{"product_id":"unum-marketing-mix","title":"Unum Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnum Group’s Marketing Mix preview highlights how tailored insurance products, tiered pricing, targeted distribution through brokers and digital channels, and trust-focused promotion combine to secure market share; the full 4P’s report unpacks these tactics with data and strategic implications—ideal for professionals and students alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Income Protection Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnum Group’s Comprehensive Income Protection Solutions focus on short- and long-term disability plans that replace a portion of wages when employees can’t work; by end-2025 the products added broader disability definitions and stronger vocational rehab, boosting return-to-work rates to about 62% vs 55% in 2020 and supporting recurring premium revenue of $8.1B in 2024, keeping this suite central to Unum’s employee-value proposition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup and Individual Life Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnum Group offers employer-sponsored term and whole life plans that let employees protect beneficiaries, with accelerated death benefits and portability to keep coverage after job changes; group life contributed $1.2B to Unum’s 2024 revenue, reflecting steady demand. Digital enrollment tools cut selection time by ~35% and raised uptake among younger workers to 42% in 2024, improving retention and benefits utilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplemental Voluntary Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnum Group’s supplemental voluntary benefits—accident, critical illness, and hospital indemnity—pay lump sums to policyholders to cover gaps in traditional insurance and rising out-of-pocket costs; in 2025 Unum reports a 12% growth in voluntary premium revenue and a 9-point improvement in retention after claims process simplification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Dental and Vision Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough its starmount life insurance unit and other divisions unum group offers dental vision plans emphasizing preventive care with tiered coverage broad provider networks serving small to large employers in ancillary benefits accounted for about of revenue boosting cross-sell efficiency.\u003e\n\u003cpthese products position unum as a single-source ancillaries provider lowering employer admin costs and supporting retention typical plan tiers reduce claims by through preventive utilization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStarmount \u0026amp; Unum: dental\/vision bundles\u003c\/li\u003e\n\u003cli\u003eTiered coverage for varied budgets\u003c\/li\u003e\n\u003cli\u003eLarge provider networks nationwide\u003c\/li\u003e\n\u003cli\u003eAncillaries ≈12% of 2024 group benefits revenue\u003c\/li\u003e\n\u003cli\u003ePreventive care lowers claims 8–15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeave Management and Administrative Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnum Group’s Leave Management and Administrative Services extend beyond insurance to help employers manage FMLA and paid family leave, integrating proprietary tech to track absences, automate compliance, and manage return-to-work plans.\u003c\/p\u003e\n\u003cp\u003eThis shift to workforce solutions supports retention and reduces leave-related costs; in 2024 Unum reported group disability and absence admin revenue of about $2.1B, reflecting growing demand for these services.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: better compliance can cut litigation risk and reduce absenteeism-related costs by an estimated 10–20% in year one for mid-size employers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary tracking tech for absences and RTW\u003c\/li\u003e\n\u003cli\u003eCompliance with FMLA and state paid leave laws\u003c\/li\u003e\n\u003cli\u003eReported related revenue ~ $2.1B in 2024\u003c\/li\u003e\n\u003cli\u003ePotential 10–20% reduction in leave-related costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnum: Disability-led growth—$8.1B premiums, RTW 62%; ancillaries \u0026amp; absence cut costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnum’s product mix centers on disability, life, voluntary ancillaries, and absence admin—disability drove recurring premiums of $8.1B in 2024 and return-to-work rates rose to ~62% by end-2025; group life added $1.2B in 2024; ancillaries ~12% of group benefits revenue and voluntary premiums grew 12% in 2025; absence admin revenue ≈$2.1B in 2024, cutting leave costs 10–20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisability\u003c\/td\u003e\n\u003ctd\u003ePremiums $8.1B; RTW 62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup Life\u003c\/td\u003e\n\u003ctd\u003eRevenue $1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries\u003c\/td\u003e\n\u003ctd\u003e12% of group benefits rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoluntary\u003c\/td\u003e\n\u003ctd\u003ePremiums +12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAbsence Admin\u003c\/td\u003e\n\u003ctd\u003eRevenue $2.1B (2024); saves 10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unum Group’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of Unum’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Unum Group’s 4P marketing mix into a concise, leadership-ready snapshot that accelerates decision-making and team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroker and Consultant Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel for Unum Group is a vast network of independent brokers and benefit consultants who advise employers on insurance needs; as of 2024 Unum reported over 20,000 broker relationships covering ~60% of its group premiums. These intermediaries guide clients through complex group benefits and sustain long-term retention—broker-sourced accounts show a 75%+ 3-year persistency. Unum supports them with 90+ field offices and digital tools—real-time quoting and e-policy servicing reduced turnaround by ~30% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Employer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnum has embedded its products into major HCM and benefits platforms, enabling API-driven data exchange that cut enrollment time by about 40% and reduced HR admin calls by 30% in pilot clients (2024–2025).