{"product_id":"tomtom-marketing-mix","title":"TomTom Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTomTom’s 4P’s reveal a product portfolio focused on navigation and telematics, pricing that balances B2B subscriptions with consumer devices, targeted channel partnerships for global distribution, and data-driven promotion that leverages partnerships and digital marketing—get the full, editable 4Ps Marketing Mix Analysis to see the specifics, benchmarks, and actionable recommendations tailored for strategy, reports, or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTomTom Orbis Maps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTomTom Orbis Maps shifts TomTom to a collaborative mapmaking ecosystem aligned with Overture Maps Foundation standards, combining lidar, HD, satellite and crowd data into one high-definition map; in 2025 TomTom reported platform revenues up 14% YoY, partly driven by Orbis licensing to automakers.\u003c\/p\u003e\n\u003cp\u003eOrbis creates a unified environment for human and machine navigation, supporting ADAS and automated driving with centimeter-level accuracy and sub-10ms update latency for live traffic layers used by 120+ OEMs and Tier-1 partners.\u003c\/p\u003e\n\u003cp\u003eThe product meets modern digital cockpit needs with high-fidelity visualization and semantic layers; TomTom says Orbis reduced map integration time by 40% for pilots, cutting OPEX for partners and boosting recurring map services ARR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-Time Traffic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTomTom uses anonymized data from 350 million connected devices to deliver hyper-accurate, minute-by-minute traffic maps and predictive models that cut average delay by ~18% for users.\u003c\/p\u003e\n\u003cp\u003eThe service adds real-time hazard warnings and route-optimization for fleets, lowering fuel use and CO2 by up to 12% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these capabilities tie into EV routing with precise range estimates and charging-stop recommendations, improving on-time arrivals for EVs by ~9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNavigation SDK and Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Navigation SDK lets enterprise developers build custom location apps using TomTom’s core logic, with modular routing, search, and map display components tailored for logistics, ride-hailing, and food delivery. In 2024 TomTom reported location-based services revenue of €258m, and the SDK’s enterprise pricing and APIs support SLA-backed uptime and regional map updates, letting businesses keep brand UI while using professional geospatial intelligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eADAS and Automated Driving\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpadas software supplies lane-level maps with gradient and curvature data that extend sensor range enabling adaptive cruise control automated lane changes oems using tomtom report up to fewer false maneuvers in pilot programs. as of adas map products are core achieving sae level functions improving euro ncap safety scores. revenue grew reflecting rising oem demand.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLane-level maps: gradient, curvature, lane geometry\u003c\/li\u003e\n\u003cli\u003eBenefit: reduces false maneuvers ~30% in pilots\u003c\/li\u003e\n\u003cli\u003eAutonomy targets: supports SAE L2+ to L4\u003c\/li\u003e\n\u003cli\u003eMarket signal: TomTom ADAS revenue +18% in 2024\u003c\/li\u003e\n\n\u003c\/padas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Cockpit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTomTom Digital Cockpit is an integrated infotainment platform merging navigation, vehicle controls, and third-party apps into one seamless UI, built on Android Automotive for easy updates and personalization.\u003c\/p\u003e\n\u003cp\u003eIt lets OEMs deliver a branded, future-proof interior via over-the-air (OTA) updates; TomTom reported 2024 map and services revenue growth of ~12%, driven partly by in-car platform adoption.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated nav + controls + apps\u003c\/li\u003e\n\u003cli\u003eAndroid Automotive—easy OTA updates\u003c\/li\u003e\n\u003cli\u003eBranded OEM interior, personalized UX\u003c\/li\u003e\n\u003cli\u003eSupports subscription \u0026amp; services revenue (TomTom services grew ~12% in 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTomTom Orbis: cm-accurate lane maps, +120 OEMs, cuts delays ≈18% \u0026amp; CO2 up to 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTomTom Orbis and ADAS\/Navigation SDKs deliver lane-level, cm-accurate maps with sub-10ms updates, serving 120+ OEMs; 2024 LBS revenue €258m, ADAS revenue +18% (2024), platform revenue +14% (2025); pilots show ~30% fewer false maneuvers, ~18% average delay reduction, EV on-time +9%, fuel\/CO2 cut up to 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM\/Tier partners\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLBS revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€258m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform rev growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+14% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFalse maneuvers reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAverage delay reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV on-time improvement\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel\/CO2 reduction\u003c\/td\u003e\n\u003ctd\u003eup to 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into TomTom’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TomTom’s 4P insights into a concise, presentation-ready snapshot that speeds leadership alignment and marketing decision-making by clearly summarizing Product, Price, Place, and Promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive OEM Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTomTom sells tech mainly via direct OEM deals with global automakers, embedding navigation and ADAS into new cars at the factory; OEM revenue grew to €210m in 2024, about 38% of TomTom’s €556m total revenue.