{"product_id":"transactioncapital-marketing-mix","title":"Transaction Capital Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Transaction Capital’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive market resilience and customer acquisition—insights ideal for investors and strategists.\u003c\/p\u003e\n\u003cp\u003eSave time with a ready-made, editable 4Ps Marketing Mix Analysis that breaks down market positioning, channel strategy, and communication effectiveness using real-world data.\u003c\/p\u003e\n\u003cp\u003ePurchase the full report for a presentation-ready, actionable framework you can reuse for benchmarking, client work, or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSA Taxi Finance and Refurbishment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSA Taxi Finance and Refurbishment provides specialized lending to South Africa’s minibus taxi sector, underwriting roughly R4.2bn in new loans in FY2024 and serving ~18,000 operator accounts as of Dec 2025, a segment underbanked by commercial banks.\u003c\/p\u003e\n\u003cp\u003eThe product bundles refurbished pre-owned taxis—~6,500 units refurbished in 2024—offering 20–40% lower entry cost vs new vehicles, improving affordability for entrepreneurs.\u003c\/p\u003e\n\u003cp\u003eVertical integration via in-house workshops and parts warehouses sustains a 92% post-refurb warranty retention rate and lowers fleet downtime by an estimated 15% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutun Digital Business Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransaction Capital transformed its debt collection arm into Nutun, a global digital business services unit offering credit management, customer experience management, and BPO to banks, retailers, and telcos; by 2025 Nutun reports serving clients across 15 countries and processing over R18 billion in accounts receivable annually. Nutun uses AI and advanced analytics to lift recovery rates by 8–12 percentage points on average, while capital-enabled services drove a 22% revenue CAGR from 2022–2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShort-term Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransaction Capital’s short-term insurance offers bespoke policies for the taxi and commercial vehicle sector, covering vehicle damage, passenger liability and credit life to protect operators’ cashflows after accidents; by 2025 the segment supported ~35,000 commercial clients and contributed roughly ZAR 420m in premium-related income. The firm uses telematics for usage-based pricing, cutting claims frequency up to 18% for safe drivers and lowering loss ratios while improving retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobility Platform Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptransaction capital mobility platform services bundle telematics tracking vehicle maintenance plans and roadside assistance to protect taxi assets cut downtime raising fleet utilization by roughly in pilot markets\u003e\n\u003cpby the platforms deliver real-time vehicle-health and driver-performance dashboards enabling operators to reduce maintenance spend lower accident-related costs per industry reports.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTelematics, maintenance, roadside\u003c\/li\u003e\u003cli\u003eFleet utilization +8–12% (pilots, 2024)\u003c\/li\u003e\u003cli\u003eMaintenance cost −15% (reported, 2025)\u003c\/li\u003e\u003cli\u003eReal-time dashboards for ops decisions\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/ptransaction\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital-Enabled Recoveries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCapital-Enabled Recoveries acquires non-performing loan portfolios from banks and lenders, with Transaction Capital (JSE: TLC) using proprietary collection tech to manage and recover them over time.\u003c\/p\u003e\n\u003cp\u003eIn 2025 this segment contributed roughly 18–22% of group revenue, helping lenders clean balance sheets while generating predictable cash flows and higher recovery margins versus originations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquires NPLs from banks and retailers\u003c\/li\u003e\n\u003cli\u003eProprietary collection tech drives recovery rates\u003c\/li\u003e\n\u003cli\u003eProvides balance-sheet relief to clients\u003c\/li\u003e\n\u003cli\u003e~18–22% of group revenue in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Capital: R4.2bn loans, 6.5k taxis, R18bn AR, R420m premiums, +8–12% fleet gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransaction Capital offers integrated finance, refurbished taxis, insurance, telematics and recoveries—SA Taxi underwrote ~R4.2bn new loans FY2024; ~6,500 taxis refurbished 2024; Nutun processed \u0026gt;R18bn AR pa by 2025; short-term insurance premiums ≈R420m 2025; mobility pilots raised fleet use +8–12% and cut maintenance −15% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSA Taxi finance\u003c\/td\u003e\n\u003ctd\u003eNew loans\u003c\/td\u003e\n\u003ctd\u003eR4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurbished taxis\u003c\/td\u003e\n\u003ctd\u003eUnits\u003c\/td\u003e\n\u003ctd\u003e6,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutun\u003c\/td\u003e\n\u003ctd\u003eAR processed pa\u003c\/td\u003e\n\u003ctd\u003eR18bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003ePremium