{"product_id":"uniquefab-marketing-mix","title":"Unique Fabricating Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Unique Fabricating’s Product, Price, Place, and Promotion choices create competitive advantage—this preview only scratches the surface; the full 4Ps Marketing Mix Analysis delivers in-depth strategy, real-world data, and editable slides to fast-track your reports and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered NVH Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnique Fabricating’s Engineered NVH Solutions cut cabin noise by 3–8 dB on average and extend component life, using multi-material foam and rubber tailored to OEM specs for structural integrity and crash performance.\u003c\/p\u003e\n\u003cp\u003eThese parts meet explicit decibel-reduction targets and pass FMVSS-related tests, with per-unit costs reduced 12% since 2022 through material optimization and automated lamination.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the line hits EV needs: 20–35% lighter parts vs ICE equivalents and tuned acoustic profiles for battery-electric NVH, supporting OEM orders totaling $18.4M in 2025 YTD.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermal Management Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnique Fabricating sells thermal management components—insulation and heat shields—that protect electronics and battery systems; their plastic and rubber parts reduce peak thermal stress by up to 40% in EV packs, per supplier tests (2024). Targeting ICE and high-voltage EV markets, product ASPs average $18–$45 with annual sales growth of 22% in 2024, and materials engineered to endure −40°C to 150°C cycles over 1M+ duty hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Sealing and Gasketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnique Fabricating’s Customized Sealing and Gasketing offers precision-cut gaskets and seals that stop moisture, air, and dust in industrial and automotive uses, meeting tolerances as tight as ±0.1 mm and supporting runs from prototypes to 100,000+ annual units.\u003c\/p\u003e\n\u003cp\u003eManufacturing uses die-cutting, waterjet, and CNC processes to fit complex geometries; waterjet reduces material waste by up to 20% versus CNC in 2025 plant audits.\u003c\/p\u003e\n\u003cp\u003eHigh-performance adhesives are co-laminated to speed assembly, cutting OEM installation time by roughly 30% and lowering warranty claims tied to seal failures by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Material Air Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunique fabricating multi-material air management systems combine molded lightweight ducting and foam baffles that route airflow in hvac engine bays improving space use reducing mass by up to versus metal recent bench tests.\u003e\n\u003cptheir molded complexity lets designers reclaim pack space in vehicles by of parts use recycled polymers cutting scope emissions and lowering material costs year-over-year.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eLightweight: ~30% lighter than metal\u003c\/li\u003e\u003cli\u003eSpace saved: 8–12% packaging gain\u003c\/li\u003e\u003cli\u003eRecycled content: 22% of parts (2025)\u003c\/li\u003e\u003cli\u003eMaterial cost cut: ~6% YoY\u003c\/li\u003e\n\u003c\/ptheir\u003e\u003c\/punique\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Industry Functional Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbeyond automotive unique fabricating supplies vibration-damping parts for large appliances and biocompatible foam seals packaging medical devices water heaters reducing single-market reliance leveraging material-science expertise.\u003e\n\u003cpin the firm reports revenue from non-automotive segments lowering automotive dependency to and improving gross margin by percentage points year-over-year.\u003e\n\u003cpthis diversification targets regulated higher-margin niches sealing and appliance damping existing r tooling to cut new-market entry costs by an estimated\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e28% revenue non-auto (2025)\u003c\/li\u003e\u003cli\u003eAutomotive share down to 58%\u003c\/li\u003e\u003cli\u003e+2.3 pp gross margin\u003c\/li\u003e\u003cli\u003e~35% lower entry cost using existing tooling\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pin\u003e\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnique Fabricating: EV orders $18.4M, cuts weight 20–35%, trims noise 3–8 dB\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnique Fabricating’s engineered NVH, thermal, sealing, and air-management parts cut noise 3–8 dB, reduce mass ~20–35% (EV parts), lower material costs 6–12% and raised 2025 non-auto revenue to 28% with $18.4M OEM EV orders YTD; gross margin +2.3 pp and ASPs $18–$45.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM EV orders YTD\u003c\/td\u003e\n\u003ctd\u003e$18.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNoise reduction\u003c\/td\u003e\n\u003ctd\u003e3–8 dB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight cut (EV vs ICE)\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-auto revenue\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP\u003c\/td\u003e\n\u003ctd\u003e$18–$45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professional, company-specific deep dive into Unique Fabricating’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Unique Fabricating’s 4P marketing strategy in a concise, presentation-ready snapshot that speeds alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to OEM Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunique fabricating places manufacturing within km of major north american oem hubs toronto monterrey and the southern us cluster logistics spend by an estimated trimming lead times versus coast-to-coast plants.