{"product_id":"tnb-marketing-mix","title":"Tenaga Nasional Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Tenaga Nasional’s product offerings, pricing structure, distribution network, and promotion tactics combine to power market leadership—get the full 4P’s Marketing Mix Analysis for actionable insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Electricity Supply and Grid Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTNB supplies reliable generation, transmission and distribution to over 10 million customers in Peninsular Malaysia and Sabah, delivering ~50 TWh of electricity in 2024 and revenue of RM48.6 billion for FY2024. The utility secures energy through a diversified fuel mix—gas, coal, hydro and increasing renewables—and maintains the National Grid backbone, supporting residential, commercial and industrial demand that underpins Malaysia’s GDP. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy and Green Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Tenaga Nasional Berhad (TNB) has ramped clean-energy capacity to ~4.2 GW including large-scale solar, 1.1 GW hydro and 300 MW wind, and through subsidiary GSPARX supplies rooftop solar for ~45,000 residential\/commercial sites, cutting ~520,000 tCO2e annually; these offerings support Malaysia’s National Energy Transition Roadmap and TNB’s net-zero by 2050 alignment while adding RM1.3bn in clean-energy revenue in FY2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTNB Electron runs 420 high-speed chargers across highways and cities, supporting Malaysia’s EV growth and adding non-regulated revenue—estimated RM120m in 2025 service and roaming fees.\u003c\/p\u003e\n\u003cp\u003eStations average 150 kW, cut charging time to ~30–40 minutes, and attract 60% of highway EV traffic, boosting grid load management needs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 TNB Electron offers integrated fleet management for 1,100 corporate vehicles, generating recurring contracts and 18% annual margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Metering and Digital Energy Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTNB has rolled out over 7.2 million smart meters nationwide (2025), giving customers real-time energy monitoring via web and mobile dashboards and enabling demand-side management programs that shave peak load.\u003c\/p\u003e\n\u003cp\u003eThese meters feed analytics that deliver personalized tips and tariff-aware scheduling, helping households cut bills—pilot results show up to 12% consumption reduction—and strengthen TNB’s value proposition by increasing customer control over monthly expenses.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.2 million smart meters deployed (2025)\u003c\/li\u003e\n\u003cli\u003eReal-time web\/mobile monitoring\u003c\/li\u003e\n\u003cli\u003eUp to 12% average bill reduction in pilots\u003c\/li\u003e\n\u003cli\u003eSupports demand-side management and peak shaving\u003c\/li\u003e\n\u003cli\u003eEnables data-driven tariffs and personalized insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications and Fiber Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its subsidiary allo technology tenaga nasional berhad uses wayleave and pole assets to roll out high fiber broadband targeting suburban rural malaysia addressing a national digital divide. in reported premises passed aims for million by diversifying tnb revenue beyond electricity adding recurring arpu the group. this leverages low marginal build cost per boosts local sme connectivity e access.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003ePremises passed: ~200,000 (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: 1,000,000 by 2026\u003c\/li\u003e\n\u003cli\u003eAssets: 100,000+ wayleaves\/poles\u003c\/li\u003e\n\u003cli\u003eRevenue: adds recurring broadband ARPU to TNB\u003c\/li\u003e\n\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTNB: 50TWh, RM48.6bn, 5.6GW clean capacity, 7.2m meters — accelerating Malaysia’s energy transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTNB delivers ~50 TWh to 10m+ customers (FY2024 revenue RM48.6bn), clean capacity ~4.2 GW solar, 1.1 GW hydro, 300 MW wind (2025), 7.2m smart meters (2025), TNB Electron 420 chargers (RM120m revenue est. 2025), Allo 200k premises passed (2024), clean-energy revenue RM1.3bn (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e10m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e~50 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Rev\u003c\/td\u003e\n\u003ctd\u003eRM48.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClean capacity\u003c\/td\u003e\n\u003ctd\u003e~5.6 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart meters\u003c\/td\u003e\n\u003ctd\u003e7.2m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAllo reach\u003c\/td\u003e\n\u003ctd\u003e200k (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tenaga Nasional’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the utility’s market positioning, grounded in real practices, competitive context, and actionable implications for benchmarking, strategy audits, or stakeholder reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tenaga Nasional’s 4P marketing insights into a concise, at-a-glance brief—ideal for leadership decks or rapid alignment, easily customizable for internal use, and designed to help non-marketing stakeholders quickly grasp strategic direction and facilitate planning or