{"product_id":"thyssenkrupp-marketing-mix","title":"ThyssenKrupp Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThyssenKrupp Group leverages a diversified product portfolio, value-based pricing for industrial solutions, extensive B2B distribution networks, and targeted technical promotions to maintain competitive advantage; explore the strategic interplay of these 4Ps in our full analysis. Get the complete, editable 4Ps Marketing Mix—presentation-ready, data-backed, and ideal for professionals, consultants, and students seeking actionable insights. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecarbonized Green Steel Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp’s Decarbonized Green Steel Portfolio bundles high-quality carbon steel and hydrogen-based green steel from the tkH2Steel initiative, aiming for ~90% CO2 reduction versus blast-furnace steel by using green H2 and direct reduction (as of 2025 pilot data).\u003c\/p\u003e\n\u003cp\u003eTarget buyers include premium automotive and appliance makers with strict ESG rules; pilot contracts signed in 2024 covered ~150 ktpa equivalent, supporting price premiums of 10–20% in negotiated offtakes.\u003c\/p\u003e\n\u003cp\u003eOffering certified low-carbon materials (ISO-compliant lifecycle labels) lets ThyssenKrupp capture growing demand: EU ETS and corporate net-zero targets push procurement of green inputs—market forecasts estimate 20–30% annual growth in green-steel demand to 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Automotive Systems and Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthyssenkrupp advanced automotive systems delivers steering dampers and springs tailored for evs cutting part weight by up to improving range per component integration. the units embed digital sensors over-the-air update capability supporting predictive maintenance reducing warranty costs in division reported roughly revenue with ebit margin. selling high-margin tech modules thyssenkrupp stays a tier-1 supplier of top global oems securing multi-year contracts through\u003e\n\u003c\/pthyssenkrupp\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Bearings and Forged Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp Group’s Industrial Bearings and Forged Parts deliver mission-critical large-diameter slewing bearings for wind turbines and forged components for construction machinery, engineered for extreme stress and long-term durability. In 2024 the Industrial Solutions division reported €4.2bn revenue, with wind-related bearings contributing an estimated 12% growth y\/y as offshore and onshore projects expanded. These components are a core growth area as renewables scale and heavy-equipment demand persists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaval Shipbuilding and Marine Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThyssenKrupp Marine Systems (TKMS) builds world-leading non-nuclear submarines and high-end naval vessels with air-independent propulsion, delivering bespoke platforms to defense ministries; TKMS reported 2024 order intake of about €3.1bn for naval systems across ThyssenKrupp, supporting ~4,500 shipyard jobs.\u003c\/p\u003e\n\u003cp\u003eTKMS offers lifecycle support, maintenance, and modernization contracts—typical multi-year service contracts worth €50–300m each—ensuring readiness and extending hull life by 10–20 years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal leader in AIP submarines\u003c\/li\u003e\n\u003cli\u003e2024 naval order intake ~€3.1bn\u003c\/li\u003e\n\u003cli\u003eService contracts €50–300m, +10–20y hull life\u003c\/li\u003e\n\u003cli\u003eSupports ~4,500 shipyard jobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaterials Services and Processing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthyssenkrupp materials services and processing solutions supplies processed stainless steel non-ferrous metals plastics delivering precision cutting milling surface treatments tied to client blueprints in reported revenue of about eur billion showing the unit scale within thyssenkrupp group.\u003e\n\u003cpthis service-based model reduces customer manufacturing steps and inventory needs raising margins services historically carry gross percentage points above raw-material sales turnaround customization cut oem assembly time by up to in case studies.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~EUR 6.1B\u003c\/li\u003e\n\u003cli\u003eProducts: stainless, non-ferrous, plastics\u003c\/li\u003e\n\u003cli\u003eServices: cutting, milling, surface treatment\u003c\/li\u003e\n\u003cli\u003eProcessing margin premium: +3–5 ppt\u003c\/li\u003e\n\u003cli\u003eOEM assembly time cut: up to 20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthyssenkrupp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThyssenKrupp: green H2 steel, lighter autos, robust bearings \u0026amp; naval order growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp products: green H2-steel (~90% CO2 cut; 2024 pilots ~150 ktpa, 10–20% premiums), Advanced Automotive (€1.8bn rev 2024, ~12% EBIT, weight −25%, range +3–5%), Industrial Bearings (2024 Industrial Solutions €4.2bn; wind bearings +12% y\/y), TKMS (2024 naval orders ~€3.1bn; service contracts €50–300m), Materials Services (€6.1bn rev 2024; +3–5 ppt margin).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eKey benefit\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003etkH2Steel\u003c\/td\u003e\n\u003ctd\u003e150 ktpa pilots\u003c\/td\u003e\n\u003ctd\u003e~90% CO2 cut, +10–20% price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto Systems\u003c\/td\u003e\n\u003ctd\u003e€1.8bn rev\u003c\/td\u003e\n\u003ctd\u003e−25% weight, +3–5% range\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ThyssenKrupp Group’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ThyssenKrupp Group’s 4P marketing insights into a concise, leadership-ready summary that clarifies product, price, place, and promotion strategies to speed decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Materials Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp runs about 480 materials service centers across 40+ countries, placing inventory within 100–300 km of key industrial clusters to cut lead times and logistics costs.