{"product_id":"unifirst-marketing-mix","title":"UniFirst Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUniFirst’s 4P’s blend tailored uniform solutions, value-based pricing, multi-channel distribution, and targeted B2B promotion to reinforce brand reliability and customer retention; the preview highlights strategic alignment and competitive strengths. Get the full, editable Marketing Mix Analysis—presentation-ready with data, examples, and actionable insights to save research time and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Uniform Rental Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniFirst’s Managed Uniform Rental Programs deliver end-to-end workwear: design, delivery, laundering, repair, and inventory management, removing capital costs from customers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 UniFirst had rolled RFID garment tracking across major accounts, claiming 100% inventory accuracy and real-time usage dashboards that cut stock-related disputes by ~95% in pilots.\u003c\/p\u003e\n\u003cp\u003eThis service supports steady recurring revenue: rental contracts drive predictable ARR, with uniform lifecycle management lowering customer total cost of ownership vs. buying outright.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Protective Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniFirst offers FR clothing, high-visibility vests, and arc-rated apparel engineered to meet OSHA and industry standards, a key sell to energy and construction clients where workplace injury costs average $99,000 per claim (BLS 2024).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 UniFirst expanded an eco-friendly protective line using recycled fibers without reducing protection; the safety segment accounted for roughly 18% of rental revenue in 2025, supporting margins and renewal rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Facility Service Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniFirst’s Comprehensive Facility Service Solutions extend beyond apparel to heavy-duty floor mats, microfiber mops, and restroom hygiene supplies, which accounted for roughly 18% of product sales in 2024, boosting average account revenue by about 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese items are bundled into weekly delivery routes—over 80% of UniFirst’s commercial accounts receive combined uniform and facility product service—improving onsite cleanliness and reducing client churn.\u003c\/p\u003e\n\u003cp\u003eThis product vertical diversifies revenue streams and deepens client ties: cross-sell penetration rose to ~36% in 2024, increasing lifetime value for existing rental customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Aid and Safety Kits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUniFirsts van-based First Aid and Safety Kits service delivers and restocks first aid kits, emergency oxygen, and AEDs to workplaces, with regular inspections that help clients meet evolving OSHA and local regulations.\u003c\/p\u003e\n\u003cp\u003eThe line reduces client admin time—UniFirst reports servicing over 40,000 sites nationally in 2024—and provides immediate care for minor injuries, lowering incident-related downtime and potential compliance fines.\u003c\/p\u003e\n\u003cp\u003eServices are billed via recurring contracts; typical client renewal runs 12–36 months, adding steady annuity revenue to UniFirsts 2024 service segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site restock \u0026amp; inspections\u003c\/li\u003e\n\u003cli\u003eIncludes AEDs, oxygen, and kits\u003c\/li\u003e\n\u003cli\u003eHelps OSHA compliance\u003c\/li\u003e\n\u003cli\u003eServiced 40,000+ sites (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring 12–36 month contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Identity and Branding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUniFirst offers high-quality embroidery and screen printing to add corporate logos and employee names to workwear, boosting client brand recognition and workplace professionalism.\u003c\/p\u003e\n\u003cp\u003ePersonalization improves cohesion; UniFirst reports custom-branded accounts show a 12% higher renewal rate and 8% higher average order size in 2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025 UniFirst launched digital design portals that let customers preview and approve branding on garment styles, cutting approval time by ~40%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% higher renewal rate for branded accounts\u003c\/li\u003e\n\u003cli\u003e8% larger average order size (2024)\u003c\/li\u003e\n\u003cli\u003e~40% faster approval with 2025 digital portals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniFirst: Recurring uniform \u0026amp; safety rentals drive renewals, +12% branded lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniFirst bundles managed uniform rental, safety apparel, facility products, first-aid services, and branding into recurring contracts—RFID and eco-lines boosted margins and renewals; safety rental was ~18% of 2025 rental revenue; cross-sell penetration ~36% (2024); serviced 40,000+ sites (2024); branded accounts +12% renewals, +8% AOV (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety share (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell (2024)\u003c\/td\u003e\n\u003ctd\u003e~36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites serviced (2024)\u003c\/td\u003e\n\u003ctd\u003e40,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded renewal lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into UniFirst’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses UniFirst’s 4P insights into a high-impact, at-a-glance summary that leaders can use for quick alignment, presentations, or cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic North American Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniFirst operates over 260 service centers and decentralized distribution points across the US and Canada, supporting revenue of $2.1B in 2024; this footprint lets it serve national accounts in multiple states\/provinces with consistent delivery.