{"product_id":"umicore-marketing-mix","title":"Umicore Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Umicore’s product innovation, strategic pricing, global distribution, and targeted promotions create competitive advantage—this concise preview highlights key drivers of their market success and strategic gaps to watch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Rechargeable Battery Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUmicore produces cathode active materials (CAM) and precursors (pCAM) for lithium-ion EV batteries, supplying automakers with NMC chemistries focused on energy density and thermal stability; in 2024 Umicore reported battery materials revenue of €1.2bn, up 18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Catalysts and Emission Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUmicore supplies catalytic converters using precious metals (platinum, palladium, rhodium) to convert CO, NOx and hydrocarbons; in 2024 Umicore reported 1.9 billion euro revenues in Recycling \u0026amp; Catalysts segments, with emission-control materials driving growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecious Metals Refining and Recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUmicore runs one of the world’s most advanced precious metals recycling hubs, recovering over 20 metals from industrial residues, electronic scrap, and spent automotive catalysts, processing ~60,000 tonnes\/year as of 2024.\u003c\/p\u003e\n\u003cp\u003eIts refining closes the loop, supplying sustainably sourced Pd, Pt, Rh and Au to Umicore’s catalyst and specialty materials units, cutting primary mining dependence and saving ~1.2 Mt CO2e annually versus virgin production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Materials and Performance Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUmicore’s Specialty Materials and Performance Chemicals offers metal-based products for optics, electronics, and jewelry, generating about 12% of group revenue—approximately EUR 680m in 2024—driven by high-purity chemicals for semiconductor and optical coatings.\u003c\/p\u003e\n\u003cp\u003eThese engineered materials meet tight specs for niche and high-tech markets, with R\u0026amp;D spend ~5% of segment sales and \u0026gt;95% on-time yield for critical customers in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue share ~12% (EUR 680m, 2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D ≈5% of segment sales\u003c\/li\u003e\n\u003cli\u003eOn-time yield \u0026gt;95% for critical products\u003c\/li\u003e\n\u003cli\u003eKey markets: semiconductors, optics, jewelry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Cobalt and Nickel Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUmicore markets sustainable cobalt and nickel by linking materials to strict traceability and human-rights audits, leveraging its 2024 Responsible Sourcing Framework that covers 100% of upstream cobalt suppliers and 92% of nickel spend.\u003c\/p\u003e\n\u003cp\u003eThe value proposition targets ESG-focused corporates: lower reputational risk, compliance with EU Conflict Minerals Regulation (effective 2021) and access to premium supply contracts—Umicore reported a 12% revenue premium on certified battery materials in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e100% cobalt supplier coverage (2024)\u003c\/li\u003e\n\u003cli\u003e92% nickel spend traced\u003c\/li\u003e\n\u003cli\u003e12% revenue premium on certified materials (2024)\u003c\/li\u003e\n\u003cli\u003eAligns with EU Conflict Minerals rules\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUmicore: €3.78bn portfolio, 60k t recycling, full Co traceability, +12% certified premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUmicore’s product mix spans battery CAM\/pCAM (EUR 1.2bn, 2024), catalysts (part of EUR 1.9bn Recycling \u0026amp; Catalysts, 2024), precious‑metal recycling (~60,000 t\/yr, 2024) and Specialty Materials (EUR 680m, 12% group, 2024); R\u0026amp;D ~5% segment sales; traceability: 100% cobalt, 92% nickel; certified battery materials +12% revenue premium (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery CAM\/pCAM\u003c\/td\u003e\n\u003ctd\u003eEUR 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatalysts \u0026amp; Recycling\u003c\/td\u003e\n\u003ctd\u003eEUR 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycling volume\u003c\/td\u003e\n\u003ctd\u003e~60,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty Materials\u003c\/td\u003e\n\u003ctd\u003eEUR 680m (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e~5% seg. sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability\u003c\/td\u003e\n\u003ctd\u003eCo 100%, Ni 92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified premium\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Umicore’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the firm’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Umicore's 4P marketing insights into a concise, leadership-friendly one-pager that’s ideal for quick alignment, presentations, or adapting to your own strategy—easily customizable for comparison, workshops, or as a launchpad for deeper analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and R\u0026amp;D Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUmicore operates 30+ production sites and 11 R\u0026amp;D centers across Europe, Asia and the Americas, enabling local supply to major automotive and tech hubs and cutting logistics and lead times by an estimated 15–25% versus centralized models.