{"product_id":"tokmanni-marketing-mix","title":"Tokmanni Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Tokmanni Group’s value-oriented product assortment, competitive everyday-low pricing, extensive store network and pragmatic promotional mix work together to capture price-conscious Finnish shoppers—download the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with real-world data and actionable insights to save research time and shape winning strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroad General Merchandise Assortment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTokmanni offers a wide non-food range—home electronics, clothing, tools, garden supplies—serving everyday needs and seasonal demand across Finland and the Nordics.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Tokmanni had curated assortments to mix fast-turnover staples with higher-margin lifestyle items; non-food contributed about 38% of group sales and lifted gross margin by ~1.2 percentage points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTokmanni heavily promotes private labels Iisi, Priima, and Brücke, offering quality alternatives at lower price points than national brands; private labels accounted for about 34% of group sales in 2024, boosting gross margin by roughly 2.5 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eControlling the full value chain from product design to shelf lets Tokmanni secure exclusive SKUs and better margins—private label gross margin contribution rose to an estimated 18% of gross profit in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis exclusivity and value-for-money positioning strengthens customer loyalty and basket share; repeat-buy rates for private-label categories exceeded 42% in 2024, concentrating customer traffic within Tokmanni’s store network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrocery and FMCG Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA large share of Tokmanni Group’s product mix is dry groceries, snacks and FMCG (fast-moving consumer goods), which in 2024 accounted for about 38% of SKU sales and drove weekly visit frequency—average basket visits rose 6% YoY. While not a full supermarket, Tokmanni stocks essentials and cleaning supplies, covering ~55% of everyday household needs per customer survey (2023). This FMCG core keeps foot traffic steady and supports the discount model, contributing an estimated 42% of store-level gross margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Leisure Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptokmanni has broadened technical and leisure goods tools camping gear small engines target hobbyists diy buyers raising average transaction value by about in increasing basket size from to year-over-year.\u003e\n\u003cpstock tailored to suburban shoppers differentiates tokmanni from urban rivals automotive and outdoor lines now represent of sku mix drove a uplift in store footfall fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage basket +8% (2024)\u003c\/li\u003e\n\u003cli\u003eBasket value €18.50 → €20.00 (YoY)\u003c\/li\u003e\n\u003cli\u003eTechnical\/leisure ~12% of SKUs\u003c\/li\u003e\n\u003cli\u003eFootfall +6% FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstock\u003e\u003c\/ptokmanni\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNordic Brand Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing acquisition of DollarStore and Big Dollar, Tokmanni Group integrated cross-border product lines to offer a unified Nordic discount range, boosting SKU breadth by ~18% and cutting procurement unit costs by ~6% in 2024.\u003c\/p\u003e\n\u003cp\u003eSuccessful Swedish and Danish trends (homeware, seasonal decor) have been rolled into Finland, while Finnish best-sellers (DIY, garden) widened Scandinavian assortments, raising comparable-category sales by ~4% in H2 2024.\u003c\/p\u003e\n\u003cp\u003eThe larger procurement scale enabled ~€25m annualized purchasing leverage and more international private-label introductions, improving gross margin mix and shopper choice.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSKU breadth +18%\u003c\/li\u003e\n\u003cli\u003eProcurement cost -6%\u003c\/li\u003e\n\u003cli\u003eComparable-category sales +4% (H2 2024)\u003c\/li\u003e\n\u003cli\u003e€25m annualized purchasing leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTokmanni lifts margins with 34% private labels, +8% basket, +6% footfall\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTokmanni’s product mix balances FMCG (≈38% sales) with non-food (≈38%), private labels (Iisi, Priima, Brücke) at ~34% sales, boosting gross margin (+~2.5pp) and private-label gross profit ~18% FY2024; SKU breadth +18% post-acquisitions, procurement cost -6%, avg. basket €18.50→€20.00 (+8%), footfall +6% FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFMCG share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-food\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket value\u003c\/td\u003e\n\u003ctd\u003e€20.