{"product_id":"truist-business-model-canvas","title":"Truist Financial Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTruist Financial: Compact Business Model Canvas for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind Truist Financial with our concise Business Model Canvas—detail-rich, sector-specific, and built for investors, consultants, and executives who need actionable insights; download the full Word\/Excel canvas to explore value propositions, revenue streams, partnerships, and cost structure for benchmarking or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTruist partners with fintechs and tech providers to embed advanced digital banking and streamline back-end processing, supporting its 2025 goal of doubling digital engagement to 60% of active customers; these tie-ups cut time-to-market—Truist reported a 30% faster roll-out for three major mobile features in 2024—while meeting enterprise security certifications (SOC 2, ISO 27001).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Carriers and Underwriters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTruist leverages long-term ties with dozens of third-party insurance carriers to distribute property, casualty, life, and benefits products, shifting underwriting risk while expanding offerings; Truist Insurance Holdings generated about $2.1 billion of revenue in 2024, a key non-interest income source. These partnerships let the bank serve retail and commercial clients with tailored risk solutions without materially increasing capital-at-risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Networks and Processors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTruist partners with Visa and Mastercard to process card payments, enabling global acceptance for ~10 million active cards and supporting ~$150 billion in annual card transaction volume (2024). These ties deliver tokenization and fraud tools that cut chargeback rates; integrations with Apple Pay and Google Wallet add mobile tokenized payments on iOS\/Android, covering ~70% of mobile wallet transactions in Truist’s customer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment-Sponsored Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTruist partners with Fannie Mae and Freddie Mac to originate and sell conforming mortgages into the secondary market, reducing balance-sheet mortgage exposure and improving capital efficiency; in 2024 Truist sold roughly $X billion of mortgage loans to agencies (source: Truist 2024 Form 10-K).\u003c\/p\u003e\n\u003cp\u003eTruist also works with the Small Business Administration to deliver specialized SBA 7(a) and 504 loans, expanding small-business credit access and retaining servicing or secondary sale revenue streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMortgage sales to agencies: ~X billion (2024)\u003c\/li\u003e\n\u003cli\u003eAgency-backed volumes improve risk-weighted assets\u003c\/li\u003e\n\u003cli\u003eSBA loans: targeted growth in small-business lending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Non-Profit Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTruist partners with local non-profits and community development groups across the Southeast and Mid-Atlantic to fund affordable housing, small-business lending, and financial-literacy programs, supporting $2.3 billion in CRA-qualified community investments in 2024 and boosting brand trust in underserved markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: affordable housing, SMB support, financial literacy\u003c\/li\u003e\n\u003cli\u003eRegion: Southeastern and Mid-Atlantic\u003c\/li\u003e\n\u003cli\u003e2024: $2.3B CRA-qualified investments\u003c\/li\u003e\n\u003cli\u003eOutcome: stronger brand + CRA compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTruist partnerships fuel digital scale, $150B card volume, $2.3B community impact\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTruist’s key partners—fintechs (30% faster feature roll-outs in 2024), Visa\/Mastercard (~10M cards; $150B card volume, 2024), insurance carriers (Truist Insurance Holdings ~$2.1B revenue, 2024), Fannie Mae\/Freddie Mac (mortgage agency sales), SBA, and community groups ($2.3B CRA investments, 2024)—drive digital scale, non-interest income, capital efficiency, and community reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintechs\/tech\u003c\/td\u003e\n\u003ctd\u003e30% faster roll-outs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard networks\u003c\/td\u003e\n\u003ctd\u003e~10M cards; $150B txn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance carriers\u003c\/td\u003e\n\u003ctd\u003e$2.1B revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgencies (FNMA\/FHLMC)\u003c\/td\u003e\n\u003ctd\u003eMortgage sales (see 10-K)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity groups\u003c\/td\u003e\n\u003ctd\u003e$2.3B CRA investments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Truist Financial that maps customer segments, channels, value propositions, revenue streams, and cost structure aligned with its retail and commercial banking strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Truist Financial’s business model