\u003c\/p\u003e\n\u003cp\u003eThese centers store, process (cutting, slitting, surface treatment), and enable just-in-time delivery, supporting €7.6 billion in materials sales reported in 2024 within the Materials Services unit.\u003c\/p\u003e\n\u003cp\u003eThe decentralized network lets the company adjust capacity regionally—reducing transport distances by an estimated 20–30% and improving order fill rates above 95% in core markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Steel Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core steel operations sit in Duisburg, Germany, home to one of Europe’s largest integrated mills, producing ~6.3 million tonnes\/year (2024 TK Group estimate) and serving heavy industries across EU.\u003c\/p\u003e\n\u003cp\u003eIts Rhine access and major rail links cut logistics costs; river barges move ~40% of inbound ore and outbound coils, trimming freight by an estimated €12–18\/tonne vs road.\u003c\/p\u003e\n\u003cp\u003eCentralizing in a high-tech Ruhr corridor supports ISO 9001\/14001 quality and emissions controls; capex of €450m (2023–24) funded upgrades to digital process controls and hydrogen-ready furnaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Automotive Production Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp Automotive maintains production sites in China, North America, and Europe, supplying over 1,200 OEM locations worldwide and serving ~40% of the global passenger-vehicle output as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis local-for-local model places components within 200–500 km of major assembly plants, cutting lead times by up to 30% and lowering logistics costs an estimated €120–150 per vehicle.\u003c\/p\u003e\n\u003cp\u003eLocal manufacturing also reduces supply-chain disruption risk—regional sourcing lifted inventory turnover by 18% in 2024—and enables daily technical collaboration with OEM engineering teams for faster integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Project-Based Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor large-scale industrial plants and marine systems thyssenkrupp uses a direct sales model with high-level technical consultations targeting multi-year customized contracts worth tens to hundreds of millions euros.\u003e\u003cpdedicated sales offices manage complex bids and international contracts in thyssenkrupp reported billion order intake group-wide with a significant share from large projects engineering divisions.\u003e\u003cpthis direct engagement is essential for bespoke high-value engineering and defense assets reducing mis-specification risk supporting long project lifecycles.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales for mega-projects\u003c\/li\u003e\n\u003cli\u003eHigh-level technical consultations\u003c\/li\u003e\n\u003cli\u003eDedicated offices for bids\/contracts\u003c\/li\u003e\n\u003cli\u003eMulti-year, €10M–€500M+ projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdedicated\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital E-Commerce and Digital Supply Chain Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThyssenKrupp has expanded reach via digital platforms like materials4me and industry B2B portals, serving SMEs with customized materials, transparent pricing, and real-time tracking; in 2024 materials4me processed over 120,000 orders and grew online sales by ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eDigital sales automation reduced quote-to-order time by ~40% and increased cross-sell rates, letting the group win smaller contracts beyond traditional industrial tenders.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ematerials4me: 120,000+ orders (2024)\u003c\/li\u003e\n\u003cli\u003eOnline sales growth: ~18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eQuote-to-order time cut: ~40%\u003c\/li\u003e\n\u003cli\u003eReal-time tracking and transparent pricing for SMEs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThyssenKrupp: €7.6bn materials, 480 centers, 6.3Mt steel, 40% river transport\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThyssenKrupp places inventory via ~480 materials centers in 40+ countries (100–300 km from clusters), supporting €7.6bn materials sales (2024) and \u0026gt;95% fill rates; Duisburg mill produces ~6.3Mt\/yr with river transport moving ~40% of ore\/coils saving €12–18\/tonne; Automotive serves 1,200+ OEMs, cutting logistics €120–150\/vehicle; materials4me: 120k orders, +18% online sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials centers\u003c\/td\u003e\n\u003ctd\u003e~480\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials sales (2024)\u003c\/td\u003e\n\u003ctd\u003e€7.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuisburg steel output (2024)\u003c\/td\u003e\n\u003ctd\u003e~6.3Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRiver transport share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ematerials4me orders (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eThyssenKrupp Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ThyssenKrupp Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749886898553,"sku":"thyssenkrupp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/thyssenkrupp-marketing-mix.png?v=1772219819","url":"https:\/\/growthsharematrix.com\/products\/thyssenkrupp-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}