{"product_id":"thehersheycompany-marketing-mix","title":"Hershey Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHershey’s 4P’s blend iconic product innovation, value-based pricing, extensive retail distribution, and emotionally resonant promotions to sustain market leadership—discover how these elements interact to drive loyalty and growth. Get the full, editable 4P’s Marketing Mix Analysis for actionable insights, real-world data, and presentation-ready slides to save research time and strengthen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Confectionery Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Hershey Company keeps market leadership via iconic brands—Hershey bars, Reese's, and Kisses—that drove roughly $10.8 billion in confectionery sales in FY2024. By end-2025 packaging updates and new flavors (salted caramel, oat-milk, spicy peanut) plus novel textures and fillings aim to boost SKU velocity; the firm reports a 3–4% CAGR in core confectionery volumes since 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSalty Snacks Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHershey’s salty snacks expansion, via acquisitions like Amplify Snacks (SkinnyPop) in 2020 and Dot’s in 2023, grew savory revenue to about $1.2 billion in 2025, letting Hershey enter more daily snacking occasions and compete with chip makers.\u003c\/p\u003e\n\u003cp\u003ePositioned as premium chip alternatives, SkinnyPop and Dot’s emphasize simple ingredients and bold seasonings; retail pricing sits ~15–25% above mainstream chips, supporting higher margins and a 6–8% segment EBIT uplift in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBetter-For-You and Health Conscious Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHershey expanded its better-for-you range to include sugar-free, organic, and plant-based chocolates, growing the segment to an estimated $220m in 2025 revenue (about 6% of company sales).\u003c\/p\u003e\n\u003cp\u003eThese SKUs target health-conscious buyers seeking indulgence with fewer calories and cleaner labels; NielsenIQ shows 38% annual demand growth for plant-based confectionery through 2024.\u003c\/p\u003e\n\u003cp\u003eThe 2025 line prioritizes transparent labeling and removal of artificial ingredients, supporting Hershey’s ESG claims and higher-margin premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Limited-Time Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSeasonal and limited-time offerings drive peak sales—Hershey’s Halloween, Easter, and winter holiday SKUs accounted for roughly 18% of U.S. retail confectionery sales in 2024, and similar impact continued in 2025.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Hershey used advanced analytics to cut seasonal SKU counts by ~12% while keeping revenue per shelf-foot flat, improving shelf efficiency and reducing overstocks.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~18% peak-season sales share (2024)\u003c\/li\u003e\n\u003cli\u003e12% SKU reduction via analytics (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue per shelf-foot unchanged\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrocery and Baking Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHershey extends beyond snacks into grocery staples—cocoa, baking chips, and dessert syrups—driving in-kitchen use and repeat purchases.\u003c\/p\u003e\n\u003cp\u003eThese products supported Hershey’s 2024 retail sales, contributing to its $9.9B net sales and reinforcing household penetration and recipe-driven consumption.\u003c\/p\u003e\n\u003cp\u003eStrong brand loyalty yields higher ASPs and lower promo dependency; home bakers favor Hershey for consistent quality and taste.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory: cocoa, chips, syrups\u003c\/li\u003e\n\u003cli\u003eRole: household staple, repeat buy\u003c\/li\u003e\n\u003cli\u003e2024 context: part of $9.9B net sales\u003c\/li\u003e\n\u003cli\u003eAdvantage: brand trust → price resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHershey: $10.8B confectionery, $1.2B snacks, 12% SKU cut keeps shelf revenue steady\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHershey’s product mix centers on iconic confections (Hershey, Reese’s, Kisses) driving $10.8B confectionery sales in FY2024, savory snacks (~$1.2B in 2025) and better-for-you lines (~$220M in 2025); seasonal SKUs ≈18% of U.S. retail confectionery sales (2024) and analytics cut seasonal SKUs by ~12% in 2025 while keeping revenue per shelf-foot flat.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConfectionery sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$10.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSavory snacks 2025\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBetter-for-you 2025\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal share 2024\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU reduction 2025\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hershey’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of Hershey’s market positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hershey's 4P insights into a concise, leadership-ready summary to speed decision-making and align teams on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHershey uses an extensive omnichannel distribution network, placing products in mass merchandisers, grocery chains, drugstores, and e-commerce channels nationwide, reaching over 95% of U.S. households by 2024.