{"product_id":"telus-business-model-canvas","title":"TELUS Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTELUS: Business Model Unveiled!\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind TELUS's success with our comprehensive Business Model Canvas. This detailed analysis breaks down their customer relationships, revenue streams, and key resources, offering a clear view of how they dominate the telecommunications market.\u003c\/p\u003e\n\u003cp\u003eDive into the core of TELUS's operations with the full Business Model Canvas. Understand their value propositions, channels, and cost structures to gain actionable insights for your own strategic planning. Get the complete picture today!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS actively collaborates with major technology providers to bolster its network infrastructure and service portfolio.  For instance, in 2024, partnerships with companies like Ericsson and Nokia were instrumental in advancing its 5G network expansion across Canada, aiming for broader coverage and enhanced speeds.\u003c\/p\u003e\n\u003cp\u003eThese alliances extend to cutting-edge areas such as artificial intelligence, where TELUS is integrating AI solutions to improve customer experiences and operational efficiency.  The company's strategic focus on sovereign AI data factories further necessitates deep collaborations with technology firms specializing in secure cloud and data management solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS strategically partners with infrastructure providers to enhance its wireless tower network. A prime example is the recent formation of Terrion, a joint venture with La Caisse de dépôt et placement du Québec, aimed at optimizing and expanding its tower assets. This collaboration is crucial for enabling wholesale access and facilitating third-party co-location, thereby fostering increased wireless competition and improving connectivity nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS Health actively partners with a broad spectrum of healthcare organizations, including hospitals, clinics, and provincial health authorities. These collaborations are fundamental to deploying and scaling digital health solutions across Canada, aiming to enhance patient care and operational efficiency.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TELUS Health continued to expand its network of healthcare partners, facilitating the adoption of its electronic health records (EHR) and virtual care platforms. For instance, its partnership with Alberta Health Services is a key driver for the province's digital health transformation, impacting millions of patient records.\u003c\/p\u003e\n\u003cp\u003eThese key partnerships enable the seamless integration of TELUS's IT infrastructure and digital health services. This integration is crucial for improving health outcomes by providing better access to patient data, streamlining administrative processes, and supporting remote patient monitoring initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS’s partnerships with content and media providers are crucial for its entertainment services. These collaborations bring a wide array of television shows, movies, and digital content to customers, making their offerings more appealing. This includes everything from live sports to on-demand streaming libraries.\u003c\/p\u003e\n\u003cp\u003eThese partnerships are vital for maintaining a competitive edge in the rapidly evolving media landscape. By securing rights to popular content and collaborating on new productions, TELUS enhances its value proposition for residential subscribers. In 2023, the Canadian media and telecom sector saw significant investment in content, with companies like TELUS continuing to navigate complex licensing agreements to offer diverse programming.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent Diversity:\u003c\/strong\u003e Partnerships ensure a broad selection of content, from premium sports to niche documentaries, catering to varied customer preferences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStreaming Services:\u003c\/strong\u003e Collaborations with major streaming platforms allow TELUS to bundle or offer access to popular on-demand services, increasing customer stickiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraditional Broadcast:\u003c\/strong\u003e Agreements with traditional broadcasters provide access to live news, current events, and popular network television programming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eValue Enhancement:\u003c\/strong\u003e These alliances directly contribute to the perceived value of TELUS’s television and internet packages, driving customer acquisition and retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Social Impact Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS collaborates with a wide array of community and social impact organizations, reinforcing its commitment to social good. These partnerships are central to its strategy, focusing on areas like digital inclusion and youth development.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TELUS continued its significant investment in community programs. For instance, the TELUS Community Action for Health initiative, launched in 2023 and expanding through 2024, aims to improve health outcomes in underserved areas through technology and local partnerships.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Literacy:\u003c\/strong\u003e TELUS partners with organizations like the Digital Literacy Foundation to provide essential digital skills training, bridging the digital divide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouth Education:\u003c\/strong\u003e Through programs such as the TELUS Future Friendly Foundation, the company supports initiatives like coding camps and STEM education for young people.