{"product_id":"unitil-marketing-mix","title":"Unitil Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Unitil’s product offerings, pricing structure, distribution channels, and promotional tactics combine to secure market position—this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers granular insights, real-world data, and editable slides to save you hours and power smarter strategy, presentations, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Distribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnitil delivers electricity to ~110,000 customers in New Hampshire and Massachusetts, serving residential, commercial, and industrial users with local grid management that targets 99.95% delivery reliability and stable voltage levels.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Unitil had deployed automated grid tech—advanced metering, SCADA upgrades, and faulted-circuit indicators—cutting median outage duration by about 30% and improving restoration speed across its service area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnitil operates ~3,200 miles of distribution mains in Maine and New Hampshire, delivering natural gas for heating, cooking, and industrial use across its franchise territories.\u003c\/p\u003e\n\u003cp\u003eThe segment prioritizes safety and leak detection, deploying advanced sensor patrols and reducing leak incidents 12% year-over-year through 2024 monitoring and response upgrades.\u003c\/p\u003e\n\u003cp\u003eUnitil is expanding service to new residential and commercial developments within its franchises, targeting 1,500 new service connections by 2025 to match regional demand.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Unitil has invested ~$85 million in pipeline replacement and integrity programs to cut methane emissions and improve environmental performance across its footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficiency and Advisory Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough its Usource subsidiary and utility programs, Unitil offers energy procurement and management consulting that helped clients save an estimated $12.4 million in 2024 by optimizing consumption and strategic purchasing for large-scale users.\u003c\/p\u003e\n\u003cp\u003eThese services guide customers through wholesale market complexity, securing lower-cost contracts and demand-response income opportunities that cut peak costs by up to 18% in pilot accounts.\u003c\/p\u003e\n\u003cp\u003eUnitil also provides residential audits and weatherization; in 2024 these measures reduced participating household bills by an average 14%, and weatherization grants covered up to 75% of retrofit costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Reliability and Emergency Response\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnitil maintains and repairs critical energy infrastructure during extreme weather and failures, dispatching specialized crews and mutual-aid teams; in 2024 it completed 98% of storm restorations within targeted timeframes across New Hampshire, Maine, and Massachusetts.\u003c\/p\u003e\n\u003cp\u003eThe company uses advanced communications—outage maps, SMS alerts, and a 24\/7 emergency center—to update customers; average outage notification reach improved 22% in 2024 versus 2022.\u003c\/p\u003e\n\u003cp\u003eThis service underpins Unitil’s value proposition by protecting community safety and economic continuity, supporting ~160,000 customers and vital regional businesses.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% storm restoration target met in 2024\u003c\/li\u003e\n\u003cli\u003e24\/7 emergency center and outage maps\u003c\/li\u003e\n\u003cli\u003e22% improvement in notification reach (2024 vs 2022)\u003c\/li\u003e\n\u003cli\u003eService covers ~160,000 customers in New England\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Infrastructure Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnitil supports cleaner energy by providing interconnection services for solar and EV charging, processing ~350 interconnection requests in 2024 and enabling ~42 MW of distributed solar capacity across its service territory.\u003c\/p\u003e\n\u003cp\u003eThe company funds technical support and targeted upgrades—spent $12.6 million on distribution modernization in 2024—so networks handle decentralized resources without compromising reliability (SAIDI ~1.8 hours in 2024).\u003c\/p\u003e\n\u003cp\u003eThese services align with state decarbonization goals (MA, NH, ME) and rate-case provisions that recover integration costs while keeping grid stability and customer rates balanced.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcessed ~350 interconnections in 2024\u003c\/li\u003e\n\u003cli\u003eEnabled ~42 MW distributed solar\u003c\/li\u003e\n\u003cli\u003e$12.6M spent on distribution upgrades (2024)\u003c\/li\u003e\n\u003cli\u003eSystem SAIDI ~1.8 hours (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnitil: 160K customers, 99.95% reliability, 42MW solar, $97.6M infrastructure spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnitil delivers electricity and gas to ~160,000 customers, hit 99.95% reliability, enabled ~42 MW distributed solar, processed ~350 interconnections (2024), cut median outage duration ~30% after automation, and invested ~$85M in pipeline work and $12.6M in distribution upgrades by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers served\u003c\/td\u003e\n\u003ctd\u003e~160,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReliability target\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributed solar\u003c\/td\u003e\n\u003ctd\u003e~42 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterconnections (2024)\u003c\/td\u003e\n\u003ctd\u003e~350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline investment\u003c\/td\u003e\n\u003ctd\u003e~$85M (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$12.