{"product_id":"starhealth-marketing-mix","title":"Star Health and Allied Insurance Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eStar Health and Allied Insurance blends product diversification, competitive pricing, expansive distribution through brokers and digital channels, and targeted promotions to dominate retail health insurance; our full 4P’s Marketing Mix uncovers the tactics behind their growth and customer retention. Get the complete, editable report—ready for presentations and strategy work—to save research time and apply proven marketing frameworks to your own planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Health Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar Health and Allied Insurances Comprehensive Retail Health Plans, including Family Health Optima and Star Comprehensive, cover hospital expenses broadly and reported a 2024 retail premium mix increase to 58% of total gross written premium (GWP) of ₹6,200 crore. These modular plans let families tailor sum insured and add-ons by member; average ticket size rose 12% in FY2024 to ₹18,400. By end-2025 they added wellness benefits (annual health check credits) and restoration features restoring sum insured once per policy year, supporting a 6% YoY retail persistency gain. Product flexibility and new features help sustain Star’s leading 32% market share in standalone health retail segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Disease-Specific Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar Health and Allied Insurance targets niche chronic-condition markets—diabetes, hypertension, cardiac—helping capture high-risk clients often underserved by peers; in FY2024 these disease-specific plans grew 18% YoY, contributing roughly 12% of retail premiums (about INR 2,100 crore).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSenior Citizen and Specialized Demographics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Health and Allied Insurance’s Senior Citizens Red Carpet policy, a flagship plan, covers elderly medical needs often without mandatory pre-insurance medicals, serving over 1.2 million senior lives as of FY2024 and contributing materially to the 2024 gross written premium of ₹10,450 crore; the firm also launched niche covers for neurodiversity and modern therapies in 2023–24 to meet physiological and financial needs of aging and specialized cohorts, reducing claim denial rates for these groups by ~8% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup and Corporate Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStar Health offers scalable group health schemes for small enterprises to large corporates, with flexible benefits like maternity, OPD cover, and corporate buffer sums; premium income from group policies rose 18% in FY2024–25 to INR 3.6 billion, reflecting higher uptake.\u003c\/p\u003e\n\u003cp\u003eSince 2025 the product embeds holistic employee wellness—telemedicine, preventive screenings, mental health—and clients report 12–20% lower hospitalization claims and a 15% rise in renewals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable cover: SMEs to large corporates\u003c\/li\u003e\n\u003cli\u003eBenefits: maternity, OPD, buffer sums\u003c\/li\u003e\n\u003cli\u003eFY24–25 group premium: INR 3.6 bn (+18%)\u003c\/li\u003e\n\u003cli\u003eWellness integration since 2025: telemedicine, screenings\u003c\/li\u003e\n\u003cli\u003eReported impact: −12–20% hospitalization claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Accident and Travel Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStar Health and Allied Insurance extends beyond health indemnity with personal accident covers that paid Rs 112 crore in claims for accidental death\/disability in FY2024, offering lump-sum compensation and disability benefits to wage-earners and families.\u003c\/p\u003e\n\u003cp\u003eThe overseas travel insurance line served 85,000 travelers in 2024, targeting students, business travelers, and tourists with 24\/7 global assistance, emergency medical evacuation, and repatriation services.\u003c\/p\u003e\n\u003cp\u003eThese ancillary products reduce customer churn and raise per-customer premium—ancillary mix contributed about 6.2% of total gross written premium in FY2024, strengthening the safety net domestically and during international transit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRs 112 crore accidental claims FY2024\u003c\/li\u003e\n\u003cli\u003e85,000 travelers covered in 2024\u003c\/li\u003e\n\u003cli\u003eAncillary mix = 6.2% of GWP FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Health: Retail flagship fuels 58% of GWP; avg ticket ₹18.4k, disease plans ₹2.1k cr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Health’s retail flagship plans drove 58% of FY2024 GWP (₹6,200 cr); avg ticket ₹18,400 (+12%); disease-specific plans grew 18% to ~₹2,100 cr; Senior Citizens Red Carpet covers 1.2m lives; group premium FY24–25 ₹360 cr (+18%); accidental claims ₹112 cr; travel covers 85,000; ancillary mix 6.2% of GWP.