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental Sustainability:\u003c\/strong\u003e Collaborations with environmental groups focus on reforestation projects and promoting sustainable technology practices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity Investment:\u003c\/strong\u003e In 2023 alone, TELUS contributed over $100 million in cash, in-kind, and other support to communities across Canada, with a significant portion channeled through these key partnerships.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Partnerships Propel Service, Health, and Community\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS's key partnerships are diverse, spanning technology providers, infrastructure owners, healthcare entities, media companies, and community organizations. These alliances are crucial for network expansion, service innovation, and social impact initiatives. For example, in 2024, partnerships with Ericsson and Nokia were vital for 5G deployment, while the Terrion joint venture with CDPQ optimized tower assets.\u003c\/p\u003e\n\u003cp\u003eIn the health sector, collaborations with provincial health authorities and hospitals, such as with Alberta Health Services, are central to scaling digital health solutions and electronic health records. Media partnerships ensure a rich content offering for customers, enhancing the value of TELUS's entertainment packages.\u003c\/p\u003e\n\u003cp\u003eThe company also actively engages with community and social impact organizations, investing in digital literacy and youth education programs. In 2023, TELUS's community contributions exceeded $100 million, with a significant portion flowing through these impactful partnerships.\u003c\/p\u003e\n\u003cp\u003eThese collaborations are fundamental to TELUS's strategy, enabling it to deliver advanced services, expand its reach, and fulfill its social responsibility commitments, ultimately driving growth and customer loyalty.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA detailed breakdown of TELUS's operations, showcasing its diverse customer segments, robust channels, and multifaceted value propositions across telecommunications, health, and beyond.\u003c\/p\u003e\n\u003cp\u003eOrganized into the 9 classic Business Model Canvas blocks, this overview provides strategic insights into TELUS's competitive advantages and market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe TELUS Business Model Canvas provides a clear, visual framework that helps businesses pinpoint and address their most critical pain points by organizing key elements of their strategy.\u003c\/p\u003e\n\u003cp\u003eBy condensing complex business strategies into a digestible, one-page snapshot, the TELUS Business Model Canvas effectively relieves the pain of information overload and facilitates focused problem-solving.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS prioritizes building, expanding, and maintaining its extensive wireless and fibre optic networks across Canada. This core activity involves substantial, continuous investment to ensure robust connectivity for its customers.\u003c\/p\u003e\n\u003cp\u003eKey initiatives include the deployment of advanced 5G technology and the expansion of its PureFibre high-speed internet service. These efforts aim to significantly enhance network coverage, speed, and overall capacity to meet growing data demands.\u003c\/p\u003e\n\u003cp\u003eFurthermore, TELUS is actively developing AI data centers, a strategic move to bolster its technological capabilities and support the increasing integration of artificial intelligence into its services and infrastructure. For instance, in 2023, TELUS invested $2.1 billion in capital expenditures, a significant portion of which directly supports network infrastructure development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Provisioning and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eService Provisioning and Management is the core of TELUS's operations, focusing on delivering and overseeing a wide array of telecommunications services. This includes everything from mobile plans and high-speed internet to television and home phone offerings, ensuring customers have reliable access to essential communication tools.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TELUS continued to invest heavily in its network infrastructure to enhance service quality and expand coverage. For instance, their ongoing fiber optic network expansion aims to bring gigabit internet speeds to more Canadian homes, a key component of their service provisioning strategy.\u003c\/p\u003e\n\u003cp\u003eEffective management of these services is paramount. TELUS prioritizes service reliability, customer support, and the seamless operation of its network to minimize disruptions and maintain high customer satisfaction. This commitment is reflected in their customer service metrics and network uptime reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT Solutions and Healthcare Technology Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS Health is at the forefront of developing and implementing innovative IT solutions specifically for the healthcare industry. This involves creating and maintaining sophisticated digital health platforms, comprehensive electronic medical records (EMR) systems, and accessible virtual care solutions. These initiatives are crucial for enhancing healthcare access and operational efficiency across Canada.\u003c\/p\u003e\n\u003cp\u003eIn 2024, TELUS Health continued its significant investment in digital health infrastructure. For instance, the TELUS Health Electronic Health Record (EHR) platform is now used by over 100,000 healthcare professionals, facilitating seamless information sharing. The company’s virtual care offerings saw a substantial increase in usage, with millions of Canadians benefiting from remote consultations, demonstrating the growing demand for digitally enabled healthcare services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Acquisition and Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTELUS Business focuses on robust marketing, sales, and customer service to bring in new customers and keep current ones happy across its diverse service offerings. This strategy is key to building a loyal customer base.