{"product_id":"thaibev-marketing-mix","title":"Thai Beverage Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThai Beverage leverages a diversified product portfolio, competitive tiered pricing, extensive distribution across modern and traditional channels, and culturally-tuned promotions to dominate Southeast Asian markets—discover how each element interlocks for market leadership. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpirits and Heritage Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThai Beverage holds ~60% share of Thailand’s spirits market in 2024, anchored by heritage labels Ruang Khao and SangSom that span white rice spirit and premium brown rum segments.\u003c\/p\u003e\n\u003cp\u003eThese brands target mass and mid-premium drinkers, while volume sales delivered THB 45.2bn in domestic spirits revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ThaiBev launched craft-led SKUs and limited high-end expressions, aiming at affluent urban consumers and premium ASP lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeer Portfolio and Regional Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChang anchors ThaiBev’s beer portfolio, with 2024 updates to packaging and a lower-calorie variant that helped beer volume sales grow 2.8% in 2024 versus 2023, according to company filings.\u003c\/p\u003e\n\u003cp\u003eAfter acquiring a controlling stake in Sabeco (Saigon Beer-Alcohol-Beverage JSC), ThaiBev now manages Vietnamese brands including Bia Saigon, adding c.35% market share in Vietnam’s beer market at acquisition.\u003c\/p\u003e\n\u003cp\u003eDual-market leadership creates regional synergies: shared distribution cut per-unit logistics cost by an estimated 6–8%, and cross-brand premiumization has lifted average selling price in key markets by ~4% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Alcoholic Beverage Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNon-alcoholic lines—Oishi green tea, Crystal water, and 100PLUS isotonic—drove 2024 revenue resilience, with Thai Beverage reporting non-alc sales up ~6% YoY and contributing ~28% of group beverage volume in FY2024.\u003c\/p\u003e\n\u003cp\u003eProduct strategy cuts sugar and adds functional benefits (vitamins, electrolytes), matching global wellness growth—global low-\/no-sugar beverage CAGR ~7% (2020–2025).\u003c\/p\u003e\n\u003cp\u003eThese SKUs hedge regulatory and excise risk from alcohol: non-alc margin lift offset alcohol tax headwinds, with group operating profit margin improving 0.8ppt in FY2024 due to portfolio mix shift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood Services and Quick Service Restaurants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThaiBev runs KFC Thailand and Oishi restaurants, giving direct consumer touchpoints and cross-promotional links to its beverage lines; food segment revenue accounted for about THB 28.4 billion in FY2024 (≈10% of group sales).\u003c\/p\u003e\n\u003cp\u003eBy late 2025, the food arm rolled out advanced digital ordering and delivery-optimized menus, raising online order share to ~42% and cutting average delivery times by 18% versus 2023.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eNetwork: KFC Thailand, Oishi, others\u003c\/li\u003e\n\u003cli\u003eFY2024 food revenue: THB 28.4bn (~10% group)\u003c\/li\u003e\n\u003cli\u003eOnline orders: ~42% by late 2025\u003c\/li\u003e\n\u003cli\u003eDelivery time down 18% since 2023\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThai Beverage invests in recycled PET and aluminum can programs, spending an estimated 1.2 billion THB in 2024 on sustainable packaging to meet Thailand’s 2030 circular economy targets and rising consumer demand for low-impact products.\u003c\/p\u003e\n\u003cp\u003eThe company embeds circular-economy design across R\u0026amp;D and suppliers, cutting packaging carbon intensity by ~18% from 2020–2024 and lowering supply-chain waste volumes, which supports regulatory compliance and brand differentiation.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024 spend: 1.2 billion THB\u003c\/li\u003e\n\u003cli\u003ePET\/aluminum focus: recycled content targets\u003c\/li\u003e\n\u003cli\u003eCarbon intensity cut: ~18% (2020–2024)\u003c\/li\u003e\n\u003cli\u003eAligns with Thailand 2030 circular goals\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThaiBev: Dominant 60% spirits share, THB45.2bn spirits, rising non‑alc and greener packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThaiBev dominates spirits (~60% Thailand share) and beer (Chang), FY2024 spirits revenue THB 45.2bn; non-alc sales up ~6% YoY, ~28% group volume; food revenue THB 28.4bn (≈10%); 2024 sustainable packaging spend THB 1.2bn, packaging carbon intensity down ~18% (2020–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/late‑2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpirits market share (TH)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpirits revenue\u003c\/td\u003e\n\u003ctd\u003eTHB 45.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑alc share (volume)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑alc YoY\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood revenue\u003c\/td\u003e\n\u003ctd\u003eTHB 28.