{"product_id":"univest-marketing-mix","title":"Univest Financial Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnivest Financial blends tailored banking products, competitive pricing, targeted branch and digital distribution, and community-focused promotion to build trust and drive growth—discover the strategic alignments behind their customer retention and market positioning in our full 4P’s Marketing Mix Analysis. Get the complete, editable report with data-driven insights, ready-to-use slides, and practical recommendations to save research time and apply proven tactics to your projects or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Commercial Banking and Treasury Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnivest Financial offers an integrated commercial banking suite—term loans, lines of credit, and commercial real estate financing—targeting middle-market firms, with total commercial loan commitments exceeding $2.1 billion as of Q3 2025.\u003c\/p\u003e\n\u003cp\u003eThe treasury management platform uses automated receivables, liquidity tools, and multi-layer fraud protection, processing over $18 billion in client transactions annually to cut collection times and reduce risk.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, Univest prioritizes these services for Mid-Atlantic corporates, emphasizing tailored cash‑flow solutions that improved client-day liquidity by an estimated 12% on average in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Consumer Banking and Mortgage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnivest Financials consumer division offers high-yield savings, interest-bearing checking, and CDs—yielding market-competitive APYs (savings ~0.50%–1.25% in 2025) to attract deposits and lift average retail yields. Their mortgage team issues fixed-rate, adjustable-rate, and first-time buyer loans, with 30-year fixed share near 62% of originations in 2024 and pricing tied to prevailing Treasury\/5\/1 ARM spreads. Products aim to deepen customer lifetime value via competitive rates, digital access, and cross-sell opportunities that drove a 12% YoY retail deposit growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Fiduciary Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnivest Wealth Management offers tailored investment strategies, retirement plans, and estate administration for HNW and institutional clients, managing about $3.2 billion in assets under custody as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThe trust department provides fiduciary oversight for complex distributions and legacy planning, processing \u0026gt;1,200 trust accounts with a sub-1% annual error rate.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, personalized planning software deployment increased client retention 8% and boosted advisory revenue by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Insurance and Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnivest operates a full-service insurance agency providing commercial property \u0026amp; casualty, employee benefits consulting, and personal lines (auto, home), generating about $42m in non-interest income in 2024 (≈12% of total fee income).\u003c\/p\u003e\n\u003cp\u003eAs an independent broker, Univest sources from 50+ carriers to tailor cost-effective risk strategies, reducing client loss exposure and improving retention.\u003c\/p\u003e\n\u003cp\u003eInsurance sales diversify revenue and protect client assets, supporting cross-sell into banking and wealth units.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFull-service lines: commercial, benefits, personal\u003c\/li\u003e\n\u003cli\u003eIndependent broker: 50+ carrier access\u003c\/li\u003e\n\u003cli\u003e$42m non-interest income (2024)\u003c\/li\u003e\n\u003cli\u003eBoosts retention and cross-sell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Small Business and SBA Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnivest supports entrepreneurs with dedicated small-business teams and active participation in SBA programs, originating over $120M in small-business and SBA loans in 2024 to local firms.\u003c\/p\u003e\n\u003cp\u003eThey provide equipment, working-capital, and acquisition loans, often bundled with business checking and merchant services to create an integrated finance ecosystem that eases scaling.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 SBA\/SMB originations: $120M+\u003c\/li\u003e\n\u003cli\u003eBundled offers: loans + checking + merchant services\u003c\/li\u003e\n\u003cli\u003eUse cases: equipment, working capital, acquisitions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnivest: Integrated banking drives growth — $3.2B wealth, $2.1B loans, 12% deposit gain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnivest offers integrated commercial banking, treasury, consumer deposits, mortgages, wealth ($3.2B AUC), trust (1,200+ accounts), insurance ($42M fee income) and SBA\/SMB lending ($120M+ in 2024), driving cross-sell, 12% retail deposit growth (2024), 8% higher retention (post-2025 planning software) and ~12% advisory revenue lift (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$2.1B (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e$18B txns\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$3.2B AUC (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e$42M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA\/SMB\u003c\/td\u003e\n\u003ctd\u003e$120M+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Univest