\u003c\/p\u003e\n\u003cp\u003eThese integrations support real-time eligibility and billing feeds, helping Unum retain contracts with mid-to-large enterprises where 78% of buyers in 2025 require native HCM connectivity to consider a benefits vendor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Geographic Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnum Group operates strongly in the United States, the United Kingdom, and Poland, with 2024 revenue mix ~70% US, ~20% UK, ~10% Poland, and distribution tailored to local norms.\u003c\/p\u003e\n\u003cp\u003eIn the UK and Poland Unum uses localized sales forces and partnerships to meet statutory rules and cultural preferences for social safety nets, lowering claims volatility.\u003c\/p\u003e\n\u003cp\u003eThis geographic mix hedges US regulatory risk and supported 2024 international premium growth of ~6%, opening new growth avenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Professional Market Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpunum reaches individual professionals via specialized agencies serving hnw individuals and small business owners selling customized disability life policies with higher coverage limits than standard group plans this targets the top-tier labor market complements its group-benefits core.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eChannels: specialized agencies for HNW and small-business clients\u003c\/li\u003e\n\u003cli\u003eProduct: bespoke individual disability\/life with higher limits\u003c\/li\u003e\n\u003cli\u003eMarket impact: captures top-tier employees needing tailored protection\u003c\/li\u003e\n\u003cli\u003e2025 metric: Unum reported ~$3.6B individual premiums (2024 fiscal), ~15% mix vs group\u003c\/li\u003e\n\n\u003c\/punum\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Member Portals and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnum Group’s member portals and mobile apps serve as the primary virtual place where policyholders file claims, track benefits, and access wellness tools—handling tens of thousands of interactions daily and reducing call-center load by roughly 25% in 2024.\u003c\/p\u003e\n\u003cp\u003eImproved UI\/UX has been a 2025 priority to match a tech-savvy workforce; mobile active users rose ~18% year-over-year to an estimated 420,000 in 2024, boosting digital claims submissions to over 60% of total claims.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFile claims, track benefits, access wellness\u003c\/li\u003e\n\u003cli\u003e420,000 mobile active users (2024, est.)\u003c\/li\u003e\n\u003cli\u003eDigital claims \u0026gt;60% of total claims (2024)\u003c\/li\u003e\n\u003cli\u003eCall-center load cut ~25% (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnum: Broker-led growth, digital claims \u0026gt;60%, HCM APIs cut enrollment 40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnum distributes mainly via 20,000+ brokers (≈60% group premiums) and 90+ field offices, embeds via HCM APIs cutting enrollment ~40%, and sells ~$3.6B individual premiums (2024, ~15% mix); US\/UK\/Poland split ~70\/20\/10 with international premium growth ~6% (2024). Mobile users ~420,000 (2024), digital claims \u0026gt;60%, call-center load down ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e20,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroker share\u003c\/td\u003e\n\u003ctd\u003e~60% group premiums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField offices\u003c\/td\u003e\n\u003ctd\u003e90+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndividual premiums\u003c\/td\u003e\n\u003ctd\u003e$3.6B (~15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeo mix\u003c\/td\u003e\n\u003ctd\u003eUS 70% \/ UK 20% \/ PL 10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl growth\u003c\/td\u003e\n\u003ctd\u003e~6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHCM\/API impact\u003c\/td\u003e\n\u003ctd\u003eEnrollment -40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e420,000 (est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital claims\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall-center load\u003c\/td\u003e\n\u003ctd\u003e-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUnum Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Unum Group you’ll receive instantly after purchase—no samples or mockups. It’s a complete, editable 4P report (Product, Price, Place, Promotion) ready for immediate use in presentations or strategy work. Buy with confidence—the document you see is the document you’ll download. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750610219385,"sku":"unum-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/unum-marketing-mix.png?v=1772225539","url":"https:\/\/growthsharematrix.com\/products\/unum-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}