{"product_id":"udr-marketing-mix","title":"UDR Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how UDR’s product mix, pricing architecture, distribution channels, and promotion tactics align to drive occupancy and investor value—this concise preview hints at strategic insights; purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data-driven recommendations you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Multifamily Apartment Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUDR offers luxury multifamily units with modern finishes and premium appliances—42% of its 2025 same-store portfolio rents above market median, targeting affluent renters in urban submarkets.\u003c\/p\u003e\n\u003cp\u003eLayouts focus on aesthetics and function, driving a 4.6\/5 average resident satisfaction score and 6.2% higher retention versus class-A peers in 2025.\u003c\/p\u003e\n\u003cp\u003eMaintaining high-quality upgrades helped UDR achieve a 2025 NOI margin of ~59% on luxury assets, keeping the portfolio competitive in the luxury rental segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Technology Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUDR integrates proprietary smart-home tech—keyless entry, smart thermostats, and integrated lighting—into units, enabling a premium rent premium of about 3–5% and boosting renewal rates; UDR reported offering smart features in roughly 12% of its portfolio as of 2025. This convenience and security reduce service calls and energy use, with smart thermostats cutting HVAC costs ~10% on average. The tech positions UDR as a differentiator in the multifamily market, improving NOI and resident satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Community Amenities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUDR offers extensive community amenities—fitness centers, rooftop lounges, and resort-style pools—used by ~68% of residents monthly, boosting retention by ~4.2% and supporting 2024 NOI growth in top markets like Austin and Phoenix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Living Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUDR (UDR, Inc.) cuts operating costs by installing energy-efficient HVAC and LED systems, targeting 20–30% lower common-area utility use; 2024 sustainability investments totaled about $85M across the portfolio.\u003c\/p\u003e\n\u003cp\u003eThese green features lower resident bills and attract eco-conscious renters—survey data shows 47% of renters prefer green amenities—supporting higher retention and rent premiums in select markets.\u003c\/p\u003e\n\u003cp\u003eSustainability also raises asset resilience: UDR pursues LEED and ENERGY STAR certifications to mitigate climate risk and preserve long-term property value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sustainability capex ~$85M\u003c\/li\u003e\n\u003cli\u003e20–30% common-area utility savings\u003c\/li\u003e\n\u003cli\u003e47% renters prefer green amenities\u003c\/li\u003e\n\u003cli\u003eLEED\/ENERGY STAR for resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Lease Terms and Resident Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUDR’s product includes 24-hour maintenance, package lockers, and flexible lease terms, which combine with its operating platform to deliver high-touch service and boost retention; UDR reported a 58.8% same-store resident renewal rate in 2024, supporting revenue stability.\u003c\/p\u003e\n\u003cp\u003eThese value-added services help sustain UDR’s 95.3% average occupancy in 2024 and preserve brand reputation amid competitive suburban and urban markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24-hour maintenance\u003c\/li\u003e\n\u003cli\u003epackage lockers\u003c\/li\u003e\n\u003cli\u003eflexible leases\u003c\/li\u003e\n\u003cli\u003e58.8% renewal rate (2024)\u003c\/li\u003e\n\u003cli\u003e95.3% avg occupancy (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUDR: Luxury smart rentals—95% occupancy, ~59% NOI, $85M sustainability capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUDR’s product: luxury, tech-enabled units and resort amenities driving high satisfaction (4.6\/5), 95.3% occupancy (2024), 58.8% renewals (2024), and ~59% NOI margin on luxury assets (2025); sustainability capex ~$85M (2024) cuts common-area utilities 20–30% and supports 3–5% smart-home rent premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e95.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewal rate (2024)\u003c\/td\u003e\n\u003ctd\u003e58.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoI margin (luxury, 2025)\u003c\/td\u003e\n\u003ctd\u003e~59%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability capex (2024)\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-home portfolio (2025)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into UDR’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes UDR’s 4P marketing mix into a concise, presentation-ready snapshot that speeds stakeholder buy-in and streamlines strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic High-Barrier Coastal Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUDR concentrates in high-barrier coastal markets—San Francisco, New York, Boston—where new housing permits fell 12–25% vs 2019 and median rents run 20–40% above national averages; these metros house large