{"product_id":"unitedhomesgroup-pestle-analysis","title":"United Homes PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlan Smarter. Present Sharper. Compete Stronger.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain strategic clarity with our PESTLE Analysis of United Homes—discover how political shifts, economic cycles, social trends, technological advances, legal changes, and environmental pressures shape its prospects. This concise, expert report highlights risks and opportunities to inform investment or strategy decisions. Purchase the full analysis for a downloadable, editable dossier with actionable insights you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Housing Policy Shifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfederal mortgage subsidies and expanded tax credits for first-time buyers directly affect united homes group entry-level segment where of sales were purchases. changes in fha underwriting or new federal grants supply initiatives announced can boost starts housing rose yoy suppress demand if tightened. legislative emphasis on increasing through remains a key input long-term land acquisition pricing strategies.\u003e\n\u003c\/pfederal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Zoning and Land Use Regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMunicipal zoning in the Southeast determines where United Homes can buy land and set density; e.g., Florida and Georgia saw 12% and 9% municipal rezoning petitions increase in 2024, tightening available parcels for suburban developments.\u003c\/p\u003e\n\u003cp\u003eLocal zoning boards and NIMBY opposition can delay approvals—average permitting delays rose to 6.8 months in 2024 in key markets, adding ~4–7% to project costs.\u003c\/p\u003e\n\u003cp\u003eActive local political engagement and land-use monitoring are essential to keep a steady pipeline; United Homes should track \u0026gt;120 municipal jurisdictions across its footprint for timely site acquisition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Spending and Regional Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState-level commitments—North Carolina budgeted $4.6bn and Georgia $3.2bn for transportation projects in 2025—boost the value of United Homes land in the Carolinas and Georgia by improving access to highways and transit hubs.\u003c\/p\u003e\n\u003cp\u003ePublic investment in utilities and multimodal links raises suburban desirability; studies show proximity to new transit can increase housing prices by 8–12%, directly benefiting United Homes’ sales velocity.\u003c\/p\u003e\n\u003cp\u003eUnited Homes depends on these political priorities to keep remote\/suburban communities accessible and marketable, aligning project timelines with announced state infrastructure rollouts through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade Policies and Material Tariffs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational trade relations and tariffs on imported lumber, steel, and aluminum drove US construction input prices up to 18% in 2022–2023, and a 2024 US tariff increase of 10% on certain steel imports raised costs for builders by roughly 3–5% on average.\u003c\/p\u003e\n\u003cp\u003ePolitical shifts toward protectionism can trigger sudden supply-chain price spikes, squeezing United Homes margins if costs cannot be passed to buyers amid 2024 housing affordability pressures.\u003c\/p\u003e\n\u003cp\u003eMonitoring trade agreements like USMCA and recent EU–US dialogues is vital for procurement and dynamic pricing to protect margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTariff-driven input inflation: up to 18% (2022–23)\u003c\/li\u003e\n\u003cli\u003e2024 US steel tariff ~10% → +3–5% builder costs\u003c\/li\u003e\n\u003cli\u003eTrack USMCA, EU–US talks for sourcing shifts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Incentives for Energy Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederal and state tax credits and rebates—such as the 2025 Residential Clean Energy Credit offering up to 30% tax offset and state-level incentives covering 10–25% of retrofit costs—push United Homes to integrate high-efficiency HVAC, insulation, and smart meters into new designs to qualify for programs.\u003c\/p\u003e\n\u003cp\u003eNoncompliance with evolving IECC\/ASHRAE-based energy codes risks losing access to subsidies and financing tied to energy performance, impacting project margins and capital availability.\u003c\/p\u003e\n\u003cp\u003eThese mandates set minimum technology baselines—heat-pump readiness, LED lighting, and home energy management systems—raising upfront build costs by an estimated 3–6% but reducing lifecycle energy spend by 20–30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% federal tax credit (Residential Clean Energy, 2025)\u003c\/li\u003e\n\u003cli\u003eState rebates 10–25% of retrofit costs\u003c\/li\u003e\n\u003cli\u003eUpfront build cost +3–6%, lifecycle energy savings 20–30%\u003c\/li\u003e\n\u003cli\u003eMust meet IECC\/ASHRAE-based codes to qualify for funding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal subsidies and tax credits spur United Homes demand amid permitting and cost pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpfederal mortgage subsidies expanded tax credits residential clean energy and federal supply initiatives drive demand for united homes of sales were first-time buyers national housing starts yoy in municipal zoning permitting delays months constrain land add to project costs. tariffs steel raised builder costs while state transport budgets ga lift values.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFactor\u003c\/th\u003e\n\u003cth\u003eKey Data (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst-time buyer share\u003c\/td\u003e\n\u003ctd\u003e42% of 2024 sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousing starts\u003c\/td\u003e\n\u003ctd\u003e+8% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermitting delay\u003c\/td\u003e\n\u003ctd\u003e6.8 months (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel tariff impact\u003c\/td\u003e\n\u003ctd\u003e+10% tariff → +3–5% costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState infra budgets\u003c\/td\u003e\n\u003ctd\u003eNC $4.6bn; GA $3.