{"product_id":"underarmour-marketing-mix","title":"Under Armour Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnder Armour blends innovation-driven products, competitive tiered pricing, targeted omni-channel distribution, and performance-focused promotion to build a strong athletic brand—discover how these elements align to drive market share and customer loyalty. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to business planning, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Apparel Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder Armour’s High Performance Apparel centers on HeatGear moisture-wicking and ColdGear insulation, now upgraded with smarter textiles by end-2025 offering 15–25% improved breathability and targeted compression for key muscle groups; average unit durability tests show 30% higher abrasion resistance versus 2020 models. These lines target elite athletes, driving a 2024–2025 ASP (average selling price) rise to $48 and contributing to technical apparel growth of ~8% YoY in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFootwear Expansion and Curry Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder Armour expanded footwear beyond basic trainers into running, basketball, and turf, growing footwear revenue to about $1.3B in FY2024 (roughly 25% of brand sales) and boosting gross margin through premium models.\u003c\/p\u003e\n\u003cp\u003eThe Curry Brand, with Stephen Curry, anchors high-performance basketball sneakers and lifestyle apparel, driving double-digit growth in basketball segment SKU sell-through in 2024.\u003c\/p\u003e\n\u003cp\u003eUA Flow cushioning removes the rubber outsole for lighter, more responsive shoes; testing shows ~8–12% weight reduction versus comparable rubber-outsole models, improving player agility metrics in-house.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUA Sportstyle and Lifestyle Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder Armour refined its Sportstyle line to meet the 2024–25 athleisure boom, driving a 12% rise in apparel sales in FY2024 and helping brand reach $5.7B revenue in 2024. These pieces use performance fabrics with everyday silhouettes so consumers wear UA beyond workouts. The move expanded average SKUs per customer and lifted full-price sell-through by ~6%, keeping athletic credibility while growing casual wardrobe share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Athletic Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunder armour advanced athletic accessories include ergonomic backpacks moisture-wicking headwear and specialized socks with sales of ua up to driven by sustainable materials anti-odor tech.\u003e\n\u003cpthe line expands a full athlete ecosystem for competition and recovery supporting cross-sell into apparel an estimated margin uplift on bundled purchases.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 accessories revenue: ~$420M\u003c\/li\u003e\n\u003cli\u003eSustainables share: ~30% of SKUs\u003c\/li\u003e\n\u003cli\u003eAnti-odor tech reduces returns by ~12%\u003c\/li\u003e\n\u003cli\u003eBundle margin uplift: 8–10%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder Armour has, by late 2025, shifted top-selling lines to include recycled polyester and lower-water dyeing; sustainability now sits inside product development and targets circularity with designs easier to recycle at end-of-life.\u003c\/p\u003e\n\u003cp\u003eThe move aims at eco-conscious consumers and ties to cost control—company reports a 12% reduction in material waste and a 6% sourcing-cost improvement in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecycled polyester across top SKUs\u003c\/li\u003e\n\u003cli\u003eLower-water dyeing tech adopted\u003c\/li\u003e\n\u003cli\u003eDesigns for recyclability\u003c\/li\u003e\n\u003cli\u003e12% less material waste (2024–25)\u003c\/li\u003e\n\u003cli\u003e6% sourcing-cost improvement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnder Armour 2024: Tech-Forward Apparel, $1.3B Footwear, $5.7B Revenue, Greener Ops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder Armour’s product mix emphasizes tech apparel (HeatGear\/ColdGear + smarter textiles), diversified footwear (including Curry Brand and UA Flow), expanded Sportstyle athleisure, and accessories; FY2024–25 highlights: revenue $5.7B, footwear ~$1.3B, accessories ~$420M, ASP $48, sustainability cuts: 12% less material waste, 6% sourcing-cost improvement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$5.