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unitil’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants seeking a clear breakdown of the utility’s market positioning, with real operational examples, competitive context, and strategic implications formatted for easy repurposing in reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Unitil's 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategy communication and accelerates decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hampshire Service Territory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnitil maintains a major presence in New Hampshire’s Seacoast and Capital regions, acting as the primary gas and electric utility for thousands of customers; as of 2025 it serves roughly 35,000 NH electric and gas accounts, including Concord and Exeter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMassachusetts Utility Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnitil operates natural gas and electric distribution in the Fitchburg, Massachusetts area, serving roughly 35,000 customers across a dense urban-suburban corridor and supporting local industry and housing stock.\u003c\/p\u003e\n\u003cp\u003eThe Fitchburg operations must follow Massachusetts Department of Public Utilities rules and the 2020 Massachusetts Grid Modernization Plan, requiring capital investment—Unitil allocated about $40 million to MA distribution upgrades in 2024.\u003c\/p\u003e\n\u003cp\u003eLocal presence helps Unitil tailor load management and emergency response, reducing outage duration by 12% year-over-year in its Massachusetts territories and optimizing capital deployment for resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaine Natural Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnitil supplies natural gas across Maine, concentrating in the populous southern counties where 2024 winter throughput peaked near 120,000 dekatherms\/month, about 65% of state volume. The distribution network—2,100+ miles of underground mains and regulated storage—meets high seasonal heating demand in subfreezing months, keeping system peak-day sendout reliability above 99.5% in 2024. Capital spending for Maine gas distribution totaled ~$28 million in 2024 to maintain capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Infrastructure and Substations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnitil distributes energy via ~1,200 physical assets—substations, transformers, and gas regulator stations—placed across its New England service territory to cut transmission losses and balance load.\u003c\/p\u003e\n\u003cp\u003eCapital spending on distribution and substations totaled about $85 million in 2024, and investment remained a priority into late 2025 to support reliability and regional growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 assets across service territory\u003c\/li\u003e\n\u003cli\u003e$85M distribution\/substation capex in 2024\u003c\/li\u003e\n\u003cli\u003eTargets: lower losses, improved reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnitil offers a 24\/7 integrated online portal and mobile app for account management, outage reporting, usage analytics, and bill pay, supporting 150,000+ customer accounts across New England as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe digital platform reduces call-center volume by 28% and speeds outage responses, enabling near-real-time communication tied to grid sensors and OMS (outage management systems).\u003c\/p\u003e\n\u003cp\u003eThis digital place complements physical infrastructure, improving convenience, lowering transaction costs, and boosting digital adoption to 65% of customers in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 portal + mobile app\u003c\/li\u003e\n\u003cli\u003e150,000+ accounts (2025)\u003c\/li\u003e\n\u003cli\u003e28% lower call-center volume\u003c\/li\u003e\n\u003cli\u003e65% digital adoption (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnitil: 150K+ digital accounts, 65% adoption, $85M capex powering 120K dth\/mo peak\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnitil serves ~35,000 NH electric\/gas accounts, ~35,000 MA customers, and southern ME gas (peak 120,000 dekatherms\/month in 2024); 1,200 physical assets; $85M distribution\/substation capex (2024); 150,000+ accounts on digital platform with 65% digital adoption (2025) and 28% lower call-center volume.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNH accounts\u003c\/td\u003e\n\u003ctd\u003e~35,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMA customers\u003c\/td\u003e\n\u003ctd\u003e~35,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eME peak gas\u003c\/td\u003e\n\u003ctd\u003e120,000 dth\/mo (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2024\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital accounts\u003c\/td\u003e\n\u003ctd\u003e150,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e65% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eUnitil 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Unitil 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750427767161,"sku":"unitil-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unitil-marketing-mix.png?v=1772224890","url":"https:\/\/growthsharematrix.com\/products\/unitil-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}