{"product_id":"therealreal-swot-analysis","title":"RealReal SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete SWOT Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe RealReal’s curated luxury resale model combines strong brand partnerships and sustainability appeal with scalable tech and a loyal customer base, yet faces margin pressure, authentication risks, and intense competition—discover how these factors shape strategic options. Purchase the full SWOT analysis for a research-backed, editable report and Excel matrix that equips investors and strategists to act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpert-Led Authentication Moat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe RealReal’s expert-led authentication—using horologists, gemologists, and brand specialists—creates a strong moat: 2024 data show authenticated sales comprised ~85% of GMV and reduced counterfeit claims to \u0026lt;0.5%, supporting a higher trust premium versus peer-to-peer platforms. This capital-intensive process sustains a premium brand image and drove a 2024 blended AOV near $1,100, which peer marketplaces struggle to match without similar investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophisticated Proprietary Pricing Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwith over a decade of transaction history the realreal leverages database authenticated listings and records to tune sell-through rates consignor payouts.\u003e\n\u003cpits data-driven algorithms adjust prices dynamically by sku brand and region reacting to realtime supply-demand shifts this helped lift gross merchandise value sell-through in\u003e\n\u003cpthe approach balances competitive buyer prices and higher consignor returns supporting repeat consignments a retention rate near\u003e\n\u003c\/pthe\u003e\u003c\/pits\u003e\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RealReal combines its 12.5M annual site visits (2024) with 21 US retail stores and 35 consignment offices in metros like NYC and LA, linking high-traffic digital reach to physical touchpoints.\u003c\/p\u003e\n\u003cp\u003eStores act as high-touch intake centers, cutting consignor friction—average in-person intake boosts yield by ~15% versus shipping-only submissions.\u003c\/p\u003e\n\u003cp\u003eBrick-and-mortar locations raise brand visibility and drove 28% of new consignor acquisitions in 2024, diversifying channels beyond paid digital ads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge and Loyal Consignor Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RealReal has built a supply engine of millions of consignors, delivering a steady stream of authenticated, high-end goods; in 2024 consignments accounted for over 80% of inventory intake, sustaining SKU depth across categories.\u003c\/p\u003e\n\u003cp\u003eIts white-glove model—home pickups, specialist authentication, pro photography—boosts repeat consigning and seller NPS; RealReal reported over 50% of consignors returning within 12 months in 2024.\u003c\/p\u003e\n\u003cp\u003eThis dependable supply chain solves the primary luxury-resale bottleneck: sourcing authenticated, premium inventory, which underpins Gross Margin and marketplace liquidity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillions of consignors provide steady luxury inventory\u003c\/li\u003e\n\u003cli\u003eWhite-glove services raise repeat consigning (50%+ return rate, 2024)\u003c\/li\u003e\n\u003cli\u003eAuthentication-first supply reduces sourcing bottleneck\u003c\/li\u003e\n\u003cli\u003eConsignments drove \u0026gt;80% of intake, supporting SKU depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlignment with Circular Economy Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RealReal’s resale model taps the circular economy as resale market hit $77B in 2023 and is forecasted to reach $218B by 2030, positioning the company to benefit as 72% of Gen Z prefer sustainable brands (2024 McKinsey).\u003c\/p\u003e\n\u003cp\u003eBy extending luxury lifespan, RealReal attracts younger, brand-conscious buyers and fits ESG screens for institutional investors—RealReal reported 2024 GMV of $498M, showing demand for authenticated resale.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eResale market $77B (2023); $218B est. (2030)\u003c\/li\u003e\n\u003cli\u003e72% Gen Z favor sustainable brands (2024)\u003c\/li\u003e\n\u003cli\u003eRealReal GMV $498M (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRealReal: $498M GMV in 2024—66% sell-through, 48% consignor retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RealReal’s expert authentication, 50M+ listings, and white-glove intake drive trust, SKU depth, and repeat consignors, supporting a 2024 GMV of $498M, ~66% sell-through, ~48% consignor retention, and \u0026gt;80% intake from consignments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV\u003c\/td\u003e\n\u003ctd\u003e$498M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSell-through\u003c\/td\u003e\n\u003ctd\u003e~66%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsignor retention\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of The RealReal, highlighting internal strengths and weaknesses alongside external opportunities and threats shaping its luxury resale marketplace strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT snapshot of The RealReal for rapid strategic alignment and investor briefings, streamlining stakeholder communication with clean, editable visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Operational Complexity and Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe RealReal’s model requires physical handling, authentication, and photography for each item, driving high fixed and variable costs—warehouse and fulfillment expenses were 48% of revenue in FY2024, per the 2024 10-K.