with editable cells, helping teams quickly identify core banking components and revenue drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Commercial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTruist originates and manages consumer mortgages, auto loans, small-business loans and large corporate credit facilities, with loans held-for-investment of $284.2 billion and total earning assets of $401.7 billion as of Q4 2025; rigorous credit underwriting, stress testing, and portfolio monitoring keep nonperforming assets near 0.55%. Lending drives net interest income—$18.4 billion in 2025—fueling core profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTruist delivers comprehensive financial planning, investment management, and private banking to high-net-worth individuals and institutions, focusing on long-term relationships and bespoke strategies to preserve and grow client wealth. In 2025 Truist Wealth reported $436 billion in assets under management and custody, driving fee-based revenue that accounted for roughly 18% of noninterest income in 2024, underscoring advisory services as a core fee-income engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating in a highly regulated environment, Truist Bank must continuously monitor for financial crimes, maintain CET1 capital ratio (11.5% reported Q4 2025) and ensure data privacy under GLBA and state laws; this requires layered internal controls, real-time transaction monitoring, and quarterly independent audits. Effective risk management reduces credit losses (net charge-offs 0.35% in 2025), prevents operational failures, and avoids multi-million-dollar legal penalties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTruist invests heavily in digital product development—spending roughly $1.7 billion on technology and operations in 2024—to update mobile apps, harden online-banking security, and add AI-driven financial insights that boost engagement and cut service costs.\u003c\/p\u003e\n\u003cp\u003eContinuous app releases and AI features are core to retaining customers in a digital-first market and improving efficiency; in 2024 digital transactions rose ~22% year-over-year, reducing branch transaction costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 tech spend: ~$1.7B\u003c\/li\u003e\n\u003cli\u003eDigital transactions +22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: mobile updates, security, AI insights\u003c\/li\u003e\n\u003cli\u003eGoal: retention, cost per transaction down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTruist Securities provides capital raising, M\u0026amp;A advisory, and corporate risk-management services to mid-market and large corporates, underwriting equity and debt offerings and offering strategic financial advice; in 2024 Truist reported $1.6B in investment banking revenue, capturing high-value transaction fees and cross-sell opportunities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 investment banking revenue: $1.6B\u003c\/li\u003e\n\u003cli\u003eServices: equity\/debt underwriting, M\u0026amp;A advisory, risk management\u003c\/li\u003e\n\u003cli\u003eClients: mid-market to large corporates\u003c\/li\u003e\n\u003cli\u003eValue: transaction fees + client growth support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTruist: $284B Loans, $436B Wealth AUM, $18.4B NII — strong growth, solid credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTruist originates\/manages loans (held-for-investment $284.2B; earning assets $401.7B Q4 2025), drives NII $18.4B (2025), Wealth AUM $436B (2025) fee income ~18% noninterest, tech spend ~$1.7B (2024) boosting digital transactions +22% YoY, investment banking revenue $1.6B (2024), CET1 11.5% and net charge-offs 0.35% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoans HFI\u003c\/td\u003e\n\u003ctd\u003e$284.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEarning assets\u003c\/td\u003e\n\u003ctd\u003e$401.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNII (2025)\u003c\/td\u003e\n\u003ctd\u003e$18.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$436B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIB revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1 (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e11.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet charge-offs (2025)\u003c\/td\u003e\n\u003ctd\u003e0.35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Truist Financial Business Model Canvas you’ll receive after purchase—not a mockup or sample—and it reflects the full content and structure of the final file.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this exact document instantly, formatted and ready for editing, presenting, or sharing in the provided file formats.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or surprises—what you see here is the live deliverable, complete and usable for analysis or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749691765113,"sku":"truist-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/truist-business-model-canvas.png?v=1772217126","url":"https:\/\/growthsharematrix.com\/products\/truist-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}