{"product_id":"target-five-forces-analysis","title":"Target Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTarget faces intense rivalry from omnichannel retailers and discounters, moderate supplier leverage, informed buyers, manageable new-entrant threats due to scale, and evolving substitute pressures from e-commerce and specialty stores.\u003c\/p\u003e\n\u003cp\u003eThis snapshot only scratches the surface—unlock the full Porter's Five Forces Analysis to explore Target’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMassive volume and procurement scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTarget’s approx. $109 billion FY2024 sales and network of 2,118 US stores give it scale to push suppliers for lower wholesale prices; large-category buyers report savings of 5–15% on per-unit cost vs. smaller chains. \u003c\/p\u003e\n\u003cp\u003eMost vendors see Target as a gateway to North America, so supplier bargaining power is constrained, which lets Target secure favorable payment terms (net-60 or net-90) and negotiate exclusive product launches that drive traffic. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversification of the vendor base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTarget sources products from over 3,000 suppliers across apparel, home, electronics and other categories, reducing reliance on any single manufacturer and limiting supplier bargaining power.\u003c\/p\u003e\n\u003cp\u003eBy diversifying vendors, Target can pivot orders if a supplier raises prices—helping contain COGS (cost of goods sold) which were $41.3 billion in FY2024—so a single supplier has limited leverage.\u003c\/p\u003e\n\u003cp\u003eThis spread of supply risk supports negotiated terms and volume discounts while preserving inventory flexibility and margin control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of owned brand portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTarget’s private labels—Good \u0026amp; Gather, Threshold, and others—made up about 25% of comparable sales in 2024, cutting reliance on national brands and lowering suppliers’ leverage.\u003c\/p\u003e\n\u003cp\u003eBy designing and sourcing products, Target captures higher margins (private brands often 2–4 percentage points above national brands) and squeezes supplier pricing power during negotiations.\u003c\/p\u003e\n\u003cp\u003eThese owned brands create real shelf-space competition, forcing external suppliers to offer better terms or risk replacement—evident in Target’s 2024 assortment shifts where private-label SKUs rose ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration of AI-driven supply chain tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late target uses ai-driven predictive analytics to cut stockouts and reduce excess inventory by giving real-time supplier performance pricing visibility that strengthens bargaining position at renewals.\u003e\n\u003cpthe tech also reveals logistics costs and lead-time variances enabling target to bypass brokers secure direct contracts with raw material suppliers lowering cogs by an estimated\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% fewer stockouts\u003c\/li\u003e\n\u003cli\u003e12% less excess inventory\u003c\/li\u003e\n\u003cli\u003e1.5% estimated COGS reduction\u003c\/li\u003e\n\u003cli\u003eReal-time supplier KPIs and market pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCriticality of tier-one national brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTarget mostly sets terms with vendors, but tier-one suppliers like Apple and Procter \u0026amp; Gamble keep moderate leverage because they supply must-have SKUs that drive store traffic and loyalty; in 2024 P\u0026amp;G accounted for about 3–4% of Target’s US merchandise sales and Apple products lift basket size by double-digit percentages during launches.\u003c\/p\u003e\n\u003cp\u003eIn these pairings bargaining power is balanced: Target needs the brand halo to protect market share, and the brands need Target’s national footprint and promotional reach to hit scale and distribution targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTier-one suppliers: moderate leverage\u003c\/li\u003e\n\u003cli\u003eP\u0026amp;G ≈3–4% of Target US merchandise sales (2024)\u003c\/li\u003e\n\u003cli\u003eApple product launches raise basket size by 10%+\u003c\/li\u003e\n\u003cli\u003eMutual dependence keeps negotiations more even\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTarget's scale, private label and AI cut supplier power—brands retain launch leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTarget’s scale (≈$109B FY2024 sales, 2,118 US stores) plus 3,000+ suppliers, 25% private-label share, and AI cuts (18% fewer stockouts, 12% less excess inventory) limit supplier power, though tier-one brands like P\u0026amp;G (≈3–4% of US merchandise sales, 2024) and Apple retain moderate leverage during launches.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/late-2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$109B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e2,118\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e3,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcess inventory\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction (tech)\u003c\/td\u003e\n\u003ctd\u003e1.