comparison across peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Grid and Transmission Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTenaga Nasional Berhad’s product is delivered via an extensive transmission network of ~34,000 km of lines and 500+ substations across Peninsular Malaysia, carrying ~140 TWh of electricity annually (2024); this infrastructure minimizes losses (system loss ~5.4% in 2024) and maintains high reliability (SAIDI improvement to ~360 minutes\/yr in 2024), making the grid the primary physical channel reaching households and factories nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKedai Tenaga Customer Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKedai Tenaga customer service centers are brick-and-mortar outlets in major Malaysian towns and cities, handling inquiries, billing issues, and service applications; as of 2025 Tenaga Nasional Berhad reports over 200 Kedai Tenaga locations supporting roughly 50 million annual customer interactions. They provide face-to-face assistance for customers who prefer in-person help or need to resolve complex technical matters, reducing digital queue times by an estimated 18% in 2024. These centers act as the localized face of the utility across diverse communities, supporting local outreach and bill-payment access for about 12% of residential customers who remain cash-preferred.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003emyTNB Digital Platform and Mobile App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe myTNB app and web portal are Tenaga Nasional Berhad’s primary digital channels for account management and payments, handling over 60% of bill transactions in 2024 and reducing service-center visits by 42% year-on-year. Customers can apply for new connections, monitor hourly energy usage via smart-meters, and make instant payments from anywhere with internet access. This digital-first strategy cut operational costs by an estimated RM120 million in 2024 and improved digital self-service rates to 78%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Zones and Data Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTNB secures direct, high-capacity supply in strategic industrial zones and high-tech parks to serve energy-intensive industries and data centers, targeting colocations near emerging Malaysian and regional hubs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 TNB prioritizes infrastructure near data center clusters; its grid upgrades and dedicated feeders aim to support multi-megawatt loads—capturing higher tariff and capacity contracts and backing digital-economy growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeted placement near data-center hubs (2025 focus)\u003c\/li\u003e\n\u003cli\u003eSupports multi-MW loads via dedicated feeders\u003c\/li\u003e\n\u003cli\u003eCaptures high-value industrial tariffs and capacity fees\u003c\/li\u003e\n\u003cli\u003eAligns with national digital infrastructure plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Energy Interconnections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional Energy Interconnections: TNB links to the ASEAN Power Grid, enabling cross-border trade with Thailand and Singapore and exporting up to ~500 MW during peak surplus periods (2024 pilot data).\u003c\/p\u003e\n\u003cp\u003eThese links serve as international distribution channels, letting TNB import energy to cover shortfalls and reduce reserve margin costs—Malaysia’s grid reserve target 15% in 2024 improved by 2–3 percentage points via imports.\u003c\/p\u003e\n\u003cp\u003eThis regional placement boosts TNB’s strategic role in Southeast Asia, supporting commercial revenue from exports (estimated MYR 120–200 million annual pilot range) and enhancing grid stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExports\/imports: up to ~500 MW\u003c\/li\u003e\n\u003cli\u003e2024 estimated export revenue: MYR 120–200M\u003c\/li\u003e\n\u003cli\u003eReserve margin improvement: 2–3 ppt\u003c\/li\u003e\n\u003cli\u003ePartners: Thailand, Singapore (ASEAN Power Grid)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTNB: 34,000 km grid, 140 TWh, RM120M savings, 500 MW exports — scaling digital \u0026amp; data centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTNB’s place combines a 34,000 km grid with 500+ substations (140 TWh\/yr, system loss 5.4%, SAIDI ~360 min\/yr in 2024), 200+ Kedai Tenaga (50M interactions, 12% cash users), myTNB (60% bill transactions, RM120M cost savings 2024), dedicated feeders for multi-MW data centers (2025 focus), and ASEAN links exporting ~500 MW (~MYR120–200M pilot revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid\u003c\/td\u003e\n\u003ctd\u003e34,000 km; 140 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKedai Tenaga\u003c\/td\u003e\n\u003ctd\u003e200+; 50M interactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003emyTNB\u003c\/td\u003e\n\u003ctd\u003e60% transactions; RM120M saved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e~500 MW; MYR120–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTenaga Nasional 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tenaga Nasional 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751171273081,"sku":"tnb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tnb-marketing-mix.png?v=1772228555","url":"https:\/\/growthsharematrix.com\/products\/tnb-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}