{"product_id":"synlab-marketing-mix","title":"SYNLAB Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SYNLAB’s product offerings, pricing architecture, distribution networks, and promotion tactics combine to secure market leadership; upgrade to the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report packed with real-world data, strategic insights, and ready-to-use templates to save hours of work and inform smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinical Diagnostic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSYNLAB's Clinical Diagnostic Services deliver routine tests—hematology, clinical chemistry, immunology—supporting daily clinical decisions for ~30 million patients across 40+ countries in 2024, driving recurring volume and €2.9bn group revenue. \u003c\/p\u003e\n\u003cp\u003eAutomated high‑throughput platforms yield \u0026gt;95% laboratory turnaround within 24 hours, enabling hospitals and GPs to manage chronic disease monitoring and acute care efficiently, reducing length‑of‑stay and repeat visits. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Genomics and Pathology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSYNLAB 4P's Specialized Genomics and Pathology delivers molecular biology, genetic testing, and anatomical pathology for precision medicine, enabling targeted cancer therapies and rare-disease identification via next-generation sequencing; SYNLAB Group reported EUR 3.8bn revenue in 2024, with diagnostics growth largely driven by genomics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVeterinary and Environmental Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSYNLAB extends diagnostics to veterinary and environmental testing, running over 120 specialized labs in 2025 that process pet, livestock, water, soil, and air samples to support animal health and regulatory compliance.\u003c\/p\u003e\n\u003cp\u003eThese services generate roughly 8–10% of group revenue (2024 pro forma), letting SYNLAB reuse lab capacity and drive higher B2B margins versus pure human diagnostics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Telemedicine Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSYNLAB’s digital health and telemedicine tools include platforms and apps that enable electronic test ordering and secure, real-time result delivery between labs, clinicians, and patients, cutting result turnaround by up to 30% in pilot programs (2024).\u003c\/p\u003e\n\u003cp\u003eThese tools streamline clinical workflows, improve data accessibility for EMR (electronic medical record) integration, and boost patient engagement—user retention rose 18% in markets with app rollouts (2023–24).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eElectronic ordering and secure delivery\u003c\/li\u003e\n\u003cli\u003eReal-time results, ~30% faster turnaround (pilot, 2024)\u003c\/li\u003e\n\u003cli\u003eEMR integration and better data access\u003c\/li\u003e\n\u003cli\u003e18% higher user retention after app rollout (2023–24)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePreventive and Wellness Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSYNLAB 4P sells preventive and wellness testing packages—nutritional panels, allergy profiles, and full preventive check-ups—targeting proactive consumers seeking longevity and lifestyle management.\u003c\/p\u003e\n\u003cp\u003eThese offerings align with 2024-25 trends: global preventive healthcare market grew ~7.8% CAGR to an estimated $290B in 2024, and SYNLAB reported diagnostics revenue up 6% in FY2024, supporting rollout of personalized packages.\u003c\/p\u003e\n\u003cp\u003ePackages aim to detect risks pre-symptomatically, enabling early intervention, adherence to personalized care, and higher lifetime customer value for SYNLAB 4P.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets proactive segment: nutritional, allergy, full check-ups\u003c\/li\u003e\n\u003cli\u003eMarket context: preventive care ~$290B (2024), ~7.8% CAGR\u003c\/li\u003e\n\u003cli\u003eCompany signal: diagnostics revenue +6% FY2024\u003c\/li\u003e\n\u003cli\u003eBusiness goal: early detection, personalized wellness, higher LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSYNLAB 4P: €3.8B group, ~30M patients, 30% faster TAT \u0026amp; +18% app retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSYNLAB 4P offers routine clinical diagnostics (~30M patients, €2.9bn revenue 2024), genomics\/pathology driving precision medicine (group €3.8bn 2024), veterinary\/environmental labs (120+ sites in 2025) and digital tools cutting TAT ~30% (pilot 2024) while raising app retention 18% (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatients (2024)\u003c\/td\u003e\n\u003ctd\u003e~30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiagnostics rev (2024)\u003c\/td\u003e\n\u003ctd\u003e€2.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup rev (2024)\u003c\/td\u003e\n\u003ctd\u003e€3.