\u003c\/p\u003e\n\u003cp\u003eClose proximity of centers to customer sites cuts transportation costs and improves reliability—UniFirst reports same-day or next-day service to 85% of its commercial customers, a clear operational edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniFirst maintains a notable European market operations hub in Germany serving industrial clients across DACH and nearby regions, generating about 8–10% of 2024 revenue (roughly $85–110M of $1.15B global revenue) and targeting specialty PPE and uniform programs; this segment smooths volatility by exposing UniFirst to differing euro-area GDP cycles and currency effects. Operations are adapted to EU labor rules and EU\/GER environmental regs, increasing compliance costs but lowering legal risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHub and Spoke Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniFirst’s hub-and-spoke logistics uses centralized high-volume processing plants feeding 300+ local branches and 120 satellite depots, enabling laundering and sorting of ~18 million garments weekly while keeping local delivery teams for client service.\u003c\/p\u003e\n\u003cp\u003eCentral plants handle 70–80% of wash volume, cutting per-garment processing cost by ~22% vs fully decentralized ops in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 UniFirst deployed AI route planning across 85% of routes, lowering fuel use ~12% and improving on-time delivery to 96.4%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUniFirst supplements its service-heavy rental model with direct sales and an e-commerce catalog, meeting customers who want to buy workwear outright; in 2024 UniFirst reported product sales contributing about 12% of revenue, roughly $170 million.\u003c\/p\u003e\n\u003cp\u003eThe digital storefront offers an easy ordering flow for SMBs to buy safety gear and office apparel without contracts, lowering friction and expanding addressable market beyond rental clients.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel mix captures varied buyer personas—facility managers, contractors, and office buyers—boosting cross-sell and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales ≈ 12% of revenue (~$170M in 2024)\u003c\/li\u003e\n\u003cli\u003eE-commerce lowers entry barrier for SMBs\u003c\/li\u003e\n\u003cli\u003eOmnichannel reaches multiple buyer personas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Site Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUniFirst delivers primarily at the customer’s business via weekly route sales reps who handled roughly 67% of garment deliveries in 2024, creating steady touchpoints for service and retention.\u003c\/p\u003e\n\u003cp\u003eThese reps act as the company’s face, spotting upsell chances for facility services that raised average account revenue by about 4.2% in 2024, and they ensure service timing and location fit client operations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeekly on-site delivery: primary touchpoint\u003c\/li\u003e\n\u003cli\u003eReps = brand face, handle service\/upsell\u003c\/li\u003e\n\u003cli\u003e2024: ~67% deliveries via routes\u003c\/li\u003e\n\u003cli\u003e2024: +4.2% avg account revenue from upsells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniFirst: 260+ centers, 18M weekly garments — 85% same\/next‑day, 96.4% on‑time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniFirst’s 260+ service centers and hub-and-spoke network (central plants processing ~75% of 18M weekly garments) enable 85% same\/next-day service and 96.4% on-time delivery after 85% AI route rollout; 2024 revenues: $2.1B US\/Canada, ~$100M Europe, product sales ~$170M (12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e260+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly garments processed\u003c\/td\u003e\n\u003ctd\u003e18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral plant share\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame\/next-day reach\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e96.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS\/Canada revenue\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope revenue\u003c\/td\u003e\n\u003ctd\u003e$85–110M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct sales\u003c\/td\u003e\n\u003ctd\u003e$170M (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUniFirst 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual UniFirst 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751174680953,"sku":"unifirst-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unifirst-marketing-mix.png?v=1772228581","url":"https:\/\/growthsharematrix.com\/products\/unifirst-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}