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Tokmanni Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground strategic implications and benchmarking; ideal for managers, consultants, and marketers who need a ready-to-use, editable section for reports, presentations, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Tokmanni Group’s 4P insights into a clear, at-a-glance summary to relieve decision-making friction and speed alignment across leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Nordic Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Tokmanni Group operates over 370 stores across Finland, Sweden and Denmark, giving it one of the largest discount footprints in the Nordics; in 2024 stores accounted for ~78% of group net sales (€1.05bn total), underscoring retail-driven revenue. The network focuses on high-traffic retail parks and smaller municipalities where hypermarket competition is limited, boosting average store sales per sqm by about 6% vs peers. This spread keeps a Tokmanni within a short drive for roughly 85% of the Finnish population.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Logistics and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptokmanni group runs a centralized logistics hub in m finland handling of finnish sku throughput and reducing per-unit inbound cost by about year-on-year regional distribution centers sweden support dollarstore big dollar cutting cross-border transport costs improving fill rates to these hubs keep inventory turns high lower markdown risk.\u003e\n\u003c\/ptokmanni\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTokmanni’s omnichannel e-commerce offers a wider assortment online than any single store, supporting home delivery and click-and-collect; in 2024 Tokmanni reported online sales growth of ~28% y\/y and e-commerce now represents about 6–7% of group revenue (~€70–80m in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion into Sweden and Denmark\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptokmanni group expanded into sweden and denmark growing from a finnish discounter to nordic retailer with revenue contribution international operations at of sales\u003e\n\u003cplocalizing store formats while keeping centralized procurement and it has cut supply-chain costs by an estimated raised ebitda margin percentage points in cross-border units.\u003e\n\u003cpthe markets share similar consumer price sensitivity and gdp per capita sek denmark giving a scalable platform for annual store-network growth.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational sales ≈EUR 210m (18% of group)\u003c\/li\u003e\n\u003cli\u003eSupply-chain cost cut ≈6%\u003c\/li\u003e\n\u003cli\u003eEBITDA +1.2 pp in cross-border units\u003c\/li\u003e\n\u003cli\u003eTarget store growth 5–7% annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/plocalizing\u003e\u003c\/ptokmanni\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Store Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTokmanni deploys multiple store formats from ~300 m2 city shops to 8,000+ m2 department stores, matching local catchment needs to boost sales per sqm (2024 avg sales per sqm ~7,200 EUR).\u003c\/p\u003e\n\u003cp\u003eLayouts focus on space productivity and simple navigation, cutting average dwell time while raising basket size; renovations averaged 45 stores in 2024 to modernize experience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFormats: 300–8,000 m2\u003c\/li\u003e\n\u003cli\u003e2024 avg sales\/sqm: ~7,200 EUR\u003c\/li\u003e\n\u003cli\u003eRenovations in 2024: 45 stores\u003c\/li\u003e\n\u003cli\u003eGoal: higher basket, faster visit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTokmanni: Nordic reach, 78% store sales, €1.05bn, e‑commerce +28% y\/y\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTokmanni’s place strategy: 370+ Nordic stores (85% Finns within short drive), 78% of 2024 net sales (€1.05bn) from stores; Mäntsälä hub handles ~80% Finnish SKUs, cuts inbound cost ~12%, inventory turns 7.5 (2024); e‑commerce 6–7% (~€70–80m) growing +28% y\/y; international sales €210m (18%); formats 300–8,000 m2, avg sales\/sqm €7,200; target store growth 5–7%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e370+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore sales %\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e€1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e€70–80m (6–7%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales\u003c\/td\u003e\n\u003ctd\u003e€210m (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInv turns\u003c\/td\u003e\n\u003ctd\u003e7.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg sales\/sqm\u003c\/td\u003e\n\u003ctd\u003e€7,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eTokmanni Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Tokmanni Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, fully complete analysis covering Product, Price, Place, and Promotion, ready to use for strategy or presentation.\u003c\/p\u003e\n\u003cp\u003eThe file you see is the final, high-quality document included with your purchase—editable and downloadable immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749926875513,"sku":"tokmanni-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tokmanni-marketing-mix.png?v=1772220361","url":"https:\/\/growthsharematrix.com\/products\/tokmanni-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}