pools of high-income professionals (e.g., SF metro median household income $132,000, NYC $76,000, Boston $83,000 in 2024). This mix yields steady NOI, 2024 occupancy ~95%, and strong long-term capital appreciation potential tied to constrained supply and premium rent growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Sunbelt Expansion Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUDR has pushed into Sunbelt expansion zones—Austin, Dallas, Tampa—to capture post-2010 migration and 2024–25 job growth: Austin metro jobs up ~3.2% CAGR 2019–24, Dallas-Fort Worth ~2.4%, Tampa ~2.8%, while office costs run 15–30% below NYC\/SF; this lowers operating expenses and boosts rent-growth upside. Diversification across these metros reduces coastal concentration risk and increases exposure to younger, in-migration renters—roughly 60% of renters in these MSAs are under 35.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Infill and Suburban Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUDR mixes urban infill and top-tier suburban assets to reach renters seeking city access or space; as of Q4 2025 UDR reported 64% of NOI from coastal urban markets and 36% from suburban nodes, balancing demand.\u003c\/p\u003e\n\u003cp\u003eUrban sites target tenants valuing proximity to jobs and nightlife—average rent premiums of 18% vs suburbs in 2024—while suburban units offer larger floorplans and lower turnover, with 2025 churn ~2.1% lower.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Leasing Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpudr digital storefront is a primary channel letting prospects browse tour and sign leases fully online reducing lease conversion time by boosting digital-paid lead-to-tour rates to in\u003e\n\u003cpudr uses advanced web platforms and mobile apps to streamline search-to-move-in workflows cutting average days-to-lease days lowering leasing costs per lease vs. by\u003e\n\u003cpthis digital accessibility reaches consumers who rate speed and convenience as top priorities of renters used virtual tours in occupancy resilience urban markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary channel: full online leasing\u003c\/li\u003e\n\u003cli\u003e25% faster conversion; 18% paid lead-to-tour (2024)\u003c\/li\u003e\n\u003cli\u003e21 days avg days-to-lease; −12% leasing cost vs 2019\u003c\/li\u003e\n\u003cli\u003e68% renters used virtual tours (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pudr\u003e\u003c\/pudr\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical On-Site Management Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdespite the digital shift udr physical leasing offices and on-site teams remain crucial for localized operations handling maintenance requests that lifted same-store noi by in lowered turnover costs enabling faster unit turns.\u003e\n\u003cpthese touchpoints provide immediate resident support and build personal relationships reflected in udr satisfaction scores rising to reducing churn versus peers.\u003e\n\u003cpa local presence ensures maintenance and community management are handled efficiently with on-site teams resolving of issues within hours in improving retention protecting rental income.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site teams cut unit turnover costs; UDR reported 2.1% same-store NOI lift (2024)\u003c\/li\u003e\n\u003cli\u003eResident satisfaction 4.3\/5 (UDR, 2024)\u003c\/li\u003e\n\u003cli\u003e~68% maintenance issues resolved within 24 hours (UDR, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\u003c\/pthese\u003e\u003c\/pdespite\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUDR: Premium Coastal \u0026amp; Sunbelt Growth—~95% Occupancy, 64% Coastal NOI, Faster Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUDR focuses on high-barrier coastal metros and fast-growth Sunbelt markets, yielding ~95% occupancy (2024), 64% NOI from coastal urban markets (Q4 2025), and diversification-driven rent upside (coastal rents 20–40% above national). Digital leasing cut days-to-lease to ~21 and boosted paid lead-to-tour to 18% (2024); on-site teams raised resident satisfaction to 4.3\/5 and resolved ~68% maintenance requests within 24 hours (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoI coastal share (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDays-to-lease (2024)\u003c\/td\u003e\n\u003ctd\u003e~21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid lead-to-tour (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResident sat (2024)\u003c\/td\u003e\n\u003ctd\u003e4.3\/5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance ≤24h (2024)\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eUDR 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual UDR 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. You're viewing the exact, fully complete analysis ready to use for product, price, place, and promotion strategy. The file is editable and identical to what downloads after checkout. Buy with confidence—the document here is the final version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750231028089,"sku":"udr-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/udr-marketing-mix.png?v=1772223339","url":"https:\/\/growthsharematrix.com\/products\/udr-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}