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging spend\u003c\/td\u003e\n\u003ctd\u003eTHB 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon intensity change\u003c\/td\u003e\n\u003ctd\u003e−18% (2020–2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Thai Beverage’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Thai Beverage's 4P marketing mix into a concise, leadership-friendly snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThaiBev leverages a nationwide distribution network covering traditional trade, modern trade and HORECA, supported by a fleet of over 3,500 delivery trucks and 1,200+ distribution centers as of 2025, ensuring product reach into remote rural districts; this scale drove THB 480 billion domestic revenue in 2024 and creates a strong barrier to entry via long-standing ties with local wholesalers, reducing competitor shelf access and logistics costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASEAN Regional Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThai Beverage targets the ASEAN Economic Community, with scaled operations in Vietnam, Myanmar and Singapore; Sabeco (acquired 2017, 53.59% stake) anchors its Vietnam beer reach, giving access to ~45% of Vietnam’s beer market (2024 est.) and a distribution network reaching \u0026gt;50,000 retail outlets. Regional strategy cut logistics costs by an estimated 8–12% via hub routing and enables localized marketing—35% revenue from ASEAN markets in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export and Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond Southeast Asia, Thai Beverage exports core brands to over 90 countries and runs Inver House distilleries in the UK, giving Mekhong and Chang production credibility and a European base.\u003c\/p\u003e\n\u003cp\u003eThese international hubs helped lift export revenues to about THB 18.2 billion in FY2024, and by late 2025 the company expanded distribution partnerships to appear in 12 major European and 8 North American retail chains.\u003c\/p\u003e\n\u003cp\u003eThe UK operations also cut shipping lead times by roughly 25%, improving shelf availability and supporting premium pricing in Western markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThai Beverage has embedded products on Lazada, Shopee, and JD Central and launched D2C delivery channels; online sales grew ~22% in 2024, driven by premium spirits and non-alcoholic lines.\u003c\/p\u003e\n\u003cp\u003eThey use analytics to forecast demand and cut stockouts by ~18%, reallocating inventory across Bangkok, Chiang Mai, and Phuket micro-fulfillment centers.\u003c\/p\u003e\n\u003cp\u003eOnline channels now account for about 12% of group revenue, with premium spirits doubling online share vs 2021.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% online sales growth 2024\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts via analytics\u003c\/li\u003e\n\u003cli\u003e12% group revenue from online\u003c\/li\u003e\n\u003cli\u003ePremium spirits online share x2 since 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration via Food Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThai Beverage uses its restaurant chains to push owned tea and water brands, driving higher non-alcoholic sales and repeat trials; in 2024 its food and beverage outlets contributed about THB 12.3 billion in revenue, boosting on‑site beverage turnover by an estimated 18% versus third-party placement.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration raises site utility and margins—owned outlets cut distribution costs, secure shelf space, and funnel captive demand into ThaiBev’s ecosystem, supporting cross-sell and loyalty programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 F\u0026amp;B outlet revenue: THB 12.3 billion\u003c\/li\u003e\n\u003cli\u003eOn-site beverage turnover uplift: ~18%\u003c\/li\u003e\n\u003cli\u003eLowered distribution cost per unit: estimated 6%\u003c\/li\u003e\n\u003cli\u003eSupports cross-sell, loyalty, and captive audience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThaiBev: 3,500+ trucks, 1,200 DCs, 12% online, THB12.3bn F\u0026amp;B — ASEAN reach, 90+ export markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThaiBev’s place strategy uses 3,500+ trucks, 1,200+ DCs (2025), nationwide trade plus ASEAN hubs (Sabeco 53.59%) reaching \u0026gt;50,000 Vietnam outlets, exports to 90+ countries; online sales 12% of revenue, +22% in 2024, analytics cut stockouts 18%, F\u0026amp;B outlets THB 12.3bn (2024) lifting on‑site turnover ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrucks\u003c\/td\u003e\n\u003ctd\u003e3,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution centers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B revenue 2024\u003c\/td\u003e\n\u003ctd\u003eTHB 12.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eThai Beverage 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Thai Beverage 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. It covers Product, Price, Place, and Promotion with actionable insights and editable content ready for use. This is the final, high-quality document included in your download. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751158133113,"sku":"thaibev-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thaibev-marketing-mix.png?v=1772228395","url":"https:\/\/growthsharematrix.com\/products\/thaibev-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}