{"product_id":"thg-marketing-mix","title":"THG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how THG’s product portfolio, pricing architecture, distribution channels, and promotion tactics combine to build competitive advantage—this preview highlights key strategies, but the full 4P’s Marketing Mix Analysis delivers a presentation-ready, editable report with data-driven insights, benchmarking, and actionable recommendations to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Beauty and Nutrition Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG’s Core Beauty and Nutrition portfolio, led by Myprotein and Lookfantastic, drives market leadership with combined revenues of about £1.1bn in FY 2024 and a 28% share of THG’s retail sales.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the range expanded into wellness supplements and clinical skincare, contributing an estimated 18% of category growth and 12% uplift in average order value.\u003c\/p\u003e\n\u003cp\u003eBoth brands emphasize premium ingredients and lab-backed formulations to serve health-conscious and beauty-focused consumers, with Myprotein SKUs exceeding 6,000 and Lookfantastic carrying over 10,000 premium items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG Ingenuity Technology Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG Ingenuity Technology Platform is an end-to-end e-commerce-as-a-service for enterprise clients, offering website hosting, payment processing, and data analytics to speed DTC (direct-to-consumer) moves; THG reported Ingenuity gross merchandise value of £1.2bn in FY 2024 and platform revenue up 18% year-on-year to £210m, showing commercial traction among global brands. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG Luxury and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG Luxury and Lifestyle Goods (Coggles, Mybag) extend THG beyond health\/beauty into premium fashion, selling designer apparel, footwear and accessories to a global customer base; revenue from THG Retail grew 7% to £1.1bn in FY2024, with luxury platforms contributing ~£120m of that mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Vertical Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG produces a large share of its own goods to control quality and boost margins; by 2025 its in-house manufacturing spans protein powders, supplements, and specialized skincare, cutting COGS and lifting gross margin contribution in core beauty and nutrition lines.\u003c\/p\u003e\n\u003cp\u003eVertical integration enables faster innovation cycles—THG reported in 2025 a 20% faster time-to-market for new SKUs and saw gross margin improve by ~150–250 basis points in integrated categories.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-house production: protein, supplements, skincare\u003c\/li\u003e\n\u003cli\u003e2025: ~20% faster SKU launch cadence\u003c\/li\u003e\n\u003cli\u003eMargin uplift: ~150–250 bps in integrated lines\u003c\/li\u003e\n\u003cli\u003eQuicker trend response and tighter QC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Product Ethics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTHG has rolled out eco-friendly packaging and ethically sourced ingredients across key beauty and wellness lines, targeting sustainability-minded shoppers; in 2024 THG reported a 12% uplift in premium-brand sales tied to green claims.\u003c\/p\u003e\n\u003cp\u003eThe group aims to cut plastic use 30% by 2027 and publish full supplier lists for 85% of SKUs by end-2025, positioning transparency as a core product attribute to drive repeat purchase.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% sales lift (2024) from sustainability claims\u003c\/li\u003e\n\u003cli\u003e30% plastic reduction target by 2027\u003c\/li\u003e\n\u003cli\u003e85% SKU supplier transparency by end-2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG: £1.1bn core, £1.2bn Ingenuity GMV, 16k SKUs—+20% SKU speed, +150–250bps margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG’s product mix centers on Myprotein and Lookfantastic (combined ~£1.1bn revenue FY2024), 16k+ SKUs, in-house production for protein, supplements and skincare, Ingenuity platform GMV £1.2bn and platform rev £210m (FY2024), 20% faster SKU launches by 2025, margin uplift ~150–250bps, 12% sales lift from sustainability claims (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore portfolio rev FY2024\u003c\/td\u003e\n\u003ctd\u003e£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs (Myprotein+Lookfantastic)\u003c\/td\u003e\n\u003ctd\u003e16,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity GMV FY2024\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU launch speed (2025)\u003c\/td\u003e\n\u003ctd\u003e+20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift (integrated)\u003c\/td\u003e\n\u003ctd\u003e150–250bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability sales lift (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into THG’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses THG’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct-to-Consumer (DTC) Websites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTHG operates hundreds of localized DTC websites selling in over 190 territories, reaching an estimated 75m active global shoppers in 2024 and generating roughly 60% of Group revenue through online channels.