{"product_id":"up-business-model-canvas","title":"Union Pacific Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnion Pacific Business Model Canvas: Investor-Ready Blueprint \u0026amp; Benchmarking Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Union Pacific’s business model: this concise Business Model Canvas maps customer segments, value propositions, partnerships, cost drivers, and revenue streams to show how the railroad scales, optimizes network effects, and sustains margins—download the full Word\/Excel canvas for actionable, investor-grade insights and ready-to-use benchmarking tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterline Railroad Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnion Pacific partners with other Class I railroads and 600+ short-line carriers to exchange cars and coordinate schedules, enabling coast‑to‑coast freight moves; in 2024 interline traffic accounted for roughly 22% of UP carloads, supporting $2.0B–$2.5B in attributable revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Port Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnion Pacific partners with major West Coast and Gulf Coast port authorities—including Los Angeles\/Long Beach and Houston—to manage ~30% of US containerized imports by rail; these alliances enable fast transfers from vessels to UP’s intermodal network and joint investments in port-side rail (over $1.2bn industry spend 2019–2024 at key terminals) cut dwell times and boost throughput for international shippers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMexican Railway Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnion Pacific partners with Mexican operators such as Ferromex to secure seamless cross-border flow of automotive parts and agricultural goods, handling roughly 30% of US-Mexico rail trade—about $60 billion in 2024 bilateral freight value—via major corridors under USMCA. These ties focus on synchronized border logistics and faster customs processing to cut dwell times; UP reports target border dwell reductions from ~24 hours to under 12 hours on key lanes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Fuel Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnion Pacific partners with tech firms and energy providers to co-develop low-emission locomotives and autonomous track-inspection systems, cutting CO2 intensity per ton-mile—UP reported a 10% decline in locomotive emissions intensity from 2019–2023—and piloting battery and hydrogen hybrids.\u003c\/p\u003e\n\u003cp\u003eLong-term fuel and energy contracts lock price volatility and secure renewables; UP’s 2024 filings note multi-year fuel hedges covering ~40% of diesel needs and renewable off-take pilots targeting 5–10% of traction energy by 2027.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10% drop in emissions intensity (2019–2023)\u003c\/li\u003e\n\u003cli\u003e~40% diesel hedged via multi-year contracts (2024)\u003c\/li\u003e\n\u003cli\u003e5–10% traction energy renewable target by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnering with 3PLs and freight forwarders lets Union Pacific (NYSE: UNP) embed rail into door-to-door supply chains, increasing intermodal revenue—which was 6.1 billion USD in 2024—by routing shipments through integrated logistics networks.\u003c\/p\u003e\n\u003cp\u003e3PLs handle last-mile delivery and warehousing that UP doesn't operate, extending UP's value proposition to complete logistics solutions and improving customer retention and asset utilization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntermodal revenue 2024: 6.1 billion USD\u003c\/li\u003e\n\u003cli\u003e3PLs cover last mile + warehousing\u003c\/li\u003e\n\u003cli\u003eEnables door-to-door service and higher asset turns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnion Pacific: $6.1B intermodal, $2–2.5B interline, 30% US‑Mexico trade, 10% emissions cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnion Pacific’s key partners—Class I and 600+ short lines, ports (LA\/LB, Houston), Ferromex, tech\/energy firms, and 3PLs—enable 22% interline carloads (~$2.0–2.5B revenue), ~30% of US container imports by rail, ~30% of US‑Mexico rail trade (~$60B 2024), intermodal revenue $6.1B (2024), 10% emissions intensity drop (2019–2023), ~40% diesel hedged (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterline carloads\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterline revenue\u003c\/td\u003e\n\u003ctd\u003e$2.0–2.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntermodal rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$6.