{"product_id":"unitedhomesgroup-marketing-mix","title":"United Homes Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how United Homes blends product design, pricing tiers, distribution channels, and targeted promotions to build market traction—this concise preview highlights key strengths and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingle-family detached dwellings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Homes Group builds high-quality single-family detached dwellings under the Great Southern Homes brand, targeting households of 2–6 people with floorplans averaging 1,900–2,400 sqft and 3–5 bedrooms; in 2024 the brand delivered 1,120 detached units nationwide, up 8% year-over-year. Designs emphasize open plans and flexible spaces for remote work and multigenerational living, keeping average construction cost per home near $235,000 in 2024 to preserve margin and quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-tier housing segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunited homes segments products into entry-level and move-up tiers targeting first-time buyers with averaging to capture a wider market share.\u003e\n\u003cpentry-level units offer smaller footprints sq ft and cost-efficient finishes to hit price-sensitive demand move-up add premium kitchens higher margins.\u003e\n\u003cpthis two-tier mix kept united homes ebitda margin at despite a mortgage rate rise to reducing revenue volatility across cycles.\u003e\n\u003c\/pthis\u003e\u003c\/pentry-level\u003e\u003c\/punited\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated community development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Homes develops integrated communities, delivering roads, utilities, parks and shared facilities so homes function within cohesive neighborhoods; in 2024 their community projects showed a 12% higher resale premium versus standalone builds in the same markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy-efficient building technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa core product claim is smart-home and energy-saving tech in every united homes build cutting average household energy use by lowering annual bills about doe averages these include high-performance insulation up to r-30 walls star appliances smart thermostats that shave peak loads support grid programs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% energy reduction; ~$900\/yr saved (DOE 2024)\u003c\/li\u003e\n\u003cli\u003eR-30 walls, ENERGY STAR appliances\u003c\/li\u003e\n\u003cli\u003eSmart thermostats enable demand response revenue\u003c\/li\u003e\n\u003cli\u003eSupports 2025+ efficiency regs; attracts eco buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomization and design options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnited Homes offers curated design packages and finish selections that let buyers pick flooring, cabinetry, and fixtures, increasing average upgrade revenue by 12% in 2024 and raising per-unit gross margin by about 180–250 USD based on model mix.\u003c\/p\u003e\n\u003cp\u003eThis personalization differentiates United Homes from mass-market builders, shortens decision time by 9 days on average, and boosts Net Promoter Score (NPS) by 6 points versus standard offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% higher upgrade revenue (2024)\u003c\/li\u003e\n\u003cli\u003eUSD 180–250 extra gross margin per unit\u003c\/li\u003e\n\u003cli\u003e9 days faster decision cycle\u003c\/li\u003e\n\u003cli\u003e+6 NPS vs mass-market builders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnited Homes: 1,120 sales (+8%), 11.8% EBITDA, smart-energy cuts $900\/yr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Homes (Great Southern Homes) sold 1,120 detached units in 2024 (+8% YoY), avg home 1,900–2,400 sqft, construction cost ~$235,000, EBITDA margin 11.8%; two tiers: entry avg $240k, move-up avg $420k. Smart-energy cuts ~30% energy (~$900\/yr saved, DOE 2024); upgrades drove +12% revenue and +$180–250 gross per unit, 9-day faster decisions, +6 NPS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits sold\u003c\/td\u003e\n\u003ctd\u003e1,120 (+8% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg construction cost\u003c\/td\u003e\n\u003ctd\u003e$235,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e11.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEntry \/ Move-up price\u003c\/td\u003e\n\u003ctd\u003e$240k \/ $420k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy savings\u003c\/td\u003e\n\u003ctd\u003e~30%, ~$900\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpgrade revenue \/ unit\u003c\/td\u003e\n\u003ctd\u003e+12%, +$180–250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into United Homes’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses United Homes' 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional focus in the Southeast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Homes focuses operations in high-growth markets across South Carolina, North Carolina, and Georgia as of late 2025, where combined net migration exceeded 220,000 people in 2024–25 and job growth averaged 2.8% annually.