{"product_id":"tfglimited-marketing-mix","title":"Foschini Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Foschini Group’s product segmentation, competitive pricing architecture, omnichannel distribution, and targeted promotional mix create a cohesive retail strategy that drives loyalty and margins.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot—purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with real-world data, actionable recommendations, and templates to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFashion and Apparel Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Foschini Group (TFG) manages a diverse apparel portfolio across men, women and children, including flagship brands Markham and Foschini, serving middle-to-upper income segments; apparel contributed ~62% of TFG’s R22.5bn FY2024 retail sales (year ended June 2024). By using South African manufacturing hubs and near-sourcing, TFG reduced lead times to weeks, keeping assortments aligned to fast-changing trends. The segment targets high-frequency inventory turnover—TFG reported a 6.8x apparel stock turn in FY2024—to keep offerings fresh for style-conscious consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomeware and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough the @home brand and integration of JD Group assets, Foschini Group (TFG) offers furniture, kitchenware and decor spanning essentials to luxury, with the homeware division contributing ~7% of group turnover (FY2024: R3.1bn of R44.3bn revenue) and growing mid-single digits.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the range increasingly embeds smart-home features and sustainable materials—about 18% of SKUs certified eco-friendly and a pilot smart-furniture line targeting 12% margin uplift versus core lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports and Athleisure Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSportscene and Totalsports lead Foschini Group’s athletic range, combining global names and private-label lines that accounted for an estimated 18% of the group’s FY2024 footwear and apparel revenue (Foschini Group annual report 2024). They target 15–34-year-olds and active consumers via street-culture drops and performance collections, with limited-edition releases driving 22% uplift in month-one sell-through on select launches. Product strategy hinges on exclusives and partnerships with major sportswear firms to protect margins and footfall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJewellery and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFoschini Group’s Jewellery and Accessories, led by American Swiss and Sterns, targets high-margin fine jewellery, watches, and luxury accessories, driving higher average transaction values for life-event gifting like engagements and anniversaries.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the division contributed materially to group gross margin expansion, with watches and jewellery typically delivering margins 6–10 percentage points above apparel; the brands stress quality craftsmanship and ethical sourcing to attract socially conscious luxury buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eBrands: American Swiss, Sterns\u003c\/li\u003e\n\u003cli\u003eFocus: fine jewellery, watches, gifting for engagements\/anniversaries\u003c\/li\u003e\n\u003cli\u003eMargins: ~6–10ppt above apparel (2024)\u003c\/li\u003e\n\u003cli\u003eDifferentiators: craftsmanship, ethical sourcing, high AOV\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Devices and Tech Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTFG expanded into telecoms, selling mobile handsets, tablets and connectivity in 2024 across ~800 store touchpoints and online, boosting category revenues; tech sales helped TFG report a 6% uplift in non-clothing sales in FY2024 (year to March 2024).\u003c\/p\u003e\n\u003cp\u003eThe product line captures more wallet share by pairing devices with insurance and data bundles, raising average transaction value and recurring revenue from SIM\/data plans and insurance premiums.\u003c\/p\u003e\n\u003cp\u003eBundles increase retention: device+insurance+data deals show ~20% higher AOV (average order value) and improve post-sale ARPU (average revenue per user) via monthly data fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~800 stores selling devices in 2024\u003c\/li\u003e\n\u003cli\u003e6% uplift in non-clothing sales FY2024\u003c\/li\u003e\n\u003cli\u003e~20% higher AOV on bundled offers\u003c\/li\u003e\n\u003cli\u003eRecurring ARPU from data\/insurance improves margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTFG: Apparel Dominates 62% Sales; Devices \u0026amp; Bundles Boost AOV +20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTFG’s product mix: apparel 62% of retail sales (R22.5bn FY2024), 6.8x stock turn; homeware 7% (R3.1bn), 18% eco-SKUs; sports ~18% of footwear\/apparel revenue, 22% sell-through on drops; jewellery margins +6–10ppt vs apparel; devices in ~800 stores, non-clothing sales +6%, bundles +20% AOV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e%Sales\/Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel\u003c\/td\u003e\n\u003ctd\u003e62% sales; 6.8x turn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomeware\u003c\/td\u003e\n\u003ctd\u003e7% sales; 18% eco-SKUs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports\u003c\/td\u003e\n\u003ctd\u003e~18% rev; 22% drop sell-through\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevices\u003c\/td\u003e\n\u003ctd\u003e~800 