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS‑Mexico trade\u003c\/td\u003e\n\u003ctd\u003e$60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmissions drop\u003c\/td\u003e\n\u003ctd\u003e10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel hedged (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, company-specific Business Model Canvas for Union Pacific outlining customer segments, channels, value propositions, key activities, resources, partnerships, cost structure, and revenue streams with competitive advantages, SWOT-linked insights, and polished narrative for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Union Pacific’s rail freight strategy into a digestible one-page Business Model Canvas, saving hours of structuring while enabling fast comparison, team collaboration, and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreight Transportation and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnion Pacific moves freight across a 23-state network, hauling coal, agricultural products, intermodal containers, and chemicals with complex scheduling, train assembly, and long-haul runs to meet tight delivery windows; in 2025 UP handled ~318 million revenue-ton miles per day and reported operating ratio of 57.5% in 2024, while fuel-efficiency measures and routing cuts reduced transit times for priority lanes by ~8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Maintenance and Upgrades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnion Pacific invests roughly $3.9 billion annually (2024 capex) in track, bridge, and signal maintenance to sustain safety and 99.6% terminal on-time performance; engineering teams use ultrasonic rail inspection and wayside sensing to catch wear early and prevent service disruptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Management and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnion Pacific runs ~8,900 locomotives and ~58,000 freight cars (2024), so its mechanical service org schedules regular inspections, mid-life engine overhauls, and telematics-based monitoring to cut failures; in 2024 UP reported a 6% drop in mechanical incidents year-over-year after increased predictive maintenance spend. Efficient fleet rotation and centralized dispatching target on-time asset availability across 23,000 route-miles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnion Pacific must meet federal safety and environmental rules for hazardous materials, running mandatory employee trainings, quarterly emergency-response drills, and annual internal audits; in 2024 UP reported a hazmat incident rate below 0.01 per million train-miles and spent roughly $500 million on safety and environmental programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMandatory employee training, quarterly drills\u003c\/li\u003e\n\u003cli\u003eAnnual internal audits and compliance reporting\u003c\/li\u003e\n\u003cli\u003eHazmat incident rate \u0026lt;0.01 per million train-miles (2024)\u003c\/li\u003e\n\u003cli\u003eApprox $500M safety\/environment spend (2024)\u003c\/li\u003e\n\u003cli\u003eStrong safety record preserves legal standing and public trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Data Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnion Pacific uses NetControl and proprietary platforms for real-time shipment tracking and predictive maintenance, cutting unscheduled downtime and lowering maintenance costs; in 2024 predictive maintenance helped reduce locomotive failures by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics optimize train length, fuel burn, and crew schedules, supporting a 2024 operating ratio near 58% and improving customer transparency via live ETAs and data feeds.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: NetControl — live ETAs\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance: ~12% fewer failures (2024)\u003c\/li\u003e\n\u003cli\u003eOperating ratio: ~58% (2024)\u003c\/li\u003e\n\u003cli\u003eEfficiency gains: lower fuel per ton-mile\u003c\/li\u003e\n\u003cli\u003eCustomer transparency: data feeds\/APIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnion Pacific: 23k miles, 318M rev-ton miles\/day, 57.5% OR, $3.9B capex (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnion Pacific operates 23,000 route-miles across 23 states, running ~8,900 locomotives and ~58,000 freight cars to move ~318 million revenue-ton miles per day (2025); 2024 capex ~$3.9B, safety\/environment spend ~$500M, operating ratio ~57.5% (2024), hazmat rate \u0026lt;0.01 per million train-miles, predictive maintenance cut failures ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoute-miles\u003c\/td\u003e\n\u003ctd\u003e23,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocomotives\u003c\/td\u003e\n\u003ctd\u003e8,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cars\u003c\/td\u003e\n\u003ctd\u003e58,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRev-ton miles\/day (2025)\u003c\/td\u003e\n\u003ctd\u003e318M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Capex\u003c\/td\u003e\n\u003ctd\u003e$3.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$500M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating ratio (2024)\u003c\/td\u003e\n\u003ctd\u003e57.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHazmat rate (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.01\/MTM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePM failure reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Union Pacific Business Model Canvas—it's not a mockup or sample but a direct snapshot of the final file you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-use document in its full form, formatted for editing and presentation.\u003c\/p\u003e\n\u003cp\u003eNo surprises or fillers—what you see in the preview is exactly what you’ll download and own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748778324345,"sku":"up-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/up-business-model-canvas.png?v=1772211208","url":"https:\/\/growthsharematrix.com\/products\/up-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}