income\u003c\/td\u003e\n\u003ctd\u003eR420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobility services\u003c\/td\u003e\n\u003ctd\u003eFleet utilization\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Transaction Capital’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Transaction Capital’s 4P marketing analysis into a concise, leadership-ready snapshot that eases decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTransaction Capital runs ~120 localized service centers and dealerships across South Africa, colocated near major taxi ranks and commuter hubs, handling vehicle sales, routine maintenance, and admin support; these centers serve ~35,000 taxi operators (2024 portfolio) and drove 42% of used-vehicle sales in its mobility segment in FY2024, boosting visibility and trust in informal and semi-formal transport markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal BPO Delivery Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Nutun, Transaction Capital has built BPO delivery centers in South Africa, Australia and other markets, supporting services across GMT to AEST time zones and regulatory regimes; these centers helped Nutun contribute about R400m revenue in FY2024 (≈US$21m) and lifted international revenue to ~28% of segment sales, reducing reliance on SA and enabling access to higher-margin markets where margins run 6–10 percentage points above domestic levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Transaction Capital had expanded its digital place with mobile apps letting clients manage accounts, pay, and claim insurance; app adoption rose to an estimated 48% of active customers, cutting branch visits by ~35%.\u003c\/p\u003e\n\u003cp\u003eThese platforms offer 24\/7 service, speeding transactions—average payment processing time fell from 48 to 12 hours—and WhatsApp integration drove a 22% uplift in South African customer engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Business Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdirect-to-business partnerships deliver predictable supply: by nutun secured contracts with three major south african banks and two telcos supplying in receivables annually cutting customer-acquisition costs versus retail channels.\u003e\n\u003cpnutun embeds its collections and analytics into partner it stacks acting as an outsourced department guaranteeing multi-year service revenues renewal options tied to portfolio performance.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eR1.2bn annual receivables supply\u003c\/li\u003e\n\u003cli\u003e3 banks, 2 telcos (2024)\u003c\/li\u003e\n\u003cli\u003e~60% lower marketing cost\u003c\/li\u003e\n\u003cli\u003eMulti-year service contracts\u003c\/li\u003e\n\n\u003c\/pnutun\u003e\u003c\/pdirect-to-business\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Salvage and Parts Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptransaction capital operates specialized salvage and parts outlets that sold r120m in reused taxi fy2024 targeting independent mechanics operators with cost savings versus new parts.\u003e\n\u003cpthese outlets are sited near major taxi routes and include certified depots enabling faster turnaround supporting a circular-economy path where of salvaged components re-entered into service.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eR120m reused parts revenue (FY2024)\u003c\/li\u003e\u003cli\u003e12 certified depots (2024)\u003c\/li\u003e\u003cli\u003e20–40% cost savings vs new parts\u003c\/li\u003e\u003cli\u003e~65% component reuse rate\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/ptransaction\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Capital: 120 service centers power 42% used-taxi sales, R1.2bn receivables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTransaction Capital combines 120 service centers, 12 salvage depots and digital apps to serve ~35,000 taxi operators, driving 42% of mobility used-vehicle sales (FY2024), R120m reused-parts revenue (FY2024), and Nutun revenues ~R400m with R1.2bn annual receivables supply (2024), app adoption ~48% and payment times cut from 48 to 12 hours.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTaxi operators served\u003c\/td\u003e\n\u003ctd\u003e~35,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobility used-vehicle sales share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReused parts revenue\u003c\/td\u003e\n\u003ctd\u003eR120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified depots\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutun revenue\u003c\/td\u003e\n\u003ctd\u003eR400m (~US$21m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReceivables supply\u003c\/td\u003e\n\u003ctd\u003eR1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp adoption\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment processing time\u003c\/td\u003e\n\u003ctd\u003e48→12 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eTransaction Capital 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Transaction Capital 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750790771065,"sku":"transactioncapital-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/transactioncapital-marketing-mix.png?v=1772226392","url":"https:\/\/growthsharematrix.com\/products\/transactioncapital-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}