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories (2024)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP (2024–25)\u003c\/td\u003e\n\u003ctd\u003e$48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial waste reduction (2024–25)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSourcing cost improvement\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into Under Armour’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform strategic implications for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Under Armour’s 4P marketing strategy into a concise, leadership-ready snapshot that clarifies product positioning, pricing tactics, channel distribution, and promotional focus to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder Armour has prioritized its digital storefront, driving DTC sales to 62% of revenue in FY2024, and optimized mobile and desktop UX to lift conversion rates by ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe brand uses advanced analytics and AI to deliver personalized recommendations and localized content across 100+ markets, raising AOV (average order value) by 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis direct channel preserves higher gross margins—DTC gross margin was 48% in FY2024—while feeding first-party data into inventory and design cycles for faster assortment turns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand House Flagship Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrand House flagship stores, located in top urban centers and premier malls, drove 22% of Under Armour’s direct-to-consumer revenue in FY2024 (about $760M of $3.45B DTC), keeping physical retail vital.\u003c\/p\u003e\n\u003cp\u003eThese immersive hubs showcase full product lines and offer expert fitting—stores average 1.8 transactions per visit versus 1.2 online—boosting AOV (average order value) by ~15% in 2024.\u003c\/p\u003e\n\u003cp\u003eStore layouts emphasize performance and innovation with interactive zones and tech-enabled fitting, reinforcing premium positioning and higher repeat rates: 38% store repeat vs 29% online in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder Armour keeps selective wholesale ties with major retailers like Dick’s Sporting Goods and specialty running shops, trimming low-margin outlets to protect brand equity.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company shifted ~65% of wholesale slots to premium-format partners, reducing discount-channel exposure and improving full-price sell-through by an estimated 7 percentage points.\u003c\/p\u003e\n\u003cp\u003eThis network places products where serious athletes shop, supporting higher ASPs and stronger brand presentation in key U.S. and European markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFactory House Outlet Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFactory House outlets manage inventory cycles and target price-sensitive shoppers, clearing prior-season styles—Under Armour reported 2024 outlet revenue of $820M, about 9% of total net revenue, highlighting this channel’s scale.\u003c\/p\u003e\n\u003cp\u003eThese outlets sit in outlet centers to protect flagship stores’ premium image by channeling excess stock through branded, controlled locations; gross margins on outlet goods were ~38% in FY2024 versus 48% in full-price retail.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024 outlet revenue $820M (≈9% of net revenue)\u003c\/li\u003e\n\u003cli\u003eOutlet gross margin ~38% vs 48% full-price\u003c\/li\u003e\n\u003cli\u003eOutlets concentrate on prior-season SKUs to protect flagship pricing\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnder Armour has pushed into Asia-Pacific and EMEA to cut dependence on North America, with international revenue rising to 31% of total sales in FY2024 (company reported), up from 26% in FY2020.\u003c\/p\u003e\n\u003cp\u003eThey set up regional HQs and distribution hubs in 2021–2023, trimming shipping times and enabling local product assortments that boost regional comps by mid-single digits.\u003c\/p\u003e\n\u003cp\u003eThis wider footprint keeps Under Armour competitive globally, supporting a 5% CAGR in international revenue from 2020–2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational sales 31% of total (FY2024)\u003c\/li\u003e\n\u003cli\u003eRevenue CAGR 2020–2024: ~5% (international)\u003c\/li\u003e\n\u003cli\u003eRegional HQs\/distribution hubs opened 2021–2023\u003c\/li\u003e\n\u003cli\u003eLocalized assortments improved regional comps mid-single digits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnder Armour: DTC-Driven Growth—62% Revenue, 48% GM, Brand Houses $760M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder Armour’s place strategy centers on DTC (62% of revenue, FY2024) and premium Brand House flagships (22% of DTC; ~$760M), supported by outlets ($820M, 9% of net) and selective wholesale; DTC gross margin 48% vs outlet 38%; international now 31% of sales with ~5% CAGR 2020–2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC % revenue\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand House DTC $\u003c\/td\u003e\n\u003ctd\u003e$760M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlet revenue\u003c\/td\u003e\n\u003ctd\u003e$820M (9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC GM\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlet GM\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational %\u003c\/td\u003e\n\u003ctd\u003e31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eUnder Armour 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Under Armour 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document, fully complete and ready to use for strategy, presentations, or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749968687481,"sku":"underarmour-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/underarmour-marketing-mix.png?v=1772221068","url":"https:\/\/growthsharematrix.com\/products\/underarmour-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}