\u003c\/p\u003e\n\u003cp\u003eSophisticated logistics keep in-store fill rates above 98% at major retailers like Walmart and Target, supported by direct-store-delivery and centralized DCs.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Hershey cut average lead times by ~12% and reduced out-of-stock instances by 18%, improving shelf freshness and lowering spoilage costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience Store and Impulse Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Hershey Company held roughly 28% share of US confectionery sales in convenience channels in 2024, keeping strong shelf presence in c-stores and gas stations to capture immediate-consumption buys.\u003c\/p\u003e\n\u003cp\u003eHershey places single-serve bars and small bags near checkout and high-traffic aisles; impulse items account for about 40% of c-store confectionery sales, boosting onsite velocity.\u003c\/p\u003e\n\u003cp\u003eThis placement targets commuters and travelers; average c-store transaction lift for front-of-store confectionery promotions runs 12–18%, helping drive short-term revenue spikes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHershey has scaled its e-commerce reach, selling via Amazon and grocery delivery partners like Instacart; online sales made up about 8% of North American retail sales in FY2024, up from ~5% in 2020. \u003c\/p\u003e\n\u003cp\u003eThe company runs direct-to-consumer sites for seasonal and personalized gifts, generating roughly $200 million in DTC revenue in 2024. \u003c\/p\u003e\n\u003cp\u003eThis digital-first push gives Hershey direct access to buyer data—transactional, SKU-level, and behavioral—used to target promotions and inform product launches. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHershey, while keeping North America as its core, grew international net sales to $1.25 billion in FY2024, expanding in Brazil, India, and Mexico with tailored local brands and SKUs to match tastes.\u003c\/p\u003e\n\u003cp\u003eThe company adapts distribution—direct retail in Mexico, regional partners in Brazil, and e‑commerce plus wholesalers in India—cutting entry time and logistics costs.\u003c\/p\u003e\n\u003cp\u003eLocalized launches and pricing lifted international volume growth ~6% in 2024, supported by regional marketing and SKU innovation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 international net sales $1.25B\u003c\/li\u003e\n\u003cli\u003eInternational volume growth ~6% in 2024\u003c\/li\u003e\n\u003cli\u003eDistribution: direct (Mexico), partners (Brazil), e‑commerce\/wholesalers (India)\u003c\/li\u003e\n\u003cli\u003eLocalized SKUs and pricing for regional tastes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHershey's Chocolate World Experiential Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHershey's Chocolate World flagship locations in tourist hubs act as retail and brand-immersion centers, selling exclusive items and offering customizable experiences like personalized wrappers and make-your-own treats.\u003c\/p\u003e\n\u003cp\u003eThese DTC (direct-to-consumer) sites boost brand affinity, drove an estimated $120–150 million in experiential retail revenue in 2024 across locations, and serve as low-risk testbeds for new SKUs before national rollout.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive product drops and customization\u003c\/li\u003e\n\u003cli\u003eDTC experiential revenue ~$120–150M in 2024\u003c\/li\u003e\n\u003cli\u003eFlagships double as product-test labs\u003c\/li\u003e\n\u003cli\u003eHigher per-visitor spend vs. retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHershey 2024: \u0026gt;95% US reach, \u0026gt;98% in-store fill, $1.25B intl sales, DTC $200M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHershey’s omnichannel reach hit \u0026gt;95% of U.S. households in 2024, with in-store fill \u0026gt;98%, e-commerce ~8% of NA retail sales, DTC ~$200M, international net sales $1.25B (2024) and experiential retail ~$120–150M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. household reach\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-store fill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce NA\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue\u003c\/td\u003e\n\u003ctd\u003e$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational net sales\u003c\/td\u003e\n\u003ctd\u003e$1.25B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperiential retail\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHershey 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hershey 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750860894585,"sku":"thehersheycompany-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thehersheycompany-marketing-mix.png?v=1772226578","url":"https:\/\/growthsharematrix.com\/products\/thehersheycompany-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}