{"product_id":"tcs-marketing-mix","title":"Tata Consultancy Services Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTata Consultancy Services leverages premium digital services, value-based pricing, global delivery networks, and targeted B2B promotion to sustain market leadership—this snapshot only hints at the strategy’s depth; purchase the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with concrete examples, data-driven insights, and tactical recommendations to apply in consulting, corporate planning, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT Services and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCS delivers end-to-end IT services and digital transformation—cloud migration, cybersecurity, and AI integration—supporting clients as of late 2025; digital services contributed about 62% of consolidated revenue in FY2025 (ended Mar 31, 2025), roughly $22.5B. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCS BaNCS and Financial Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCS BaNCS, Tata Consultancy Services flagship suite, delivers modular core-banking, payments, insurance, and capital markets functionality used by over 150 financial clients globally as of 2025, handling transactions worth an estimated $2.3 trillion annually. The platform lets banks and insurers streamline core operations, payments, and wealth management with configurable modules and API-led integration. TCS updates BaNCS quarterly to meet evolving global regulations (e.g., PSD2, Basel III\/IV) and security standards (ISO 27001, PCI DSS), reducing compliance uplift time by ~30% in pilot deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCognitive Business Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCognitive Business Operations at Tata Consultancy Services use automation and machine learning to streamline back-office and customer-service workflows; TCS delivered ignio-driven savings of up to 40% in operational costs and reduced incident MTTR (mean time to repair) by 60% in client pilots through 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineering and Industrial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngineering and Industrial Services at Tata Consultancy Services (TCS) use IoT and digital twin tech to serve manufacturing, automotive, and aerospace clients, supporting product design and virtual testing; TCS reported engineering services revenue of $1.2B in FY2024, up 11% year-on-year.\u003c\/p\u003e\n\u003cp\u003eTCS applies real-time analytics to optimize supply chains—reducing lead times by up to 20% in client pilots—and integrates hardware with digital control systems to enable predictive maintenance and 15–30% lower downtime.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSector focus: manufacturing, automotive, aerospace\u003c\/li\u003e\n\u003cli\u003eTech: IoT, digital twins, real-time analytics\u003c\/li\u003e\n\u003cli\u003eImpact: 20% faster lead times (pilots)\u003c\/li\u003e\n\u003cli\u003eBenefit: 15–30% lower equipment downtime\u003c\/li\u003e\n\u003cli\u003eRevenue: $1.2B in FY2024 engineering services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCS iON and Educational Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTCS iON, a strategic unit of Tata Consultancy Services, delivers cloud-based assessment and learning solutions to 8,000+ institutions and 150+ recruitment boards, handling millions of digital exams annually and supporting end-to-end student lifecycle management and corporate learning.\u003c\/p\u003e\n\u003cp\u003eThe platform drives skill development and talent acquisition in emerging markets, contributing to TCS’s Education \u0026amp; Skill segment that reported INR 12.4 billion in FY2024 revenue and grew ~18% YoY, positioning iON as a scalable bridge between academia and industry.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud exam delivery: millions of tests yearly\u003c\/li\u003e\n\u003cli\u003eClients: 8,000+ institutions, 150+ boards\u003c\/li\u003e\n\u003cli\u003eFY2024 Education revenue: INR 12.4 billion, +18% YoY\u003c\/li\u003e\n\u003cli\u003eUse cases: student lifecycle, digital exams, corporate learning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCS: Digital-led growth—62% revenues, BaNCS $2.3T txns, ignio 40% cost saves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTCS offers end-to-end IT and digital services (cloud, AI, cybersecurity), with digital services ~62% of FY2025 revenue (~$22.5B). Flagship TCS BaNCS serves 150+ financial clients, handling ~$2.3T transactions annually. ignio automation cut ops costs by up to 40% in pilots; engineering services $1.2B FY2024. iON: 8,000+ institutions, millions exams; Education revenue INR 12.4B FY2024 (+18% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services\u003c\/td\u003e\n\u003ctd\u003e62% rev, $22.5B\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTCS BaNCS\u003c\/td\u003e\n\u003ctd\u003e150+ clients, $2.3T txns\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eignio\u003c\/td\u003e\n\u003ctd\u003e40% cost save\u003c\/td\u003e\n\u003ctd\u003e2024 pilots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineering\u003c\/td\u003e\n\u003ctd\u003e$1.2B rev\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiON\u003c\/td\u003e\n\u003ctd\u003e8,000+ inst., INR12.4B\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tata Consultancy Services’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of TCS’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TCS’s 4P marketing insights into a concise, high-impact snapshot that eases executive briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network Delivery Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Global Network Delivery Model (GNDM) at Tata Consultancy Services spans 46 delivery centers across North America, Europe, Asia-Pacific and Latin America, enabling 24\/7 support and business continuity; in FY2025 TCS reported 47% of revenues from digital services supported by this network. It lets TCS tap local talent pools—over 600,000 employees worldwide as of March 2025—while enforcing standardized SLAs and quality frameworks, reducing client time-to-market by an average 22% in recent engagements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Nearshore Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic nearshore delivery centers sit close to client hubs to boost collaboration and cultural fit; TCS expanded nearshore capacity by ~18% in 2024, adding sites in Eastern Europe and Mexico to serve US and EU clients.\u003c\/p\u003e\n\u003cp\u003eThese centers leverage similar time zones and language skills—80–90% English\/Spanish proficiency in Mexican sites and rising regional IT talent; proximity cut average sprint cycle lag by ~25% in 2024 pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Work Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe 25\/25 hybrid work model in 2025 splits employee time between office and remote work, reducing TCS real estate costs by an estimated 18% and cutting office footprint by ~22% versus 2019; it ensures global project access across 55 countries and supports rapid redeployment of 200,000+ experts regardless of location, boosting billable utilization and helping TCS sustain ₹2.2 trillion revenue in FY2024-25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCloud-based service delivery lets Tata Consultancy Services deliver software and infrastructure without on-site hardware, cutting average deployment from months to weeks; TCS reported cloud revenues of $4.6 billion in FY2024 (about 17% of revenue) reflecting this shift.\u003c\/p\u003e\n\u003cp\u003eBy partnering with AWS, Microsoft Azure, and Google Cloud, TCS offers secure web interfaces and SLAs, improving scalability for global clients and supporting multi-region deployments across 46 countries.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces deployment time: months→weeks\u003c\/li\u003e\n\u003cli\u003eFY2024 cloud revenue: $4.6B (≈17%)\u003c\/li\u003e\n\u003cli\u003ePartners: AWS, Azure, Google Cloud\u003c\/li\u003e\n\u003cli\u003eSupports multi-region deployments in 46 countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClient-Site Consulting Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClient-site consulting presence remains central for Tata Consultancy Services (TCS) in strategic deals, with senior consultants and architects embedded at client HQs to tackle complex transformation programs; TCS reported 65% of top-100 accounts in 2024 used on-site engagement models for C-suite initiatives.\u003c\/p\u003e\n\u003cp\u003eThis physical proximity builds trust and uncovers culture-driven constraints, reducing project rework by an estimated 18% and improving renewal rates—TCS cited a 12% higher account retention where client-site teams were deployed in FY2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eEmbedded senior teams for C-suite projects\u003c\/li\u003e\n\u003cli\u003e65% of top-100 clients used on-site models (2024)\u003c\/li\u003e\n\u003cli\u003e18% lower rework; 12% higher retention (FY2024)\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCS: 46 centers, 600k+ staff drive ₹2.2T revenue with 24\/7 cloud-led, hybrid delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTCS uses a 46-center Global Network Delivery Model and 25\/25 hybrid work to deliver 24\/7 services, tap 600,000+ staff, cut time-to-market ~22%, and sustain ₹2.2T FY2024-25 revenue; cloud delivery (FY2024 cloud $4.6B ≈17%) and partners (AWS, Azure, Google) enable multi-region deployments across 46 countries; 65% of top-100 clients used on-site teams in 2024, yielding 18% less rework and 12% higher retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery centers\u003c\/td\u003e\n\u003ctd\u003e46\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e600,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 cloud revenue\u003c\/td\u003e\n\u003ctd\u003e$4.6B (17%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid model impact\u003c\/td\u003e\n\u003ctd\u003e↓real estate 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-100 on-site\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTata Consultancy Services 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tata Consultancy Services 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750118273401,"sku":"tcs-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tcs-marketing-mix.png?v=1772222361","url":"https:\/\/growthsharematrix.com\/products\/tcs-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}