stores; +6% sales; +20% AOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Foschini Group’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Foschini Group’s 4P marketing insights into a concise, at-a-glance summary to speed leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBash Omni-channel Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Bash omni-channel platform consolidates all Foschini Group (TFG) brands into a single storefront, delivering centralized checkout and real-time inventory across ~3,000 SKUs per brand and 450+ stores online as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eAdvanced logistics reduced average online fulfillment time to 24 hours and raised online conversion from 2.8% (2019) to 5.6% in 2025, driving 38% of group revenue growth in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTFG operates over 3,000 physical retail outlets across South Africa, Australia and the UK, located in high-traffic malls and urban centres; these stores drove ~45% of group retail sales in FY2024 (TFG plc annual report 2024). The tactile in-store experience boosts conversion and lifetime value, while stores double as local distribution hubs—supporting same-day click-and-collect and reducing last-mile costs by an estimated 12% versus central fulfilment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClick and Collect Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFoschini Group lets customers order online and collect at any brand store, cutting last-mile costs and boosting convenience; click-and-collect sales grew 28% in FY2024, accounting for an estimated 12% of online orders and reducing average delivery spend by ~R27 per order. The model drives in-store visits—conversion from collection to extra purchase is ~18%—so digital orders now directly feed physical sales and shorten fulfilment time to same-day in major metros.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Market Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeographic Market Diversification: TFG is headquartered in South Africa but has grown abroad via buys in Australia and the UK (notably Phase Eight owner acquisition attempts and recent UK\/IE portfolio moves), giving ~20% of 2024 revenue from international ops and reducing SA-concentration risk.\u003c\/p\u003e\n\u003cp\u003eThis spread cushions local downturns and exploits opposite-season retail cycles; TFG targets established local chains and folds them into its tech stack and loyalty platform for quick scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~20% of 2024 revenue from international markets\u003c\/li\u003e\n\u003cli\u003eAcquisition-led growth: focus on established local players\u003c\/li\u003e\n\u003cli\u003eUses single tech stack and loyalty integration\u003c\/li\u003e\n\u003cli\u003eBenefits: risk diversification, seasonal hedging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTFG’s investment in Western Cape manufacturing cut lead times, letting design-to-shelf move from months to weeks and improving in-stock rates; locally made lines helped reduce delivery time by ~60% versus imports in 2024.\u003c\/p\u003e\n\u003cp\u003eLocal production trims exposure to global shipping and forex swings, lowering inventory cost volatility—TFG reported a 3–5% margin uplift from reduced import costs in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDesign-to-shelf: weeks\u003c\/li\u003e\n\u003cli\u003eLead-time cut: ~60% vs imports\u003c\/li\u003e\n\u003cli\u003eFY2024 margin lift: 3–5%\u003c\/li\u003e\n\u003cli\u003eLess FX\/import risk; faster availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBash: 3,000 stores + 450 online, 24h fulfilment, 5.6% conversion, 20% intl\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Bash omni-channel platform and 450+ online stores (Dec 31, 2025) plus 3,000+ physical outlets unify inventory and fulfilment, cutting average online fulfilment to 24 hours and raising conversion to 5.6% in 2025; click-and-collect grew 28% (FY2024) and drives an 18% upsell on visits. International ops ~20% of 2024 revenue diversify risk; local Western Cape production cut lead times ~60% vs imports and added 3–5% margin in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical stores\u003c\/td\u003e\n\u003ctd\u003e~3,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline stores\/inventory\u003c\/td\u003e\n\u003ctd\u003e450+ stores, ~3,000 SKUs\/brand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline fulfilment time\u003c\/td\u003e\n\u003ctd\u003e24 hours (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline conversion\u003c\/td\u003e\n\u003ctd\u003e5.6% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick-and-collect share\u003c\/td\u003e\n\u003ctd\u003e12% of online orders, +28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue\u003c\/td\u003e\n\u003ctd\u003e~20% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time cut (local prod)\u003c\/td\u003e\n\u003ctd\u003e~60% vs imports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift (FY2024)\u003c\/td\u003e\n\u003ctd\u003e3–5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFoschini Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Foschini Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—complete, editable and ready to use for strategic planning or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751083585913,"sku":"tfglimited-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tfglimited-marketing-mix.png?v=1772227552","url":"https:\/\/growthsharematrix.com\/products\/tfglimited-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}