\u003c\/p\u003e\n\u003cp\u003eCompetitive bundling and attractive promotional offers are central to their approach, aiming to enhance customer value and encourage long-term relationships. A significant emphasis is placed on delivering an excellent customer experience to foster loyalty.\u003c\/p\u003e\n\u003cp\u003eFor instance, in 2024, TELUS reported a strong performance in customer growth, adding 216,000 net new customers in the first quarter alone, highlighting the effectiveness of their acquisition and retention efforts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing \u0026amp; Sales:\u003c\/strong\u003e Targeted campaigns and sales initiatives to attract new subscribers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Service:\u003c\/strong\u003e Providing support and resolving issues to ensure satisfaction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBundling \u0026amp; Promotions:\u003c\/strong\u003e Offering attractive packages and deals to incentivize sign-ups and loyalty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Experience:\u003c\/strong\u003e Prioritizing a positive interaction at every touchpoint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Research \u0026amp; Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTELUS heavily invests in research and development, focusing on cutting-edge areas like artificial intelligence and machine learning to drive future growth. This commitment allows them to create novel products and services, refine existing offerings, and stay ahead of emerging technological trends.\u003c\/p\u003e\n\u003cp\u003eIn 2023, TELUS's capital expenditures reached $2.8 billion, a significant portion of which is allocated to network infrastructure and technology advancements, including their ongoing investments in 5G and fiber optic expansion. This strategic spending fuels their innovation pipeline.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI and Machine Learning:\u003c\/strong\u003e Developing advanced AI solutions for customer service, network optimization, and personalized digital experiences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5G and IoT:\u003c\/strong\u003e Expanding 5G capabilities and exploring new Internet of Things (IoT) applications across various industries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Health and Agriculture:\u003c\/strong\u003e Innovating in TELUS Health and TELUS Agriculture to leverage technology for improved outcomes in these critical sectors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investments Powering Connectivity and Digital Health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS's key activities center on network development and service delivery. This includes building and maintaining its wireless and fibre optic infrastructure, a continuous process involving substantial investment. For instance, in 2023, TELUS invested $2.1 billion in capital expenditures, with a significant portion dedicated to network infrastructure. They are actively deploying 5G and expanding their PureFibre internet service to boost speed and capacity.\u003c\/p\u003e\n\u003cp\u003eBeyond network infrastructure, TELUS is heavily involved in service provisioning and management, ensuring reliable delivery of mobile, internet, and TV services. In 2024, their fiber optic expansion continued, aiming to bring gigabit speeds to more homes. They also focus on AI data centers to support their technological advancements. TELUS Health is another crucial area, developing digital health platforms and EMR systems; by 2024, their EHR platform served over 100,000 healthcare professionals.\u003c\/p\u003e\n\u003cp\u003eMarketing, sales, and customer service are vital for customer acquisition and retention. In the first quarter of 2024, TELUS added 216,000 net new customers, demonstrating effective strategies. Research and development, particularly in AI and machine learning, drives innovation, with capital expenditures in 2023 reaching $2.8 billion, supporting these advancements.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eKey Activity\u003c\/th\u003e\n\u003cth\u003eDescription\u003c\/th\u003e\n\u003cth\u003e2023\/2024 Data Point\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork Development\u003c\/td\u003e\n\u003ctd\u003eBuilding and expanding wireless and fibre optic infrastructure.\u003c\/td\u003e\n\u003ctd\u003e$2.1 billion invested in capital expenditures in 2023, supporting network infrastructure.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService Provisioning\u003c\/td\u003e\n\u003ctd\u003eDelivering and managing telecommunications services.\u003c\/td\u003e\n\u003ctd\u003eTELUS Health EHR used by over 100,000 healthcare professionals in 2024.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; Sales\u003c\/td\u003e\n\u003ctd\u003eAttracting and retaining customers through various initiatives.\u003c\/td\u003e\n\u003ctd\u003eAdded 216,000 net new customers in Q1 2024.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch \u0026amp; Development\u003c\/td\u003e\n\u003ctd\u003eInnovating in areas like AI and 5G.\u003c\/td\u003e\n\u003ctd\u003e$2.8 billion in capital expenditures in 2023 allocated to technology advancements.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe TELUS Business Model Canvas you are previewing is the exact document you will receive upon purchase. This is not a sample or mockup, but a direct representation of the comprehensive analysis that will be delivered to you. Once your order is complete, you will gain full access to this same detailed Business Model Canvas, ready for your strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611411497337,"sku":"telus-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/telus-business-model-canvas.png?v=1754756616","url":"https:\/\/growthsharematrix.com\/products\/telus-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}