\u003c\/p\u003e\n\u003cp\u003eIts China and South Korea footprint underpins battery materials growth: 2024 sales of rechargeable battery materials rose 28% y\/y to €1.32bn, with Asia accounting for ~45% of volumes, reducing exposure to tariff and transport risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Business-to-Business Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUmicore sells mainly via direct B2B channels to large OEMs and chemical firms, with \u0026gt;60% of specialty materials revenue in 2024 from long-term contracts and integrated supply chains; many deals include joint development agreements and co-engineering, reducing time-to-market by ~20% and cutting logistics costs 8–12%. Close engineer-to-procurement collaboration ensures specs for catalysts, battery materials, and recycling streams are met for customers like automotive and refining groups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUmicore forms joint ventures like IONWAY with Volkswagen to build dedicated supply chains and regional production hubs that guarantee volume for large EV customers; IONWAY targets \u0026gt;30 GWh\/year capacity by 2026 to serve VW’s European battery needs. These localized hubs secure shelf-to-cell logistics, reducing lead times and locking in market share as Europe’s EV battery demand rises ~25% CAGR to ~800 GWh by 2030. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClosed-Loop Recycling Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUmicore’s closed-loop recycling uses a global reverse-logistics network to collect e-waste and automotive scrap, funneling \u0026gt;150,000 tonnes\/year to its Hoboken refinery (2024 throughput). Partners include local collection agencies, OEMs, and dismantlers to secure consistent feedstock and reduce raw-material spend.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: Hoboken intake meets ~60% of refinery feedstock needs, cutting raw-material procurement costs and improving margins; network scale supports steady precious-metal recovery rates (~85% overall).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150,000 tonnes\/year intake (2024)\u003c\/li\u003e\n\u003cli\u003e~60% of Hoboken feedstock from network\u003c\/li\u003e\n\u003cli\u003e~85% precious-metal recovery rate\u003c\/li\u003e\n\u003cli\u003ePartners: collection agencies, OEMs, dismantlers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and Supply Chain Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpumicore uses digital platforms to manage inventory and give customers real-time shipment sustainability metrics supporting revenue segments reducing lead times by in\u003e\n\u003cpthese digital places enable seamless ordering and cross-border tracking of high-value battery catalyst materials with customs-compliant workflows on-time delivery for strategic accounts.\u003e\n\u003cpenhanced traceability tools let clients verify ethical sourcing via blockchain-backed certificates covering\u003e90% of cobalt and refining feedstock by end-2025.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time dashboards: inventory \u0026amp; shipment\u003c\/li\u003e\n\u003cli\u003e15% faster lead times (2023)\u003c\/li\u003e\n\u003cli\u003e98% on-time delivery for strategic accounts\u003c\/li\u003e\n\u003cli\u003eBlockchain traceability for \u0026gt;90% cobalt by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/penhanced\u003e\u003c\/pthese\u003e\u003c\/pumicore\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUmicore: 30+ sites, 150k t recycling, 98% OT delivery—powering 45% of Asia batteries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUmicore’s regional footprint (30+ sites, 11 R\u0026amp;D centers) and JVs (e.g., IONWAY) shorten lead times 15–25%, support 45% Asia battery volume, and recycled 150,000 t feedstock (2024) supplying ~60% Hoboken intake; \u0026gt;60% specialty revenue from long-term contracts, 98% on-time delivery for strategic accounts, blockchain traceability \u0026gt;90% cobalt by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/target)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction sites \/ R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e30+ \/ 11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery materials sales\u003c\/td\u003e\n\u003ctd\u003e€1.32bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycling intake\u003c\/td\u003e\n\u003ctd\u003e150,000 t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoboken feedstock from network\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrecious-metal recovery\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery (strategic)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraceability target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90% cobalt by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eUmicore 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Umicore 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the analysis included in your order; it’s not a sample or demo but the final, high-quality file delivered upon payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750665400697,"sku":"umicore-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/umicore-marketing-mix.png?v=1772225740","url":"https:\/\/growthsharematrix.com\/products\/umicore-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}