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pfederal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how Political, Economic, Social, Technological, Environmental, and Legal forces uniquely impact United Homes, with each section backed by current data and trends to highlight risks and opportunities for executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented PESTLE summary of United Homes that’s easy to drop into presentations or planning sessions, enabling quick interpretation of external risks and strategic opportunities while allowing users to add context-specific notes for team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Volatility and Mortgage Affordability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFluctuations in the federal funds rate through 2025 kept 30-year mortgage rates between ~6.5%–7.5% in late 2024\/early 2025, cutting purchasing power and shrinking eligible buyers for move-up homes by an estimated 20–30%. Lower-rate episodes historically boosted demand by 25%+, so United Homes should recalibrate financing incentives, offer rate buydowns and flexible price points to protect volumes as rate volatility persists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Employment and Income Levels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSoutheast US job growth—notably 2.8% annual payroll gains in tech and manufacturing clusters in 2024—boosts demand for United Homes’ modular and single-family builds. Rising median household income in core markets (up 4.1% YoY to $64,200 in 2024) increases acceptable price points and supports higher per-unit ASPs. A regional downturn would compress sales velocity and slow inventory turnover, risking longer holding periods and margin pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressures on Construction Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePersistent inflation in labor and materials—U.S. construction wage growth ~4.5% YoY and lumber +18% since 2023—pressures United Homes’ gross margins; management reported lot development cost sensitivity despite a partial land-light model, with finished-lot per-unit costs moving 6–12% with economic cycles. Balancing input inflation against median U.S. new-home price rises (~6% YoY in 2024) is a core financial challenge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousing Inventory Shortages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe US existing-home inventory hit a 25-year low in 2024, with available listings down roughly 15% year-over-year, positioning new homebuilders as the primary supply source; this supports 8-12% premium pricing in high-demand metros and keeps absorption rates near historical averages of 6–8 months even amid economic uncertainty.\u003c\/p\u003e\n\u003cp\u003eUnited Homes leverages this gap to grow in key residential corridors, reporting a 22% backlog increase and average order conversion up 18% in 2024 as buyers shift from scarce resale stock to new construction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExisting listings down ~15% YoY (2024)\u003c\/li\u003e\n\u003cli\u003ePremium pricing +8–12% in top metros\u003c\/li\u003e\n\u003cli\u003eAbsorption ~6–8 months\u003c\/li\u003e\n\u003cli\u003eUnited Homes backlog +22%, conversions +18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Confidence and Spending Patterns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising consumer confidence drives willingness to take on 30-year mortgages; the Conference Board Consumer Confidence index averaged 103.0 in 2024, up from 102.9 in 2023, correlating with a 6% increase in move-up home purchases nationally.\u003c\/p\u003e\n\u003cp\u003eWhen confidence falls, United Homes shifts toward entry-level inventory; mortgage applications dropped 8% in Q3 2024 as the 30-year fixed rate averaged 6.9%—tightening demand for luxury upgrades.\u003c\/p\u003e\n\u003cp\u003eUnited Homes actively tracks these indicators monthly to time pivots between entry-level and luxury-tier offerings, targeting a 10–15% margin preservation during upcycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConference Board index ~103 (2024)\u003c\/li\u003e\n\u003cli\u003eMove-up purchases +6% (2024)\u003c\/li\u003e\n\u003cli\u003e30-year fixed avg 6.9% (Q3 2024)\u003c\/li\u003e\n\u003cli\u003eMortgage apps -8% (Q3 2024)\u003c\/li\u003e\n\u003cli\u003eTarget margin preservation 10–15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigher rates shrink buyers but tight listings, income growth and backlogs support premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMortgage rates ~6.5–7.5% (late 2024–early 2025) trim buyer pool ~20–30%; Southeast payrolls +2.8% (2024) and median household income +4.1% to $64,200 bolster demand; construction wage +4.5% YoY and lumber +18% since 2023 pressure margins; existing listings -15% (2024) support 8–12% premium pricing and UNTD backlog +22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e30y mortgage\u003c\/td\u003e\n\u003ctd\u003e6.5–7.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian HH income\u003c\/td\u003e\n\u003ctd\u003e$64,200 (+4.1%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e-15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUNTD backlog\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eUnited Homes PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact United Homes PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategy or investment decisions.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers: the layout, content, and insights visible in this preview are the final document you’ll download immediately after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751551971705,"sku":"unitedhomesgroup-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unitedhomesgroup-pestle-analysis.png?v=1772232930","url":"https:\/\/growthsharematrix.com\/products\/unitedhomesgroup-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}