\u003c\/p\u003e\n\u003cp\u003eThese dynamics drive steady demand for new housing—home permit growth in the tri-state area rose 6.5% year-over-year through Q3 2025—supporting United Homes’ consistent sales velocity.\u003c\/p\u003e\n\u003cp\u003eBy specializing in the Southeast, United Homes leverages deep local market knowledge and long-standing trade partnerships, reducing lot-to-close times by an estimated 12% and cutting build costs per home by roughly $8,500 versus national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic land acquisition pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnited Homes holds and controls over 7,200 acres via direct ownership and option contracts, creating a two- to five-year land pipeline that secures suburban corridors in Texas and Florida before price inflation; land banking cut lot acquisition costs by ~18% vs spot buys in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized sales and information centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEach major United Homes community has a physical sales office or model home where buyers meet sales reps; in 2025 these centers drove 62% of on-site conversions, per company leasing reports.\u003c\/p\u003e\n\u003cp\u003eThey act as the local market’s main contact point, showcasing finishes and build quality—average visit time 28 minutes, boosting purchase intent by 18% in post-visit surveys.\u003c\/p\u003e\n\u003cp\u003eOn-site presence builds trust in the neighborhood and yields immediate feedback: 4-week cycle for feature changes and a 12% reduction in lead dropout versus online-only leads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital sales and virtual accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpunited homes supplements showrooms with online platforms offering virtual tours interactive floor-plan visualizations and digital brochures reaching out-of-state buyers research-phase shoppers of homebuyers used mobile devices in first viewed listings\u003e\n\u003cpmaintaining a strong online presence drives lead conversion tours lift qualified leads by and listings with walkthroughs sell faster on average\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVirtual tours, 3D plans, brochures\u003c\/li\u003e\n\u003cli\u003eTargets out-of-state and early-stage buyers\u003c\/li\u003e\n\u003cli\u003e72% mobile-first buyers (NAR 2024)\u003c\/li\u003e\n\u003cli\u003e+30% qualified leads; 10% faster sales (Zillow\/Redfin)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmaintaining\u003e\u003c\/punited\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to infrastructure and employment hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnited Homes picks sites within 5–15 minutes of major highways, top-rated schools, and employment hubs so residents save commute time and boost resale value.\u003c\/p\u003e\n\u003cp\u003eThis placement raised community absorption rates to 18% faster in 2024 and supports rents\/sales premiums of ~6–9% versus less-connected developments.\u003c\/p\u003e\n\u003cp\u003eIt keeps appeal high for professionals and families prioritizing accessibility, lowering projected vacancy by 1.2 percentage points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSites 5–15 min to highways\u003c\/li\u003e\n\u003cli\u003e18% faster absorption (2024)\u003c\/li\u003e\n\u003cli\u003e6–9% price\/rent premium\u003c\/li\u003e\n\u003cli\u003eVacancy down 1.2 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTri‑state surge: United Homes cuts costs, speeds closes, boosts conversions amid 220k+ inflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnited Homes concentrates in SC, NC, GA (tri-state) where 2024–25 net migration topped 220,000 and job growth averaged 2.8%, driving 6.5% YoY permit growth and 18% faster absorption in 2024; land bank of 7,200+ acres cuts lot costs ~18% and shortens lot-to-close by 12%, while model homes\/onsite sales drive 62% of conversions and digital tours boost qualified leads ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet migration (2024–25)\u003c\/td\u003e\n\u003ctd\u003e220,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJob growth (avg)\u003c\/td\u003e\n\u003ctd\u003e2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermit growth (tri-state, thru Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e6.5% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbsorption change (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand held\u003c\/td\u003e\n\u003ctd\u003e7,200+ acres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLot cost reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLot-to-close time cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite conversions (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual tours lead uplift\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eUnited Homes 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact United Homes 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750281523577,"sku":"unitedhomesgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unitedhomesgroup-marketing-mix.png?v=1772223897","url":"https:\/\/growthsharematrix.com\/products\/unitedhomesgroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}