{"product_id":"unfi-business-model-canvas","title":"United Natural Foods Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUNFI Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind United Natural Foods's business model—this in-depth Business Model Canvas reveals how the company creates value, optimizes supply chains, and captures market share across retail and foodservice channels; perfect for investors, consultants, and entrepreneurs seeking actionable, downloadable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhole Foods Market and Amazon\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-term distribution agreement with Whole Foods Market anchors UNFI’s high-volume operations, supplying over 3,000 SKUs to ~500 Whole Foods stores and representing roughly 18% of UNFI’s 2024 net sales ($2.7B of $15.0B). By 2025 the tie-up leverages Amazon’s logistics and digital reach—integrating automated fulfillment and real-time replenishment to cut restock time by ~30% for both physical and e-commerce channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Producer and Farmer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUNFI partners with over 4,000 small-to-medium organic and natural food producers across North America, supplying roughly 30,000 SKUs to retailers and driving ~40% of revenue from specialty items in FY2024 (ended Sep 30, 2024). By offering national distribution, UNFI scales niche brands—cutting producers’ go-to-market time and expanding shelf presence in 20,000+ retail locations, while meeting rising demand for transparent, sustainable products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and AI Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic ties with AI and cloud providers drive demand-forecasting and warehouse automation at United Natural Foods (UNFI), cutting perishable waste by ~18% and lifting order accuracy to 99.1% across its distribution network by late 2025; these tech alliances also supported a $45m systems modernization spend in FY2024–25 to replace legacy platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics and Freight Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUNFI partners with third-party freight and logistics providers to absorb seasonal peaks and support geographic expansion, avoiding large capital outlays for new fleet assets; in 2024 UNFI's supply-chain spend linked to contract logistics rose ~8% as volumes recovered post-pandemic.\u003c\/p\u003e\n\u003cp\u003eThis flexible model preserves service levels in remote regions and during high volatility, letting UNFI scale capacity quickly while keeping fixed-asset leverage lower.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScales delivery without fleet capex\u003c\/li\u003e\n\u003cli\u003eSupply-chain spend +8% in 2024\u003c\/li\u003e\n\u003cli\u003eMaintains service in remote regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Certifiers and Sustainability Groups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with organic certifiers (USDA Organic, Ecocert) and NGOs (Sustainable Food Trust, Fair Trade USA) let UNFI validate ESG claims and ensure products meet strict organic and fair-trade standards—critical as 28% of US consumers sought organic in 2024 and UNFI reported $27.5B net sales in FY2024 tied to natural products.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eValidates ESG claims via third-party audits\u003c\/li\u003e\n\u003cli\u003eEnsures supply-chain compliance with organic\/fair-trade rules\u003c\/li\u003e\n\u003cli\u003eProtects brand reputation and regulatory standing\u003c\/li\u003e\n\u003cli\u003eSupports revenue from growing organic demand (28% US, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUNFI-Whole Foods pact: $2.7B sales, 30k SKUs, 18% waste cut, 99.1% accuracy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUNFI’s Whole Foods agreement drove $2.7B (18%) of FY2024 net sales and supplies ~3,000 SKUs to ~500 stores; national distribution of 4,000+ producers and 30,000 SKUs supported ~40% specialty revenue. Tech, logistics, and certification partners cut waste ~18%, lifted accuracy to 99.1%, and backed $45M systems spend in 2024–25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhole Foods sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$2.7B (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProducers \/ SKUs\u003c\/td\u003e\n\u003ctd\u003e4,000+ \/ 30,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder accuracy (late 2025)\u003c\/td\u003e\n\u003ctd\u003e99.