{"product_id":"unitedhomesgroup-bcg-matrix","title":"United Homes Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnited Homes' BCG Matrix preview highlights where flagship offerings and emerging lines sit amid shifting demand and competitive intensity—showing which units drive cash flow, which need investment, and which may be divestiture targets. This snapshot teases quadrant placements and strategic implications; purchase the full BCG Matrix for quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel deliverables to guide investment and product decisions with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefreshed Product Line Designs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Homes launched refreshed product-line designs in 2025 that delivered gross margins roughly 300–500 basis points higher than legacy models, boosting per-home margin by about $9,000–$15,000 on a median $300,000 sale.\u003c\/p\u003e\n\u003cp\u003eThese high-growth designs were rolled into 60% of new community launches by Q4 2025 to capture strong demand and lift blended margins company-wide.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, the refreshed offerings are the primary driver of United Homes’ margin recovery strategy amid a 2025 market with rising input costs and flat volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth Carolina Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing 2024 acquisitions of Herring Homes (Raleigh) and Creekside Custom Homes (Myrtle Beach), United Homes Group now targets high-growth Raleigh-Durham and Grand Strand corridors to convert new entries into regional leaders.\u003c\/p\u003e\n\u003cp\u003eThese metros saw 2023–2024 net migration of +1.8% (Raleigh) and +2.5% (Myrtle Beach) versus US +0.3%, supporting demand for new housing and pricing power.\u003c\/p\u003e\n\u003cp\u003eUnited Homes is allocating $240M CAPEX through 2026 for land, production, and model centers, aiming for 35% combined market share in selected ZIP clusters within three years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePre-Sold Home Production Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Homes Group has shifted toward pre-sold homes, cutting inventory risk and boosting gross margins to ~28% in 2025 versus 20% for speculative builds, per internal 2025 reporting.\u003c\/p\u003e\n\u003cp\u003ePre-sold unit deliveries grew 34% YoY in 2024–25 as buyers paid deposits for customization and certainty amid a 2024–25 average 30-year mortgage rate near 6.8%.\u003c\/p\u003e\n\u003cp\u003ePrioritizing pre-sales raised backlog value to $1.1B at end-2025 and reduced working capital days by 22%, capturing more committed buyers while keeping capital intensity low.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLand-Light Acquisition Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnited Homes’ land-light model uses lot-option contracts to control 7,362 lots, cutting upfront land capex and lowering development risk while fueling high-growth community rollouts.\u003c\/p\u003e\n\u003cp\u003eThis approach supports projected double-digit community growth through 2026 and faster cash conversion, with option holds enabling rapid entry into high-demand Southeast submarkets.\u003c\/p\u003e\n\u003cp\u003eBullets: \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7,362 lots controlled via lot options\u003c\/li\u003e\n\u003cli\u003eDouble-digit community growth forecast to 2026\u003c\/li\u003e\n\u003cli\u003eLower capital intensity, reduced development risk\u003c\/li\u003e\n\u003cli\u003eFast entry into top Southeast corridors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoastal South Carolina Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoastal South Carolina Communities, centered on Myrtle Beach, are Stars in United Homes’ BCG Matrix: demand for lifestyle housing surged 24% YoY and the firm doubled local market share to ~18% after 2024 acquisitions, driving high absorption of 6.5 homes\/month.\u003c\/p\u003e\n\u003cp\u003eThese projects are core to the 2025–2026 rollout, with expected NOI margins ~28% and projected annual cash generation of $24M from established scale and pricing power.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDemand +24% YoY; absorption 6.5 homes\/month\u003c\/li\u003e\n\u003cli\u003eMarket share ~18% after 2024 deals\u003c\/li\u003e\n\u003cli\u003e2025–26 rollout priority; expected NOI ~28%\u003c\/li\u003e\n\u003cli\u003eProjected cash generation ~$24M\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyrtle Beach Stars: 24% Demand Surge, $24M\/yr Cash \u0026amp; 7,362 Lots Powering 35% ZIP Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoastal SC communities (Myrtle Beach) are Stars: demand +24% YoY, absorption 6.5 homes\/month, local share ~18% post-2024 deals, expected NOI ~28%, projected cash ~$24M\/year; backed by 7,362 controlled lots and $240M CAPEX to reach 35% ZIP-cluster share by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDemand YoY\u003c\/td\u003e\n\u003ctd\u003e+24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbsorption\u003c\/td\u003e\n\u003ctd\u003e6.5 homes\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash gen\u003c\/td\u003e\n\u003ctd\u003e$24M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLots controlled\u003c\/td\u003e\n\u003ctd\u003e7,362\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX thru 2026\u003c\/td\u003e\n\u003ctd\u003e$240M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of United Homes’ portfolio with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each United Homes business unit in a quadrant for instant portfolio clarity and rapid strategic action\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat Southern Homes Legacy Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat Southern Homes, United Homes’ legacy brand, holds a dominant ~45% share in South Carolina’s entry-level housing market (2025), delivering roughly $28M EBITDA annually that funds expansion into North Carolina.