\u003c\/p\u003e\n\u003cp\u003eThis placement makes TomTom the native navigation\/ADAS interface for millions—TomTom reported 11.5 million connected-car units under contract at end-2024.\u003c\/p\u003e\n\u003cp\u003eLong-term OEM contracts deliver a steady deployment pipeline across luxury and mass-market segments, with multi-year deals often tied to software subscription upsells and recurring licensing fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Platform Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy listing TomTom’s location APIs on Microsoft Azure and Amazon Web Services, TomTom taps into over 2.5 million active Azure and 1.6 million AWS enterprise customers (2024 estimates), letting developers embed maps and routing directly into cloud stacks. This reduces need for geospatial hardware, cutting integration time by ~40% in logistics pilots. It smooths adoption in logistics and urban planning, where cloud-native deployments now represent \u0026gt;60% of location-service rollouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Developer Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe TomTom Developer Portal is a centralized digital storefront where developers and startups access APIs, SDKs, and docs; as of 2025 it lists over 120 APIs and recorded 1.2M monthly API calls, supporting rapid scaling through fully self-service test-to-pay flows that reduced onboarding time to under 24 hours for many users. The portal democratises professional mapping—TomTom reported developer-driven revenue growth of 18% in 2024 as third parties built location services on its tech.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect Enterprise Sales at TomTom deploys a global, dedicated sales force targeting fleet management, government, and logistics clients, securing enterprise deals—TomTom reported B2B location-based revenue of €178m in H1 2025, driven partly by enterprise contracts.\u003c\/p\u003e\n\u003cp\u003eThe teams use consultative selling to build bespoke solutions—like route optimization for fleets of 1,000+ vehicles—delivering ROI via reduced fuel and ETA accuracy improvements up to 15%.\u003c\/p\u003e\n\u003cp\u003eThis high-touch channel locks multi-year, high-value contracts; TomTom signed several multi-year OEM and fleet deals in 2024–2025 totaling over €120m ARR-equivalent.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal dedicated sales force\u003c\/li\u003e\n\u003cli\u003eTargets fleets, government, logistics\u003c\/li\u003e\n\u003cli\u003eConsultative, bespoke route-optimization\u003c\/li\u003e\n\u003cli\u003eDrives €178m B2B revenue H1 2025\u003c\/li\u003e\n\u003cli\u003eMulti-year deals €120m+ ARR-equivalent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTomTom keeps consumer visibility via apps on Google Play and Apple App Store, showcasing navigation features while its revenue has shifted to B2B (TomTom reported €436m software \u0026amp; services revenue in 2024 H1).\u003c\/p\u003e\n\u003cp\u003eThese apps create a direct user feedback loop and telemetry inputs; TomTom stated in 2024 it collected millions of anonymized daily probes to refine maps and ADAS models.\u003c\/p\u003e\n\u003cp\u003ePlacement sustains brand awareness and supplies diverse data points used to improve TomTom's core mapping products and recurring-service offerings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence on both stores preserves consumer reach\u003c\/li\u003e\n\u003cli\u003eUser feedback + millions of daily probes feed map quality\u003c\/li\u003e\n\u003cli\u003eSupports B2B product improvement and brand metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTomTom: €556M 2024—OEM strength, cloud API scale, 120+ dev APIs, €178M B2B H1 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTomTom places via OEM deals (€210m 2024, 38% of €556m), cloud APIs on Azure\/AWS (2024 reach estimates: 2.5M Azure, 1.6M AWS customers; \u0026gt;60% cloud rollouts), developer portal (1.2M monthly API calls, 120+ APIs, 18% developer-driven revenue growth 2024), and direct enterprise sales (€178m B2B H1 2025; €120m+ ARR-equivalent multi-year deals).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM\u003c\/td\u003e\n\u003ctd\u003e€210m 2024 (38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud APIs\u003c\/td\u003e\n\u003ctd\u003e2.5M Azure \/1.6M AWS reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeveloper\u003c\/td\u003e\n\u003ctd\u003e1.2M API calls\/mo, 120+ APIs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e€178m B2B H1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTomTom 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full TomTom 4P's Marketing Mix analysis you'll receive instantly after purchase—no mockups or samples, fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749956530553,"sku":"tomtom-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/tomtom-marketing-mix.png?v=1772220902","url":"https:\/\/growthsharematrix.com\/products\/tomtom-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}