{"product_id":"uber-marketing-mix","title":"Uber Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Uber’s product offerings, dynamic pricing, multi-channel distribution, and targeted promotions combine to dominate urban mobility—download the full 4P’s Marketing Mix Analysis for a ready-made, editable report with real-world data, strategic insights, and presentation-ready slides to save hours of research and apply the learnings immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-modal Mobility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUber's multi-modal mobility portfolio—UberX, Uber Black, Uber Green—covers budget, premium, and low-emission riders, supporting price and sustainability choice; in 2025 Uber reported over 60% of global rides offered an EV option and a 15% increase in premium ride revenue year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Delivery and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Unified Delivery and Logistics product turns Uber Eats into a delivery-as-a-service hub for meals, groceries, alcohol and pharmacy items, using Uber’s 2024 global courier fleet (≈6 million active drivers across mobility and delivery) to raise asset utilization and cut per-trip cost; multi-store ordering and scheduled deliveries launched in 2023 improved average order value by ~18% and reduced merchant integration time by ~25%, creating a one-stop delivery experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber One Membership Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUber One bundles mobility and delivery benefits into a single monthly or annual fee, offering zero delivery fees and ride discounts to drive cross-platform use; as of 2025 Uber reported over 7 million subscribers contributing to higher engagement across Eats and Rides.\u003c\/p\u003e\n\u003cp\u003eThe membership increases retention—members place roughly 30–40% more orders and rides annually—and boosts average revenue per user, with subscription revenue providing a steadier recurring stream versus transaction fees.\u003c\/p\u003e\n\u003cp\u003eThis model raises lifetime value for frequent users: Uber disclosed in 2024 that subscribers generated 2.5x the annual GMV (gross merchandise volume) of non-subscribers, improving predictability for planning and marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber Freight and Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUber Freight is a B2B digital marketplace linking shippers and carriers, using AI-driven route planning to cut empty miles and boost utilization.\u003c\/p\u003e\n\u003cp\u003eIt offers real-time pricing and automated load matching for transparency and efficiency across the supply chain.\u003c\/p\u003e\n\u003cp\u003eBy 2025 it added logistics management tools for enterprise clients, handling multimodal shipments and embedded visibility, helping Uber capture a larger share of global freight spend.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI reduces empty miles; exact reductions vary by route\u003c\/li\u003e\n\u003cli\u003eReal-time pricing improves bid-to-book speed\u003c\/li\u003e\n\u003cli\u003e2025: deeper TMS\/WMS integrations for enterprises\u003c\/li\u003e\n\u003cli\u003ePositions Uber as major global freight tech player\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber Media and Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUber Media and Advertising uses first-party Uber and Uber Eats data to target ads by destination and shopping habits, creating a retail media network that drove $1.2B in ad revenue in 2024 and grew ~35% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAd placements include in-app slots and rooftop vehicle panels, yielding higher margins than trip fares and diversifying Uber’s revenue beyond core transactions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ad revenue: $1.2B\u003c\/li\u003e\n\u003cli\u003eYoY growth: ~35%\u003c\/li\u003e\n\u003cli\u003eFormats: in-app, vehicle-top ads\u003c\/li\u003e\n\u003cli\u003eData: first-party location and purchase signals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber diversifies: EV rides 60%, 7M subs, $1.2B ads, ~6M drivers, Freight growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUber’s product suite spans mobility (UberX\/Black\/Green), delivery (Eats\/logistics), subscriptions (Uber One) and B2B freight\/media, driving diversification: 2025 highlights—60% rides with EV option, 7M Uber One subs, 2.5x GMV for subs, ≈6M active drivers (2024), $1.2B ad revenue (2024, +35% YoY), expanded Freight TMS integrations (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV ride option\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUber One subs\u003c\/td\u003e\n\u003ctd\u003e7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive drivers\u003c\/td\u003e\n\u003ctd\u003e≈6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue 2024\u003c\/td\u003e\n\u003ctd\u003e$1.2B (+35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Uber’s Product, Price, Place, and Promotion strategies—grounded in real operating practices and competitive context—for managers, consultants, and marketers needing a ready-to-use, professionally structured marketing positioning analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Uber's 4P marketing insights—Product, Price, Place, Promotion—into a concise, leadership-ready snapshot that clarifies strategic trade-offs and customer pain points for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mobile Application Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel for Uber is its mobile app on iOS and Android, serving as a single digital storefront for rides, Eats, and Freight; as of Q4 2025 Uber reported 150 million monthly active platform consumers globally.