{"product_id":"synthomer-marketing-mix","title":"Synthomer Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Synthomer’s product range, pricing architecture, distribution network, and promotional tactics combine to secure market leadership—this preview highlights key drivers, but the full 4Ps Marketing Mix Analysis delivers a deep, editable, presentation-ready report with real data, strategic recommendations, and templates to save hours of work and power your business or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Water-Based Polymers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynthomer’s specialty water-based polymers supply high-performance binders and dispersions for coatings and construction, used in \u0026gt;60% of its industrial coatings sales and key to projects needing long-term durability and moisture resistance.\u003c\/p\u003e\n\u003cp\u003eFormulations boost abrasion resistance and lower water uptake by up to 35% in lab tests, and meet EU REACH and US VOC limits for most applications, supporting spec compliance on public tenders.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio targets \u0026gt;70% low-VOC products, aligning with a company-wide goal to cut solvent-related emissions 25% versus 2020 and capture growing green building demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdhesive and Sealant Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynthomer’s Adhesive and Sealant Solutions supply polymers for tapes, labels and packaging adhesives, delivering high tack and shear across substrates for industrial and consumer markets; adhesives segment contributed about 18% of 2024 group sales (~USD 540m of FY2024 revenue). \u003c\/p\u003e\n\u003cp\u003eRecent launches include bio-based monomers cutting cradle-to-gate CO2 by up to 40% versus fossil alternatives while keeping peel strength and shear within ±5% of legacy polymers, supporting customer decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Protection Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynthomer supplies nitrile latex for medical and industrial gloves, capturing ~18% of global specialty nitrile volumes in 2024 and contributing roughly $220m in division revenue that year.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets tactile sensitivity and barrier protection, with recent formulations reducing glove thickness by 12% while keeping ASTM D3578 barrier performance.\u003c\/p\u003e\n\u003cp\u003eThe division also makes hygiene and healthcare polymers used in wound care and PPE; these products served customers in 42 countries and grew volumes 9% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance Elastomers and Binders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerformance Elastomers and Binders cover technical rubbers and specialty additives for paper, textiles, and carpet backing, tailored to boost flexibility and tensile strength in end products.\u003c\/p\u003e\n\u003cp\u003eSynthomer reported 2024 polymer additives sales of £580m; R\u0026amp;D is focused on formulations compatible with 1,200–2,000 m\/min high-speed lines to reduce downtime and waste.\u003c\/p\u003e\n\u003cp\u003eReformulations cut cure time by ~12% in 2024 trials, improving OEE (overall equipment effectiveness) and lowering scrap rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApplications: paper, textiles, carpet backing\u003c\/li\u003e\n\u003cli\u003eBenefits: flexibility, tensile strength\u003c\/li\u003e\n\u003cli\u003e2024 sales: £580m (polymer additives)\u003c\/li\u003e\n\u003cli\u003eTarget speeds: 1,200–2,000 m\/min\u003c\/li\u003e\n\u003cli\u003eTrial gains: ~12% faster cure, lower scrap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-Circular Chemistries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025, roughly 40% of Synthomer’s R\u0026amp;D pipeline targets mass-balance certified or recycled-content polymers, supporting clients’ shift to circular models without lowering technical performance or safety.\u003c\/p\u003e\n\u003cp\u003eThis focus helps Synthomer capture higher-margin sustainability segments as regulatory pressure on traditional chemicals rises across EU and US markets.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: pipeline share 40%, target revenue uplift 5–8% by 2027, lower compliance risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% R\u0026amp;D pipe: mass-balance\/recycled\u003c\/li\u003e\n\u003cli\u003e5–8% target revenue uplift by 2027\u003c\/li\u003e\n\u003cli\u003eMaintains performance and safety\u003c\/li\u003e\n\u003cli\u003eDifferentiates vs competitors amid rising regs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynthomer: Water‑based polymers lead growth as adhesives, nitrile latex \u0026amp; additives deliver\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynthomer’s product mix: water‑based polymers (60%+ coatings sales), adhesives (~18% of 2024 group sales; ~USD 540m), nitrile latex (~18% global volume; ~$220m 2024), polymer additives (£580m 2024); 40% R\u0026amp;D pipeline mass‑balance\/recycled; target \u0026gt;70% low‑VOC by end‑2025; goal: 25% solvent emission cut vs 2020.