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail % of GWP FY2024\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGWP (retail) FY2024\u003c\/td\u003e\n\u003ctd\u003e₹6,200 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg ticket FY2024\u003c\/td\u003e\n\u003ctd\u003e₹18,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisease-specific FY2024\u003c\/td\u003e\n\u003ctd\u003e₹2,100 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior lives\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup premium FY24–25\u003c\/td\u003e\n\u003ctd\u003e₹360 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccidental claims FY2024\u003c\/td\u003e\n\u003ctd\u003e₹112 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel covers 2024\u003c\/td\u003e\n\u003ctd\u003e85,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary mix FY2024\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Star Health and Allied Insurance’s Product, Price, Place, and Promotion strategies—grounded in real practices, competitive context, and regulatory considerations to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Star Health and Allied Insurance’s 4P marketing mix into a concise, leadership-ready snapshot that highlights product offerings, pricing strategy, distribution channels, and promotional tactics to quickly guide strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Agency Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar Health’s primary distribution strength is a network of over 200,000 individual agents across urban and rural India, giving it a strong feet-on-the-street presence that drives personalized service and \u0026gt;85% renewal retention through local trust-building.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpstar health and allied insurance leverages long-term bancassurance tie-ups with over public private banks to sell policies their existing customers cutting customer acquisition cost by an estimated versus direct channels in fy2024. these partnerships extend reach into bank branches nationwide enabling penetration of tier cities where trust drives purchase decisions. fy2024 contributed roughly new business premium a key low-cost growth lever for underwriting scale.\u003e\n\u003c\/pstar\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Direct-to-Consumer Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Health and Allied Insurance upgraded its app and website in 2024, enabling direct purchases and renewals that now account for about 32% of retail premium inflows (FY2024).\u003c\/p\u003e\n\u003cp\u003eThe platforms let users compare 100+ plans, run instant premium quotes, and upload claim docs; average online transaction time fell to 4 minutes in 2024.\u003c\/p\u003e\n\u003cp\u003eAI chatbots (deployed 2023) handle 68% of routine queries 24\/7, cutting branch footfall by 22% and lowering call-center costs 15% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospital Network and Cashless Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStar Health and Allied Insurance delivers services through a network of over 14,000 tie-up hospitals across India providing cashless treatment, improving access and reducing claim friction for policyholders.\u003c\/p\u003e\n\u003cp\u003eThe network targets proximity to residential areas; in 2025 Star reported a 12% year-on-year increase in cashless claims processed and expanded Star Outpatient clinics and diagnostic tie-ups to strengthen primary care and cost control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14,000+ tie-up hospitals (cashless)\u003c\/li\u003e\n\u003cli\u003e12% YoY rise in cashless claims processed (2025)\u003c\/li\u003e\n\u003cli\u003eExpansion of Star Outpatient clinics and diagnostics\u003c\/li\u003e\n\u003cli\u003eFocus on local access and reduced claim turnaround\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroker and Corporate Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBroker and Corporate Channels: Star Health partners with over 5,000 institutional brokers and 1,200 corporate agents, enabling bids on large tenders and tailored employee benefit programs that contributed roughly 28% of gross written premium in FY2024 (Rs 2,150 crore of Rs 7,678 crore).\u003c\/p\u003e\n\u003cp\u003eThese intermediaries handle regulatory filings and high-volume account servicing—reducing claim turnaround by ~12% for corporate clients—and keep Star competitive in the B2B health-insurance segment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,000+ brokers, 1,200 corporate agents\u003c\/li\u003e\n\u003cli\u003e28% of GWP from B2B in FY2024 (Rs 2,150 crore)\u003c\/li\u003e\n\u003cli\u003e~12% faster corporate claim TAT\u003c\/li\u003e\n\u003cli\u003eKey for large tender wins and bespoke employee covers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Health: Omni‑channel reach—200k+ agents, 12k bancassurance branches, 32% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Health’s place strategy mixes 200,000+ agents, 12,000+ bancassurance branches, 14,000+ tie-up hospitals and digital channels (32% of retail premium FY2024), driving \u0026gt;85% renewals, 18% new-business from bancassurance and 28% GWP from B2B (Rs 2,150cr of Rs 7,678cr FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eReach \/ 2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;85% renewal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e12,000+ branches\u003c\/td\u003e\n\u003ctd\u003e18% new business\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals\u003c\/td\u003e\n\u003ctd\u003e14,000+\u003c\/td\u003e\n\u003ctd\u003e12% YoY cashless rise (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eApp\/web\u003c\/td\u003e\n\u003ctd\u003e32% retail premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eStar Health and Allied Insurance 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Star Health and Allied Insurance 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the complete, editable analysis ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750161723769,"sku":"starhealth-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/starhealth-marketing-mix.png?v=1772222852","url":"https:\/\/growthsharematrix.com\/products\/starhealth-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}