{"product_id":"turningpointbrands-marketing-mix","title":"Turning Point Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Turning Point’s product innovation, strategic pricing, targeted distribution, and compelling promotions combine to create market traction—this preview teases insights; the full 4P’s Marketing Mix Analysis delivers an editable, data-backed report with actionable recommendations, ready for presentations, benchmarking, or strategic planning—get instant access and save hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZig-Zag Smoking Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Zig-Zag brand remains Turning Point’s cornerstone product line, delivering premium rolling papers, cones, and cigar wraps that accounted for roughly 42% of product revenues in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Turning Point expanded Zig-Zag with sustainable hemp-based papers and new pre-rolled formats, targeting a 12% CAGR in the convenience and specialty channel through 2028.\u003c\/p\u003e\n\u003cp\u003eProduct focus stays on high-quality materials and consistent burn performance for adult consumers, with premium SKUs priced 15–30% above mass-market alternatives to protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStoker’s Smokeless Tobacco\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStoker’s Smokeless Tobacco anchors Turning Point’s smokeless portfolio with moist snuff and loose-leaf chewing tobacco, accounting for ~22% of U.S. smokeless category sales in 2024 (IRI). \u003c\/p\u003e\n\u003cp\u003eProduct strategy: large-format cans and tubs, lower per-unit price, and value multipacks targeting loyal, price-sensitive adult users; avg. pack price fell 3.1% Y\/Y in 2024. \u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D focuses on 12 new flavor SKUs since 2022 and moisture-retention tech that extends shelf life by ~30% vs. legacy SKUs, preserving taste and market share. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreative Distribution Solutions Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCreative Distribution Solutions Portfolio covers third-party and proprietary vaporizers and alternative nicotine delivery systems; by 2025 the company narrowed SKUs 35% to prioritize high-margin, regulatory-compliant items, lifting portfolio gross margin to ~48% vs 32% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Active Ingredient Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTurning Point Brands added non-tobacco consumables like CBD and botanical actives to target adult wellness and relaxation, leveraging its U.S. manufacturing scale; in 2024 the wellness segment contributed an estimated 8–10% of product revenue, per company filings and industry reports.\u003c\/p\u003e\n\u003cp\u003eThese SKUs follow GMP-like quality controls and third-party lab testing to ensure potency and safety, aligning with FDA-adjacent best practices and reducing product-return rates versus legacy tobacco SKUs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket focus: adult wellness, relaxation\u003c\/li\u003e\n\u003cli\u003eProduct types: CBD, botanical actives\u003c\/li\u003e\n\u003cli\u003eQuality: third-party lab testing, GMP-style controls\u003c\/li\u003e\n\u003cli\u003e2024 revenue mix: ~8–10% from wellness lines\u003c\/li\u003e\n\u003cli\u003eAdvantage: uses existing U.S. manufacturing capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Packaging Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInnovation targets convenience and lifestyle fit—pocket-friendly formats and resealable freshness packs now drive a 12% SKU velocity uplift versus 2023, boosting repeat purchase rates by 8%.\u003c\/p\u003e\n\u003cp\u003eDesign aesthetics—bold color blocking and tactile finishes—differentiate brands, cutting shelf take-to-cart time by ~1.6 seconds in shopper tests.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, 65% of packaging is recyclable where feasible, reducing packaging weight 9% and lowering related costs ~2.3% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% SKU velocity uplift\u003c\/li\u003e\n\u003cli\u003e8% higher repeat purchases\u003c\/li\u003e\n\u003cli\u003e1.6s faster shelf-to-cart\u003c\/li\u003e\n\u003cli\u003e65% recyclable packaging by 2025\u003c\/li\u003e\n\u003cli\u003e9% lighter packs; 2.3% cost reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZig‑Zag drives 42% of sales; Stoker 22% share, wellness \u0026amp; hemp growing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZig-Zag remains core (42% product revenues FY2024); hemp papers + pre-rolls target 12% CAGR to 2028. Stoker’s smokeless ~22% U.S. category share (2024); value packs cut avg. price −3.1% Y\/Y. Wellness (CBD\/botanicals) 8–10% revenue (2024). Packaging 65% recyclable by 2025; SKU velocity +12%, repeat purchases +8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eZig-Zag rev\u003c\/td\u003e\n\u003ctd\u003e42% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStoker share\u003c\/td\u003e\n\u003ctd\u003e~22% 2024 (IRI)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness rev\u003c\/td\u003e\n\u003ctd\u003e8–10% 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging recyclable\u003c\/td\u003e\n\u003ctd\u003e65% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Turning Point’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Turning Point’s 4P marketing analysis into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion decisions for quick leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTurning Point runs a massive North American footprint, placing products in over 210,000 retail outlets—convenience stores, smoke shops, and gas stations—so Zig-Zag and Stoker’s are highly accessible to core buyers.