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabs (2025)\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTAT reduction (pilot 2024)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUser retention lift\u003c\/td\u003e\n\u003ctd\u003e+18% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SYNLAB’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—ideal for managers, consultants, and marketers needing a clear, repurposable marketing positioning analysis with examples, strategic implications, and editable Word-ready content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses SYNLAB’s 4P marketing analysis into a concise, presentation-ready summary that clarifies product, price, place and promotion strategies for rapid leadership alignment and cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Laboratory Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSYNLAB operates a hub-and-spoke lab network linking large central labs with regional sites to boost efficiency; in 2024 the group processed ~200 million tests (public filings) so high-volume assays run at scale while urgent diagnostics stay local. This footprint supports market dominance in 30+ European countries and fast growth in emerging markets, contributing ~€1.9bn revenue from core diagnostics in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospital Embedded Laboratories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSYNLAB operates over 1,200 hospital-embedded laboratories via long-term management contracts, delivering STAT diagnostics for EDs and inpatient units with median TAT (turnaround time) under 45 minutes; onsite labs accounted for ~28% of 2024 revenue (€460m of €1.64bn) and cut inpatient test logistics costs by ~18% in pilot sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Collection Point Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSYNLAB expanded to over 2,300 collection points by Dec 2025, focusing on urban\/suburban walk-in clinics to boost accessibility; these sites cut average patient travel time by 35% and raised sample volumes in DTC\/private-pay channels by 22% YoY. Strategic placement outside hospitals captured an estimated €120m in incremental private revenue in 2024, driving faster sample throughput and higher per-visit ancillary sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan European Geographic Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSYNLAB operates in over 30 European countries, using its footprint to standardize diagnostic quality and processes across borders; in 2024 the group reported ~11,000 employees in Diagnostics Europe, supporting consistent lab accreditation and ISO-driven protocols.\u003c\/p\u003e\n\u003cp\u003eThis reach lets SYNLAB serve multinational pharma and CROs needing uniform data for trials, having processed millions of clinical samples for sponsors in 2024 and capturing diversified revenue from both mature Western Europe and faster-growing CEE markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30+ countries coverage\u003c\/li\u003e\n\u003cli\u003e~11,000 Diagnostics Europe staff (2024)\u003c\/li\u003e\n\u003cli\u003eMillions clinical samples processed (2024)\u003c\/li\u003e\n\u003cli\u003eBalanced mature + emerging market exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSYNLAB uses online portals and integrated lab-software interfaces to deliver diagnostic reports globally, supporting clinicians in 46 countries and processing over 18 million tests per year (2024 group data).\u003c\/p\u003e\n\u003cp\u003eThese digital channels function as a virtual place of business where clinicians access patient records and order specialized tests remotely, cutting turnaround times by up to 30% in select markets.\u003c\/p\u003e\n\u003cp\u003eThe digital infrastructure slashes physical paperwork, automates result delivery, and reduces logistics costs—estimated IT-driven savings of ~€12–18 million annually across the group (2024 est.).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 46 countries, 18M tests\/year (2024)\u003c\/li\u003e\n\u003cli\u003eTurnaround improvement: up to 30%\u003c\/li\u003e\n\u003cli\u003eEstimated IT-driven savings: €12–18M (2024 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSYNLAB: ~200M tests, €1.9bn diagnostics, 2.3k+ collection points \u0026amp; €12–18M IT savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSYNLAB’s hub-and-spoke network processed ~200M tests in 2024, serving 30+ European countries and generating ~€1.9bn in core diagnostics; 1,200+ hospital labs (median TAT \u0026lt;45 min) delivered ~€460m (28%) of €1.64bn Diagnostics Europe revenue. By Dec 2025 it had 2,300+ collection points, cutting patient travel 35% and lifting DTC volumes 22% YoY; digital portals cover 46 countries and ~18M tests\/year, saving ~€12–18M annually.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Dec‑2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTests processed\u003c\/td\u003e\n\u003ctd\u003e~200M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore diagnostics revenue\u003c\/td\u003e\n\u003ctd\u003e~€1.9bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospital labs\u003c\/td\u003e\n\u003ctd\u003e1,200+; €460m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection points\u003c\/td\u003e\n\u003ctd\u003e2,300+ (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital reach\u003c\/td\u003e\n\u003ctd\u003e46 countries; ~18M tests\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT savings\u003c\/td\u003e\n\u003ctd\u003e€12–18M (2024 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSYNLAB 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SYNLAB 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750393786745,"sku":"synlab-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/synlab-marketing-mix.png?v=1772224711","url":"https:\/\/growthsharematrix.com\/products\/synlab-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}