{"product_id":"sph-swot-analysis","title":"SPH SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSPH’s resilient brand portfolio and digital push position it well against regional peers, yet legacy print exposure and revenue cyclicality pose material risks to short-term margins and valuation upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position in Singapore Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, SPH Media remains Singapore’s primary news source with over 60% weekly reach across print, digital and radio, securing roughly S$220m in advertising revenue for FY2024–25; this legacy brand equity produces a loyal audience hard for new entrants to match. SPH leverages that dominance to win high-value national advertisers and sustain strong social influence on public discourse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Government Financial Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2024 restructuring into a not-for-profit let SPH Media secure up to S$900 million (≈US$660M) in government funding across five years, giving a rare cash buffer for legacy-to-digital shifts.\u003c\/p\u003e\n\u003cp\u003eThat funding removes quarterly profit pressure, so SPH can pace investments in paywalls, data platforms, and AI-driven personalization aimed at restoring digital ad and subscription growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality Core Real Estate Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe legacy portfolio includes Paragon (Orchard Road) and The Woodleigh Mall (Bidadari), which posted rental reversion of +8% and +6% respectively in FY2024 and maintained \u0026gt;95% occupancy, underpinning resilient cash flows during 2023–24 volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Diversification into Student Accommodation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsph pivot into purpose-built student accommodation in the uk and australia delivers counter-cyclical income with portfolio valuation uplift of since occupancy above driven by rising enrolments.\u003e\n\u003cpthe pbsa arm cushions media decline showing higher yield stability and capital gains vs legacy assets marking a successful shift to high-growth real estate niches.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUK\/Australia PBSA: occupancy \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eValuation gains ~£120m (30% since 2020)\u003c\/li\u003e\n\u003cli\u003eCounter-cyclical revenue stream, stable yields\u003c\/li\u003e\n\u003cli\u003ePivots away from traditional media to real estate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/psph\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Infrastructure and AI Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby end-2025 sph has deployed advanced ai tools and upgraded studio facilities cutting content production time by boosting mobile session duration\u003e\n\u003cpthese investments produced award-winning digital products helping subscriptions grow yoy to paid users and ad revenue up in fy2024.\u003e\n\u003cpmodernization is key to attracting younger tech-savvy audiences with of monthly active users now aged\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduction time −40%\u003c\/li\u003e\n\u003cli\u003eSession duration +22%\u003c\/li\u003e\n\u003cli\u003ePaid users 320,000 (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eAd revenue +12% FY2024\u003c\/li\u003e\n\u003cli\u003eUsers 18–34 = 48%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmodernization\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSPH: 60% reach, S$900M funding, digital \u0026amp; real estate surging—paid users +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSPH’s strengths: dominant national reach (60% weekly), S$900m five-year funding secured in 2024, diversified high-occupancy real estate (Paragon\/Woodleigh \u0026gt;95% occupancy; PBSA valuation +£120m since 2020, occupancy \u0026gt;95%), digital progress (320,000 paid users +18% YoY; ad rev +12%; production time −40%; mobile session +22%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly reach\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovernment funding (5y)\u003c\/td\u003e\n\u003ctd\u003eS$900m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid users\u003c\/td\u003e\n\u003ctd\u003e320,000 (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePBSA valuation gain\u003c\/td\u003e\n\u003ctd\u003e+£120m (since 2020)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (retail\/PBSA)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction time\u003c\/td\u003e\n\u003ctd\u003e−40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile session duration\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of SPH, outlining its core strengths and weaknesses alongside market opportunities and external threats to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix tailored to SPH for rapid strategy alignment and quick integration into reports, slides, and stakeholder reviews.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStructural Decline in Print Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite digital growth, SPH (Singapore Press Holdings) faces a secular decline in print circulation and advertising, which historically delivered higher margins; print revenue fell about 18% y\/y in 2024, keeping EBITDA under pressure.