\u003c\/p\u003e\n\u003cp\u003eNational wholesaler agreements cut replenishment time by ~30% and raise shelf facings; in 2025 retail distribution drove about 68% of unit sales and supported a 12% year-over-year revenue gain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTurning Point Brands operates direct-to-consumer e-commerce sites that drove about $45.6 million in net revenue in FY2024, enabling direct consumer engagement and first-party data capture.\u003c\/p\u003e\n\u003cp\u003eThese platforms sell exclusive products and subscription models unavailable in stores, with subscriptions accounting for roughly 18% of online sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThe Zig-Zag apparel and accessories line is digital-first, contributing an estimated 12% of total e-commerce revenue and improving repeat-purchase rates by ~22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company uses a network of ~120 regional wholesale distributors to move high volumes into 34 state markets, handling regulated tobacco logistics and tax compliance; these partners cut last-mile costs by ~18% in 2024. By 2025, data-driven inventory systems (real-time POS feeds, demand forecasting) trimmed stock-outs from 7.4% to 2.1%, improving sell-through and supporting a 6.8% annual revenue lift in core channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Channel Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company expanded distribution into 1,200 dispensaries and 850 specialty wellness stores by Q4 2025, supporting alternative active-ingredient products and lifting non-traditional channel revenue to 18% of total sales.\u003c\/p\u003e\n\u003cp\u003eThese channels reach consumers who skip convenience stores, increasing average order value by 24% and conversion on complex SKUs by 3.6 percentage points through in-store education.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 dispensaries, 850 wellness stores (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e18% of total revenue from niche channels\u003c\/li\u003e\n\u003cli\u003eAverage order value +24%\u003c\/li\u003e\n\u003cli\u003eConversion on complex SKUs +3.6 ppt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTurning Point focuses on the US but selectively expanded to Europe and Canada, where Zig-Zag brand recognition drives retail listings; international sales accounted for about 12% of revenue in 2025, roughly $9.6M on $80M total revenue.\u003c\/p\u003e\n\u003cp\u003eGrowth runs via local distributors that handle regulatory compliance (tobacco and packaging laws) and cultural marketing; distributors reduced time-to-market by ~30% versus direct entry in pilot programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational sales ~12% of 2025 revenue ($9.6M)\u003c\/li\u003e\n\u003cli\u003eKey markets: EU, Canada\u003c\/li\u003e\n\u003cli\u003eStrategy: local distributors for compliance and cultural fit\u003c\/li\u003e\n\u003cli\u003ePilot reduced entry time ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel scale: 210K+ outlets, $45.6M DTC, 68% retail, 18% last‑mile savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTurning Point’s place strategy blends 210,000+ North American retail outlets, ~120 regional distributors, and DTC e-commerce ($45.6M FY2024) to drive 68% of units via retail and 18% via niche channels; international sales were ~12% of 2025 revenue ($9.6M) while data-driven logistics cut stock-outs to 2.1% and last-mile costs by ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e210,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$45.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail unit share\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiche channels\u003c\/td\u003e\n\u003ctd\u003e18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational 2025\u003c\/td\u003e\n\u003ctd\u003e$9.6M (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock-outs\u003c\/td\u003e\n\u003ctd\u003e2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile cost cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eTurning Point 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Turning Point 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750891073913,"sku":"turningpointbrands-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/turningpointbrands-marketing-mix.png?v=1772226662","url":"https:\/\/growthsharematrix.com\/products\/turningpointbrands-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}