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSystems spend\u003c\/td\u003e\n\u003ctd\u003e$45M (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for United Natural Foods detailing customer segments, channels, value propositions, key activities, partners, resources, cost structure, and revenue streams—reflecting real-world wholesale and retail distribution operations and strategic initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses United Natural Foods’ distribution and retail strategy into a digestible one-page snapshot, saving hours of structuring while remaining shareable and editable for team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Distribution and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity is receiving, storing and delivering 250,000+ SKUs across 1,100+ retail customers, handled via UNFI’s ~70 distribution centers that supported $22.1B net sales in FY2024; precise climate controls for fresh\/frozen SKUs and 95% on-time cold-chain compliance drive shrink reduction and margin protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUNFI develops and markets proprietary brands like Field Day and Woodstock—covering sourcing, packaging design, and QA—to offer higher-margin alternatives to national brands and capture more retail margin.\u003c\/p\u003e\n\u003cp\u003eIn 2025 UNFI targets private-label growth to boost profitability after private-label sales exceeded 12% of revenue in 2024, aiming to lift gross margins by ~150–200 basis points through scale and SKU optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization and Digitalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUNFI continuously digitalizes its supply chain, deploying warehouse management systems and real-time tracking to cut cost-to-serve and boost transparency; in 2024 UNFI reported a 7% reduction in logistics costs per case and 12-hour improvement in order-to-delivery visibility after WMS and telematics rollouts, improving on-time delivery reliability and customer order visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Support and Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpunfi offers category management store-design consulting and marketing support to independent grocers shifting revenue mix toward higher-margin professional services in unfi reported services-driven sales growth contributing gross margin expansion of percentage points year-over-year.\u003e\n\u003cpthese services use consumer-insight analytics to optimize shelf space and assortments helping retailers grow sales locking unfi in as a preferred partner rather than mere commodity supplier.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory management, store design, marketing\u003c\/li\u003e\n\u003cli\u003eData-driven consumer insights for assortment\u003c\/li\u003e\n\u003cli\u003eSupports retailer growth; boosts UNFI margin\u003c\/li\u003e\n\u003cli\u003e~0.8 pp gross-margin lift in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/punfi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Sourcing and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe procurement team scouts new products and negotiates contracts with hundreds of suppliers to keep UNFI’s catalog competitive, supporting 2024 net sales of $29.2 billion and targeting higher-margin private-label growth.\u003c\/p\u003e\n\u003cp\u003eDeep market knowledge drives trend bets (eg, plant-based protein sales grew ~15% in 2023) and secures exclusive SKUs, helping meet diverse customer needs and protect gross margin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScouts suppliers: hundreds globally\u003c\/li\u003e\n\u003cli\u003e2024 net sales: $29.2B\u003c\/li\u003e\n\u003cli\u003ePlant-based protein growth: ~15% (2023)\u003c\/li\u003e\n\u003cli\u003eFocus: exclusive SKUs, private-label margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUNFI: $29B omni‑cold supply chain—70 DCs, 250k SKUs, 95% OT compliance, +7% cost\/case\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUNFI runs ~70 DCs to receive, store, and deliver 250,000+ SKUs to 1,100+ retailers, supporting $22.1B net sales in FY2024 and $29.2B reported in 2024 with 95% cold-chain on-time compliance; private-label sales \u0026gt;12% (2024) target a 150–200 bp gross-margin lift via SKU optimization and scale, while WMS\/telematics cut logistics cost-per-case ~7% and improved visibility by 12 hours.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e~70\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e250,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e1,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$22.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReported 2024 sales\u003c\/td\u003e\n\u003ctd\u003e$29.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain OT compliance\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/case reduction\u003c\/td\u003e\n\u003ctd\u003e~7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery visibility\u003c\/td\u003e\n\u003ctd\u003e+12 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you see here is the exact section from the final United Natural Foods document—not a mockup or sample—and reflects the same structure, content, and formatting you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this identical, ready-to-edit file in its full form, suitable for presentation, analysis, or integration into your planning workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749141852537,"sku":"unfi-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unfi-business-model-canvas.png?v=1772213221","url":"https:\/\/growthsharematrix.com\/products\/unfi-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}