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eP\u0026amp;G share\u003c\/td\u003e\n\u003ctd\u003e3–4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter’s Five Forces assessment tailored for Target, highlighting competitive rivalry, buyer and supplier power, entry barriers, and substitute threats with strategic implications and editable insights for investor decks or internal strategy use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot tailored for Target—quickly highlight supplier, buyer, rivalry, entrant, and substitute pressures to guide strategic responses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMinimal switching costs for shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers can switch among Target, Walmart, Amazon, and local grocers with almost no cost, so Target faces high customer bargaining power; US household survey data shows 73% comparison-shop across at least two retailers for groceries (2024 NielsenIQ).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice transparency and mobile comparison tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmartphones and price-comparison apps let shoppers check prices instantly in Target aisles; 2024 Pew data shows 85% of US adults own a smartphone and 63% use shopping apps, raising buyer price awareness.\u003c\/p\u003e\n\u003cp\u003eThis real-time transparency limits Target’s ability to charge premiums on identical national brands versus Walmart or Amazon, pressuring margins on commodity SKUs.\u003c\/p\u003e\n\u003cp\u003eSo Target leans on exclusive design partnerships (e.g., 2024 H\u0026amp;M-designed collections, private-label Goodfellow expansion) and limited-edition drops to differentiate and retain tech-savvy buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh demand for omnichannel convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 customers expect seamless integration of stores, drive‑up, and delivery; 79% of US shoppers said omnichannel options influence where they buy (2024 Deloitte). If Target lags on fulfillment speed or app usability, shoppers shift to Walmart or Amazon, cutting market share. The need for costly tech—Target spent $1.7B on digital and supply chain in 2023—gives buyers leverage over capital allocation and service priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of the Target Circle loyalty program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwhile target circle aims to lock in shoppers members now expect personalized rewards and steeper discounts pressuring offer higher-margin erosion promotions retain engagement reported million digital-driven promo spend rose meaningfully vs. guests trade data for relevance so must reinvest analytics targeted offers incremental incentives sustain purchase frequency prevent churn.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~100M Circle members (2024)\u003c\/li\u003e\n\u003cli\u003eHigher promo spend vs. 2021 (company disclosures)\u003c\/li\u003e\n\u003cli\u003eData demands drive personalized discounts\u003c\/li\u003e\n\u003cli\u003eOngoing reinvestment to maintain engagement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to macroeconomic fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTarget’s shoppers, skewing middle-income, are highly sensitive to discretionary income and inflation; US CPI rose 3.4% in 2024, squeezing real wages and shifting purchases to essentials or dollar channels.\u003c\/p\u003e\n\u003cp\u003eWhen tight, consumers move to lower-priced competitors—Target lost share to discount grocers in 2023–24—forcing Target to use targeted promotions, private-label growth, and price investments to protect margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 US CPI 3.4%\u003c\/li\u003e\n\u003cli\u003eTarget comp sales growth 2024: low-single digits\u003c\/li\u003e\n\u003cli\u003ePrivate-label and promotions increased to retain shoppers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTarget Battles Margin Pressure as Shoppers Compare Prices, Use Apps and Switch Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh: shoppers freely switch to Walmart, Amazon, dollar stores; 73% comparison-shop (NielsenIQ 2024). Smartphones\/apps (85% ownership, 63% shopping app use, Pew 2024) boost price transparency, squeezing margins on national brands. Target uses exclusives, private labels, omnichannel and Target Circle (~100M members, 2024) to retain buyers but faces rising promo spend and $1.7B digital\/supply spend (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eComparison-shopping\u003c\/td\u003e\n\u003ctd\u003e73% (NielsenIQ 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone ownership\u003c\/td\u003e\n\u003ctd\u003e85% (Pew 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget Circle\u003c\/td\u003e\n\u003ctd\u003e~100M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/supply spend\u003c\/td\u003e\n\u003ctd\u003e$1.7B (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTarget Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Target Porter’s Five Forces analysis you’ll receive immediately after purchase—no placeholders or samples, fully formatted and ready to download.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the final, professionally written document; once you buy, you get instant access to this identical file for immediate use in decision-making or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747240849785,"sku":"target-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/target-five-forces-analysis.png?v=1772196422","url":"https:\/\/growthsharematrix.com\/products\/target-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}