\u003c\/p\u003e\n\u003cp\u003eThe app offers immediate, location-based access in over 70 countries and 10,000+ cities, routing riders and deliveries using real-time geolocation and surge pricing signals.\u003c\/p\u003e\n\u003cp\u003eUber issues continuous UI\/UX updates; by 2025 it supported 50+ local payment methods and 40+ languages to optimize conversion and reduce churn in regional markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Airport and Transit Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUber holds designated pickup zones and digital kiosks at 300+ major international airports as of 2025, capturing an estimated 22% of U.S. airport ground-transport trips and generating roughly $4.2B annual fare revenue from airport pickups worldwide.\u003c\/p\u003e\n\u003cp\u003eThese hubs serve high-traffic leisure and business travelers where reliability matters; average wait time at partnered airports is under 8 minutes, improving conversion and repeat use.\u003c\/p\u003e\n\u003cp\u003eCoordination with transit authorities in 120 cities makes Uber a first-and-last-mile partner, tying into multimodal journey planners and boosting platform trips per user by ~15% in integrated markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise and Web Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbeyond the mobile app uber provides web-based interfaces and portals for corporate clients admins supporting employee travel guest rides large-scale delivery logistics from desktop dashboards. in business served over organizations offering expense integration monthly reporting enterprise bookings grew yoy. these platforms target professional users needing detailed analytics centralized billing admin controls not suited to mobile-only workflows.\u003e\n\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Third-Party Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUber extends distribution via APIs embedded in Google Maps, Expedia, Booking.com and select hotel apps, letting users request rides inside those platforms; integrations helped generate an estimated 12–15% of trips in major markets by 2024.\u003c\/p\u003e\n\u003cp\u003eEmbedding reduces friction—users book rides during navigation or travel planning—supporting user acquisition at lower CPA and increasing trip frequency among new customers.\u003c\/p\u003e\n\u003cp\u003eul class='lst_crct'\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eAPI reach: 4+ major partners (Maps, Expedia, Booking.com, Amadeus)\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eEstimated 12–15% of trips from integrations (2024)\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eLowered onboarding friction = higher conversion\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Localization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUber tailors place by region, partnering with local taxi fleets and adding rickshaws, motorbikes, or tuk-tuks where needed to meet infrastructure and legal rules; in India and Southeast Asia rides on two-wheelers grew 28% YoY to 2024 in key cities.\u003c\/p\u003e\n\u003cp\u003eThis localized model cut regulatory fines by up to 40% in pilot cities and helped Uber claim ~22% market share versus incumbents in select LATAM and APAC metros in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: local taxis to meet licensing\u003c\/li\u003e\n\u003cli\u003eVehicles: rickshaws\/motorbikes for congestion\u003c\/li\u003e\n\u003cli\u003eImpact: 28% two-wheeler growth (2024)\u003c\/li\u003e\n\u003cli\u003eRegulatory: fines down ~40% in pilots\u003c\/li\u003e\n\u003cli\u003eShare: ~22% in select LATAM\/APAC metros (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUber: 150M MAUs, $4.2B airport revenue, 600k business clients, 28% two‑wheeler growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUber distributes via its mobile app (iOS\/Android) reaching 150M MAUs (Q4 2025), 10,000+ cities in 70+ countries, plus APIs in Google Maps\/Expedia driving ~12–15% of trips; airport kiosks (300+ locations) generate ~$4.2B annual airport fare revenue and 22% US airport market share, while Uber for Business served 600k orgs (2024) and two-wheeler services grew 28% YoY in APAC\/India (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCities\/Countries\u003c\/td\u003e\n\u003ctd\u003e10,000+\/70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI trip share (2024)\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport kiosks (2025)\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport fare revenue\u003c\/td\u003e\n\u003ctd\u003e$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUber for Business (2024)\u003c\/td\u003e\n\u003ctd\u003e600k orgs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTwo-wheeler growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eUber 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Uber 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights and editable visuals. You're viewing the exact finished file included with your order, ready for immediate download and use. Buy with confidence—this is the final, complete document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750881079673,"sku":"uber-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/uber-marketing-mix.png?v=1772226634","url":"https:\/\/growthsharematrix.com\/products\/uber-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}