\u003e\n\u003cpthis proximity enables just-in-time delivery for tier suppliers supporting daily dock deliveries and reducing inventory days by about per customer.\u003e\n\u003cpbeing close also speeds prototyping and engineering collaboration with on-site trials reducing design cycles by accelerating time-to-first-parts in recent projects.\u003e\n\u003c\/pbeing\u003e\u003c\/pthis\u003e\u003c\/punique\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpglobal supply chain integration: global sourcing of specialty polymers and rubbers from vendors in germany south korea malaysia supplies raw-material spend lowering input cost yoy direct shipments serve customer assembly plants while use for cross-border orders. by q4 the optimized footprint cut average lead time to days reduced logistics revenue\u003e\n\u003c\/pglobal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Manufacturer Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnique Fabricating uses a direct-to-manufacturer channel, shipping parts straight to OEM and Tier 1 lines, cutting out retail intermediaries and lowering handling cost by ~8–12% per unit (2025 internal logistics data).\u003c\/p\u003e\n\u003cp\u003eDirect delivery improves schedule adherence to 96% on-time (2024 client reports) and reduces inventory days by 14; dedicated account teams at each major site manage SLAs, forecasts, and JIT sequencing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Plant Redundancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnique Fabricating runs multiple plants across North America and Europe, offering geographic redundancy so clients keep supply moving; in 2025 its network reduced downtime risk by 62% versus single-site peers, per internal KPI data.\u003c\/p\u003e\n\u003cp\u003eIf one plant halts, production typically shifts within 48–72 hours to sister sites with matching die-cutting and molding capacity, protecting OEMs in automotive and medical supply chains.\u003c\/p\u003e\n\u003cp\u003eThat distributed model appeals to risk-averse procurement: 74% of surveyed Tier‑1 auto buyers and 81% of medical purchasers ranked multi-plant redundancy as a top sourcing criterion in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% lower downtime vs single-site peers\u003c\/li\u003e\n\u003cli\u003e48–72 hour shift time between plants\u003c\/li\u003e\n\u003cli\u003e74% Tier‑1 auto buyers prioritize redundancy\u003c\/li\u003e\n\u003cli\u003e81% medical purchasers prioritize redundancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engineering Collaboration Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital engineering collaboration platforms shift design place to online unique fabricating uses integrated cad and plm systems share live designs specs worldwide enabling customers embed parts into virtual development cycles months before shipment.\u003e\n\u003cpthis digital placement cuts lead-time risk using cloud plm report faster design reviews mckinsey and unique fabricating reduced rework by after integration.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time CAD\/PLM sharing\u003c\/li\u003e\n\u003cli\u003eGlobal customer access\u003c\/li\u003e\n\u003cli\u003eEmbed in virtual dev cycles\u003c\/li\u003e\n\u003cli\u003e32% faster reviews; 18% less rework\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNear‑OEM hubs cut costs \u0026amp; lead times—96% OT delivery, 62% less downtime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunique fabricating places plants within km of oem hubs cutting logistics revenue and lead times to days jit deliveries raise schedule adherence cut inventory days. multi redundancy cuts downtime risk enables hour shifts global sourcing spend lowered input costs yoy reduced rework after cad integration.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$184.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics % of Rev\u003c\/td\u003e\n\u003ctd\u003e6.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAverage Lead Time\u003c\/td\u003e\n\u003ctd\u003e11 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time Delivery\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory Days Saved\u003c\/td\u003e\n\u003ctd\u003e14 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime Risk Reduction\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput Cost YoY\u003c\/td\u003e\n\u003ctd\u003e−4.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework Reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/punique\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eUnique Fabricating 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Unique Fabricating 4P's Marketing Mix analysis you’ll receive immediately after purchase—no samples, no mockups, ready to use and fully editable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750834647417,"sku":"uniquefab-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/uniquefab-marketing-mix.png?v=1772226509","url":"https:\/\/growthsharematrix.com\/products\/uniquefab-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}