{"product_id":"tanla-marketing-mix","title":"Tanla Solutions Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTanla Solutions blends cloud communications, CPaaS products, and enterprise messaging with a pricing strategy that balances scale and value, distributed via direct enterprise channels and partner ecosystems while using targeted digital and B2B promotion to build trust and market share—this snapshot only hints at the strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWisely CPaaS Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWisely CPaaS, Tanla Solutions’ flagship end-to-end communication suite, delivers secure, encrypted messaging for global enterprises and handled over 18 billion transactions in 2025, up 32% year-on-year. By end-2025 Wisely integrated blockchain-based verification to ensure data integrity and reduce spam rates by 65% across channels. It offers a unified dashboard to manage complex workflows, cutting average resolution time from 45 to 18 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA2P Messaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTanla Solutions A2P messaging offers high-volume Application-to-Peer services for OTPs, critical alerts, and notifications, processing over 50 billion transactions annually as of FY2024 and driving 42% of messaging revenues.\u003c\/p\u003e\n\u003cp\u003eThe network is optimized for ultra-low latency (\u0026lt;200 ms average) and massive throughput, targeting banks and e-commerce where uptime \u0026gt;99.99% matters and churn impacts revenue.\u003c\/p\u003e\n\u003cp\u003eMulti-channel delivery covers SMS, WhatsApp Business, and RCS, with WhatsApp adoption up 28% in 2024 and enterprise message reach across 100+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrubloq Blockchain Stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTrubloq Blockchain Stack by Tanla Solutions secures commercial communications and consent via distributed ledger tech, cutting unsolicited calls\/messages and aiding regulatory compliance in India and other major markets as of late 2025.\u003c\/p\u003e\n\u003cp\u003eEnterprises using Trubloq reported a 42% drop in complaint rates in 2024 and Tanla booked Trubloq-linked revenues of INR 120 crore in FY2025, helping firms keep verified content flowing to consumers and protect brand trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Conversational Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptanla has expanded its product line with ai-driven conversational banking and virtual assistants for financial services using natural language processing to resolve complex queries transaction requests autonomously reducing average handling time by up in pilot deployments\u003e\n\u003cpthe integration of generative ai boosts personalization lifting customer satisfaction scores by points and enabling proactive offers tanla targets cross-sell revenue uplift per enabled account in\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eAI chatbots: NLP + generative AI\u003c\/li\u003e\n\u003cli\u003eUse case: complex queries, transactions\u003c\/li\u003e\n\u003cli\u003eImpact: −60% handling time (pilot, 2024)\u003c\/li\u003e\n\u003cli\u003eCustomer sat: +18 points\u003c\/li\u003e\n\u003cli\u003eRevenue: +12% cross-sell per account (2025 target)\u003c\/li\u003e\n\n\u003c\/pthe\u003e\u003c\/ptanla\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT and Voice Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTanla Solutions offers IoT connectivity and programmable voice APIs that move beyond SMS, enabling real-time device telemetry and automated voice workflows like IVR and click-to-call; in FY2024 Tanla reported platform revenue growth of ~18% YoY, driven partly by enterprise voice and IoT adoption.\u003c\/p\u003e\n\u003cp\u003eThese services let businesses automate customer journeys, reduce call handling time, and integrate voice with messaging for omnichannel experiences; voice API call volumes rose ~25% in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time IoT telemetry for enterprise use\u003c\/li\u003e\n\u003cli\u003eProgrammable voice APIs: IVR, click-to-call\u003c\/li\u003e\n\u003cli\u003ePlatform revenue +18% YoY in FY2024\u003c\/li\u003e\n\u003cli\u003eVoice call volumes +25% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWisely scales to 18B txns; Trubloq slashes complaints −42% as platform revs +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWisely CPaaS handled 18B transactions in 2025 (+32% YoY), blockchain Trubloq cut complaints 42% (2024) and booked INR 120 crore revenue (FY2025), A2P messaging processed 50B+ transactions (FY2024) driving 42% of messaging revenue, AI chatbots cut handling time −60% (pilot 2024) and target +12% cross-sell per account (2025), platform revenue +18% YoY (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWisely txns (2025)\u003c\/td\u003e\n\u003ctd\u003e18B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY Wisely growth\u003c\/td\u003e\n\u003ctd\u003e+32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA2P txns (FY2024)\u003c\/td\u003e\n\u003ctd\u003e50B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA2P revenue share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrubloq revenue (FY2025)\u003c\/td\u003e\n\u003ctd\u003eINR 120 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComplaint drop (Trubloq, 2024)\u003c\/td\u003e\n\u003ctd\u003e−42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI handling time (pilot, 2024)\u003c\/td\u003e\n\u003ctd\u003e−60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform rev growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget cross-sell uplift (2025)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Tanla Solutions’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise, actionable marketing positioning brief grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tanla Solutions' 4P insights into a concise, leadership-ready snapshot that clarifies product, pricing, placement, and promotion strategies for swift decision-making and presentation use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Cloud Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTanla Solutions runs a cloud-first infrastructure that scales across regions without physical hardware limits, supporting peak throughput over 10 billion yearly transactions as of 2025 and 99.95% platform uptime.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Tanla formed data-center partnerships across India, EU, US, and APAC to meet data residency rules, covering customers in 60+ countries and lowering latency to under 120 ms in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTanla Solutions keeps direct enterprise sales offices in Mumbai, Singapore, London and New York, deploying dedicated account managers for Tier-1 banks and MNCs; in 2024 these direct channels handled ~62% of enterprise ARR (~INR 1,340 crore) supporting large deals averaging INR 18–25 crore each.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTanla partners with 60+ global telecom operators and systems integrators to distribute its CPaaS (cloud communications platform) services, embedding APIs into carriers’ OSS\/BSS stacks and SIM platforms to reach enterprise and SME users.\u003c\/p\u003e\n\u003cp\u003eThese alliances raised Tanla’s international revenue to INR 3.2 billion in FY2024–25, and by 2025 expanded footprint into 12 African and 8 Southeast Asian markets, adding ~18% to addressable market reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTanla Solutions exposes APIs and developer tools via AWS Marketplace, Microsoft Azure Marketplace, and its developer portal, enabling self-service integration and pay-as-you-go billing; in 2024 Tanla reported platform revenue growth of ~22% YoY, driven by cloud channels.\u003c\/p\u003e\n\u003cp\u003eThis placement targets startups and mid-market firms preferring plug-and-play comms; developers can trial APIs with sandbox credits and deploy within hours, cutting time-to-market from weeks to days.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud marketplaces: AWS, Azure\u003c\/li\u003e\n\u003cli\u003e2024 platform revenue +22% YoY\u003c\/li\u003e\n\u003cli\u003eSandbox trials reduce integration to days\u003c\/li\u003e\n\u003cli\u003eTargets startups and mid-market firms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Regulatory Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTanla operates regional regulatory hubs with legal entities in India, EU, and MENA to serve as localized gateways for international messaging traffic, boosting compliance and uptime.\u003c\/p\u003e\n\u003cp\u003eThese hubs enforce local laws—TRAI in India and GDPR in Europe—reducing regulatory blocks; Tanla reported 98.2% delivery reliability in FY2024 and 22% revenue from international markets.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLocal entities: India, EU, MENA\u003c\/li\u003e\n\u003cli\u003eCompliance: TRAI, GDPR enforced\u003c\/li\u003e\n\u003cli\u003eFY2024 delivery reliability: 98.2%\u003c\/li\u003e\n\u003cli\u003eInternational revenue share: 22%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTanla: Cloud-first platform—10B+ txns, 99.95% uptime, 62% enterprise ARR, +22% rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTanla’s cloud-first distribution scales 10B+ txns\/yr with 99.95% uptime, regional data centers (India, EU, US, APAC) and legal hubs (India, EU, MENA), 60+ carrier partners, direct offices in Mumbai\/Singapore\/London\/NY, 62% enterprise ARR (~INR 1,340 Cr) via direct sales, FY2024–25 international revenue INR 320 Cr (22%), platform rev +22% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTxns\/yr\u003c\/td\u003e\n\u003ctd\u003e10B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARR share\u003c\/td\u003e\n\u003ctd\u003e62% (~INR 1,340 Cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue FY24–25\u003c\/td\u003e\n\u003ctd\u003eINR 320 Cr (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform rev growth\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTanla Solutions 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tanla Solutions 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable and ready for use without surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750758429049,"sku":"tanla-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tanla-marketing-mix.png?v=1772226163","url":"https:\/\/growthsharematrix.com\/products\/tanla-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}