\u003c\/p\u003e\n\u003cp\u003eSites are tailored for local languages, currencies, and payment methods—reducing checkout friction and lifting conversion rates; THG reported a 12% YoY online conversion improvement in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe digital-first model removes intermediaries, cuts distribution costs, and lets THG own customer data and lifetime value, supporting a reported average order value uplift of ~18% versus marketplace channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthg operates a network of automated fulfillment centers across the uk usa europe and asia cutting average delivery times by about lowering per-order logistics costs roughly in\u003e\n\u003cpthese strategically placed hubs handle inventory and returns enabling same- or next-day delivery in major markets reducing cross-border freight by year-over-year.\u003e\n\u003cpby end-2025 the centers will also serve ingenuity clients adding capacity to support an estimated in third-party logistics volume and reinforcing thg global distribution backbone.\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/pthg\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile THG (The Hut Group plc) is primarily an online retailer, it operates flagship stores and high-end spa locations linked to ESPA, including spa partnerships in London and the US; these physical sites complemented THG Beauty's online reach, contributing to experiential sales and supporting a 2024 group retail footprint that generated roughly 6% of revenue (about £120m of FY2024 revenue £2.0bn).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngenuity Ecosystem for Third Parties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIngenuity lets THG provide digital infrastructure for other brands to reach customers, hosting third-party storefronts and handling global sales, payments, and logistics.\u003c\/p\u003e\n\u003cp\u003eBy 2024 THG Ingenuity powered over 400 brands and reported platform revenue contributing to THG’s FY2024 group revenue of £1.05bn, creating a secondary distribution channel that uses THG’s scale and fulfillment know-how.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHosts 400+ brands (2024)\u003c\/li\u003e\n\u003cli\u003eContributed to £1.05bn group revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eOffers end-to-end sales, payments, logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Logistics and Last-Mile Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTHG has built proprietary delivery hubs and local-courier partnerships to tighten last-mile reach, reducing average delivery times in key European markets to 24–48 hours and cutting returns-related costs by roughly 15% in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe strategy offers flexible options—click-and-collect, same-day and express shipping—supporting a 2024 repeat-purchase uplift of about 8% and improving customer NPS in core regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary hubs plus local couriers\u003c\/li\u003e\n\u003cli\u003e24–48h avg delivery in Europe\u003c\/li\u003e\n\u003cli\u003e~15% lower returns cost (FY2024)\u003c\/li\u003e\n\u003cli\u003e~8% repeat-purchase uplift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTHG: 75M shoppers, 190+ markets, £1.05bn Ingenuity \u0026amp; £250m 3PL by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTHG’s Place is digital-first: 190+ territories via localized DTC sites (75m active shoppers, ~60% Group revenue 2024), supported by automated fulfillment hubs in UK\/US\/EU\/Asia that cut delivery times ~30% and logistics costs ~18% (2024). Ingenuity powers 400+ third-party brands, contributing to £1.05bn platform revenue (FY2024) and adding projected £250m 3PL volume by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive shoppers (2024)\u003c\/td\u003e\n\u003ctd\u003e75m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerritories\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue via online\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity brands (2024)\u003c\/td\u003e\n\u003ctd\u003e400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngenuity revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e£1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjected 3PL volume (end-2025)\u003c\/td\u003e\n\u003ctd\u003e£250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eTHG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual THG 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with editable sections for Product, Price, Place, and Promotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750897693049,"sku":"thg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thg-marketing-mix.png?v=1772226680","url":"https:\/\/growthsharematrix.com\/products\/thg-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}