{"product_id":"unilever-marketing-mix","title":"Unilever Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnilever’s 4Ps reveal a powerhouse blend of diverse product innovation, value-tiered pricing, expansive omnichannel distribution, and integrated global-local promotion that sustains market leadership; the preview touches highlights—get the full, editable Marketing Mix Analysis to unpack strategies, data, and ready-to-use slides for reports, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreamlined Core Business Groups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnilever now runs four core groups—Beauty and Wellbeing, Personal Care, Home Care, and Nutrition—after spinning off its Ice Cream business in 2021; these groups drove 2024 revenue where Beauty \u0026amp; Wellbeing and Personal Care accounted for roughly 55% of underlying sales (≈€32.5bn of €59bn). \u003c\/p\u003e\n\u003cp\u003eThe split lets teams target high-growth areas like professional skincare and functional nutrition; Unilever reported 2024 organic growth of 3.8% in Beauty \u0026amp; Wellbeing and 4.2% in Nutrition. \u003c\/p\u003e\n\u003cp\u003eEach group operates dedicated R\u0026amp;D hubs—71 global R\u0026amp;D sites as of 2024—focusing on efficacy, safety, and sustainability standards to meet rising consumer demands and regulatory requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Brand Prioritization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnilever concentrates investment on 30 Power Brands that generated about 68% of group turnover in 2024 (roughly €32.5bn of €47.8bn), with names like Dove, Rexona, and Omo getting prioritized R\u0026amp;D and marketing to protect market leadership.\u003c\/p\u003e\n\u003cp\u003eThese brands receive disproportionate capex and media spend—Unilever reported brand-focused A\u0026amp;P driving 3–5% annual volume growth in core markets in 2024—supporting scalable distribution and higher brand equity across 190+ markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Circular Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnilever’s Clean Future and Compass drives product development toward biodegradable ingredients and 50% less virgin plastic by 2025, with 30% of global SKUs using concentrated formulas and 12% offering refillable packaging as of Dec 2025; this reduces per-unit CO2e and lowers packaging costs about 8–10% on repeat buys. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScience-Led Premiumization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunilever pushes premiumization in beauty wellbeing by adding clinical-grade ingredients and microbiome science driving higher margins premium pricing across brands like dermalogica love planet.\u003e\n\u003cpthis biotech-led move targets mature markets where premium growth outpaces mass and rising middle classes in india unilever reported beauty segment organic price up margin improvement versus\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClinical-grade + biotech = justify +price\u003c\/li\u003e\n\u003cli\u003eMicrobiome R\u0026amp;D raises product efficacy\u003c\/li\u003e\n\u003cli\u003e2024 Beauty price\/mix ≈ +3.5%\u003c\/li\u003e\n\u003cli\u003eTargets mature markets + emerging middle class\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/punilever\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional and Plant-Based Nutrition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Nutrition group pushes positive nutrition by cutting sugar and sodium and scaling plant-based ranges; Unilever reported 2024 plant-based sales growth of 18% in food, with Knorr and Hellmanns adding vegan sauces and fortified soups targeting vitamin D and iron gaps.\u003c\/p\u003e\n\u003cp\u003eThis shift supports health trends: 57% of global consumers sought healthier options in 2024, and Unilever’s nutrition initiatives aim to protect margin by premiumization and address regulatory sodium targets in EU and UK.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 plant-based food sales up 18%\u003c\/li\u003e\n\u003cli\u003eKnorr\/Hellmanns launched vegan and fortified SKUs\u003c\/li\u003e\n\u003cli\u003e57% consumers sought healthier foods (2024)\u003c\/li\u003e\n\u003cli\u003eTargets: lower sugar\/sodium, add micronutrients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnilever bets on 30 Power Brands: premium beauty, +18% plant-based, 50% less virgin plastic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnilever focuses R\u0026amp;D and spend on 30 Power Brands (≈68% turnover, ~€32.5bn of €47.8bn in 2024), drives premiumization in Beauty (price\/mix +3.5% in 2024), scales plant-based Nutrition (+18% food sales 2024), and targets 50% less virgin plastic by 2025 with concentrated\/refillable SKUs lowering per-unit costs ~8–10%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower Brands turnover\u003c\/td\u003e\n\u003ctd\u003e≈€32.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal turnover (groups)\u003c\/td\u003e\n\u003ctd\u003e€47.