\u003c\/p\u003e\n\u003cp\u003eIts deep brand equity and a vetted subcontractor network cut maintenance CapEx by ~30% vs newer units, so the brand needs minimal reinvestment to sustain steady cash flow and margins near 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColumbia SC Metropolitan Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColumbia, South Carolina is United Homes headquarters and its most stable region, delivering ~35% local market share and annual revenue of $82M in 2024, with single-digit volatility in starts over 2019–2024.\u003c\/p\u003e\n\u003cp\u003eOperations there run at ~18% gross margin thanks to optimized six‑month construction cycles and decade‑long supplier and trade contracts that cut costs and downtime.\u003c\/p\u003e\n\u003cp\u003eCash flow from Columbia funded $28M of corporate debt service in 2024 and will support the $40M 2025 share repurchase program, covering ~70% of planned buybacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntry-Level Single-Family Detached Homes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEntry-level single-family detached homes remain United Homes’ top volume driver, accounting for roughly 45% of 2025 closings (≈1,350 of 3,000 homes) and delivering steady quarterly revenue near $270M in 2025.\u003c\/p\u003e\n\u003cp\u003ePersistent demand for attainable housing across the Southeast kept absorption rates at ~6–8 months in 2025, so aggressive marketing spend fell below 3% of revenue.\u003c\/p\u003e\n\u003cp\u003eCash flows from this segment fund the firm’s land-light lot buys, covering ~60% of such purchases in 2025 and preserving liquidity for optionality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Georgia Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnited Homes Group’s established Georgia communities have largely absorbed upfront development costs, yielding high cash conversion on remaining inventory—Q4 2025 sales converted ~78% to cash vs 52% for new projects.\u003c\/p\u003e\n\u003cp\u003eSteady regional employment growth—2.6% annual job gain in metro Atlanta in 2024—supports demand, producing predictable revenue with low incremental capital needs.\u003c\/p\u003e\n\u003cp\u003eThese assets generate stable free cash flow that cushions United Homes during downturns, funding operations and selective reinvestment without new borrowing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh cash conversion ~78% on remaining inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-House Mortgage Partnership Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnited Homes’ in-house mortgage partnership services generate steady, high-margin income by offering closing-cost incentives and rate buy-downs via national lenders, adding about $1,200–$2,500 incremental profit per closing and contributing roughly 8–12% of 2025 ancillary revenue.\u003c\/p\u003e\n\u003cp\u003eThese services speed closings and capture wallet share from existing buyers without major physical assets; gross margins run near 55–65% since costs are primarily referral fees and processing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$1,200–$2,500 profit per closing\u003c\/li\u003e\n\u003cli\u003e8–12% of 2025 ancillary revenue\u003c\/li\u003e\n\u003cli\u003e55–65% gross margin\u003c\/li\u003e\n\u003cli\u003eLow capex, high cash conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat Southern: 45% SC entry share, $28M EBITDA, $40M buybacks, strong mortgage margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat Southern Homes drives ~45% SC entry-level share (2025), ~$28M EBITDA, ~18% margins, funds $40M 2025 buybacks (70% covered); Columbia HQ: $82M revenue (2024), ~35% local share; entry-level closings ~1,350\/3,000 (45%), revenue ~$270M (2025); mortgage services add $1,200–$2,500\/closing, 8–12% ancillary revenue, 55–65% gross margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003e$28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSC share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColumbia rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$82M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosings (2025)\u003c\/td\u003e\n\u003ctd\u003e1,350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage profit\/close\u003c\/td\u003e\n\u003ctd\u003e$1.2–$2.5k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eUnited Homes BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact United Homes BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a fully formatted, analysis-ready document tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748129681785,"sku":"unitedhomesgroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unitedhomesgroup-bcg-matrix.png?v=1772205137","url":"https:\/\/growthsharematrix.com\/products\/unitedhomesgroup-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}