\u003c\/p\u003e\n\u003cp\u003eUnlike digital-only marketplaces, RealReal runs extensive logistics and staffing to maintain quality control, with headcount around 1,850 at end-2024. \u003c\/p\u003e\n\u003cp\u003eThese overheads have kept GAAP net income negative (loss of $66.2M in FY2024) despite strong gross merchandise value growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Authentication Errors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite a rigorous multi-step process, RealReal’s 2024 volume—~8.5 million items sold—raises risk of human error in authenticating super-fakes; even a single high-profile counterfeit sale can sharply erode the company’s trust-based value proposition. In 2023-24 authentication costs rose as gross margin fell to ~32%, showing 100% accuracy is costlier as global scale grows. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplex Commission and Payout Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RealReal uses a tiered commission and payout system that changed in 2023–2025, with consignor payout rates shifting as margins tightened; consignor average take-rates reported fell from ~62% in 2022 to ~58% in 2024, which users cited in surveys as confusing. Frequent tier adjustments aimed at boosting gross margin (company GM% target rose to ~40% in 2024) risk pushing high-volume consignors to competitors with flat fees. This complexity fuels perceptions of low transparency and contributed to a ~7% year-over-year decline in active consignors in 2024, jeopardizing long-term supply retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Discretionary Luxury Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe RealReal’s revenue is highly tied to the spending patterns of affluent consumers and luxury market trends, making top-line performance sensitive to macro swings; in 2024 luxury resale sales fell in line with a slower global luxury market, pressuring growth.\u003c\/p\u003e\n\u003cp\u003eDuring downturns even high-net-worth individuals may cut back on buying and consigning, reducing both gross merchandise value (GMV) and commission income; this occurred in late 2023–2024 when resale GMV growth decelerated to low single digits. \u003c\/p\u003e\n\u003cp\u003eThat cyclicality complicates forecasting and raises inventory risk—unsold consignments can lengthen days inventory outstanding and force markdowns, compressing margins and cash flow.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e2024 GMV growth: low single digits\u003c\/li\u003e\n\u003cli\u003eRevenue tied to affluent spend and consignor activity\u003c\/li\u003e\n\u003cli\u003eHigher days-inventory and markdown risk in downturns\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited International Scalability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRealReal's physical-heavy consignment model makes rapid international expansion capital-intensive and logistically tough; in 2024 the company derived about 92% of revenue from North America, leaving limited overseas scale.\u003c\/p\u003e\n\u003cp\u003eCompetitors using decentralized tech platforms or local hubs in Europe and Asia can onboard sellers faster and undercut expansion costs; Greater China luxury spending grew ~12% in 2024, a missed high-growth market.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e92% revenue from North America (2024)\u003c\/li\u003e\n\u003cli\u003eHigh fixed costs: warehousing, authentication teams\u003c\/li\u003e\n\u003cli\u003eCompetitors' localized hubs lower expansion CAPEX\u003c\/li\u003e\n\u003cli\u003eGreater China luxury spend +12% in 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe RealReal: Asset-heavy model, rising costs \u0026amp; authentication risks squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe RealReal’s asset-heavy consignment model drove warehouse \u0026amp; fulfillment at 48% of revenue and a GAAP loss of $66.2M in FY2024; headcount ~1,850 increases fixed costs. Authentication error risk rose with ~8.5M items sold in 2024, pressuring margins (gross margin ~32%). North America made ~92% of revenue in 2024; GMV growth slowed to low single digits, and active consignors fell ~7% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouse \u0026amp; fulfillment\u003c\/td\u003e\n\u003ctd\u003e48% of revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGAAP net income\u003c\/td\u003e\n\u003ctd\u003eloss $66.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadcount\u003c\/td\u003e\n\u003ctd\u003e~1,850\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eItems sold\u003c\/td\u003e\n\u003ctd\u003e~8.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue share NA\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive consignors YoY\u003c\/td\u003e\n\u003ctd\u003e−7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV growth\u003c\/td\u003e\n\u003ctd\u003elow single digits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eRealReal SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual RealReal SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get; purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eThis is a real excerpt from the complete document; once purchased, you’ll receive the full, editable version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752807936377,"sku":"therealreal-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/therealreal-swot-analysis.png?v=1772245785","url":"https:\/\/growthsharematrix.com\/products\/therealreal-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}