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty price\/mix\u003c\/td\u003e\n\u003ctd\u003e+3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based food growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D sites\u003c\/td\u003e\n\u003ctd\u003e71\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unilever’s Product, Price, Place, and Promotion strategies, using real brand examples and competitive context to inform strategic implications for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Unilever’s 4P marketing mix into a concise, presentation-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional tactics for quick leadership decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Omnichannel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnilever reaches over 190 countries via a network of ~300,000 direct and indirect retail outlets, using distributors, wholesalers, and retailers to place products in hypermarkets, supermarkets, pharmacies, and small kiosks; in 2024, emerging markets contributed ~55% of turnover (€48.1bn of €87.5bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA growing share of Unilever’s revenue—about 58% in 2024—comes from emerging markets where it has built decades-long distribution networks. By tailoring supply chains and using micro-distribution agents, Unilever reaches rural consumers in India, Indonesia, and Nigeria, supporting ~35% of sales volume outside urban centers. This localized model creates a durable competitive moat that new entrants find costly to replicate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnilever has scaled digital B2B platforms like India’s Shikhar app, which by 2025 served over 1.2 million kirana stores, letting retailers order, manage inventory, and access credit—cutting order-to-delivery time by ~30%. \u003c\/p\u003e\n\u003cp\u003eThese tools feed real-time store-level stock and demand data into Unilever’s supply chain, improving forecast accuracy and reducing out-of-stocks; company reports cite double-digit uplift in on-shelf availability in pilot districts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital commerce drives Unilever growth: by end-2025 digital sales hit about 25% of global turnover (≈16.5 billion EUR in 2025, based on 2024 revenue trends), covering pure-play retailers, omnichannel grocery delivery, and DTC sites.\u003c\/p\u003e\n\u003cp\u003eUnilever tailors online assortment—bulk packs, multipacks, and subscription-ready formats—boosting average order value and repeat rates; online SKU rationalization raised e-commerce penetration by ~3–5 percentage points in 2024–25.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDigital ≈25% of sales end-2025 (~16.5bn EUR)\u003c\/li\u003e\n\u003cli\u003eChannels: pure-play, omnichannel grocery, DTC\u003c\/li\u003e\n\u003cli\u003eProduct focus: bulk, multipacks, subscriptions\u003c\/li\u003e\n\u003cli\u003eOnline AOV and repeat up; +3–5pp e-comm penetration 2024–25\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Supply Chain Resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnilever uses a regional manufacturing model to cut lead times and carbon emissions, with 70% of volume produced within local markets by 2024, lowering transport CO2 by about 15% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe company applies AI and predictive analytics across supply chains; pilot programs reduced stockouts by 30% and lowered working-capital days by ~5 in 2023.\u003c\/p\u003e\n\u003cp\u003eThis localized, data-driven approach sustained product availability during 2023–2024 global logistics disruptions, keeping fill rates above 95% in key markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e70% local production by 2024\u003c\/li\u003e\n\u003cli\u003e15% transport CO2 reduction YoY\u003c\/li\u003e\n\u003cli\u003e30% fewer stockouts (pilot)\u003c\/li\u003e\n\u003cli\u003e~5 days lower working-capital\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% fill rates in 2023–24\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnilever: 300k outlets, 55% EM sales, 25% digital, 70% local, AI cuts stockouts −30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnilever’s place strategy mixes 300,000 outlets across 190+ countries, ~55% turnover from emerging markets (€48.1bn of €87.5bn in 2024), digital ≈25% of sales end‑2025 (~€16.5bn), 70% local production (2024), \u0026gt;95% fill rates (2023–24), and supply‑chain AI cutting stockouts ~30% and transport CO2 −15% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e~300,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmerging markets\u003c\/td\u003e\n\u003ctd\u003e55% turnover (€48.1bn, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e≈25% (~€16.5bn, end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal production\u003c\/td\u003e\n\u003ctd\u003e70% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rates\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts (pilot)\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2\u003c\/td\u003e\n\u003ctd\u003e−15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eUnilever 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Unilever 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals. You’re viewing the exact full, editable file included in your purchase, delivered immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750740570489,"sku":"unilever-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unilever-marketing-mix.png?v=1772226082","url":"https:\/\/growthsharematrix.com\/products\/unilever-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}