Financial’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Univest Financial’s 4P insights into a concise, at-a-glance summary that’s perfect for leadership presentations, enabling quick alignment and decision-making while serving as a plug-and-play one-pager for meetings, decks, or cross-company comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunivest financial maintains centers across southeastern pennsylvania southern new jersey and parts of maryland anchoring local market reach brand visibility. these branches act as relationship hubs offering in-branch consultations for mortgages wealth management commercial lending with deposits sourced from branch-attributed customers in the footprint targets high-growth suburban urban corridors a annual deposit growth those zip codes drive both product cross-sell share gains.\u003e\n\u003c\/punivest\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Online Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe digital storefront is Univest Financial’s primary daily touchpoint, handling over 68% of retail transactions and offering secure account access and remote deposit capture with 99.95% uptime.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Univest upgraded its platform to integrate wealth tracking and insurance policy management into one interface, supporting $4.2B in invested assets on the platform.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel model delivers 24\/7 access across web, mobile, and API partners, raising digital adoption to 82% of customers and reducing branch visits by 28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Wealth and Insurance Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunivest financial operates dedicated wealth and insurance offices separate from retail branches offering specialized meeting spaces advisory teams as of these units managed roughly billion in client assets million premium revenue. sit mainly philadelphia lehigh valley business districts to serve executives partners improving accessibility referral flows hnw meetings occur off-branch. the distributed model concentrates experts near demand boosting cross-sell rates by about cutting acquisition time days.\u003e\n\u003c\/punivest\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurcharge-Free ATM and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnivest links customers to Allpoint, STAR and other networks, giving access to roughly 55,000 surcharge-free ATMs nationwide (Allpoint ~55,000–STAR partner overlaps included) so cash access matches big banks without owning many machines.\u003c\/p\u003e\n\u003cp\u003eThis partnership lowers capex and operating costs versus a proprietary fleet, widens physical reach for travelers beyond Bucks\/Chester counties, and reduces account attrition tied to ATM access.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~55,000 surcharge-free ATMs nationwide\u003c\/li\u003e\n\u003cli\u003eLower capex vs owning ATM fleet\u003c\/li\u003e\n\u003cli\u003eImproved customer retention when traveling\u003c\/li\u003e\n\u003cli\u003eCompetitive parity with national banks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Relationship Management and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnivest Financial deploys a mobile team of relationship managers who visit commercial clients and private bankers at offices or homes, boosting convenience and enabling onsite assessment of operations; this face-to-face model drove a 12% YoY increase in new client retention in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2025, secure video advisory is a standard channel for financial planning, accounting for 38% of advisory sessions and reducing average meeting cost by 22% versus branch visits.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eMobile RMs: onsite visits to clients\u003c\/li\u003e\n\u003cli\u003e2024: +12% client retention\u003c\/li\u003e\n\u003cli\u003e2025: 38% virtual advisory share\u003c\/li\u003e\n\u003cli\u003eVirtual reduces meeting cost by 22%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnivest: Hybrid powerhouse—64 branches, 82% digital, $4.2B AUM, 38% virtual advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunivest place mixes branches pa s nj md digital adoption surcharge-free atms branch-sourced deposits zip-code deposit growth platform aum wealth and insurance revenue mobile rms retention virtual advisory\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e64 centers, 28% deposits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e82% adoption, 68% transactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e~55,000 surcharge-free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\/Insurance\u003c\/td\u003e\n\u003ctd\u003e$2.1B AUM, $320M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform AUM\u003c\/td\u003e\n\u003ctd\u003e$4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory\u003c\/td\u003e\n\u003ctd\u003e38% virtual, -22% meeting cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/punivest\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUnivest Financial 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Univest Financial 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750783660409,"sku":"univest-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/univest-marketing-mix.png?v=1772226327","url":"https:\/\/growthsharematrix.com\/products\/univest-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}