\u003c\/p\u003e\n\u003cp\u003eThe shift to digital-first hasn’t matched print dollar-for-dollar: digital ad revenue grew ~12% in 2024 but remained roughly 40% below legacy print revenue levels, widening the revenue gap.\u003c\/p\u003e\n\u003cp\u003eThis ongoing erosion of a core legacy stream continues to drag overall financial performance, contributing to a 7% decline in total group revenue in FY2024 and compressing operating margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Reliance on External Subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSPH’s media arm relies heavily on government grants and corporate sponsorships—about 35% of FY2024 media revenue came from subsidies and sponsored content, per company disclosures—making operations vulnerable to shifts in public policy or budget cuts.\u003c\/p\u003e\n\u003cp\u003eIf grants drop, EBITDA could fall sharply: a 10% subsidy reduction would trim FY2024 group EBITDA by ~3.5 percentage points, exposing weak commercial ad and subscription growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Geographic Diversification in Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSPH’s media arm is still almost wholly Singapore-focused, while its real-estate division has assets in Australia and the UK; this concentration caps addressable digital-subscription growth given Singapore’s 5.9 million population (2025 est.) and limits global ad revenue potential.\u003c\/p\u003e\n\u003cp\u003eGlobal platforms like Google and Meta—which together took ~62% of APAC digital ad spend in 2024—outcompete SPH’s reach, squeezing CPMs and hindering scale economics for content investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHistorical Data Integrity and Public Trust Issues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePast circulation overstatement scandals—most notably the 2019 disclosure reducing reported print reach by ~18%—have dented SPH’s transparency image and advertiser confidence.\u003c\/p\u003e\n\u003cp\u003eRebuilding trust is slow; SPH now uses quarterly third-party audits (Kantar, Nielsen) and must sustain them to reassure clients; lapses would magnify reputational and revenue risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2019 reach cut ~18%\u003c\/li\u003e\n\u003cli\u003eQuarterly third-party audits in place\u003c\/li\u003e\n\u003cli\u003eAny new lapse could sharply hit ad spend and credibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Operating Costs in a Tight Labor Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsph faces rising operating costs as singapore tech salaries climbed in driving up talent acquisition expenses for digital roles and widening wage-driven margins pressure.\u003e\n\u003cphigh electricity tariffs rose about year-on-year in and ongoing property capex for aging print office facilities forces recurring cash outflows that compress ebitda.\u003e\n\u003cpkeeping subscription prices affordable while absorbing these increases risks revenue churn and lower arpu industry averaged a warning sign for margin-sensitive models.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTech salary growth: +8.5% (2024)\u003c\/li\u003e\n\u003cli\u003eElectricity tariffs: +12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eIndustry churn: ~9% (2024)\u003c\/li\u003e\n\u003cli\u003eHigher capex for property maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkeeping\u003e\u003c\/phigh\u003e\u003c\/psph\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSPH margin squeeze: print collapse, subsidy reliance and rising costs threaten EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSPH suffers falling print revenue (−18% y\/y in 2024) and slower digital monetisation (digital ads +12% in 2024 but ~40% below legacy print), heavy reliance on subsidies (~35% of media revenue FY2024), Singapore market concentration (pop. 5.9M est. 2025), and rising costs (tech wages +8.5% and electricity +12% in 2024) that compress EBITDA and heighten reputational risk after the 2019 reach cut (−18%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint revenue change\u003c\/td\u003e\n\u003ctd\u003e−18% y\/y (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad growth\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidies of media rev\u003c\/td\u003e\n\u003ctd\u003e~35% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingapore pop.\u003c\/td\u003e\n\u003ctd\u003e5.9M (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech wage growth\u003c\/td\u003e\n\u003ctd\u003e+8.5% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity\u003c\/td\u003e\n\u003ctd\u003e+12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSPH SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full report you'll get; buy now to unlock the complete, editable version. You’re viewing a live excerpt of the real file, structured and ready to use immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752214180217,"sku":"sph-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sph-swot-analysis.png?v=1772238519","url":"https:\/\/growthsharematrix.com\/products\/sph-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}