecured loans\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e₹1,120 cr (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Product, Price, Place, and Promotion strategies for Spandana Sphoorty Financial, ideal for managers and consultants needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Spandana Sphoorty Financial’s 4P marketing insights into a concise, at-a-glance summary that relieves briefing and decision-making pain points for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Rural Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpandana Sphoorty Financial runs over 13,200 physical branches across rural and semi-urban India, acting as primary touchpoints for loan disbursement, collections, and customer relationship management.\u003c\/p\u003e\n\u003cp\u003eThese branches process about 78% of disbursements and 82% of collections, keeping portfolio-at-risk under control through local staff and weekly field visits.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the company expanded into four under-penetrated states, raising branch count there by 24% to secure last-mile connectivity for low-income women borrowers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigitized Field Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpandana Sphoorty Financial uses a mobile-first model where Kendra Managers process loan applications and record transactions on handheld devices at clients’ doorsteps, enabling real-time data entry and approvals. This digitized field ops cut turnaround by about 30% and raised on-time disbursements to 92% in FY2024, per company disclosures. It removes travel barriers for rural borrowers, expanding reach across 16 states and supporting 3.1 million active borrowers. The approach trims branch dependence and lowers operating cost per loan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Diversification Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTo cut regional concentration risk, Spandana Sphoorty Financial has expanded from 6 core states to 15 states by 2025, reducing top-3-state share of AUM from 68% in 2019 to 34% in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread limits exposure to state-specific shocks and regulatory shifts while the 2025 plan targets North and East India, aiming to add ~180 branches and lift loan book share in these regions to 28% of portfolio by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKendra Meeting Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKendra Meeting Points are the village-based physical place for Spandana Sphoorty Financial’s Joint Liability Groups, held weekly\/fortnightly to enforce repayment discipline and monitor group dynamics.\u003c\/p\u003e\n\u003cp\u003eThey enable structured collections, peer accountability, and financial education—Spandana reported 2024 JLG recovery rates near 98% and 2024 Q3 active Kendra sessions exceeding 350,000 weekly.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: weekly meetings x 350,000 Kendra = consistent cashflow and low NPAs (company NPA ~1.8% in FY2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized village site for JLG meetings\u003c\/li\u003e\n\u003cli\u003eWeekly\/fortnightly cadence enforces discipline\u003c\/li\u003e\n\u003cli\u003eSupports collections, education, peer monitoring\u003c\/li\u003e\n\u003cli\u003eLinked to 98% recovery, 1.8% NPA (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Collection Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpspandana sphoorty financial has added upi and mobile-wallet repayment options alongside high-touch field collections cutting cash handling appealing to younger borrowers about of were digital by dec up from in\u003e\n\u003cpthe omnichannel setup lowers risk for field staff and speeds reconciliation with digital transactions reducing cash-related incidents by an estimated in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% collections digital by Dec 2025\u003c\/li\u003e\n\u003cli\u003eUPI, Paytm, Google Pay accepted\u003c\/li\u003e\n\u003cli\u003e40% drop in cash-incident reports\u003c\/li\u003e\n\u003cli\u003eFaster reconciliation, lower float\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pspandana\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpandana: 13.2K+ branches, 3.1M borrowers, 30% digital collections, NPA ~1.8%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSpandana runs 13,200+ branches and 350,000 weekly Kendra sessions, serving 3.1M active borrowers across 16 states; branches handle ~78% disbursements\/82% collections, digital collections rose to ~30% by Dec 2025, NPA ~1.8% (FY2024), and planned 180 new branches in 2025 to lift North\/East share to 28% of AUM.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e13,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive borrowers\u003c\/td\u003e\n\u003ctd\u003e3.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly Kendras\u003c\/td\u003e\n\u003ctd\u003e350,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisbursements via branches\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollections via branches\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital collections (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPA (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 branch additions\u003c\/td\u003e\n\u003ctd\u003e~180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSpandana Sphoorty Financial 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains a complete 4P's Marketing Mix analysis for Spandana Sphoorty Financial, covering Product, Price, Place, and Promotion with actionable insights. The file is fully editable and ready to use immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750196359545,"sku":"spandanasphoorty-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/spandanasphoorty-marketing-mix.png?v=1772223097","url":"https:\/\/growthsharematrix.com\/products\/spandanasphoorty-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}