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 sales\u003c\/th\u003e\n\u003cth\u003eShare\/notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdhesives\u003c\/td\u003e\n\u003ctd\u003e~USD 540m\u003c\/td\u003e\n\u003ctd\u003e~18% group\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNitrile latex\u003c\/td\u003e\n\u003ctd\u003e~USD 220m\u003c\/td\u003e\n\u003ctd\u003e~18% global vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdditives\u003c\/td\u003e\n\u003ctd\u003e£580m\u003c\/td\u003e\n\u003ctd\u003eHigh‑speed line focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Synthomer’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Synthomer's 4P marketing insights into a concise, leadership-ready snapshot that’s easily customizable for presentations, workshops, or cross-functional alignment—ideal for quickly communicating strategic direction and comparing brands side-by-side.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynthomer uses a decentralized production model with major plants across Europe, North America and Asia, enabling local manufacture near key customers; regional sites accounted for 82% of sales volume in 2024. This footprint cuts logistics costs and lead times—average customer lead time fell 14% from 2021–2024—and reduced transport spend by roughly $35m in 2024. By end-2025 the network is optimized for regional supply-chain resilience, targeting a 12% reduction in transport emissions versus 2022 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Innovation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSynthomer’s Technical Innovation Centers host customer-facing labs where specialists co-develop bespoke polymer solutions; they handled 420 customer trials in 2024 and cut prototype lead time by 35% year-over-year. Located in industrial hubs (Europe, Asia, North America), they enable real-time testing and faster scale-up, linking global R\u0026amp;D (26% of 2024 capex allocated to innovation) to local application needs for coatings, adhesives, and sealants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynthomer uses a direct B2B sales force to serve large industrial manufacturers, with field teams handling 65% of global sales by value in 2024 and closing high-volume contracts often exceeding $10m annually. This model ensures technical polymer expertise is delivered precisely, reducing specification errors and warranty claims by an estimated 12% year-over-year. Direct selling enables tight integration with customers’ production lines and aligns delivery with multi-year planning cycles, supporting revenue visibility up to 36 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSynthomer uses third-party chemical distributors for smaller accounts and fragmented markets, giving local warehousing and logistics to keep products available for mid-sized firms across regions; in 2024 about 20–25% of revenue flowed through distribution partners, supporting quicker delivery and lower fixed costs.\u003c\/p\u003e\n\u003cp\u003eThis hybrid distribution approach extends market coverage while keeping internal ops lean, cutting capex tied to warehousing by an estimated 15% versus full ownership in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20–25% revenue via distributors (2024)\u003c\/li\u003e\n\u003cli\u003eLocal warehousing and logistics for mid-sized enterprises\u003c\/li\u003e\n\u003cli\u003eHybrid model boosts coverage, reduces warehousing capex ~15%\u003c\/li\u003e\n\u003cli\u003eSupports fragmented markets and smaller accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025, Synthomer upgraded its digital customer portals to support streamlined ordering and supply-chain tracking, cutting order processing times by about 30% and lowering fulfillment errors by c.20% versus 2022.\u003c\/p\u003e\n\u003cp\u003ePortals give 24\/7 access to technical data sheets, safety data (SDS), and live order-status updates, reducing customer service contacts by ~25% and speeding issue resolution.\u003c\/p\u003e\n\u003cp\u003eThis digital presence raised NPS scores and improved operational efficiency across Synthomer’s global sales channels, supporting faster B2B transactions in high-volume polymer markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster order processing\u003c\/li\u003e\n\u003cli\u003e20% fewer fulfillment errors\u003c\/li\u003e\n\u003cli\u003e24\/7 SDS and TDS access\u003c\/li\u003e\n\u003cli\u003e25% drop in service contacts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynthomer cuts costs $35M, trims lead times 14% as regional network fuels 82% volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSynthomer’s regional plant network drove 82% of 2024 volume, cutting lead times 14% and saving ~$35m in transport; Technical Innovation Centers ran 420 trials, reducing prototype time 35%. Direct B2B sales closed 65% of value; distributors added 20–25% revenue. Digital portals cut order processing 30% and errors ~20%, lifting NPS and 36-month revenue visibility.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional volume\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport saving\u003c\/td\u003e\n\u003ctd\u003e$35m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer trials\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales (% value)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor revenue\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder processing speed\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSynthomer 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Synthomer 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750599831929,"sku":"synthomer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/synthomer-marketing-mix.png?v=1772225493","url":"https:\/\/growthsharematrix.com\/products\/synthomer-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}